5 Tweaks in Your Online Marketing Producing the Most Change

By now, everyone has heard the story of how Target uses predictive analytics to better target their customers. So why does Target engage in predictive marketing? Is it worth their time and money?

Online Marketing SuccessAs an outsider, you can only measure their success through company growth. Understanding how much of that growth is attributable to analytical efforts is known only to those inside the company.

I have seen small changes in ad copy increase conversions by 50%. The fact is that every company has a set of marketing levers they can tweak to improve performance. Target may have the resources to become optimal, but small businesses can make use of powerful yet simple tools and tactics and still achieve higher results.

Below is a consolidation of channels and improvement guidelines where I have seen the most potential for growth.

Update Your Email Marketing

Email marketing commonly becomes a routine to the marketer. Therefore the offers and driving content usually becomes boring and repetitive.

According to this study by Exact Target, the 2nd most important reason people unsubscribe is that the content becomes repetitive.

To avoid falling under this trap, marketers should consider creating various types of offers to each of their customer segments, at different times during the relationship.

A,B,C testing all the offers, imagery and content helps you understand what works and what doesn’t so you can disregard those without much success and continue to use the most popular ones. Small changes in click-through rates can significantly increase sales and conversion rates.

Check Your Frequency

The problem of mass email is twofold. Consumers are bombarded with emails and retailers cannot capture well the consumers’ attention. Opting out of newsletters and offers has become a common practice and it is estimated that 15% of people once on your list will opt out.

According to the study cited above, the top reason is “email came too frequently.” You have data on how often people purchase and what content drives engagement.

A simple segmentation exercise based on last customer interaction, products purchased, and response history can provide insight on the ideal frequency for each customer.

Ad Placement is Key

The websites your ads appear on and page placements are the two main factors of click-through success. It’s been found that ads that appear above the fold and seven times more successful than those delivered below the fold.

Frequency turns out to be very successful. Ads shown 5 or more times to a user are 12 to 14 times more successful than ads shown less than 5 times.

I personally witnessed significant increases in click-through rates as a database marketing consultant. Simple tweaks in messaging and location improved our conversions and lowered costs. Trial and error is key in understanding what drives people to your sight.

Keyword Selection

Keyword research is more of an art than science (although everything can be measured online.) Search is becoming very specific when people look for a specific product for their needs. Many of these keywords go unnoticed by vendors. These are likely to be cheaper, drive less traffic, but provide higher conversion rates.

There are many analytical tools to measure keyword success so there is no gut feeling. If you clearly see that a keyword drives more that 85% away then one would want to adjust.

By continually adjusting, you will find the right set of keywords and messaging needed to position yourself in a stronger position than your competitors.

Content is Still King

What you put on your email newsletter, offers, website, blog, and even ads is the most important aspect of any campaign. Companies like Target cited above understand this concept very well: “The right content at the right time.”

In the article it said that Target even purposely sent offers about un-targeted products so it didn’t concern the shopper of privacy issues.

The secret to good content is adding value first. A coupon or offer can be helpful when one is in the market for a specific product and the coupon has the right price and ease of purchase.

Other times, marketers need to engage the customers by sending important and useful information. This is where you develop your customer life cycle campaign.

Content and messaging directed at increasing trust and engagement in a brand in pursue of a purchase at a later stage.

Marketing is about execution, trial and error, and value creation. Big ideas come from creative minds and having a high quality product still triumphs, but there are various levers to adjust and improve results. Continually study your online measurements, try new ideas, and be flexible to adjust.

Jaime Brugueras the CEO of Mineful – a customer retention and analysis software. Jaime writes frequently about marketing analysis, customer retention, and email marketing. He has been published in several industry publications including eCommerce Times. Follow Mineful on Twitter for industry insight and conversations.

80 Productivity and Marketing Tools – Part Six

Continued…Part Five

51. Name: Link Valet

[Link: No Download Necessary]

Description: The online Link Valet service checks the incoming and outgoing links of a blog or Productivity Marketing Toolswebsite and gives you a link analysis report. You can specify the date from which the link analysis should start and opt for either the summary report or the full report.

