With the 4 major social media channels – Facebook, Twitter, LinkedIn and YouTube booming these days, often social media users find themselves at a loss to handle all social channels successfully. So what can you do?
It is also a fact that if one was to handle social media presence online individually, almost the whole day would be spent on promoting a brand. This would divert one’s mind from other important aspects of the business.
Moreover, the problem with dealing in social media is mostly faced by small business entrepreneurs. They blindly jump on the online earning bandwagon but they don’t know how to get optimum benefits out of social media channels.
Therefore, to make it easier for small business entrepreneurs and bloggers, we have made a list of social media tools that will help you to manage multiple social media channels simultaneously.
Free Social Media Tools List
1. HootSuite (hootsuite.com)
The HootSuite tool gives you common dashboards where you can connect multiple social media channels that you are associated with. You don’t have to log into Facebook or Twitter and others everyday. All you have to do is log into HootSuite, post your updates simultaneously.
HootSuite is essentially a free tool but for $5.95 per month, you can get their PRO version that allows you to schedule bulk messages instantly and also develop statistics reports with their multiple easy-to-work-with templates.
HootSuite also works great with those businesses where multiple team members are involved in one social media campaign. You can create one PRO account, add team members, schedule / approve tasks, and monitor the results.
There are two other tools like HootSuite, called Tweet Deck and Market Me Suite. Apart from similar HootSuite features, Tweet Deck and Market Me Suite allow multiple users to log in at the same time, establish organic relationships with clients and capture targeted leads.
2. Ping (ping.fm)
Perhaps the oldest social media aggregator around, Ping is used by Facebook, Twitter, LinkedIn and Flickr users as a one-click publishing application. It has its own unique web interface, email, text and instant messaging system to update social networking accounts simultaneously.
Ping is a part of Seesmic, a popular social networking tool used to update Twitter and Facebook accounts simultaneously.
For people using communication services in the US,Canada and Europe, they can send a SMS text message, and use Ping from their iPhone and iPod Touch devices. Through Ping, you can also connect with other 3rd party developers who connect with Ping through more than 100 web and desktop applications.
Ping is completely FREE.
3. Co Tweet (cotweet.com)
Co Tweet deals with Facebook and Twitter accounts only. It claims to provide a complete package of social media collaboration, a management and analysis solution, beneficial for businesses of any size.
The tool is available in two packages:
- Co Tweet Standard – FREE
- Co Tweet Enterprise – PAID
Another major difference between the two is that the Standard edition only supports multiple Twitter accounts.
Since the aim of this blog is to give the best financially sustainable information for small business entrepreneurs, I am going to highlight only the benefits of the Standard FREE edition of Co Tweet.
- Connectivity with multiple Twitter accounts only.
- Multiple users can log-in.
- Click tracking is there but analysis and reporting is limited.
- You can search, get email notification, create profiles but you CANNOT tag.
- There is multi-account publishing and scheduling.
- You can use bit.ly.
- You have access to an online knowledge base created by Co Tweet.
PS: The cost of the Enterprise account is nowhere mentioned on the website. You have to contact the sales team to receive the pricing details.
4. Syncapse Social TALK (syncapse.com)
Syncapse boasts of an impressive global clientele lists who hire their services for highly customized social media solutions. As I could see on their website, they deal with Facebook, Twitter and YouTube promotions.
The services are available in 30 languages. They basically develop brands, monitor progress regularly and develop customized social media campaigns.
They use Safe Social – a platform that protects brand image and ensures industry FINRA compliance. It also uses advances rights management systems available in the industry which helps clients to assign power across all levels and track progress from one central point.
They have two kinds of solutions:
- Measurement Solutions – involves social performance management, acute analysis of customer and competition intelligence.
- Strategic Solutions – involves social marketing framework creation, analysis of social media maturity and custom management.
I think Syncapse is better suited for small businesses that are significantly established and are planning to enlarge their business and consumer base.
Syncapse is NOT a free service tool. You have to contact them to get customized packages.
5. Expion (expion.com)
Established in 2009, Expion has an impressive clientele – Samsung, Barnes & Nobles, Applebee and others. It is primarily a social software company that deals with brands, retailers and agencies. If you fall under this category, you can try out their services.
Their special software aggregates all social media platforms in a centralized structure and allows the client to successfully manage their social media image efficiently. The software works in six steps:
- Content Planning
- Workflow Management
Expion is not a free service tool. You can either email them with business details and request a quote or take their live demo.
Here is a recap of what the above 5 social media tools can do for your business:
- Manage all social media accounts at one place – HootSuite, Tweet Deck, Market Me Suite.
- Update social media accounts – Ping
- Build brand on Twitter and Facebook – Co Tweet
- Get a complete social media makeover – Synapse Social TALK and Expion
These free social media tools are essential for your online business. They offer customized features which makes it possible for anyone to control their social media exposure and identity from one point of control.
What social media tools do you use? Share with us below.