Twitter Acquires Posterous.com – What Does it Mean for Marketers?

Twitter has acquired the development team of a well known mobile blogging company Posterous.comTwitter Acquires Posterous Twitter expressed its interest towards Posterous and announced that it’s not about the acquisition of a blogging platform for Twitter, but is also an acquisition of the ‘dedicated people and web technology’ behind Posterous.

On the other hand, Posterous.com takes this acquisition as the most valuable deal because its qualified and dedicated team of engineers will now work with the Twitter team.

Twitter Benefits With Posterous:

Twitter believes that this deal will enhance its quality of services for its users and will help itself to make its service much better. With this acquisition, users will be able to backup their content, will be able to post micro blogs, tweet them and thus, it will positively enhance Twitter business.

Benefits For Posterous:

Posterous was looking for a big brand to connect with and it cannot be denied that Twitter is the top social networking website today. Posterous, on behalf of this deal, is profoundly happy with the acquisition; more so because Twitter will absorb Posterous employees in its existing team.

Both Twitter and Posterous have ensured that their individual services will not be disturbed due to this tie-up. If they introduce any changes in their services in the future, it will be first notified to its users well in advance so that the users can easily adopt the changes. MySpace users will continue to use their accounts as they are using now.

Also, its domain partner .eNom will handle its domain management. Users will be instructed via emails about the procedure of accessing their new domain accounts.

How Twitter Acquired Posterous?

Twitter is committed towards its services and believes in nurturing talent. Following this approach, Twitter expressed its interest towards Posterous as it excels in its talent-based product creation approach. It is this level of talent that Twitter wishes to inculcate following the acquisition to enhance its own products.

Benefits for Marketers from this Acquisition:

Posterous had integrated into various Twitters activities before the acquisition. The acquisition will help users to highlight and update their Posterous accounts from Twitter and vice versa; and the MySpace posts can be seamlessly tweeted. SimplyTweet is the best example as it updates Posterous posts on Twitter.

Twitter-Posterous will enhance marketers profit to almost double. Posting and tweeting at one time with Twitter-Posterous common domain, will help marketers to promote their business products very quickly.

Marketers, especially online product marketers are eagerly waiting for Twitter-Posterous to launch their post-acquisition services.  Following are some of the benefits that online marketers are expecting:

  • Posterous post might not be limited to 140 characters. If it is so, it will help marketers to promote their business products in a more descriptive form.
  • Product detail entered by marketers on Posterous will be tweeted on the combined domain.
  • Various mobile supporting applications will be introduced to tweet Posterous posts. Business promotion via mobile will then be better accessible.
  • The domain will support photo tagging on Posterous. Marketers will be able to place their product details along with the product image on website.

Twitter is not only acquiring Posterous, it is entering into the mobile blogging and micro blogging platforms. The inclusion of Posterous will extend the functional values of mobile blogging platform. Social media and social issue-based content will be on the advantage point because of the micro blogging opportunities this acquisition will bring.

Is this an Acquisition for Talent or the End of Innovation?

Talent acquisition has become a common activity in the last few years. No doubt, if the acquisition of the talented team behind Posterous is a new innovation for Twitter, it is also a hijack of Posterous’ concept of micro blogging.

Probable Outcome of Posterous Acquisition

Following are some probable outcomes:

  • Twitter’s Acquisition Trend:

    Twitter’s penchant for acquisition has increased in the last 2 years. In the year 2012, Twitter has already added Summify and Desient in its acquisition list. Earlier the list included Summize, Cloudhopper and Mixer Labs in it. Perhaps Twitter is competing with other social networking sites to reach the top.

  • Impact Of Acquisition On Posterous:

    According to Posterous owner Mr. Sachin Agarwal, “this is the real opportunity for Posterous to bring their talent to the world and Twitter is the best platform to innovate their talents”. However, it is possible that Posterous Spaces will be directly disturbed due to the acquisition of its developer team by Twitter. It can result in moving of Posterous Space services to Twitter and thus, Posterous Space will lose its individual identity.

