Free Persuasion Copywriting Power Secrets Guide

Write great copy without using sleazy – manipulating tactics! Free 11-Page Guide Explains

Free Persuasion Copywriting Power Secrets Guide

Is It True You Can Write Great Copy
Without Using Sleazy – Manipulating Tactics?

You Bet You Can…

Hey Guys, Joni here…

You know, I keep hearing the same thing over and over again and you probably have also; ”I’m so sick and tired of reading sales copy that is so infested with nothing other than hype! It’s all B.S.”

Seems like we’re all craving a different approach for the most part… one that’s credible and honest.

But the sad thing is; all of us still chime in and buy a product or service, based on that very reason.”Hype.”

Unfortunately, it plays into our DNA. We all want something exciting – sexy and cool.
It makes us feel so good. You know…instant gratification or so we think.

However, once that “feeling” wears off – what are we left with? Excuses…

Excuses of why the product didn’t work. After reading such a hyped-filled piece of copy, our expectations are so high that now comes the time too actually do the work. Really?

“I thought I didn’t have to do much…it was suppose to be push-button and cash would start flowing in instantly.” Sound familiar?

Now…it’s not looking so sexy is it?

I’ve gotten sucked in too many times and maybe now I just want to change the world or something, I’m not sure. Hell, maybe it’s my age. But what I look for now in copy is honesty – integrity – credibility and real solutions to whatever I need help with…

With that being said, I want to offer you guys an alternative…something fresh. I feel it’s time to stop making our prospects feel like they’ve been taken on a wild ride and can’t get off…

You know and I know consumers are not stupid. Our potential customers have so many options too choose from today that basically, they’re catching onto these sleazy tactics. Just like we are.

Now I know that many, many copywriters and Internet marketers totally disagree with what I’m saying here and that’s fine. All I can say is keep pumping out your style of writing if it’s working for you.

But here’s the interesting thing;

I’ve had great success on oDesk writing for a number of clients…but – with “mixed” reactions in regards to writing “hype.” Clients have asked me to re-write “hype-filled” sales letters after they’ve seen my style, while one other commented that it wasn’t “hypey” enough. It doesn’t look like all the rest…

Believe it or not, consumers are starting to pay attention…

So if you’re curious about where I’m coming from, read this free 11 page guide, “Persuasion Power Secrets, The Building Blocks For Writing Persuasive Copy Without The Hype” now to find out how to start applying something different in your copy.

Here’s some of what you’ll learn;

  • 3 characteristics that allows your prospects to “feel safe.”
  • Writing copy for the right reasons.
  • 4 powerful techniques that are “honestly” persuasive.
  • Reasons “why” people buy.
  • 7 persuasive strategies to incorporate in your copy.
  • List of “non-manipulating” words to use.

Just Click the Download BUTTON For Instant Access.

Copywriting Tips for Choosing Words

Today, let’s study the imagination of your prospect’s mind and get a feel about what makes them tick.

I do want to mention real quick… there’s a free bonus for all Income Insiders readers somewhere in this post you’ll surely want to grab…

Copywriting TipsOkay. Let’s keep going…

By tapping into your prospects main sensory perception, you can use “key” words throughout your copy that will resonate with them and surely awaken anyone’s senses…

We all have sensory perception being sight, audio, and touch. One usually is dominant more than the other two, although we use all three.

Research shows most of us fall into the site category. Audio takes second place while touch comes in third. Let’s look at each one:

1. Site oriented people interpret events through images and pictures
Examples of words to use: Notice, Do you see? See, Watch this, Picture this

2. Audio oriented people like to talk things out…
Examples of words to use: Listen very carefully, I hear you, Let me tell you

3. Touch oriented people want to experience what you’re selling, something
Examples of words to use: Grab, Taste, Feel, Hard, Soft

Keep in mind these three perceptions while writing your sales copy and by applying them, you’ll relate on some level to all your readers.

