The Optimist Creed…Your Perception Defines You

Mike and Jake were two agents working in a shoe manufacturing company. One day the boss called them to his cabin and asked them whether they would interested to visit Africa for few days and prepare a report analyzing the business opportunities in Africa. Both Mike and Jake were brilliant marketers and they readily agreed. They spent 30 days touring the tribal areas and in the end, both presented different marketing reports.

  1. Mike concluded that there is no market for shoes because the tribal people don’t wear shoes.
  2. Jake concluded that there is a huge potential for shoes because the tribal people don’t wear shoes.

The Optimist Creed Your Perception Defines YouYou see, even though Mike and Jake agreed on one common thing, that is, the tribal people don’t wear shoes, their perception of the situation is altogether different – Mike says there is no potential, while Jake says there is huge potential. Who is the optimist here?

If one is so naïve to follow Mike’s perception, the business is doomed.

The success of a business lies in your perception. The difference between a successful online home based business and a non-successful one will always depend on your perception to identify opportunities. Never underestimate the power of positive thinking!

Positive thinking makes you competent. A not-so-positive thinker simply does not have the drive and perseverance to handle business. When you have a positive perception, you can actually visualize the path to success and you are able to identify advantageous opportunities.

A positive thinker is also an optimist. Seeing the bright side of things is not everyone’s forte.

As a newbie in a home based online business, you have to readily face the demons of your own creation. This means you should not treat your business casually and work really hard to make it a success.

  • Your positive thinking will motivate you to attain goals and ambition you never thought was possible.
  • Your positive thinking will get you through bad days.
  • You positive thinking will always motivate you to see the brighter side of things.

When you are able to identify the streak of positivity, the dash of optimism and calculative perception, you can automatically make your home based online business dream come true.

Further, building a positive perception is not only about YOU; your positive perception will reflect and benefit your business decisions as well. Like you, there are thousands of small business owners trying to establish their foothold but the only factor to distinguish between them and you is your personal and business perception.

As in the story above, you need to have the perception and optimism of Jake to succeed.

Every minor and major decision you take about your business is the result of your perceptions that define you.

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