As we know, blogging is one of the successfully proven ways of not only managing to get a huge amount of traffic but also leveraging it into sales, that is, revenue.
Barring few unenlightened ones, there will not be any company in the world that does not know the power of blogging. Blogging is a great way to spread the word about your business products or services.
However, as our title for this discussion mentions, blogging is an art and not everyone can write a ‘winning’ piece. The rules of writing a blog is much similar to those used in writing newsletters and Ezines; however, there are certain fundamental differences.
Keep in mind the 7 common mistakes in writing blog posts detailed below that you are likely to make… and improve your blogging style and presentation.
Not Making Your Blog KISS-able:
Making your blog KISS-able means to “keep it short and simple.”
Your blog content should be scan-friendly, that is, your blog should impress and engage the reader. There is no point in publishing a 2000 word post on travel every week or publishing 200 words on a historic subject….what I mean is whether your blog is KISS-able depends on the topic / subject you are dealing with.
Do not keep dragging on the subject…say what you have to say…keep it short and crisp so that the reader can scan it quickly. Ideally you should publish posts daily or on every alternative day rather than following a weekly posting schedule.
Not Making Your Blog Valuable:
Don’t write or publish mundane content. Be up-to-date with latest trends about the subject you are dealing with. There is no point in spending time writing posts that have no relevance because it won’t get any substantial readership.
People do not have hours to spend on your blog. If you don’t have anything relevant or valuable, you can share others blog content but they should be relevant to your business.
From the financial point of view, a blog with good rankings and traffic based on the published content will have high saleable value in the future.
Not Making You Blog Reader-Centric:
This is very important…you should write the blog posts keeping your readership in mind and not blindly jotting down whatever you like. Of course, your interest matters too. Without your interest, you cannot write anything but your primary consideration should be the reader.
Suppose you sell Darjeeling tea online…your blog should be mostly about the various Darjeeling teas in its various seasons, with links to the order/purchase page…this writing will connect with the audience in a better fashion than babbling out the history of a particular Darjeeling tea variety…Getting my point?
Nobody is saying history is irrelevant but will that history sell your teas? NO. Choice of content is the main area where most bloggers go wrong. When writing a piece, ask yourself – Will you be interested to read what you have written?
Not Editing Your Stuff:
It doesn’t matter whether you are writing your blog content or getting it written by a ghost writer, the point is to edit, edit and edit…BEFORE publishing it. Let me relate a personal experience.
In the initial years of my writing career, I joined a reputable web content development company. As a starter, they were paying me a decent amount but soon I noticed that some of the articles were not being paid for in the current pay cycle but carried forward to the next month. Mind you these articles were already published! I asked them the reason.
Their so-called “Editorial Department” replied saying those withheld articles were being reviewed because of typos and grammatical errors…I was flabbergasted. What was the editorial department doing before they published those articles? Can you believe me if I say that it was part of their company’s policy to edit the blogs after they are published??? Why? I don’t know.
Anyhow, my point is never publish blogs before editing and proofreading them. If you are lazy, hire an editing service provider.
Not Providing Sufficient Links:
What are the other purposes of blogging? Good SEO and link building. Linking your blogs with other credible sources will help to build your reputation and position you as an expert in the chosen field. Also, by linking, you are saving your reader’s precious time and they will thank you for that!
Links offer the readers valuable information and when other blogs link back to you, you can create a trustworthy network of associates. Google maintains that link building is important for website ranking so you cannot afford to ignore it.
Not Using Enough Keywords:
Unless your blog is about a subject on which quality material has not been written before, you stand a good chance to rank higher in Google keywords even though you may not make it too keyword-centric.
However, if you have tough keyword ranking competition then you have to use a good percentage of keywords distributed uniformly within the blog.
Recent trends suggest that using long-tail keywords are good for blogs. Nevertheless, keep in mind that the blog should not be too much concentrated with SEO keywords. Doing so is futile because Google will likely rank it as spam.
Not Making the Blog Conversational:
A blog should be a mixture of formal and informal communication depending on the chosen topic or subject. For instance, a blog on fashion should be written in a formal matter; similarly, a blog on archaeology should not be written informally.
Feel the pulse of the subject you are writing about….the blog should connect with the audience…especially if you are writing about topics like Internet marketing. Conversational blogs are known to get better readership sustained over a long period of time.
What is the mistake you did? DO share with us….
Are you interested in earning money from blogs using AdSense? Read our discussion.