No doubt, this acquisition will help marketers to promote their business online on a combined platform. But, if Posterous will not be able to balance between its own services and acquisition responsibilities, it can result in shut down of Posterous Space services.

It will be interesting to see whether the innovation will increase availability of technologies or will it be a failed acquisition for talent?

What is your opinion on posterous acquisition?

50 Startup Companies to get inspired in 2012 – Part 4

Running a startup is too difficult especially when you don’t have the manpower. More than manpower, you need able hands to visualize what you’re thinking and help you take the right path. Best Startup Companies Alas! It is very rare to come across such guides and mentors.

If you already have one, consider yourself lucky! All the startups we are mentioning in this list have had some kind of guiding force, be it in the form of a mentor, a trusted friend, or a supportive family member.

Let’s continue with our list. In case you have missed the first 3 parts, catch up with Part 1, Part 2 and Part 3 of the series.

31. Zynga

CEO: Mark Pincus

Business Idea: Online/social gaming

Estimated Value: $11 billion

Our Take: Remember Cityville and Farmville? These are the top two online games designed and developed by Zynga. Even I was a Farmville addict for 2 years! Cityville receives about 100 million daily active users.

What I am saying is that the online gaming industry is very large and that there is a large market waiting to absorb creative and mind blowing games like the above. Truly, Zynga has established itself as a standalone leader in the social gaming industry. In 2011, its revenue was approximately $600 million and this year, it is predicted to cross $1.5 billion.

Zynga has close associations with social networking sites like Facebook on which they sustain and provide the users an enriching experience. Its virtual revenue model is surely giving them high returns.

32. Groupon

CEO: Andrew Mason

Business Idea: Online daily deals

Estimated Value: $10 billion

Our Take: Clearly, Groupon is the pioneer of the daily deals concept. It is an often used marketing strategy these days like classifieds and other marketing strategies. The concept became so popular that within a year, hundreds of Groupon clones have sprouted up all over the Internet.

The ‘Daily Deal’ revenue model has given the company tremendous growth in the past years. Even though certain experts feel that Groupon would begin to lose its novelty factor given the fact that its IPO stands on shaky ground, I, as a consumer, feel that Groupon has a longer path to tread.

In 2011, its estimated revenue was $3 billion.

33. Twitter

CEO: Evan Williams

Business Idea: Micro-messaging service and social networking platform

Estimated Value: $8 billion

Our Take: Who would have thought that 140 character messages would become so powerful of a business strategy, giving thousands of people the opportunity to earn thousands of dollars online?

Twitter continues to enlarge and spread its tentacles wide. Every small, medium and large business has a dedicated twitter accounts promoting its products and services. In 2011, twitter hit 100 million active users and about 250 million tweets are being sent out daily by users.

As with every other knowledgeable online marketer, we too feel that twitter has immense potential as a social media marketing platform and since the online business is booming even in this decade, twitter will survive and make its founders billions.

34. 360Buy.com

CEO: Liu Qiangdong

Business Idea: eCommerce in China

Estimated Value: $10 billion

Our Take: We know how the Chinese government has imposed red tape over the Internet, which is why websites like Amazon, Twitter and Facebook are inaccessible there. However, given the fact that eCommerce is a booming industry and also because they didn’t want to lag behind their western counterpart, you have Liu’s 360Buy.com, an eCommerce site solely dedicated to China.

Wal-Mart and Digital Sky Technologies are its investors. The eCommerce site is known as the Amazon of China.

Clearly, this initiative is feeding a huge demand by online shopper and thus, it is likely to sustain itself very well over this decade. As we know, business is all about the niche and it’s USP. The niche and USP of 360Buy.com lies in its geographical restraint imposed by the government.

35. Dropbox.com

CEO: Drew Houston

Business Idea: Document, image and video sharing

Estimated Value: $4 billion

Our Take: The reason behind Dropbox success is its unique service – you get to upload and share your documents, images and videos with anyone you want, and store the same in a dedicated cloud server from where they can be recovered anytime and on any device! This is a compact service and that too is free. Yes, it has a premium membership account but you get so much with the free account and people love it – it’s the Dropbox success.

