2012 Social Media Predictions

Unless you are living in the Stone Age, you should be aware that 2012 is an important year for 2012 Social Mediainternet marketing and social media evolution. Online and offline businesses are slowly moving away from traditional online marketing techniques and targeting social media platforms like Facebook and Twitter heavily.

2012 Social Media Predictions

Whether you are a seasoned or a newbie online marketer, you need to read about these 2012 social media predictions.

Your Gateway to Internet – Facebook

If you don’t have a Facebook personal or Page account, experts say, you are losing out on a huge repository of business information and potential consumers. Few days back, Facebook came out with a clarification statement explaining how they earn revenues and how the advertisements are optimized. You can read about them here.

Since advertisements form the core revenue model for Facebook, it turns into a big opportunity for online marketers because you get to target buyers according to various relevant specifications like geographical location, age, gender, skills, interests and others.

For instance, if you are a retailer of Football merchandise in Ohio and want to capture the local market, Facebook will display your ads to only those people in Ohio with interest in sports.

This optimization of advertisements is a major benefit of using Facebook and with Facebook introducing its IPO in 2012; its impact is bound to get heavier in the subsequent months.

With 700 million users and counting, it is impossible today to think about the web without Facebook. It has become a bridge for marketers and publishers alike to communicate on a common platform.

However, we also feel that Facebook should not become totally business-like, otherwise it will fail like Zynga and Microsoft once did in the last decade.

Multi-Media Social Network

2012 is the year of multi-media social network. Social media interaction through videos and photos will weed out the common – boring social networking. Uploading multi-media footages more than ever will force the social media user to take a long look at the changing way of communication between a seller and a buyer.

Of course, this depends on the kind of online business you are involved with. For instance, an Internet marketer selling personal development products may not be interested in using videos for promotion as compared to an Internet marketer selling SEO products who will definitely make use of video marketing to get more clients.

As compared to 2011, multi-media will see an extravagant use in 2012. It is predicted by Forbes that multi-media use by small business owners will increase drastically. It will become the new mode of client-consumer communication.

Rise of Global Apps

The Android application has revolutionized the way we used to look at the application technology even 5 years back. With Android, apps are so easy to create and use in the highly creative world of the web. These days, there are no mobile handsets that are workable without apps.

Apps are building international diversity and creating cultural connectivity. Freelancing businesses like oDesk.com or sports apps like PlayUp about football and rugby are increasingly finding its way as apps for mobile users.

If we have to talk about facts, China became the second largest iOS apps downloader in 2011 after the US. With 20% market penetration, Asia has surpassed the US in total Smartphone volume. As the global purchasing power shifts, India and China will quickly catch up and overtake the US as the largest app-economy.

Likewise, if this is the trend which will continue in 2012, it will be interesting to see Internet marketers coming out with their own apps.

Suppose Darren Rowse (ProBlogger.com) from the top bloggers in the world list has an app for a free download for his subscribers. Through this app, Rowse is able to customize the product choice of the subscribers and is able to cash in because the app subscribers get to know about new products almost instantly as compared to those who are email subscribers. Through this app, subscribers can browse the list of products, select and pay through mobile in a matter of few seconds.

Moreover, the apps can be optimized either locally or internationally, or both. The rise of the global apps will be yet another way for small, medium and large businesses to tap their potential market.

Conclusion

As online marketers ourselves, 2012 is going to be a great year in respect to social media marketing globally. We will have more resources and social media tools at our disposal to reach a wider consumer base.

How and Where to Promote Your Article?

Do you have a couple of interesting articles written by you? Wouldn’t it be great if your articles are read by millions of readers and receives massive positive responses from them? Promote Your ArticleThis is a wish come true for many budding writers. This article will help you in knowing the right place to promote your masterpieces.

How To Promote Articles Online?

Submit your articles on Article Directories

There is quite a long list of good and popular websites that are a great help for the writers to present their informative work to the readers. You can submit your articles on the websites that have many people as their members.

What you need to do is to join their website as their member and you can keep submitting all the articles you are writing to its readers. Ezine Articles is a well-known article marketing website that has several members who submit their articles. If your article is really great, you will be able to attract many readers when posted on this site.

There are more than a hundred Article Directories. You can choose one or more to post your articles. Here are some of the popular websites where you can easily promote your articles very effectively.