The report will highlight errors; server redirected links, updated links and validates the link page then and there. You can also choose to get the report emailed to multiple ids.

Use: This is a must-have tool for a webmaster to keep the site link-error free all the time.

52. Name: Pixie

[Download]

Description: Pixie is a product by Natty Ware which is a color utility tool suitable for download and use with Windows 2000, XP, Vista or Windows 7.

After you download and install the application, you need to simply hover the mouse over the color combination and it will tell you the HSV values, CMYK, HTML, RGB and the hex values.

With the values in hand, you can use the combinations to create color codes in your program.

Use: The tool is great for webmasters and designers who often have to play with colors. Webmasters can use this to experiment with website color combinations easily. Designers can use this to develop websites.

53. Name: Screen Hunter

[Download]

Description: How many times have you wanted a program that could seamlessly capture and share your desktop screenshots? After all, not many know how to take and edit screenshots in Paint or other programs.

Now you have the Screen Hunter application, a screen capture award winning solution that helps the user to capture, print and edit the screen, with additional features of auto-capture, video screen capture, webcam capture and auto-scroll web pages.

The tool is free for individual use and distribution but if you want this for business purposes, you need to buy a user license.

Use: This is good for someone who writes tutorials, reviews, and software manuals…anything that requires clear demonstration.

54. Name: Short Keys

[Download]

Description: This is not a lifetime free tool. You can download the trial version for 30 days and then buy the fully licensed version for $24.95, the current price displayed.

Anyways, what are the Short Keys? The Short Keys are a text replacement utility where you get to use custom generated short keys instead of huge blocks of text in other applications by simply using the user defined keystrokes.

Short Keys also has an intuitive feature, which is useful for people who need to type lots of documents daily. The tool saves time from repetitive typing and auto-places correct words.

Use: The tool is good for writers for reducing document errors and it is good for webmasters also to create custom generated texts through the user defined keystrokes.

55. Name: Spy Bot: Search & Destroy

[Link: Download Required after Clicking the Given Link]

Description: On the website homepage, you can see the world map and a list of languages on the right-hand sidebar. Choose your language.

The PC World and the PCMag.com finds the Spy Bot as the best privacy software available in the world. What this tool does is detect and remove spyware from your system. Spyware is a new kind of online threat whose detection and removal is not yet covered in common anti-virus detection applications.

Stealth installation of spyware is a common tactic used by unscrupulous marketers and advertisers to steal data and use them for their spurious intentions.

Use: Keeping your desktop, laptop and notebook free from spyware.

56. Name: Stock Photo Room

[Link: No Download Necessary]

Description: Is Google banning your website because of copied images? Or is someone suing you because you knowingly or unknowingly violated image copyrights?

Stock Photo Room is the solution as it gives you a huge selection of royalty free stock images and photography. You can use these images to add on your projects, websites and other publications.

The images are royalty free but you do have to pay as low as $1 for every photo you use. There is no criteria to buy a fixed number of photos per month; you pay as you go along using the images.

Sign up for the account free and start using them.

Use: The tool is good for content developers, editors, academic projects, and image-based websites.

57. Name: Tweet Deck

[Register and Download]

Description: If you have multiple active Twitter accounts and want to manage all of them together, use the Tweet Deck application. It has been created by Twitter; it can be used with Windows XP and its later versions as well as Mac OS X 10.6 version.

With Tweet Deck system dashboard, you can arrange the feeds, filter the useful information, schedule tweets, manage unlimited accounts and stay up to date with notification alerts for new tweets.

Use: The Tweet Deck is particularly useful for online marketers who depend on Twitter for business leads and sales.

58. Name: Twiends

[Register]

Description: Twiends is a “directory” for Twitters. After signing up, you need to link the active twitter accounts, choose the country of origin, choose your interests and you are done!

The Twiends tool is good for those who would like to increase their Twitter followers.

Use: With more than 3000 people signing up on Twiends, you can sign up too if you wish to increase your network of Twitter followers and use them to generate sales.

59. Name: Velocity Webshots

[Register: No Downloads Necessary]

Description: The Velocity Webshots tool generates real time data of any website address in the form of an image. As the overview on the site proudly claims, it “is the only web service of its kind that can handle real-time previewing.”

