Internet marketing or digital marketing has evolved in the last decade as one of the primary methods for gaining visibility online. It’s not wrong to say that internet marketing is the backbone of today’s business.
Not only small businesses but established multinationals and corporate also turn to internet marketing…the biggest human traffic resource of the 21st century.
With the development of digital marketing, certain rules or strategies have evolved which can be used as a pathway. These Do’s of internet marketing are briefly explained below:
Believe in Hype Creation
When you have a fantastic product or service to sell and you know people are bound to purchase them once they know its uses and benefits, it is not wrong to create hype around the product. There are thousands of people who use internet marketing as their sole income source and of course, not all of them are fraudsters. Believe people when they say internet marketing is truly effective when channelized properly, and hype creation is one of them.
Join a Forum
Forums like MoreNiche or Affiliate4U are some of the best places to join and learn a few tips and tricks from expert internet marketers. Novice marketers can join these and other forums free of cost, create their profile and start interacting with fellow marketers.
Talk to people about their experiences and ask for references to other established internet marketers. If you already have a site then use these forums to spread the word about the product or service you are selling.
Believe in Research
You can buy hundreds of proven marketing reports and strategies online but nothing matches self research and self learning. Every internet marketer has their own “proven” marketing strategy and you need to create your own.
Spend a few days researching online about various concepts and marketing models used by established marketers. Think not about copying their blueprint but modeling them… creating your own original plan.
An example of copying others ideas would be the site Fiverr.com and other cloned sites. Fiverr.com was a new concept of an online marketplace that sold several gigs for $5. Fiverr.com became popular overnight.
In a bid to copy its success, several cloned sites like GigBucks.com, TenBux.com, UpHype.com, Gigme5.com and many more started. All of them had the exact layout, script, payment method and way of working. While Fiverr.com continues to prosper, others are no where near the competition. Therefore, research and develop your own- unique marketing idea and do not copy others.
Build Links and Exchange
If your website contains useful information or resources, by all means share it with other websites and internet marketers. Connecting your website to others and sharing will help you to gain higher Google rankings. To build links, visit other websites and link your website to theirs. Your link building strategy should begin as soon as your website shows an increase in traffic.
Target Quality Traffic
There is a difference between general site visitors and those visitors who visit your site with the purpose of buying something.
The second category of visitors is unique visitors. In other words, you need to research about a particular market to sell your goods and services. For instance, if you deal with wedding gift items, you will target women internet users of a certain age group and not promote your products in say casino websites. Does that make sense to you? When you market specifically to a specific section of internet traffic, you gain better response.
Build an E-Mail List
Every site has a sidebar for email subscribers to sign up for a newsletter and recent updates. Use this sidebar to create your special members list – this is known as ‘list building’.
In the beginning, you can give away free e-book or weekly newsletter to attract subscribers. When you build a big list, you can use the subscriber list to sell products and services.
Create a PayPal Account
PayPal is by far the safest method to receive payment online for goods and services sales. PayPal is accepted globally. All you need is an account, link your credit card or bank account and you are done! As an internet marketer, having a PayPal account is beneficial because you need a platform to receive and make payments on a daily basis.
Easy To Remember Domain Name
People find it easier to remember short and simple domain names versus the long ones. Short and memorable domain names need to be specific about what it is your selling and should be able to stand alone.
To gain prominence, publish your web address on all marketing platforms like social media pages, advertisements, business cards, stationary items, emails, forum signatures and any place else where you can mention your website address.
Keep Website Simple
Researches have shown websites that take a long time to upload tend to lose traffic. Website visitors do not have the patience to wait for web pages to become visible.
Therefore, resist creating websites that take too much of bandwidth in graphics. It should be appealing enough to encourage visitors to pay repeat visits. You can make websites appealing by keeping the design simple, easy browsing features and publishing excellent content. Moreover, make your website interactive. Put up an online feedback form, publish informal polls and provide free online tools.
Blogging Equals Promotion
Create a separate blog to promote your website. Blogging these days has moved beyond being a platform of expressing your personal feelings and stories. The blogging of today is a leading strategy and offers multiple advantages of static websites.
Through blogging, you can develop content about your main websites, publish and market them. Blogging is a proactive method of internet promotion and undoubtedly, the results are worth your time and efforts.
If you are an internet marketing beginner, you should consider starting your online business by becoming an affiliate before you go out there with a product of your own…just to get your feet wet and build confidence.
By becoming an affiliate, you are entrusted to promote other brands, generate sales and receive a commission bonus. Stick to affiliate marketing and learn the ropes of online marketing and then when you are comfortable, switch over to your own personal products and services.
As affiliates, you receive immense exposure, develop contacts with other marketers and can easily create a list of potential buyers that can be utilized later on.
Engage in Social Media Promotion
Recent surveys reveal that people are more willing to buy ‘recommended’ products more so than those products they receive information about from other sources.
Social media platforms like Facebook and Twitter is the haven for internet marketers if they utilize it effectively. Almost all brands today apply Facebook pages to promote and generate sales which allows you to interact and connect with professional – like minded people.
Find a Mentor
If you have a mentor for guidance, your journey on your e-marketing efforts is much more focused and much easier. Mentors are professional-experienced people who have been in the business for a very long time and can guide you over the hurdles you face. Find someone who can realistically help you and not encourage false expectations.
If a mentor says you can make $10,000 within 15 days, you should be wise enough to stay away from his mentoring. There are no ‘get rich quick’ programs on internet.
You must work hard, just as you would in an offline business. Find a mentor who can be honest with you, aligns with your morals and values and sincerely encourages you to succeed.
Content is King!
Definitely! If you do not have interesting and engaging content on your website or blogs, you cannot entertain or spark your visitor’s interest. Of course, internet marketers may not be great writers but there are hundreds of experienced writers out there who are willing to write for you.
Follow these fourteen must-do internet marketing ways and you’re on the path towards a successful online business. As you move along, you will learn many new things. Be receptive to changes and you will do well!