Ghostwriting

You can choose ghostwriting if you want to earn by your writings. It is a type of promotion also. Who would not like to be paid for their work? But if fame is what you’re looking for, ghostwriting is not your cup of tea. Ghostwriting means you write for a client, taking no credit but you do get paid and your skills are appreciated.

Once you sell your article to a client, you will not be able to use your article for your own. In short, you just get paid for your article and the credit goes to the clients.

If you have the passion to write and want to become a ghostwriter, you can take up this job and earn a lot either choosing it as a part-time job to earn extra cash or take it as your career and opt for full time work.

Here are some of the links that will be helpful to you- where you can do ghostwriting and get paid.

Websites or blogs with ‘Community News section’

There are some blogs and websites, especially the web designing sites, which have added news sections called ‘Community News section’ for their readers to post their articles.

If you choose a website that has tons of traffic, you will succeed in having more and more eyes on your article.

Click on the below link to view more websites with ‘Community News sections’ where you can promote your articles and attract many readers.

80 Websites to Submit and Promote Your Articles

Create Squidoo lens

You can create Squidoo lenses (pages) by using their SEO expertise. They will help you in creating a professional page and use it for promoting your articles.

Squidoo lenses are highly ranked with Google and by using these professionally made lenses, you will be able to post your articles to several article directories and social bookmarking sites.

Create a blog of your own

If you don’t have a blog of your own, you can learn how to create a website or get one on blogger.com. You can create an account here by following three simple steps. Once you have created your blog, you can post your articles there.

People will read your articles on your newly created blog. But for that you should let the people know that your blog exists. You will have to promote your blog for the people to know about it. There are many ways in creating huge traffic to your blogs like doing SEO.

Make sure that you use good keywords or phrases that are SEO friendly to give good searching results. Many people use search engines like Google for searching a blog or website. You should optimize your blog for search engines either yourself or by asking help from SEO professionals who will do it for you by charging you.

For better results, use a good title which people are likely to search on the search engines.

Social bookmarking sites

You can also promote your articles by submitting them on one of the popular social bookmarking sites stumbleupon.com. You can register and create an account and start submitting your articles where several readers can be dragged to read your articles if they are really good and you will generate traffic from StumbleUpon. Some of the other top social bookmarking sites are listed here for you.

Social networking sites

Facebook and Twitter are the most popular among several other social networking sites where millions of like-minded people share their views and ideas.

If you have a blog of your own, you can also create a Facebook page and submit your articles. If your articles are very interesting, people will consider sharing your articles with their friends and therefore more and more visitors can be expected to read them.

Twitter provides a micro-blogging service which will help to promote your articles through millions of Twitter followers if your articles are considered helpful for the readers. If your article is written on ‘how to’ people will show more interest to know about such topics.

As there is a restriction on using a maximum of 140 characters, you can provide a TinyURL on the tweet that links to your blog or to the site where your articles are posted. Other top social networking sites are MySpace, LinkedIn, and Friendster.

So, now you also have the information on how and where you can promote your articles. Stop hesitating and step forward confidently with your well-written interesting articles to share with the online world.

Wishing you luck!

Future of Social Media for Marketing

The world is going places. The use of social media is becoming a thing we play around with on daily basis. So many individuals are fully into it and social media is now being used for several purposes.

Social Media for MarketingInitially, social media sites like Facebook, Twitter and others were only set up for communicating with friends and associates. But these days, things are going in very different direction.

We now have people making use of social media sites for entirely different purposes such as online marketing. The last three or four years has seen the emergence of this popular trend and it has been predicted that by 2015, social media marketing will be one of the foremost ways of earning money online. Social media will become the mainstay of online marketing.

The social media marketing possibilities…

Certain facts are making the use of social media possible for marketing purposes. These facts make social media sites to be far above several other means of communications, as discussed below.

An all comer thing: Social media is one of the greatest hubs that bring people together all over the world. This makes it possible to have social media marketing in the groove as time goes on.

There is rarely any one in the world that does not have access to an account on any of the social media sites that we have around us today. Practically everyone is registered.

There are even some individuals who have accounts in each and every one of the social media sites that are available.

Anyone can get registered. You can also post general messages to everyone without having anyone in particular in mind. You can join any group that is based on discussing issues that you have interest in.