With this tool, you can generate a visual stimulation of your website services or products, which helps you to retain user base and generate leads. You can also use Velocity Quick Shot and Webshots API to store self created Webshots.

Use: Internet marketers, directory service providers, bloggers, news sites, programmers, product review sites, WHOIS services and many more can use the Velocity Webshots tool.

60. Name: Video LAN

[Download]

Description: The Video LAN product – VLC Media Players – is a free and powerful tool to play files, DVDs, CDs, VCD, Blu-Ray, live streams and webcams as well. Its open source cross-platform multimedia player runs most codec without any necessity for ad-on codec packs.

It does not contain any spyware and works on platforms such as Windows, Linux, Mac OS X, Android, and others. When you visit the download link, scroll to the bottom and select the VLC for a particular system.

Use: The VLC media player is for both personal and professional use.

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…

80 Productivity and Marketing Tools – Part Five

Continued…Part Four

41. Name: SEM Rush

[Register: No Download Necessary]

Description: Forbes, Wells Fargo, Philips, PayPal and Hyatt are some of the well known clients of SEM Rush. It is not just another keyword research and analysis tool. It has quickly become THE best Marketing and Productivity Toolsresearch site for analyzing site keywords, analyzing competitor keywords, knowing what kind of Ad buyers to approach, getting estimated SE and AdWords traffic, finding hidden keywords, and many more features.

To try it out, just type in your URL or any keyword and see it work. You can create a free account also or buy the pro membership for $70 per month.

Use: SEM Rush is a must-have tool for online marketers and webmasters. Their intuitive reports help a lot to make a site better.

42. Name: RoboForm

[Download]

Description: RoboForm is a program to store and retrieve passwords to as many sites you are a member of, without worrying whether the passwords will remain safe or not.

RoboForm syncs all the login information safely so you can quickly access bookmarked or favorite sites. Moreover, you can save lots of time in typing basic information like name, number and addresses when you register on a new site. The RoboForm Password Manager stores the personal information seamlessly and saves YOUR time.

The RoboForm program is accessible from a laptop, notebook, desktop and mobile devices. It is suitable for IE, Firefox, Mac and Chrome browsers. In mobile, RoboForm works with iPhone, iPad, Android, Blackberry, Windows Mobile, Palm and Symbian.

Use: Anyone who uses a lot of Internet daily will find this tool very useful. It takes away the headache to remember each and every password.

43. Name: PHP Resource Index

[Link: No Download Necessary]

Description: If you wish to add any kind of PHP scripts on your site, the PHP Resource Index is the best place to be. It also offers web hosting for the PHP programs created by you.

You can access more than 4000 complete PHP scripts, more than 300 functions and classes codes and use their community board to fund jobs and developer sites. They also have a resource of more than 400 informative books and complete tutorials about PHP programming.

Use: PHP Developers or people who want to learn the PHP system will find this resource very useful.

44. Name: PHP

[Download]

Description: Similar to the PHP Resource Index mentioned above, the PHP site is another wonderful resource of PHP program guides and tutorials. The PHP is suitable for web development and can be embedded into HTML.

The site also gives updated information about upcoming conferences on PHP and paper presentations.

Use: The resource is useful for both new and experienced PHP enthusiasts.

45. Name: PDF to Word Converter

[Link: No Download Necessary]

Description: The PDF to Word converter is Nitro’s leading technology to get editable MS Word documents from PDF files. As they mention, the files should not be illegal to use.

Either you can just upload and convert a PDF file online or you can sign up for their PRO account which gives you a 14-day trial. With a membership account, you can convert bulk files easily and protect private information. The conversion file will be same as the PDF one, retaining all kinds of formatting and content used.

Use: Anyone who deals with lots of documents. For editors, this is good as they can edit easily on Word rather than PDF files.

46. Name: PDF995

[Download]

Description: PDF995 offers a complete set of tools that caters to document publishing needs. You can create professional quality PDF documents with its easy-to-use interface by clicking on the “print” command from any application which supports PDF viewer.

