2012 Social Media Predictions

Unless you are living in the Stone Age, you should be aware that 2012 is an important year for 2012 Social Mediainternet marketing and social media evolution. Online and offline businesses are slowly moving away from traditional online marketing techniques and targeting social media platforms like Facebook and Twitter heavily.

2012 Social Media Predictions

Whether you are a seasoned or a newbie online marketer, you need to read about these 2012 social media predictions.

Your Gateway to Internet – Facebook

If you don’t have a Facebook personal or Page account, experts say, you are losing out on a huge repository of business information and potential consumers. Few days back, Facebook came out with a clarification statement explaining how they earn revenues and how the advertisements are optimized. You can read about them here.

Since advertisements form the core revenue model for Facebook, it turns into a big opportunity for online marketers because you get to target buyers according to various relevant specifications like geographical location, age, gender, skills, interests and others.

For instance, if you are a retailer of Football merchandise in Ohio and want to capture the local market, Facebook will display your ads to only those people in Ohio with interest in sports.

This optimization of advertisements is a major benefit of using Facebook and with Facebook introducing its IPO in 2012; its impact is bound to get heavier in the subsequent months.

With 700 million users and counting, it is impossible today to think about the web without Facebook. It has become a bridge for marketers and publishers alike to communicate on a common platform.

However, we also feel that Facebook should not become totally business-like, otherwise it will fail like Zynga and Microsoft once did in the last decade.

Multi-Media Social Network

2012 is the year of multi-media social network. Social media interaction through videos and photos will weed out the common – boring social networking. Uploading multi-media footages more than ever will force the social media user to take a long look at the changing way of communication between a seller and a buyer.

Of course, this depends on the kind of online business you are involved with. For instance, an Internet marketer selling personal development products may not be interested in using videos for promotion as compared to an Internet marketer selling SEO products who will definitely make use of video marketing to get more clients.

As compared to 2011, multi-media will see an extravagant use in 2012. It is predicted by Forbes that multi-media use by small business owners will increase drastically. It will become the new mode of client-consumer communication.

Rise of Global Apps

The Android application has revolutionized the way we used to look at the application technology even 5 years back. With Android, apps are so easy to create and use in the highly creative world of the web. These days, there are no mobile handsets that are workable without apps.

Apps are building international diversity and creating cultural connectivity. Freelancing businesses like oDesk.com or sports apps like PlayUp about football and rugby are increasingly finding its way as apps for mobile users.

If we have to talk about facts, China became the second largest iOS apps downloader in 2011 after the US. With 20% market penetration, Asia has surpassed the US in total Smartphone volume. As the global purchasing power shifts, India and China will quickly catch up and overtake the US as the largest app-economy.

Likewise, if this is the trend which will continue in 2012, it will be interesting to see Internet marketers coming out with their own apps.

Suppose Darren Rowse (ProBlogger.com) from the top bloggers in the world list has an app for a free download for his subscribers. Through this app, Rowse is able to customize the product choice of the subscribers and is able to cash in because the app subscribers get to know about new products almost instantly as compared to those who are email subscribers. Through this app, subscribers can browse the list of products, select and pay through mobile in a matter of few seconds.

Moreover, the apps can be optimized either locally or internationally, or both. The rise of the global apps will be yet another way for small, medium and large businesses to tap their potential market.

Conclusion

As online marketers ourselves, 2012 is going to be a great year in respect to social media marketing globally. We will have more resources and social media tools at our disposal to reach a wider consumer base.

Future of Social Media for Marketing

The world is going places. The use of social media is becoming a thing we play around with on daily basis. So many individuals are fully into it and social media is now being used for several purposes.

Social Media for MarketingInitially, social media sites like Facebook, Twitter and others were only set up for communicating with friends and associates. But these days, things are going in very different direction.

We now have people making use of social media sites for entirely different purposes such as online marketing. The last three or four years has seen the emergence of this popular trend and it has been predicted that by 2015, social media marketing will be one of the foremost ways of earning money online. Social media will become the mainstay of online marketing.

The social media marketing possibilities…

Certain facts are making the use of social media possible for marketing purposes. These facts make social media sites to be far above several other means of communications, as discussed below.

An all comer thing: Social media is one of the greatest hubs that bring people together all over the world. This makes it possible to have social media marketing in the groove as time goes on.

There is rarely any one in the world that does not have access to an account on any of the social media sites that we have around us today. Practically everyone is registered.

There are even some individuals who have accounts in each and every one of the social media sites that are available.

Anyone can get registered. You can also post general messages to everyone without having anyone in particular in mind. You can join any group that is based on discussing issues that you have interest in.

Free to register: The free state of the social media sites is also making it a bright idea to bring about social media marketing to replace and overshadow the present marketing methods.

You do not need to pay a dime to get registered on any of them.
You simply fill in your details and you are ready to go. You will also be able to post any message you want to get posted – or to read any message you want without cost.

Easy to set up: One other factor that is working to the benefit of social media for marketing is the fact that you do not need to be a techie to set up an account on any of the social media sites.

In most cases, only very little info is requested from you whenever you want to set up your account. There are times that only your name – telephone number or email address is required for set up. After you have done this, start messaging…

Your identity is secured: No one will ever mandate it for you to reveal any personal info other than your email address or your telephone number.

You can be sure that every other info will never be asked for. You will then be able to use the social media sites for any purpose including marketing purposes without exposing your identity indiscriminately.

This will protect any one making a purchase from any of the social media sites. This will help to protect you from identity theft. The administrators of the social media sites will never even reveal your telephone number or your email address to any one. With this in mind, you can be sure that your desire to try social media marketing will never suffer any setback whatsoever.

Instant message delivery: One other thing that can make it possible for social media to overtake every other means of online marketing is the speed at which the message posted on any of the social media sites are delivered.

In fact, the messages are delivered instantly. This means that you can be sure of a prompt response from the recipient of your messages.

Most people even access their social media sites on their mobile phones. They can therefore access the info you have for them at any point in time; irrespective of wherever they may be on planet earth.

Limitations of Other Online Marketing Means

One of the factors that will work in favor of social media marketing is the fact that other online marketing means have several limitations that have been overcome on the social media sites.

Not for free: Most of the other online marketing means will surely cost you some amount of money. The charges can either be open or hidden.

If you build a website by yourself, you will have to pay for web hosting and possibly for website building. These challenges have been overcome in social media sites and this makes it possible to make more money through social media marketing in comparison with other online marketing methods.

Traffic challenges: If you have to make use of a free website or you have to build your own website by yourself for the publicity of your products and services, you will also have to pay for traffic or work relentlessly to get traffic to your site. You will never have to bother about this on any of the social media sites. The traffic is almost always coming. You don’t need to empty your life savings in search of traffic.

Conclusion

I expect that you too will agree that social media holds the future of online marketing. Any wise person will quickly sign up with any of the sites and establish his or her business future.

Through social media marketing, you have nothing to lose and practically everything to gain. It is surely the long awaited solution to all sorts of challenges that had been faced by several webmasters all over the world.