The Optimist Creed…Your Perception Defines You

The Optimist Creed Your Perception Defines You

Mike and Jake were two agents working in a shoe manufacturing company. One day the boss called them to his cabin and asked them whether they would interested to visit Africa for few days and prepare a report analyzing the business opportunities in Africa. Both Mike and Jake were brilliant marketers and they readily agreed. They spent 30 days touring the tribal areas and in the end, both presented different marketing reports. Mike concluded that there is no market for shoes because … [Read more...]