Blogs have come a long way since their origins as online shared diaries in the 1990s. Their evolution gained momentum in 1999 with Peter Merholz, breaking the term “Weblog”, coined by Jorn Barger in 1997, into “We blog.” A significant mutation took place when Evan Williams of Pyra Labs started popularizing the use of the term “blog” both as a noun and verb.
Blogs grew by leaps and bounds over the last decade. As of now, there are roughly over 150 million public blogs.
This article studies 5 promising blogs with a view to evaluating the current state of blogging and predicting its course during the coming year.
These blogs fall into five categories, each numerically symbolic of their market potential in 2012.
- Social media marketing
- Internet marketing, especially eBooks
- Self-Employment Community
- Career Coaching
- Skill-Based Freelancing
These blogs are already popular in their own way. Bookmark these and follow them over the coming year.
Top Business Blogs of 2012
1. The Proactive Report [proactivereport.com]:
Owner: Sally Falkow
This blog is for anybody who uses or runs social media marketing businesses, or is in any way connected with them.
Some of the strong points of this blog are its good use of text and media objects such as graphs and charts, photographs, and illustrations. Besides, this is an interactive blog that requests the visitors to leave comments and contact details such as name, e-mail ID, and Web site URL.
How she makes money?
It offers 9 products that every social media entrepreneur will need at one point or the other. These are:
- Social Media Roadmap
- Twitter PR
- New Media Press Releases
- Online Reputation Management
- Search: A Modern PR Skill
- PR Strategies for Entrepreneurs
- Web Sense: Effective Web Marketing Strategies
- Media Relations in The Internet Age
- The Power of Good Content Writing
All these products are priced at $27, $37, $47, and $79.
This one is full of potential. It can become the hub of social media business generation strategies.
2. Ewen Chia [ewenchia.com]:
Owner: Ewen Chia
Now more and more people are choosing Internet marketing and are earning a huge sum of money through selling online products and services. There are various types of online marketing like Search Engine Optimization (SEO), advertising on websites, and pay per click, email marketing, and Web 2.0.
Ewen Chia’s blog teaches us how to make money fast through online marketing. He has written an eBook with exclusive information about Internet marketing. If you are interested in this product, you can read the review from this blog and get to know more about making money on the Internet.
How he makes money?
Even though he is a relatively new entrant in the online marketing world, he quickly became a bestseller with his eBook – Fast Track Cash. If he can do this one eBook, he definitely has lots of potential to maintain this brand name in 2012.
He enters this list as a person who has learned the trick to make money from eBooks, which a lot of us still wonder about.
He is one of the pioneers of the online marketing world, which is reason enough to follow him in 2012.
3. Freelance Folder [freelancefolder.com]:
Owner: Mason Hipp
Freelance Folder is an active community of freelancers, small business owners, web workers and entrepreneurs. This blogs gives us high quality and credible information about the freelancing world.
This is one example of a blog that makes money from quality advertisements. You won’t ever see spurious links or blatant affiliate marketing promotions. It has their own forum for writers and users. There is a separate Job Board for freelancers to find work and make money online.
How it makes money?
Apart from paid advertisements, there are three eBooks on sale. These are:
- The Unlimited Freelancer – $29
- How to Start a Freelance Design Business? – $12
- How to Start a Freelance Writing Business? – $12
They are currently running a New Years sale so the prices above are discounted. Please check the site before buying them.
As an information portal in a high active but volatile freelance market, this blog has potential in 2012.
4. Work Happy Now! [workhappynow.com]:
Owner: Karl Staib
Know your strengths and superpower to keep you succeeding in your career and professional life. This is what is taught in this blog by its author through his experiences. This blog shows what a person can feel when not happy at his career or job and provides a solution to get out of this situation.
There are some useful article links that one can read and understand how to be successful. You can contact the owner of this blog if you have any questions and need help battling the blues.
How he makes money?
Karl Staib is a Super Biz Coach. He makes money online through 3 products and services. These are:
- Superpower Coaching – $395 & $695; 100% refundable for dissatisfaction.
- Fear to Fuel – Get over procrastination; $95
- Work Happiness 101 – $27
As a coach and mentor person helping people to overcome stumbling blocks that prevent them from being successful in life, this entrepreneurship has lots of potential.
5. Just Creative Design [justcreativedesign.com]
Owner: Jacob Cass
Just Creative Design is an example of the power of specialized service in this online industry. The owner is a self-employed graphics designer and provides amazing resources on print design, web design, logo design, advertising, typography and media branding.
If you count RSS reader subscription as a business analytic tool, his blog has 29,318 readers – an awesome number for a self-employed person. His website is not flashy but it is extremely well developed. I was floored seeing his portfolio, which I think is a major contributing factor towards his success.
For all those freelancers reading this piece, never forget to create a mind blowing portfolio. It is what impresses recruiters most where hiring freelancers are concerned.
How he makes money?
He offers web design, logo design, and print designing services to a large client base. Just don’t forget to check out his portfolio.
An analysis of our sample survey of 5 blogs reveals that blogging is definitely thriving. The blogs currently in vogue can be grouped into several different categories, depending on the differentiators used – types of bloggers (individual and organizational), genre (small business, Internet marketing, and education), and media type (micro-blogs such as those on Twitter – video blogs – link logs – photo blogs and others).
Blogs that are likely to make a mark in 2012 should have the following characteristics: accuracy; judicious use of text, images, and links, interactivity, and continuous update, dynamism and most importantly, they should be highly uniquely service-oriented or product-oriented.
I admit there could be thousands of blogs with potential, so if you come across one, please don’t forget to mention it below.
PS: We don’t want to beat our own drums, so if you think Income Insiders also has the potential to be one of the best blogs in 2012, please feel free to say so in the comment section below.