Mobile SEO – How Are Mobile Platforms Changing SEO?

Mobiles and Smartphones are definitely the trend changers. With the advancement in mobile Internet technology in the last few years, browsing and accessing Internet via mobile has grown exponentially.

mobile SEOIn fact, websites that are not optimized for the mobile platform are losing their potential traffic. In contrast, websites can be accessed via mobile are now trying their hands on mobile SEO!

Getting Started with Mobile SEO

Mobile SEO process begins with defining the website on the mobile platform.  For this, marketers need to design an optimized site for mobile access. CSS or the cascading style sheet is the customized mobile platform especially built to optimize website content.

Effective Mobile SEO Practices

Rapid increase in mobile Internet usage facilitated marketers to promote products and services online via SEO strategies.

Searching on the Internet via personal computer and on mobile are very different approaches. While typing searches on the Internet, the traditional keyboard is more comfortable than Smartphone’s keyboards. Although, it is a user dependent technique for getting quick search results, if a marketer provides optimized content on the websites and proper internal webpage link building, SEO via mobile can definitely receive positive feedback.

Aspects Related To Mobile SEO

  • Voice search:

Most of the Smartphones have speech to text facility. This demands good content optimization and effective speech recognizing keywords instead of normal keyword analysis. Practicing mobile SEO with this yardstick can help marketers in generating income from mobile SEO.

  • Image Search:

Effective SEO services are those which can generate quick solution to user’s queries. Google Goggles helps in generating quick responses to searched queries in the form of web images.

  • Global Accessing:

Mobile SEO provides web access functionality even when the user is traveling. This shows that mobile web is in its infancy and a potential platform for Internet marketers. Mobile SEO is likely focused strongly on that category of audiences who are constantly traveling and need information quickly and effectively through their Smartphones.

  • Geo-targeting:

Search results fluctuate more on mobile devices as compared to desktop search results. Most of the free geo-location applications are therefore provided with good navigational functionality for locating search results.

  • Sociability:

Most of the mobile web users use the Internet to socialize. If the SEO marketers do not include the social media users, mobile SEO will not be effective. Mobile SEO marketers focus on providing comfortable social media coverage too so that the users feel connected.

  • Quick SEO Response:

As compared to the SEO targeted audience accessing the Internet on their desktops or laptops, the mobile SEO efforts provides a quick response to the marketers, resulting in better ROI. Whether it’s about searching online hotel reviews or for flight inquiries, users prefer to set their searches on mobile as compared to desktop searching.

Problem with Mobile SEO

Various mobile websites use user agent detection for redirecting people to mobile domains:

1. domain.com/m/ URL

2. m. domain.com.

These domains display website content in a well optimized format suitable for small mobile screens. Problem of duplicate content arises because same content exists on both the URLs. This results in decreasing the website ranking in search engine listings.

Also, managing two URLs for the same website is sometimes difficult for marketers. Local SEO marketers have to attach two links in their mobile content – this can be a bad SEO practice for marketers.

Blog Optimization for Mobile

Blogs are the most important part of search engine optimization. Blogs on mobile Internet should be optimized enough so that it can be compatible with different mobile operating systems.  Also, the blogger should understand that the search terms for blogs are different on desktop and in the mobile web environment. A research on easily type-able keywords is therefore, a vital aspect.

Considerations with Mobile SEO

Mobile SEO needs to be well optimized to enable faster loading, table-less structure, clear images and easy searching. It also needs more researches and innovations to build a lucrative and stable mobile Internet campaign for online marketers. Some other considerations are:

  • Websites should not be complex enough for mobile use.
  • Mobile websites should not contain high graphics and massive content.
  • Website should be easily accessible with minimum restrictions.
  • From content uploading to downloading, everything should be mobile compatible.
  • SEO experts should make sure that the websites are not just compatible for search engine listings, but also compatible according to the mobile device.

Summary

Mobile SEO is taking over the traditional desktop SEO. However, there can be various future innovations in this field. For example, GPS location data can be utilized for search queries. It might be possible that mobile search engines will begin using GPS data automatically to provide search results quickly.

Use of applications for retrieving web information might be the next innovation for mobile SEO. All these researches and innovations will surely provide a great support to mobile search engine optimization.

Top 10 Ways to Make SEO Reader-Friendly

People are information addicts. Every day, they wander to upgrade themselves with the latest happenings around the world. Searching online for global updates and happenings is the best alternative.

SEO FriendlyArticles, blogs, discussion boards and others are some of the best online agents which provide every bit of information available. Thus, it is vital for them to be reader-friendly. Also, maintaining a balance between the reader and search engine optimization (SEO) is equally important.