People think that since the cost of cloud computing is getting cheaper, the revenue of Dropbox will take a back seat too but they are very wrong. With decreasing cloud computing prices, Dropbox is also lowering their costs, and in the process, their revenue margin is soaring higher and higher.

Dropbox has immense growth potential as a repository of saving and storing important documents. Think of yourself – won’t you feel like paying for such a private service? Of course, you would!

36. Living Social

CEO: Tim O’Shaughnessy

Business Idea: Social daily deal site

Estimated Value: $3 billion

Our Take: Living Social is an example of selecting a niche within a niche. It is similar to Groupon, which is catering to a niche market. Now within this niche market, Living Social has built a business by zeroing in on a niche within a niche. How?

Living Social is a social daily deal site, which means that it brings promotional codes and discount offers from places which are good places to socialize in your city or town. Its like bringing a group of people together, allowing them to socialize without spending too much.

In 2011, it received $400 million in funding and most likely, it had revenue of $1 billion.

37. Palantir Technologies

CEO: Alexander Carp

Business Idea: Data analysis

Estimated Value: $2.5 billion

Our Take: The Palantir Technologies is an analytical platform, hiring the best minds in the industry to analyze financial data and government information.

The platform is much in demand by large organizations, which is why Business Insider has given it $2.5 billion valuation. In 2011, they earned $100 million approximately.

38. Hulu.com

CEO: Jason Kilar

Business Idea: Online video service

Estimated Value: $1.6 billion

Our Take: It is not big as YouTube but Hulu.com has its own niche market. It is an online video service provider that offers a selection of movies, clips and TV shows.

This shows that in startups, you must never get intimidated by your competitor, YouTube in this case. If you have a strong belief in your idea, go ahead by any means.

In 2011, Hulu.com generated about $500 million, keeping the fact in mind that the website keeps a maximum of 40% in revenues. It came as no surprise that media moguls like Google were trying to buy off Hulu.com but it hasn’t been acquired yet.

39. Airbnb.com

CEO: Brian Chesky

Business Idea: Local accommodation available locally

Estimated Value: $1.3 billion

Our Take: The idea behind airbnb.com is one of the best I have heard to date. Suppose you are visiting Singapore for 10 days and you want to rent an apartment. You have no clue about it because it is your first time visit. What do you do? You contact airbnb.com and give them the task of finding a local apartment on a short term rental at your affordable budget. Sound interesting?

Airbnd.com is an innovative service that will look for apartments on a short term rental basis and their services are available globally. If you don’t want to be put up in hotels, this is an alternative option. Quite creative…eh!

In 2011, they had about $500 million in gross merchandise sales. Impressive!

40. Trulia.com

CEO: Pete Flint

Business Idea: Real estate listing giant

Estimated Value: $700 million

Our Take: Trulia.com is speedily taking over Zillow.com and becoming one of the biggest real estate companies in the US. Here, members can buy and sell properties conveniently.

Real estate is another business that never goes out of vogue; hence, if Trulia.com takes their steps right, they have a lot of potential…

There is no report of how much revenue it generated in 2011, insiders say it was more than double from 2010 revenues.

We come to the end of today’s list. While writing this, I noticed something interesting. Almost all the startups are based in California,USA! Hmm…Why? No idea…

Watch out for the final list, followed by some tips to begin your startup business online.

Startup Companies – Part 5

Affiliate Marketing with Twitter: A Win-Win Trend for Affiliate and Merchants

In the last three months, Twitter has become a one-stop resource for affiliate marketers. I say this Affiliate Marketing with Twitterbecause I spend more than 2 hours a day on Twitter to watch the trend grow in front of my eyes and secondly, it is obvious that Internet marketers keep on tweeting about affiliate products all the time because they are seeing a good amount of conversion, believe it or not!

Affiliate Benchmarks and The Search Monitor states that social media is used 60%-70% by the affiliates and Twitter is used by 47% of the affiliates. In other words, an average of 120,000 tweets are sent by affiliates per week.

Affiliate Marketing with Twitter

Why is Twitter a preferred choice?