You can also have shared printing, network file saving, custom page size selection, large format printing, and terminal server facility on your account.

The free version will display a sponsor page every time the program is run. If you want to avoid the sponsor page, you can buy a license for $9.95.

Use: Marketers, editors, writers can use this amazing tool to create online publishable documents. This is also good for small organizations also where there is a large pool of writers and editors who need to access the same documents at the same time.

47. Name: Free Mind

[Link: No Download Necessary]

Description: It is a free mind mapping software that creates a flow chart of how you conceptualize things. It uses a Java applet with around 700 KB memory. It is a productive tool for analyzing stages or phases of a project or laying out a project plan.

Use: If you are a student, project manager, running a small business or any other work that requires accurate planning, the Free Mind tool is for you.

48. Name: FileZilla Project

[Download]

Description: FileZilla is your free FTP solution where both client and server are available. The FileZilla is an open source software which is distributed free of charge under the GNU General Public License terms.

Use: Anyone who deals with website development and programming has use with the FileZilla project.

49. Name: Cam Studio

[Download]

Description: It is free video streaming software that records audio and screen activity happening on your PC to give you professionally created AVI files. Its built-in SWF software will turn the AVI recordings into Streaming Flash Videos that do not consume much bandwidth.

The Cam Studio can be downloaded and installed easily. Use is to create software tutorials, FAQ, instruction manuals or study materials.

There are a lot of other features like controlling voice quality, high resolution images of small files, ability to choose custom cursors, and able to burn it in CD or DVD.

Use: If you run a website/blog, use the Cam Studio tool to create tutorials. If you are a trainer, use it to give online training classes. If you are a project manager/associate, use the tool to develop and share information.

50. Name: CGI Resource Index

[Link: No Download Necessary]

Description: In the CGI Resource Index, you can find web hosting for your CGI programs. If you have created a CGI program, you can host it remotely. For learners, there are more than 100 resource guides, tutorials and documentation available on CGI programming.

You can also find CGI jobs or hire freelance CGI programmers to solve your issues.

Use: The resource is useful for both new and experienced CGI enthusiasts. 

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…

80 Productivity and Marketing Tools – Part Four

Continued…Part Three

 

31. Name: Open Source Web Design

[Link: No Download Necessary]

Description: At the time of writing this, the OSWD platform has 2080 free web designs templates that Marketing Tools you can use either by downloading them online or by logging into your account.

If you are bored with WordPress and Blogger templates, its time to check OSWD; you can find templates for both personal and commercial use. Also, there are premium templates too for purchase.

Use: If you want to build your blog or a commercial website, take a look at these templates. Or, you can choose few of them and hand it over to the web designer to build the blog/website on them.

 

32. Name: GIMP

[Download]

Description: If you needed a software for image authoring, image composition, photo retouching and others, the GNU Image Manipulation Program is the best suited.

This free licensing program is the alternative to Photoshop. You can use it as a simple paint program, for online batch processing system, mass image production, as an image format converter and other tasks.

You can add extensions and plug-ins to enhance its performance. You can run GIMP on Mac OS X and MS Windows.

Use: For webmasters, website developers, graphic designers, this tool will be very handy.

 

33. Name: Niche Bots Classic

[Link: No Download Necessary]

Description: This is your alternative to Google Keyword Research tool. With the Niche Bots free account, you can do 20 keyword searches daily. With the paid account of $1, the keyword research is unlimited.

I think this tool is good for comparative purposes. We know that Google can also be wrong sometimes. So select any keyword, look it up on both Niche Bots and the Google Keyword Tool, and optimize your site accordingly.

Use: Its good for bloggers, webmasters, and marketers who need a handy keyword research tool to write their content and do online targeted marketing.

 

34. Name: Marketing Mentors Workshops

[Register: No Download Necessary]

Description: If you are in need of really ‘sound’ marketing advice and solutions, I need you to register for this workshop with your full name and email id.

Every Tuesday, the webinar organizer holds a marketing workshop with an industry expert and it is great to experience it live. In case you have to miss it, you can download the entire webinar from the same link given above.

Use: This live marketing workshop is must for every online and offline marketer.