Making web content SEO friendly is not enough to attract readership. It takes some time to earn credibility. The initial priority for reader friendly SEO is to provide completely unique content for readers. Use of effective words within the published content creates blogs that are interesting to read.

Google, Yahoo and other popular search engines are quite smart to imagine what users expect while reading an article or blog. For the writer, it is vital to know about the search engine criteria for content optimization. Indexed and categorized contents make blogs more informative for readers.

Following are the top 10 ways to make SEO reader – friendly without going overboard:

1. Relevancy in content:

Relevancy is like a bridge between a blog title and the contents of the blog or article. The blog title is just a single sentence description of overall content in the blog. Therefore, the blog title should be able to define what the readers can expect to know about in the blog. Also, the blog title should be catchy. It should be able to describe itself as the solution of what the reader is looking for. In short, balance between the blog title and the blog contents while staying relevant.

Tips to implement relevancy in SEO content is that the writer should decide the blog title first. It will help the writer to write related information in the blog according to its title. Also, the blog content should be informative and should be able to hold the reader’s attention.

2. Don’t extend content too much:

Bloggers, who are not aware of SEO specifics, describe too much in their blogs. They should understand that the Internet is the world of information and resources. Generally, readers avoid those blogs or articles which are not informative and relevant, and which are excessively long to read.

Reading long blog posts or articles takes too much time to collect information. Writing descriptive information in a single blog post is not smart enough to hold the reader’s attention span for very long. If the blog post is long, the content can be split into separate blogs.

3. Describe your content with examples:

This is the easiest and the most effective technique to attract readers to your blogs. Writing about real life experiences and relevant examples in the blog is not a difficult task.

Certain experiences from daily life, practically implemented concepts, some imagination and thoughts are great examples which can be implemented while writing any informative blogs. Finding such stuff can make the blog immensely SEO reader-friendly as there is a sense of establishing a connection with real audiences.

4. High keyword analysis:

Keywords play the most important role in making SEO content readable. Nobody can type complete query on Google search bar, if he/she knows the key to get information easily.

Keywords are a group of words that help to filter relevant information on search engine results. Thus, if there is no proper keyword analysis, associated content will be hidden from the reader. If a blogger wants to make his post perfectly reader-friendly, doing strong keyword research and implementing those keywords in the blog is mandatory.

5. Avoid unwanted keyword stuffing:

Good keyword research while writing blog posts is essential, but stuffing unwanted keywords or a large quantity of keywords in a small blog is worthless. Some bloggers believe that having a good number of keywords in a blog is good enough to optimize the blog and make it reader-friendly but the facts prove otherwise.

Bloggers should avoid unwanted and excessive use of keywords in writing blogs. Standard keyword density is maximum 3% of the total number of words in a blog. Practicing this standard keyword usage will create a reader-friendly blog.

6. Use CMS:

CMS is the content management software used in providing a reader friendly layout of the blog. Various content management software is available online and the blogger should choose a CMS depending on the requirements of the blog.

Along with this, the blogger should try to avoid the use of dark or blurred layouts. A reader friendly blog should look appealing to the eyes while reading it. Its layout should not be messy and chaotic to search and surf. The best blogger is one who knows that the layout of the blog is equally important as the content.

7. Avoid direct marketing in blogs:

Some bloggers use direct marketing strategies via blogging. This is the worst marketing strategy used to attract customers. Smart bloggers will never indicate any direct marketing endeavors within the blogs.

In fact, if the blogger is promoting any product, the blogger only describes the product’s features and specifications. Also Google AdSense, which is a well known online earning source, doesn’t allow direct marketing via proposed blogs.

Direct marketing by providing websites link into blogs is worthless. Even readers avoid reading such blog posts.

8. Provide information collecting references:

A professional blogger always tries to provide the maximum amount of information to the reader in his short blogs. Even if the blogger is unable to fit the desired information in a single blog, the blogger can give a reference link to collect additional information.

In some cases, it is not always possible to describe every word. Those words or phrases which are not easy to define should be directed with some references.

9. Add quotes within content:

Adding some quotations in blogs can attract people to read your blog. SEO specifics do not prohibit the use of quotations.  Considering this aspect, if a blogger puts quotes in the blog, it will look nicer to the reader as you can see in lessons you can learn from Steve Jobs.

10. Link multiple information:

Descriptive content cannot hold the reader’s attention for a long time. Instead, if the blogger wants to give detailed information, the blogger should continue it in the next blog. The blogger has to ensure that the consequent blogs are related to the original blog and that the blogs are accurately linked together. Readers should not feel tired to read detailed information coming from extended blogs; each page should reveal something new.