  • It is very easy to get started with Twitter.
  • It is free.
  • Affiliates do not need a large following to get noticed.
  • Affiliates can start tweeting instantly.
  • Tweets can be spread using hash tags, similar to keywords in a search engine.

Unlike other affiliate promotional methods, Twitter is easy to use because even without any following, you can reach a wide consumer base, unlike other social media and networking platforms.

How do you use Twitter for your benefit?

(1) If you are a merchant, you can hire an affiliate network or an affiliate manager to monitor tweets. This will involve monitoring the number of tweets sent daily and their conversion rate.

(2) To recruit affiliates, you need to find active tweeters with a strong content generation facility. To write promotional content effectively in 140 characters, this is no joke! According to The Search Monitor, 1,320 merchants used 7,194 affiliate networks on December 20, 2011 to send affiliate tweets.

(3) If you are an affiliate and want to earn commissions from merchants then you need to watch Twitter trends for a few days to know what kind of merchants are heavily promoted on Twitter and how. To get the competitive advantage, you can look for seldom promoted merchants with good products.

(4) Twitter is very good for both merchants who are interested in 24 hour deals or 1-day promotions. With thousands of tweets sent every minute, this is a great medium to earn instant cash. Of course, you need to make sure that your appointed affiliates are honoring your promotional copy and not tweeting past the expiry date.

Twitter Affiliate Marketing Trends

Twitter is not used by product merchants as it should be; iTunes.Apple.com, Astrology.com and Groupon.com are the most tweeted products, according to The Search Monitor. This proves that there is a lack of merchant diversity. In other words, it is a good opportunity for affiliates to start working on Twitter for affiliate promotions and also a good opportunity for merchants to make some sales through Twitter.

Secondly, one of the main trends, plus an advantage of using Twitter is the ability to create multiple profiles. One affiliate user can create multiple ids to get more merchant sale returns. In a survey released in November 2011, it was found than 75% of the affiliates had more than one Twitter account. There are 4 reasons why Twitter users create multiple accounts:

  • To re-tweet their own tweets
  • To get better conversions as an affiliate
  • To popularize their own tweets
  • To increase followers to the main account

5 Tips to Use Twitter for Affiliate Marketing

(1) It is better not to directly tweet the affiliate link. If you maintain a blog, review the product or service, insert the affiliate link and then tweet the review link rather than the affiliate link. An affiliate product accompanied by a review has better chances of generating sales.

(2) Monitor how people are responding to the tweets. You can do this by setting up a RSS feed on the Twitter search, which will give you results containing both the @username results and those without the @username tag.

(3) Promoting an affiliate product works as a personal recommendation so it is best if you have used the product or service personally before tweeting about it. Your reputation will be on fire if you tweet products and services without using them and they turn out to be garbage.

(4) Don’t annoy your followers by giving irrelevant information and links. The tweet should be conversational in two ways – it should make the reader click on the link and then make the user read the content on the new page. All this begins with the tweet quality. Don’t just copy – paste the link.

(5) Don’t overdo the affiliate tweets. Sending 10 tweets every minute about the same product will cause you a loss of followers. Space out the tweets. Calculate the number of hours you are online, the number of hours you can spend tweeting, prepare the tweets before sending them out and then space out the tweets at every 5-10 minutes interval. Overdoing them will be considered as spamming.

Bonus Tip

(6) The affiliate product should be USEFUL for readers. Don’t become an affiliate of a product or service just because YOU like it. Your choices matters too but think from a third person perspective. Ask yourself – if this same product was offered to me by someone else, would I be interested in buying it?

These are the major 6 tips you need to keep in mind before starting your affiliate tweeting campaign.

Conclusion

Using Twitter for affiliate marketing is a positive trend. It is free to use and it is not time consuming either. Affiliates increase their opportunity to maximize commissions and merchants get an important source for increases in sales. In all, it is a win-win situation for both parties.

Twitter Trending – What Does Trending on Twitter Mean?

Twitter trending may be an entirely new idea to many people. If you are not a frequent user of twitter or you do not have a twitter account at all, you may not be able to have a full grasp of what twitter trending is all about.