Free to register: The free state of the social media sites is also making it a bright idea to bring about social media marketing to replace and overshadow the present marketing methods.

You do not need to pay a dime to get registered on any of them.
You simply fill in your details and you are ready to go. You will also be able to post any message you want to get posted – or to read any message you want without cost.

Easy to set up: One other factor that is working to the benefit of social media for marketing is the fact that you do not need to be a techie to set up an account on any of the social media sites.

In most cases, only very little info is requested from you whenever you want to set up your account. There are times that only your name – telephone number or email address is required for set up. After you have done this, start messaging…

Your identity is secured: No one will ever mandate it for you to reveal any personal info other than your email address or your telephone number.

You can be sure that every other info will never be asked for. You will then be able to use the social media sites for any purpose including marketing purposes without exposing your identity indiscriminately.

This will protect any one making a purchase from any of the social media sites. This will help to protect you from identity theft. The administrators of the social media sites will never even reveal your telephone number or your email address to any one. With this in mind, you can be sure that your desire to try social media marketing will never suffer any setback whatsoever.

Instant message delivery: One other thing that can make it possible for social media to overtake every other means of online marketing is the speed at which the message posted on any of the social media sites are delivered.

In fact, the messages are delivered instantly. This means that you can be sure of a prompt response from the recipient of your messages.

Most people even access their social media sites on their mobile phones. They can therefore access the info you have for them at any point in time; irrespective of wherever they may be on planet earth.

Limitations of Other Online Marketing Means

One of the factors that will work in favor of social media marketing is the fact that other online marketing means have several limitations that have been overcome on the social media sites.

Not for free: Most of the other online marketing means will surely cost you some amount of money. The charges can either be open or hidden.

If you build a website by yourself, you will have to pay for web hosting and possibly for website building. These challenges have been overcome in social media sites and this makes it possible to make more money through social media marketing in comparison with other online marketing methods.

Traffic challenges: If you have to make use of a free website or you have to build your own website by yourself for the publicity of your products and services, you will also have to pay for traffic or work relentlessly to get traffic to your site. You will never have to bother about this on any of the social media sites. The traffic is almost always coming. You don’t need to empty your life savings in search of traffic.

Conclusion

I expect that you too will agree that social media holds the future of online marketing. Any wise person will quickly sign up with any of the sites and establish his or her business future.

Through social media marketing, you have nothing to lose and practically everything to gain. It is surely the long awaited solution to all sorts of challenges that had been faced by several webmasters all over the world.

The DO’s of Internet Marketing

Internet marketing or digital marketing has evolved in the last decade as one of the primary methods for gaining visibility online. It’s not wrong to say that internet marketing is the backbone of today’s business.

Not only small businesses but established multinationals and corporate also turn to internet marketing…the biggest human traffic resource of the 21st century.

With the development of digital marketing,  certain rules or strategies have evolved which can be used as a pathway. These Do’s of internet marketing are briefly explained below:

Believe in Hype Creation

Internet MarketingWhen you have a fantastic product or service to sell and you know people are bound to purchase them once they know its uses and benefits, it is not wrong to create hype around the product. There are thousands of people who use internet marketing as their sole income source and of course, not all of them are fraudsters. Believe people when they say internet marketing is truly effective when channelized properly, and hype creation is one of them.

Join a Forum

Forums like MoreNiche or Affiliate4U are some of the best places to join and learn a few tips and tricks from expert internet marketers. Novice marketers can join these and other forums free of cost, create their profile and start interacting with fellow marketers.

Talk to people about their experiences and ask for references to other established internet marketers. If you already have a site then use these forums to spread the word about the product or service you are selling.

Believe in Research

You can buy hundreds of proven marketing reports and strategies online but nothing matches self research and self learning. Every internet marketer has their own “proven” marketing strategy and you need to create your own.

Spend a few days researching online about various concepts and marketing models used by established marketers. Think not about copying their blueprint but modeling them… creating your own original plan.

An example of copying others ideas would be the site Fiverr.com and other cloned sites. Fiverr.com was a new concept of an online marketplace that sold several gigs for $5. Fiverr.com became popular overnight.

In a bid to copy its success, several cloned sites like GigBucks.com, TenBux.com, UpHype.com, Gigme5.com and many more started. All of them had the exact layout, script, payment method and way of working. While Fiverr.com continues to prosper, others are no where near the competition. Therefore, research and develop your own- unique marketing idea and do not copy others.

