Never doubt the power of Facebook Pages. Even with Google+ Business Pages launched a few weeks back, the attraction of Facebook pages have not decreased.
Moreover, not everyone can get their Page done right. You need the right dose of optimization, content, images, coupons, contests and other promotional tools.
Ask yourself – why would a person come to my Facebook Page, click “like” and be motivated enough to promote my goods and services? Why?
One reason could be incentive, like in the case of Burt’s Bees below. They are offering a $2 coupon discount for every “like.” Another reason could be charity work, like Snap Retail who is donating winter wear to the needy for every “like.”
These Facebook Pages have revolutionized the meaning of digital marketing and shopping. You do not have to visit their individual websites anymore, unless you want to of course, you can shop, learn and share right there on the Page!
As I said before, give people a PURPOSE to get connected with you.
Top 7 Facebook Pages for Small Business
Below are 7 sample Facebook pages for small business owners to get inspired from.
Industry – Travel
Location – Melbourne
Likes – 86,500+
Rarely have I seen any travel company receive so many ‘likes’ on a Facebook page. The page is very simply designed and is currently promoting a ‘Win 30 Trips in 30 Days.’ The best thing about this page is the ‘Tour’ option from where you can directly book your tours. You have a direct link to Twitter, e-Brochures and a ‘Meet Others’ section to connect and interact with fellow travelers.
Industry – Retail and Consumer Merchandise
Location – Nevada
Likes – 191,700+
“Let’s be in a Like-Like relationship,” – this opening statement is not only impressive but shows a great strategic mind behind it. Social media marketing is about pulling the crowds in and going by the number of ‘likes’ they have, they surely have managed to do so. Their customer service is superb. Every week they upload a fan submitted image as their Facebook Fan Featured Image of the Week. They feature Holiday 2011 catalog, Rockport custom catalog and a VIP section on the Page, which means you can shop from the Page directly. This is the power of optimization.
3. Burt’s Bees
Industry – Retail and Consumer Merchandise
Location – North Carolina
Likes – 735,970+
The designer has made use of very rich colors and intricate designing which is nonetheless pleasing to the eye. Their unique Facebook promotion has turned its customers into their marketers through the WOM (Word of Mouth) strategy. Click on the ‘coupons’ section on the left and you are directed to a specific coupon, which if you ‘like’ will give you a digital $2 discount on any of their natural skin care products. This method is very suitable for this industry because of its demand. If your small business deals in tangible products, try this strategy. Its other features are Twitter connectivity, easy Shop and Share and a live questionnaire to suggest the best healthcare products you need.
4. Snap Retail
Industry – Online Marketing
Location – Pennsylvania
Likes – 4,100+
Snap Retail is an online marketing PR agency for retail stores. The Page has a personal appeal because the company allows its employees to reveal their identities online and interact with consumers. Moreover, they keep the Page personal through photo uploads, generous use of good quotes and encourages staff to post their personal stories. Their welcome tab integrates with all social media platforms. Their appeal lies in social promotional methods. For instance, for winter, they are donating winter wear for every ‘like’ on their page!
Industry – Digital Marketing
Location – Haryana, India
Likes – 300+
AdGlobal360.com is a premium digital marketing company in India with excellent social image, which they have effectively translated on their Facebook Page. While the ‘likes’ do not seem like much, take into consideration the fact that the Page is just a month or two old. Their Welcome page speaks volumes about their services, that is, everything related to online marketing solutions. Their brand logo is very direct – “We can help your business grow” – the tagline lends a sense of surety and credibility. While the Page will do better with more optimization, their inclusion of YouTube channels will work for their benefit.
Industry – Retail
Location – USA
Likes – 10,649,920+
It is not surprise that this huge retail giant should feature in this list. Its Facebook landing page has this unique offer where when you click on the images of products given, you are given discounts. You just need to sign-up with them. You can purchase gift cards, access their YouTube content, get corporate details, and find local Wal-Mart centers, send feedbacks, and participate in polls – all these activities are contained on their Page. Theirs is a very innovative service site.
Industry – E-commerce Retail service
Location – India
Likes – 888,970+
Infibeam.com is the most popular e-Commerce site in India. While it may not boast of a unique welcome page, it sure knows how to market itself, which is the reason why it enjoys more popularity that any other retail brand.India is still a country where PayPal and credit cards are coveted by only few people – the elite and those who use Internet frequently. Therefore, to target the masses, infibeam.com has capitalized on “cash on delivery” system where buyers can place orders over the phone 24×7 and that too on toll free numbers. This is clearly evident on its Page. Moreover, you have access to Daily Deals, eBook Reader, and an option to send gifts and read books online directly from the FB page.
What I noticed while doing this list is that most of the Pages belong to the retail / consumer service industry, which only proves the huge market we have globally.
I am sure there are hundreds of more such appealing and professional business Facebook pages; just let us know when you come across any.