Twitter TrendingThe truth of the matter is that there are even some common and frequent users of twitter who may not actually understand the whole essence of twitter trending. Not as if they have never heard about it before; it is just that they do not understand what it is all about and how twitter works.

Through this post, I intend to open your eyes to some very important points on twitter trending. By the time you are through with reading this piece, you will know the place of twitter trending. You’ll be able to fully understand what is meant by twitter trending and how to make use of it for various activities you may want to carry out…

What is twitter trending?

It is not rocket science, that is, it has nothing to do with it. This is to say that it is very easy to understand the whole essence of it. Twitter trending simply means following particular info on the twitter network.

This particular info will surely have to do with the hottest topic of discussion on twitter. In case you have been involved in a particular discussion from the start and you want to follow the latest reply or comment about the particular topic, twitter trending is designed to help you make things easy.

In case you want to post a message on a particular topic like how to make money with twitter, you can easily get this done through twitter trending.

Why twitter trending?

Twitter is not a place where you paste info as long as a text book. Only limited space is available for you to make your thoughts known to the general public.

You have only one hundred and forty character spaces in which to describe your thoughts about any topic whatsoever. Most people may really find it difficult to put all their thoughts together in such a very small space.

They may not know how to put all their thoughts together and present it in a way that will make sense…

With the aid of twitter trending, you can easily get this done. What twitter trending does is that it teaches you how to abbreviate and summarize everything you have to say in such a way that it will not take too many spaces; then you will be able to put it all together within the small space available for your words.

The place of twitter trending is to teach you special characters that will help shorten your writing in such a way that it will make sense to anyone reading it.

Limitations of twitter trending

From the above info, you can understand the place of twitter trending. You have also seen the importance of calling it to play so as to be able to make your postings successfully and meaningfully on twitter.

Certain factors need to be considered anyway before it can really work well for you.

It is very important for those that will be reading your message to understand what you are tweeting about. What I mean is that they should understand the coding and the short codes that you are using while making use of twitter trending.

If they do not understand them, your efforts will be in vain. If your writing doesn’t make sense to anyone, there is no way by which you can get your message across.

Twitter trending is a rather new idea on twitter. In fact, it is just a few months old now. Before now, Twitter did not permit the use of some of the codes used on twitter trending to be used on its site. One of the codes is the twitter hashtag. The need for twitter trending pushed twitter to make this possible.

Because of its newness, many people may not be really familiar with twitter trending and all the symbols involved in it yet. Before this can happen, it may take some time. It is however important to mention that many people are coming to understand how twitter trending and its coding work.

Uses of twitter trending

Twitter trending, as it had been explained above, is a very great innovation on twitter; despite the limitations that had been mentioned above. It had been found to be very useful for several purposes…

It can be used to make long reports short in such a way that readers will be able to catch the full gist without you having to cut off part of the info and thereby leading to half information.

Do you want to describe a television show or any other great current event around you and your neighborhood? You can simply get things done with the aid of twitter trending. All you need to get the job done is to add the hashtag to the tweet you are presenting for public consumption on twitter and voila! Your work is done.

Through the use of twitter trending, you can also make it possible for users and followers of your trend and postings to know you better.

In case the followers are new or old, you can link up with them through twitter trending. It also makes it possible for you to meet with new tweeter users and also get informed about trending on twitter.

How to make friends on twitter with twitter trending using hashtags?

As it has been mentioned earlier, twitter trending can go a long way in helping you to meet new people and make new friends; thanks to the use of popular hashtags.

If you want to meet new people or follow a particular trend on any subject whatsoever, all you need to do is to make your search for the required info through twitter hashtags.

You have to know the kind of popular twitter hashtags that goes in line with the info that you are searching for.

Once you have this done, you can simply search twitter hashtags and the info you need under it will be presented to you without any delay whatsoever.

Conclusion for Trending on Twitter

You must be fully informed about the place of twitter trending for the successful display of your info on twitter.

In case you do not really have a good understanding of twitter hashtags, you can simply visit twitter to learn about this new innovation on it. You will love to make use of it right from the moment you learn about the tags.

It is a sure escape route from the old monotonous ways.