 

35. Name: Libre Office – The Document Foundation

[Download]

Description: It’s the alternative to Open Office. It’s a free tool where you can do everything you are doing on Microsoft Office. It works with GNU/Linux, Macintosh, and Windows. It’s an open source platform so if you are a developer, feel free to join the existing community of developers.

With Libre Office, you can create documents (Writer tool), do numerical analysis (Calc tool), create multimedia presentations (Impress tool), create images (Draw tool), database integration (Base tool) and do mathematical calculations. (Math tool)

These 6 tools make up Libre Office.

Use: Any Internet user can use this for personal, professional and business reasons.

 

36. Name: Text Pad

[Download]

Description: The Text Pad software is the product of Helios Software Solutions. It is a powerful replacement to Notepad. You can use it to edit HTML files and satisfy the most demanding text editing requirements.

The software works with Windows 7, XP, 2000,Vista, Server 2003 and 2008. The software can be used by both new and experienced users. Apart from the usual cut and paste capability, you can correct typo errors, change commands, transpose words, use commands to split/join lines and various other functions.

You can also place visual bookmarks!

Use: Anyone who needs a hassle free hype-less text processor, Text Pad is for you.

 

37. Name: Thumb Shots

[Link: No Download Necessary]

Description: Use the Thumb Shots application to turn your website / blog into thumbnails. The feedback on the site shows that this way you can increase traffic and its conversion rate of the site.

There will be better search accuracy and better average time spent on the site. You don’t need to install any hardware or software on the system. Just sign up and submit your site.

This strategy depends on the image appeal of a site and as we know, humans are more captivated by images.

Use: Anyone with a website or blog can use this service.

 

38. Name: Tin Eye

[Link: No Download Necessary]

Description: Tin Eye is an image reverse lookup directory. In this free tool, you can either upload an image file or the URL of the page you want to check reverse image, and the tool will show you the list of those websites/blogs where the same images have been published.

This is a great too to check copyright violations. If you have created an image for non commercial or restricted use, you can use this tool to check if anyone has used it for commercial purpose or not.

You can download the results; otherwise the result will expire in 72 hours.

Use: You can use Tin Eye tool for protecting copyrights.

 

39. Name: Virus Total

[Link: No Download Necessary]

Description: If your PC or laptop does not have a security system or if you want to check viruses and malware of any given link, use the Virus Total software.

In this, you can upload a file for checking or you can copy paste the URL. The report will display Trojan, malware, viruses and other components.

If you want to download files from the net, this tool is useful to protect your system. Similarly, if you want to upload files online, use this tool again.

Use: Anyone who uploads and downloads files on and from the Internet needs to use this tool.

 

30. Name: Soovle

[Link: No Download Necessary]

Description: This is a search engine that shows results only from 7 websites – Google, Amazon, Yahoo, Bing, YouTube and Answers.com. It’s like getting customized search results.

Use: Online search.

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…

80 Productivity and Marketing Tools – Part Three

Continued…Part Two

21. Name: Giveaway of the Day

[Link: Selective Download Required]

Productivity ToolsDescription: For over 5 years, the people behind Giveaway of the Day have been providing free license software for which we would have to shell out money otherwise. The link above points to the site; check out their free giveaway everyday and download them.

As I went through the site, there is a huge reservoir of products that cannot be defined by any specific category. There is something for everyone. Check it out.

Use: Free software for every purpose. You save money.

22. Name: Launchy

[Download]

Description: It is an open source keystroke launcher available for Windows 7, Vista, XP, Mac OS and Linux to give you a cross-platform utility service which will arrange the desktop icons and start menu to give the user an easy accessibility service.

Use: For ultra busy people who want everything at the tip of their fingers.

23. Name: Live Marketing Chat

[Link: No Download Necessary]

Description: Besides Warrior Forum, Live Marketing Chat is the best possible place to be for answering and discussing business related issues. If you are an entrepreneur, marketer or anyone who wants to see their business succeed, visit this place.

The Live chat is open 24x7x365 days a year. Take a look at their live chat schedule and join them anytime.

Use: To get real world business experience and issues sorted out anytime.

