People are information addicts. Every day, they wander to upgrade themselves with the latest happenings around the world. Searching online for global updates and happenings is the best alternative.
Articles, blogs, discussion boards and others are some of the best online agents which provide every bit of information available. Thus, it is vital for them to be reader-friendly. Also, maintaining a balance between the reader and search engine optimization (SEO) is equally important.
Making web content SEO friendly is not enough to attract readership. It takes some time to earn credibility. The initial priority for reader friendly SEO is to provide completely unique content for readers. Use of effective words within the published content creates blogs that are interesting to read.
Google, Yahoo and other popular search engines are quite smart to imagine what users expect while reading an article or blog. For the writer, it is vital to know about the search engine criteria for content optimization. Indexed and categorized contents make blogs more informative for readers.
Following are the top 10 ways to make SEO reader – friendly without going overboard:
1. Relevancy in content:
Relevancy is like a bridge between a blog title and the contents of the blog or article. The blog title is just a single sentence description of overall content in the blog. Therefore, the blog title should be able to define what the readers can expect to know about in the blog. Also, the blog title should be catchy. It should be able to describe itself as the solution of what the reader is looking for. In short, balance between the blog title and the blog contents while staying relevant.
Tips to implement relevancy in SEO content is that the writer should decide the blog title first. It will help the writer to write related information in the blog according to its title. Also, the blog content should be informative and should be able to hold the reader’s attention.
2. Don’t extend content too much:
Bloggers, who are not aware of SEO specifics, describe too much in their blogs. They should understand that the Internet is the world of information and resources. Generally, readers avoid those blogs or articles which are not informative and relevant, and which are excessively long to read.
Reading long blog posts or articles takes too much time to collect information. Writing descriptive information in a single blog post is not smart enough to hold the reader’s attention span for very long. If the blog post is long, the content can be split into separate blogs.
3. Describe your content with examples:
This is the easiest and the most effective technique to attract readers to your blogs. Writing about real life experiences and relevant examples in the blog is not a difficult task.
Certain experiences from daily life, practically implemented concepts, some imagination and thoughts are great examples which can be implemented while writing any informative blogs. Finding such stuff can make the blog immensely SEO reader-friendly as there is a sense of establishing a connection with real audiences.
4. High keyword analysis:
Keywords play the most important role in making SEO content readable. Nobody can type complete query on Google search bar, if he/she knows the key to get information easily.
Keywords are a group of words that help to filter relevant information on search engine results. Thus, if there is no proper keyword analysis, associated content will be hidden from the reader. If a blogger wants to make his post perfectly reader-friendly, doing strong keyword research and implementing those keywords in the blog is mandatory.
5. Avoid unwanted keyword stuffing:
Good keyword research while writing blog posts is essential, but stuffing unwanted keywords or a large quantity of keywords in a small blog is worthless. Some bloggers believe that having a good number of keywords in a blog is good enough to optimize the blog and make it reader-friendly but the facts prove otherwise.
Bloggers should avoid unwanted and excessive use of keywords in writing blogs. Standard keyword density is maximum 3% of the total number of words in a blog. Practicing this standard keyword usage will create a reader-friendly blog.
6. Use CMS:
CMS is the content management software used in providing a reader friendly layout of the blog. Various content management software is available online and the blogger should choose a CMS depending on the requirements of the blog.
Along with this, the blogger should try to avoid the use of dark or blurred layouts. A reader friendly blog should look appealing to the eyes while reading it. Its layout should not be messy and chaotic to search and surf. The best blogger is one who knows that the layout of the blog is equally important as the content.
7. Avoid direct marketing in blogs:
Some bloggers use direct marketing strategies via blogging. This is the worst marketing strategy used to attract customers. Smart bloggers will never indicate any direct marketing endeavors within the blogs.
In fact, if the blogger is promoting any product, the blogger only describes the product’s features and specifications. Also Google AdSense, which is a well known online earning source, doesn’t allow direct marketing via proposed blogs.
Direct marketing by providing websites link into blogs is worthless. Even readers avoid reading such blog posts.
8. Provide information collecting references:
A professional blogger always tries to provide the maximum amount of information to the reader in his short blogs. Even if the blogger is unable to fit the desired information in a single blog, the blogger can give a reference link to collect additional information.
In some cases, it is not always possible to describe every word. Those words or phrases which are not easy to define should be directed with some references.
9. Add quotes within content:
Adding some quotations in blogs can attract people to read your blog. SEO specifics do not prohibit the use of quotations. Considering this aspect, if a blogger puts quotes in the blog, it will look nicer to the reader as you can see in lessons you can learn from Steve Jobs.
10. Link multiple information:
Descriptive content cannot hold the reader’s attention for a long time. Instead, if the blogger wants to give detailed information, the blogger should continue it in the next blog. The blogger has to ensure that the consequent blogs are related to the original blog and that the blogs are accurately linked together. Readers should not feel tired to read detailed information coming from extended blogs; each page should reveal something new.
The blogger should never publish copied contents or PLR articles in the blog. Google SEO rules do not allow this. Also, readers always expect to get something unique in blogs. Readers never visit copied blogs to waste their time. Moreover, the blogger should provide targeted information.
A blogger cannot expect instant returns from blogging. If the blog is good and the blogger begins to sell products and services online, the established blog will come in handy to get good traction. If the blogger dedicates himself to his readers, he can increase web traffic to his website and can grow his business.
Follow all the above tips and guidelines carefully and make your blog reader friendly.
Any other tips? Leave them below…