Adjectives and Adverbs:

Using adjectives and adverbs will also jazz up your copy as long as the words are being applied in the right context.

Let me give you some examples of the different kinds of adjectives and adverbs that can make your copy stronger:

Appearance Adjectives:

adorable – clean – drab – unsightly – elegant – sparkling – old-fashioned – quaint – plain

Condition Adjectives:

alive – clever – inexpensive – easy – mushy – odd – shy – uninterested – dead – vasttender

Feeling (Bad) Adjectives:

angry – clumsy – embarrassed – grumpy – jealous – panicky – scary – obnoxious – repulsive

Feeling (Good) Adjectives:

brave – delightful – calm – eager – gentle – victorious – witty – silly – kind – proudlively

Can you see how using adjectives in your copy will allow your prospect to form a clearer picture in their mind when using the word “old-fashioned,” or how they will muster up a negative feeling when the word “grumpy” is used? That’s the magic in choosing your words.

Examples of Adverbs:

absentmindedly – accidentally – carelessly – bashfully – bitterly – anxiously – blindly – deceivingly – defiantly – extremely – cruelly – faithfully – furiously – intensely – jubilantly – intently – merrily – madly…

A great resource I use all the time is Anytime I get stuck or I’m looking for a certain word, this is where I look. It will give you many variations of words to use.

Don’t forget to check out this freebie below…

Free Bonus: Click below to get your complimentary copy of a list of Emotional Words for you to print out and keep handy when writing any project. I use this list all the time!

>>> Download List of Emotional Words Here <<<
(Right Click the link above and select save to desktop)

Hope this helps!

Don’t forget to leave a comment!

Simple 12 Step Blueprint for Writing Sales Copy

After you have collected all the pieces of your target market research, it’s now time to pull it together and start writing. Following are the 12 steps to help you achieve your desired results.

Simple 12 Step Blueprint for Writing Sales CopyWhen you are preparing to start writing your piece of sales copy whether for a landing page, an email or a sales letter, keep these two things in mind stated by John Carlton, one of the best copy writers ever:

“There’s money in your prospects pocket that belongs to you. He or she really needs that product or service and the cost is a pittance compared to the life changing value that he or she will get. And, most people lead lives of quiet desperation and are starving for excitement. So you need to be the most interesting, exciting thing to come into your prospects life today.”

Ask yourself these questions before you start your copy:

  • If you had to make the sale, what would you say?
  • How would you begin the conversation with your prospect?
  • What would you have to prove to your prospect?
  • What would your prospect challenge you on?
  • How would you diffuse their objections?
  • What could you say right up front that would make it impossible for the prospect to walk away?

Build your copy around your answers to these questions while applying curiosity, empathy and resonance . . . while creating a masterful flow all the way to the end.

1. State your intention.

What is your desired result? Your goal? What message are you trying to communicate to your prospect? Always keep your goal in mind while your writing.

2. Get organized.

Take all the information you have on your prospect, market and competition (from your research) and organize it in a way to effectively communicate it in your sales copy. What have you learned about your prospect that would grab their attention in your headline leading them down the page? What are the major motivating benefits you can use to form your bullet points? What have you discovered to get them to take action? Is your offer the strongest it can be? What would be the strongest benefits to use in your PS’s?

Do you see how doing research plays a major role in writing sales copy? If you couldn’t answer these questions, you’d be taking a shot in the dark about your target market and your copy would reflect it.

3. Write a draft.

Just write, no editing here. Set a timer if necessary and give yourself about 20-30 minutes.

4. Take a break.

Let your mind wander and your subconscious will help you organize your thoughts. Take the pressure off of yourself for a while.

5. Review your draft.

You can extend it out with other ideas you have or maybe you think it sucks all together. Don’t be afraid to put that one aside and start another one. ( My wastepaper basket overflows rather quickly)

6. Take another break.

Again, your mind starts working for you.