24. Name: Name Boy

[Link: No Download Necessary]

Description: Name Boy is a free tool to search and register domain names. One of the best features of this tool is to generate hyphenated domain names and rhymed domain names.

You are asked to insert two words comprising the domain name; one is primary and the other optional. Based on the query, the free tool generates a huge list of names for you.

Use: Hyphenated and rhymed domain name generator.

25. Name: PIWIK

[Download]

Description: This is a free PHP MySQL software program that claims to be the alternative to Google Analytics. After you download and install it on your system, the software will generate website data showing the accurate number of website visitors, keywords used for search, popular pages, user language and much more.

The software tracks this data through a JavaScript given to the installer after installation. You just have to copy and paste the script on the website you wish to track.

You can take an online demo before using it.

Use: Website/blog analysis – an alternative to Google Analytics

26. Name: Resell Rights Weekly Forum

[Link: No Download Necessary]

Description: This is an active forum about anything related to resell rights and marketing. You need to sign up first before viewing and answering forum posts. You can learn about PLR products, how to make money from them and other things.

Use: Active resources for those interested in resell rights.

27. Name: Quantcast

[Link: No Download Necessary]

Description: If you want in-depth details about your competitors, track what they are doing and strategize what you can do about it, Quantcast is your tool.

When I searched for rottentomatoes.com, it gave me details about its network, user demographics, monthly visitors, global visitors, people reached, total page views, people per month, US traffic frequency, global traffic frequency, sites similar to rottentomatoes.com, US traffic source and local traffic sources.

With this vast resource, it’s easy to track competitor reach.

But, its essential to get the site quantified first. Like if you search for IncomeInsiders.com on Quantcast, you won’t see any data because it’s not quantified yet. Quantification is nothing but giving Quantcast the permission to track the website.

Use: Analyzing competition

28. Name: Mobi Ready

[Link: No Download Necessary]

Description: This tool checks URL, analyzes it and shows you if the website/blog is mobile ready. Even if you have a mobile site up and functioning, you can still use this to see if it needs any improvement.

The tool will score the URL on its mobile friendliness; give you visuals of how the URL will look on different mobile handsets, perform a compliance test, and also check the MIME types, character encoding, alt texts, page title, image maps, nested tables, default input mode, access keys, caching, Google sitemap and other things.

Use: Anyone who has a blog/website should use this too.

29. Name: Skype

[Download]

Description: Skype has changed the way we communicate today. Whether you are scheduled for a live conference or you just want a video chat with a long distant friend, Skype is the best.

PC to PC calls are free and the PC to phone calls is very reasonably priced. You need to get Skype credits first before PC to phone calling. You can send instant messages, group people for a conference and create company accounts.

Use: It’s for personal and professional use; it is a MUST for those running an online business.

30. Name: Malware Bytes

[Download]

Description: The free anti-malware software rids your PC of viruses, spyware, malware, Trojans, root kits and adware. Install it on your system and scan it.

It also offers a paid corporate licensing for businesses, enterprises and organizations.

Use: It is for anyone with a computer and access to the Internet.

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…

80 Productivity and Marketing Tools – Part Two

Continued…part one

11. Name: Harmony Hollow Cool Timer

[Download]

Description: The Cool Timers works as a countdown timer, reminder, alarm clock, normal clock, and a stopwatch. This free software can be set for around 100 hours in countdown mode. It has a colorful Marketing and Productivity Tools and customizable interface. It shows a customized text message when the alarm goes off.

Use: This is ideal for your online business. You can schedule meetings, wake up alarms, and business launch countdown timer. Since you are working on the PC most of the time and the software is installed on the PC itself, you won’t ever forget your meetings and other business tasks.

12. Name: Domain Tools

[Link: No Download Necessary]

Description: The Domain Tools is perhaps the biggest and the largest repository of domain names knowledge. You can find WhoIs history; reverse WhoIs, WhoIs lookup, DNS and other IP tools. You just enter either the domain name or the name / email address of the person who you want to search about and the domain tools shows you detailed results.

You can purchase domain names too.

Use: Either you may want to verify whether your records are in order or you may want to check out the competitor details. This also proves beneficial in fraud cases where you want accurate details of the domain owner.