Build Links and Exchange

If your website contains useful information or resources, by all means share it with other websites and internet marketers. Connecting your website to others and sharing will help you to gain higher Google rankings. To build links, visit other websites and link your website to theirs. Your link building strategy should begin as soon as your website shows an increase in traffic.

Target Quality Traffic

There is a difference between general site visitors and those visitors who visit your site with the purpose of buying something.

The second category of visitors is unique visitors. In other words, you need to research about a particular market to sell your goods and services. For instance, if you deal with wedding gift items, you will target women internet users of a certain age group and not promote your products in say casino websites. Does that make sense to you? When you market specifically to a specific section of internet traffic, you gain better response.

Build an E-Mail List

Every site has a sidebar for email subscribers to sign up for a newsletter and recent updates. Use this sidebar to create your special members list – this is known as ‘list building’.

In the beginning, you can give away free e-book or weekly newsletter to attract subscribers. When you build a big list, you can use the subscriber list to sell products and services.

Create a PayPal Account

PayPal is by far the safest method to receive payment online for goods and services sales. PayPal is accepted globally. All you need is an account, link your credit card or bank account and you are done! As an internet marketer, having a PayPal account is beneficial because you need a platform to receive and make payments on a daily basis.

Easy To Remember Domain Name

People find it easier to remember short and simple domain names versus the long ones. Short and memorable domain names need to be specific about what it is your selling and should be able to stand alone.

To gain prominence, publish your web address on all marketing platforms like social media pages, advertisements, business cards, stationary items, emails, forum signatures and any place else where you can mention your website address.

Keep Website Simple

internet marketing tipsResearches have shown websites that take a long time to upload tend to lose traffic. Website visitors do not have the patience to wait for web pages to become visible.

Therefore, resist creating websites that take too much of bandwidth in graphics. It should be appealing enough to encourage visitors to pay repeat visits. You can make websites appealing by keeping the design simple, easy browsing features and publishing excellent content. Moreover, make your website interactive. Put up an online feedback form, publish informal polls and provide free online tools.

Blogging Equals Promotion

Create a separate blog to promote your website. Blogging these days has moved beyond being a platform of expressing your personal feelings and stories. The blogging of today is a leading strategy and offers multiple advantages of static websites.

Through blogging, you can develop content about your main websites, publish and market them. Blogging is a proactive method of internet promotion and undoubtedly, the results are worth your time and efforts.

Affiliate Marketing

If you are an internet marketing beginner, you should consider starting your online business by becoming an affiliate before you go out there with a product of your own…just to get your feet wet and build confidence.

By becoming an affiliate, you are entrusted to promote other brands, generate sales and receive a commission bonus. Stick to affiliate marketing and learn the ropes of online marketing and then when you are comfortable, switch over to your own personal products and services.

As affiliates, you receive immense exposure, develop contacts with other marketers and can easily create a list of potential buyers that can be utilized later on.

Engage in Social Media Promotion

Recent surveys reveal that people are more willing to buy ‘recommended’ products more so than those products they receive information about from other sources.

Social media platforms like Facebook and Twitter is the haven for internet marketers if they utilize it effectively. Almost all brands today apply Facebook pages to promote and generate sales which allows you to interact and connect with professional – like minded people.

Find a Mentor

If you have a mentor for guidance, your journey on your e-marketing efforts is much more focused and much easier. Mentors are professional-experienced people who have been in the business for a very long time and can guide you over the hurdles you face. Find someone who can realistically help you and not encourage false expectations.

If a mentor says you can make $10,000 within 15 days, you should be wise enough to stay away from his mentoring. There are no ‘get rich quick’ programs on internet.

You must work hard, just as you would in an offline business. Find a mentor who can be honest with you, aligns with your morals and values and sincerely encourages you to succeed.

Content is King!

Definitely! If you do not have interesting and engaging content on your website or blogs, you cannot entertain or spark your visitor’s interest. Of course, internet marketers may not be great writers but there are hundreds of experienced writers out there who are willing to write for you.

Follow these fourteen must-do internet marketing ways and you’re on the path towards a successful online business. As you move along, you will learn many new things. Be receptive to changes and you will do well!