7. Pull it all together.

If you have written more than one draft, now is the time to combine them; review it – add to it – delete from it – change things around.

Read it and make sure it matches your intention, your goal, your desired result and you’re communicating your message correctly.

8. Leave it sit.

Never edit your copy the same day you’ve finished it. Sleep on it. You might come up with another idea to add plus, you’ll be able to spot your mistakes more clearly after you’ve put it aside for some time.

9. Use a spell checker.

You don’t want any misspelled words.

10. Use a thesaurus.

You want to use shorter, simpler words that have the same meaning when writing. Try not to use big fancy words the prospect has to think about.

11. Add in’s.

You can always use a joke, a quote or tell a story. Add your personality to it. Remember . . . keep it simple and easy to read.

12. Check the flow.

Read it out loud to see if there are any areas where you get hung up or it just doesn’t sound right. Have a family member or friends read it and give their feedback. Read it out loud. Take notes.

Now that your copy is complete, here are some questions to ask yourself to make sure you’re coming from the prospect’s point of view.

Does your copy answer these questions?

  • What’s in it for me?
  • Why should I care?
  • What are the benefits?
  • What will I get out of it?

If your copy answers these questions, you should feel pretty darn good about writing to your prospect with their best interest in mind… helping to solve their problem or make their life a little bit easier.

Persuasion Vs. Manipulation… Which One Are You Applying?

Many novice direct response sales copywriters get confused with using the art of persuasion versus manipulation when crafting landing pages, sales letters and emails to sell their products and services.

Persuasion Vs. Manipulation... Which One Are You Applying?Manipulation is the exerting of devious influence for one’s own advantage, through means such as lying and being misleading…getting what you want from others even when the others are not willing initially to give it to you.

Manipulation is something that is very tempting for many people. This form of communication can be very effective and extremely powerful, but dishonest, sleazy and just down right wrong. Businesses running such campaigns using this method will be short lived and their reputation will tank extremely fast.

Using manipulation on your prospects won’t win you any brownie points. The prospect will feel forced into a sale and I guarantee they won’t wind up becoming a loyal customer anytime soon.

A good example of manipulation could be one of those telephone solicitor scams who targets the elderly. Convincing fear tactics and ultimatums to swindle them out of their last dollar, or they conduct such a powerful-controlling conversation that forces the recipient out of their personal- confidential information. The person ultimately feels defeated and scared not to do as told.

Persuasion is the act of influencing the mind by reasons offered, a form of social influence. Persuasion is designed to win the other person over, removing obstacles so they can come to their own conclusion, not to defeat them.

This process is convincing your customer to change his or her beliefs and/or behavior through moral or logical means rather than force. Unfortunately, persuasion is both notoriously difficult to pull off and almost impossible to resist when done well.

By applying the persuasion technique in your sales copy, you will gain trust and credibility with your prospects. You allow them to follow their own conclusion about your product or service by being honest and sincerely helping them with a need or problem. In addition, people are more willing to accept your message without considering all the facts if you have certain characteristics that makes them feel safe:

Honesty: Everyone loves an honest approach. It shows off your morals and values, thus earning you credibility with your prospects who will continue to do business with you. When writing your copy, don’t use untrue statements or falsehoods just to sell your product.

Like Ability: People are easily persuaded into doing things by others whom they like. Add your personality or story into your sales piece. Let the prospect know who you are. This ultimately builds trust.

People also love to do things they see others doing. Place personal before and after testimonials into the flow of your copy. This informs your prospect that the “average Joe” is doing it so why can’t I?

You never want to manipulate your prospect, forcing them into buying your product or service, but it’s okay to persuade them into making their own decision by giving them honest reasons and highlighting the benefits of why they should purchase.

Just make sure if you are trying to persuade your prospect in your sales copy to take a specific action, you are using it to influence them in the right direction and for all the right reasons… helping them achieve a desired result or solve their problem.