The blogger should never publish copied contents or PLR articles in the blog. Google SEO rules do not allow this. Also, readers always expect to get something unique in blogs. Readers never visit copied blogs to waste their time. Moreover, the blogger should provide targeted information.

A blogger cannot expect instant returns from blogging. If the blog is good and the blogger begins to sell products and services online, the established blog will come in handy to get good traction.  If the blogger dedicates himself to his readers, he can increase web traffic to his website and can grow his business.

Follow all the above tips and guidelines carefully and make your blog reader friendly.

Any other tips? Leave them below…

SEO for Local Business – How To Go About It

Current economic trends, both in US and in other countries, show that local businesses pay a high concern to strategies regarding promotion of their products and services.

SEO for Local BusinessFor a lucrative and performing local business, you need to follow the recent trends and the recent trend is SEO for local business.

There was a time when local business owners thought their business could run well with information found in phonebooks and local directories.

In the last decade, the ways people look at local businesses have evolved drastically. Now, if your local business is not found online, you are not considered a competent company and you lose a great deal of business to your competitors.

With Google Place, Business Listings, and the technological ability to geographically analyze business leads, finding the whereabouts of local businesses can be easily obtained by customers using keywords that are used for webpage optimization.

Using Google SEO, local businesses target their local clients. Even the customers benefit as they don’t have to go through the huge directories to order a service or product. They can just put their queries in a search box and a list of web pages will appear having all the information about their query.

There are two major steps which should be taken by local businesses using Google SEO in order to take full advantage of online media.

First of all, get enlisted in the Google local business directory. You must make it a point to give accurate account details, create an accurate business profile and then list it in the Google local business directory.

The best directory for this purpose is Google Maps. It is a user-friendly application and it takes eight weeks to get listed.

You can have multiple listings for various local areas. Essentially you need to have one listing per area. You will automatically find more traffic on your website.

Secondly, you need to have good quality products or services, which will give you quality backlinks. In order to get a good ranking, your local business needs to get quality backlinks from respected domains in the similar industry.

SEO Tips for Local Business

Your local business website should be developed according to these points below.

1. Using your location in your keywords

Google algorithm keeps changing frequently so the search results get affected. Then it will give results on the basis of keywords qualified for that area where the user belongs.

So, provide qualified keywords for your website. Be careful to apply these tactics while using Google local SEO to improve your business dramatically.

2. Use your location details in Meta tags

All your company details, including addresses, are pertinent details and you need to include all these in your business profile page. Also add a short description of your company and attach photos to it. This makes your website appealing and people visit your website more often because it is easy to get information there. Applying these facts to Google local SEO helps you in generating more traffic.

3. Use the location details in the text of the body

Using location details in the keywords helps to get you better placed on the listing. So, make sure location is a part of the keyword and the content.

4. Make use of Yahoo Local and Google Places

These are great places to submit because they list you for a particular location.

5. Use backlinks with your location wherever possible in the text

It may seem very unusual to use backlinks in the content because they are grammatically incorrect and never go with sentences but still… using those helps in bringing more traffic. You can also use it in the name field while commenting. It helps a lot in getting a good rank in SEO.

6. Become a part of local search engine

There are various local search engines which are not very famous globally but are famous in the area. You need to get yourself included in the most popular in your area. It may prove to be a gold mine for your local business.

7. Get your business listed in local directories

You may think there is no use of using such an old fashioned technique but this is the first place where people look to search for local dealers of products. So, never underestimate the directories and get listed in them.

8. Organize local ad campaigns

Locally targeted ad campaigns help a lot to bring expected local traffic to your website. The two best options for these are PPC ads and classifieds ads. These are the best for webmasters.

9. Keep doing checks for your keywords

Sometimes it happens that you think the keywords are perfect but actually the users might be using different keywords for making a search. To avoid this situation, you need to do regular checks of your keywords search volume. If the search volume is low, obviously, you need to change your keywords.

Use Google search tools to know which keywords are most popular and use those keywords instead of the ones you are using. Both time and money are precious in business so be dynamic about your website and the keywords used.

10. Use social websites to promote your business

Social websites like Facebook and Twitter are very popular these days. You can use these websites to promote your business by creating pages of your business information. The best part is they are free and drive a huge amount of traffic to your websites. Local groups are very popular here because the visitors will be of your region.

11. Never forget to publish reviews and testimonials

The reviews and testimonials are very popular because they help to gain popularity and credibility. They act as letters of recommendation. There are many national and regional review sites where you can post these reviews.

12. Create separate pages for different locations

Creating separate pages for different locations helps to gain access to different regional customers. The viewers find the pages friendly and trust you for doing business.

Therefore, SEO has become an important part of local business and no company will flourish without using it.