In fact, if you think someone is stealing your business, Domain Tools will be a good way to track that person.

13. Name: DupeFree Pro

[Download]

Description: This is a PAID tool and of course, one of the best in the world to protect your website content from theft. You have a Visual Editor, Online Check and Bulk Compare facilities. You can rewrite articles from the original side by side with great precision. You have editing features, a keyword analysis tool and it is compatible with all language characters. You can access it offline too.

Moreover, if you want rewrite versions of your original article, you can do it with this software. Google won’t be able to detect it with its duplicate-finding mechanisms.

Use: If you are a blogger, website owner, online marketer dealing with lots of content. You can’t do without this tool.

14. Name: Core FTP

[Download]

Description: The Core FTP software for Windows includes features like TLS, IDN, SSL, SFTP, FTP transfer resume, file editing, file viewing, browser integration, site to site transfer, FTP URL parsing, filters, command line transfers, firewall support, drag and drop and many other features.

You can securely download or upload files from FTP servers. It does not display any advertising content or pop-up forms.

Use: If you own a website, you definitely need this software. It is fast and reliable for updating and maintaining your website.

15. Name: Free Web Submission

[Link: No Download Necessary]

Description: Through this tool, you can submit a website or blog for free search engine indexing. We know that a quicker search engine indexing raises the site’s popularity meter.

You just have to type in the URL, blog / website name, email contact id, select the search engine and hit Enter. Some of the search engine sites will send you a verification / confirmation link. Do confirm your submission.

Use: Faster search engine indexing.

16. Name: Chrome

[Download]

Description: It’s a free Google browser. Since its coming from the search engine giant, you have a faster search browser and fast loading time. It can be downloaded and installed on Windows XP, Windows 7,Vista, Mac and Linux.

Use: Faster web browsing.

17. Name: Mozilla Firefox

[Download]

Description: It’s a free non-profit web browsing tool like Google Chrome. It gives you fast, secure and a flexible web browsing experience. You can optimize the browsing tool with its many add-ons like easy social network connectivity, a price comparison tool, language translator and other tools.

Use: Faster web browsing.

18. Name: Ever Note

[Link: No Download Necessary]

Description: Including Ever Note, there are 5 more products intended towards making your web life simpler. For instance, you can just scribble down notes (to do things), create study materials, and have distraction free blog reading.

Use: This is meant for those who have a very busy life. You need constant assistance in jotting down points or to simply concentrate on your online work – Ever Note makes this possible.

19. Name: Free Web Monitoring

[Link: No Download Necessary]

Description: You need to create a free account for this tool. This monitors your website/s every 60 minutes and alerts you whenever the site is down. If the website is e-commerce related, this tool becomes all the more important because website down-time means loss of business.

The tool sends you weekly statistical reports, gives you alarm protection, sends email alerts and you can monitor multiple URLs from one account.

Use: Good for webmasters to ensure the website/s are live and running.

20. Name: KompoZer – Easy Web Authoring

[Download]

Description: It is a free WYSIWYG HTML editing tool to build attractive web pages. Its customized features help non-technical people build content without any major problems. The software is for Windows, Mac OS X and Linux.

It is a web authoring system, similar to Adobe Dreamweaver and Microsoft FrontPage. It is sponsored by Mozilla.

Use: Creating web content easily. Marketers, website owners, bloggers can use this.

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…

80 Productivity and Marketing Tools – Part One

We Internet marketers tend to spend a lot of time surfing the web for productivity and marketing tools. One cannot define a fixed list of tools that marketers need; therefore, when marketers really need such handy tools, they don’t find any!

Productivity and Marketing ToolsWith this thought in mind, we have created a list of 80 productivity and marketing tools that you need no matter what product or service you are marketing. Unless specifically mentioned, all these tools are for FREE.

Since the list is very exhaustive, it will be published in eight parts, containing 10 tools in each.


Productivity and Marketing Tools

1. Name: 7-ZIP

[Download]

Description: 7-Zip is an open source platform, an alternative to Win Zip. This is a free tool whereas Win Zip comes with a 40-day trial period and then a paid subscription. The 7-ZIP is under GNU LGPL license.

