Anyone who runs a blog wants to monetize it. While some write sponsored reviews, some sell products, yet another group of bloggers create blogs just for selling space for advertising.
Earning through blog advertising is one of the preferred ways to make quick money. People have been known to create niche blogs, publish 50+ pages, get high PR and then create advertising slots for advertisers.
Advertisers easily pay $5 to $150+ per month for each advertising slots depending on the incoming traffic and the Page Ranking (PR) of the blog.
If you are one such blogger, here are the top 10 advertising platforms to make money.
Since there are no fixed numbers of advertisements you can run on your blog, you can register on each of the advertising platforms and wait for their approval.
List of 10 Advertising Platforms
1. Google AdSense – One of the biggest advertising networks and the first choice of every blogger. You can use the existing Gmail account to apply for an AdSense key. It’s better to apply for AdSense once the blog completes 90 days of activity and gets a decent amount of traffic. It increases the chances of approval.
However, the only drawback I find in this is the non-ability to choose ads. The AdSense publisher can create an advertisement unit depending on the kind of space available on the blog but the publisher cannot choose the ads to publish until the publisher becomes a premium publisher.
Only premium publishers are given the opportunity to choose. Most of the popular bloggers who run AdSense get to choose their ads. Nevertheless, do give AdSense a shot. It has an interactive report of advertisement clicks and provides a lot of help with site monetization.
Don’t forget to read the AdSense TOS. It has an exhaustive list of what to do and what not to do.
2. Adbrite – After AdSense, it is the second most popular PPC advertising platform, an independent ad exchange network where the publisher is given direct access to campaigns with full control over its features. The working rubric is similar to AdSense. You can choose various kinds of advertisements such as video-in banners, inline text ads, CPM banners, full page ads and others.
The only difference between Adbrite and AdSense is in the choice of ads. While AdSense displays ads on the blog/s based on the published content; Adbrite displays the blog within a well synchronized ad marketplace where advertisers can buy blogger’s ad space.
When a blog has high PR and high traffic, the blogger can create a business model for advertisement displays. For instance, the PR 5 blog blogager.com demands $150 per month for a small advertisement banner display.
3. Value Click Media – The 13-year old company, Value Click media is an advertisement platform that deals in CPM earning mostly. At the moment, they serve 28 billion ads every month to users in more than 280 countries.
They are very choosy about advertisers; hence, publishers get to choose only the best advertisers for their blog. Their services are very reliable and they have been known to make payments every time. Its CPM network offers money per 1000 page views / page impressions.
4. Buy Sell Ads – Buy Sell Ads is a mediator site which deals with selling and buying of ads. Both advertisers and publishers can register on this site. Its huge database of advertisers makes it possible for a publisher to bid on ads.
The main reason for this site’s success is its easy navigational feature which helps both the parties to locate mutually beneficial partners in the same niche and make money profitably.
However, it is not easy to get accepted by Buy Sell Ads. Most of the time applications are rejected because the blogs do not meet their acceptable criteria. Hence, before applying, make sure that the blog has PR2+, a good stream of steady traffic, a good Alexa rank and better on-page SEO.
Buy Sell Ads makes money from the commission
5. OIO Publisher – Like Adbrite, OIO Publishers is a well known alternative to Buy Sell Ads. It works with a different mechanism and revenue model.
Once the blog is registered with OIO Publishers, you have to install their plugin on the blog. This plugin is linked to the OIO blog account which seamlessly sends user data like the number of clicks and other stats.
The OIO plugin displays the ads randomly, depending on the blog’s published content. The payouts are monthly.
6. Ad Engage – Ad Engage follows the Buy Sell Ads model. Ad Engage is part of the Technorati media. This model displays ads on a weekly basis on publisher’s networks’ and charges 25 percent as its commission from both advertisers and publishers.
The Ad Engage customer support people guide you with advertisement code integration on the blog and help the publishers to sell advertisement spots on the blogs. The advertisers pay handsomely to the publishers.
7. Advertise Space – This publisher network is one of the popular competitors of Buy Sell Ads. In the last few years, it has grabbed a large market share and has made a reputation for itself for being the easiest self serving advertising platform.
Apart from displaying ads on the blog, the ads can be configured on iPhone apps too. Moreover, there is also an option to feature the blog for additional payment.
8. Adsella – Adsella is a new entrant in the advertisement network industry. As emerging players, they have done well in the last couple of years.
They take personal interest in the buy and sell of ads. They help the publishers in identifying the best advertisement deals; they equally help the advertisers to understand their needs and display their ads on the best of blogs.
The advertisement platform is good for those advertisers who have a restricted budget. Accordingly, they budget the advertisement campaigns on blogs.
9. Info Links – It is the next-gen text-based advertising platform where you don’t have to keep separate space for displaying advertisements. Rather, when the blog account is approved by Info Links, they sync the blog content with Info Links which then displays relevant advertisements with the content.
To avoid making the content full of ads, the Info Links ads are subtly underlined. The user can select the number of ads to display on every blog page. The payment threshold is $50, payable by check, PayPal and bank transfer done every month.
10. Chitika – This advertising platform is used by Squidoo.com. With 3 billion monthly impressions, Chitika is one of the best advertisement platforms of the online world.
Before signing up for the above sites, kindly go through their terms and conditions. Most of the advertising networks are compatible with Google AdSense. Moreover, keep the blog/s stats ready before signing up as you will need them. Fix a minimum acceptable advertisement price per empty slot.
However, ensure than you do not make the blog/s loaded with ads as it is a big turn off for the readers. Place few ads at relevant places. Keep changing the ads every week to compare which advertising networks are giving you the best output.
Come back and tell us your experience.