Any tips about using SEO? Please leave a comment and let us know…

14 Common SEO Mistakes You Should NEVER Make

There are some mistakes in SEO which are unforgivable. If you make these mistakes, no matter how much money and tactics you put forth, you will never make huge profits. Your website still won’t be able to get a good ranking and your business will be suffering heavily.

Common SEO Mistakes

The mistakes are listed below along with the ways to avoid them…

1. Never keep your Google AdWords Tool set to Broad Match mode.

SEO MistakesThe “Broad match” mode in the Google AdWords Tool is something that must be avoided because it includes multiple word phrases while showing a number of queries about the specified keyword.

For example, if you are searching for a number of queries on belt, it will include results of queries like leather belt, cheap belts and others. So, you don’t come to know the exact number of queries, which can be harmful for your business.

You should always remember to deselect the option of “Broad match” mode in Google AdWords tool before performing a search for a keyword.  You should select the option of Exact Match mode.

2. Don’t do too much of internal linking.

Your page should just contain links to related topics and not all the links you want your site to link with. This discourages visitors to visit to your site. The site should not be clogged with internal links.

3. You should always log in to view free tools.

Most of the regularly used web based tools restrict the information if you are not logged in. You should always be logged in to gain full information. Incomplete information is always dangerous for any Internet business. This helps to get information to better the optimization of your website.

4. Always switch off your Google Instant.

You should always switch off the Google Instant before adding parameters at the end of SERP URLs. Without switching it off, the URL parameters of your website doesn’t work.

5. You should design your URLs according to the keywords used.

You should start with making a list of the most desired keywords then using the keywords in appropriate places throughout your content and then make keyword pairs to match with the URL of your website.

6. Always use the keyword used by the customers.

You may sometimes think to use industry accepted terms as your keywords but the customers generally have no idea about the industrial terms. They use very basic terms and language to make their search.

Therefore, the keywords should always be selected according to the words popular among the users and not the technical words.

For example, people love to search for kitchen appliances instead of kitchen electrics though kitchen electric is the technically accepted term. As your priority is to get customers, you should start using their language instead of being adamant on your industrial terms.

7. Never use the removal tool.

You should not use the removal tools if you want the spiders to take your permission before accessing your URL. Instead you can use Metarobot noindex Meta tags. It is used to remove links temporarily.

8. Don’t skip the keyword brainstorming phase.

You may find it boring and tiring to go through the keyword brainstorming phase but it helps a lot to improve your business. If you don’t want to work a lot for it, you can choose Google Suggest, a very easy to use application that let’s you decide keywords. It auto completes all the work.

You can include pages containing interesting facts related to products you deal in. This will interest people to visit your site more often and will help in your business tremendously.

9. You should always return a 404 status code when the URL is non-existent.

Google always checks if your site is fake or real. You are always supposed to return a 404 code when the requested URL is non-existent. This makes you trustworthy in the eyes of Google. Talk to the webmaster about installing the 404 status message.

10. You should get yourself a web host to host blogs.

You may think it is useless to waste money when you get options of free hosted blogs on WordPress.com and Blogger.com. The fact is that they are not that flexible and don’t even install your choice of plug-ins.

It may be costly to hire a web host just for blogging but it is worth it. Your purpose of a blog is to get more customers and this purpose can’t be fulfilled using free hosted blogs.

11. You should always have links of the top pages on your home page.

You should always think in terms of SEO while displaying content on your home page. The links that are most popular should appear on the home page.

Think in terms of ranking on Google so you should always choose the popular products and put them on your homepage to increase the number of visitors.

12. Build links to pages that are related to your links.

Many marketers overlook the importance of building links to the pages that link to their website. There may be no visible direct benefit but there are a lot of indirect benefits of building links. For instance, you can count the number of visitors visiting you through these indirect links.

13. You should try using canonical tags.

Canonical Tags are “codes used by search engine crawlers/spiders to tell search engines what URL is the original version of your webpage”. The canonical tag may not always be useful but it does help a lot if you are creating ecommerce websites. You should always use it because you never know what can be a turning point in Internet marketing.

14. Always perform an IP neighborhood check before entering a new IP neighborhood.

It is very important to perform this test before entering a new IP neighborhood so that you know that you are not sharing your IP address with any fraudulent websites that have a bad reputation. This affects your business a lot. Moreover, you can check out your competitors and find out the websites they own.

You can check IP neighborhood through free websites like WebsiteNeighbors.com. They also show Google PR ranking and Alexa rank for each website.

In closing…

These points may seem very basic but not following these rules can do harm to your business beyond repair. Hence, these common SEO mistakes are unforgivable.