The software can be used on any computer – both personal and commercial. It is suitable for Windows XP /Vista/ Windows 7 / 2003 / 2000 / 2008 / 1998/ NT / ME.

This tool compresses 30% to 70% better than Win Zip.

Use: Marketers need the Zip tool to upload heavy files, create eBook downloads and other tasks.

2. Name: Audacity

[Download]

Description: This is a free multilingual audio tool which can be used to record and edit audio files. This works on Windows, GNU, Linux, and Mac operating systems.

Audacity can be used to record live audio; cut, paste and mix audio; convert tapes into CDs and lots more.

Use: Bloggers, website owners and marketers can use this tool to create important audio files, embed it on sales pages or on their blogs for listeners.

3. Name: AVG

[Download]

Description: It is free anti-virus software – the most downloaded free anti-virus. These days you really need to use advanced security systems to prevent hackers from playing havoc with your PC/laptop.

It is used by more than 100 million people. Unlike other security systems, this does not slow down your system and has identity protection enabled to secure your personal data.

Use: Protect PC/laptop/notebook from hacking, virus, Trojan, spyware, malware and other computer infecting components.

4. Name: Adobe Reader

[Download]

Description: It is another free, important – digital marketing tool your online business cannot do without. And the download includes Adobe® AIR® latest version.

Use: After Adobe Reader installation, you can easily view, download and read PDF files on your computer. You do not need Internet connectivity to open downloaded Adobe files.

5. Name: Backlink Watch

[Download]

Description: Backlinks are important to measure the success ratio of your inbound marketing efforts.

This is a free backlink checker tool that will tell you how many backlinks a blog/website has, the PR of the backlink giving URL, the number of Outbound Links visible on the backlink giving page, flag ‘no-follow’ links, and highlight the anchor keyword.

Just type the URL and you will get the list.

Use: Check backlinks.

6. Name: Browser Shots

[Download]

Description: The Browser Shot is a really impressive tool to know how your website will look on various browsing systems. A blog may work fine on IE but may look worse on Chrome.

Hence, the genesis of this tool; it will show how the blog/website looks on Linux, Windows, Mac and BSD browsers. There are more than 100 browser versions listed. Either choose all or choose a few specific ones – your choice.

Tip – Check Google Analytics account and see the list of browsers from where visitors view your site. Select those for Browser Shot.

Use: Check browser compatibility.

7. Name: C Cleaner

[Download]

Description: The C Cleaner cleanses unused or useless files from your computer. The tool makes the computer faster and protects your online privacy. It cleans the temporary files, cookies, history, index, form history, download history from IE, Firefox, Google Chrome, Opera, and Safari.

When you visit the download link above, choose either Download for PC or Download for Mac.

Use: Computer cleaner software.  It is good for Internet marketers.

8. Name: Color Cop

[Download]

Description: It is a multipurpose color tool which indentifies various hex colors, copies to the clipboard and can be further used. Visit the download link and click on the English version of the software.

It has multiple output options with Visual Basic, Visual C + +, Delphihex, HTML hex, RGB float and PowerBuilder. See the list of features.

Use: Programmers and web designers can use Color Cop specifically. If you are into website designing, this is a very good tool to learn / practice / experiment with various color combinations and codes.

9. Name: Create Space

[Link: No Downloads Necessary]

Description: It is a free publishing tool; enabling authors to self publish their fictional or non-fictional books to a wider audience. This is basically on-demand publishing and the website works in conjunction with Amazon’s Kindle.

There is a good royalty program too. The royalty varies whether you are publishing on Amazon, other e-Stores and/or going through a direct distribution system.

Their free tools also include developing a cover page and proofreading.

Use: Good for budding authors. Marketers can get their self authored quality eBooks published as well.

10. Name: Down for Everyone

[Link: No Download Necessary]

Description: If you want to check whether the site is up and running not only for you but for everyone, this is the best tool.

Visit the link, type the site URL, and hit Enter. It will let you know instantly if your site is working or not.

Use: Site checking. Good tool for small business and marketing websites that constantly needs high uptime.

Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Coming Soon…