Blogging and Landing Pages – The Connection

Blogging and Landing Pages

Nowadays, online marketing through blogging has turned more complex, especially because of two factors: competition and technology. Competitors try to supersede others in the marketplace and better technology is spilling more trouble for laymen, ironically, as they find it hard to understand and apply them on their blogs. Nevertheless, blogging is still the preferred way to reach a targeted audience. Blogging ensures that the small business entrepreneur’s products or service … [Read more...]

Landing Pages – One Specific Offer

Landing Pages

Let's dive in a little further on what Landing pages are and how they work... The definition of a landing page: A focused offer page with only one call to action. This is also sometimes referred to as a “lead capture” page, which is adding the visitor to your e-mail list by persuading the visitor to complete one transaction. You know what you want the visitor to do, and you don’t want them leaving without giving you their information. Examples: - A newsletter sign … [Read more...]