10 “Must Knows” Before Hiring a SEO / SEM Professional or Company

Search engine optimization (SEO) has become a very basic need for all websites who want to maintain a good online business in spite of all the competition.

hire seoFor a single query on a search engine, a long list of websites show up. If you want that search engine to index your website and be a highly ranked page, you definitely need SEO/SEM.

SEO/SEM can be defined as an assortment of online activities that are necessary to create buzz around your products or services that will help you to rank well in any search engine.

For those of us who really want to build a good profitable business online, SEO/SEM is must. If you do not want to spend your time optimizing your site because you want to concentrate on the production side of the business, you need to choose a proven and affordable SEO/SEM company.

There are two kinds of SEO options available

1) Get an in house SEO service

2) Hire a SEO service

You can also outsource your SEO projects. Outsourcing SEO makes the project more affordable for you.

Every good SEO company owns an expert team for the optimization of your website under a specific time limit. You will be able to see the effects within weeks. The popularity of your website will increase drastically and this will drive huge amounts of traffic to your website.

Outsourcing an SEO job will be a good idea to avoid making seo mistakes and it makes things more cost effective. The other benefits of outsourcing this service is that the company taking the project delivers results in time.

10 necessary points to be considered before YOU hire any SEO/SEM firm

  1. You should do some research on search engines to figure out the best company for optimization in your market. Research properly about the reputation of the company. It should be a reputable one and it should be an honest one. It should tell you about the true possibilities of the expansion of your business.
  2. It should agree with the objectives, timescales and targets of the company. It should give you assurance about the accomplishment of the project.
  3. Selecting a SEO/SEM in your locality helps to get better access to the local market.
  4. They should always be ready with the development reports throughout the operation of the optimization of your website. The company should be accessible and should be able to present reports of project development on a regular basis.
  5. There should be a mediator party which takes responsibility of work on both sides. They also help to negotiate the prices. It keeps the cost down.
  6. Be patient to make better deals when negotiating with an SEO/SEM company. Don’t rush and agree to fixed price deals. They too keep a margin for bargaining. Use your bargaining skills. Moreover, check the services they are providing for a fixed amount of money. If you don’t need any of the services listed, let them know – as that will reduce your overall SEO/SEM service costs as well.
  7. Your SEO Company should take into account the present traffic level of the website. SEO services will cost you more if it has to be started from scratch. Also, if you are changing SEO services from one company to another, make sure to get all the relevant document files from the previous service provider and hand them over to the next SEO service provider…
  8. An SEO service provider should focus on the site’s structure also. They should pay attention to the layout of your site. Sometimes smaller changes can do the magic but sometimes the whole layout of the site has to be changed. Don’t let the structure of your website be the barrier to your success. The SEO provider you choose should analyze whether it is the structure of the website which is hindering the regular traffic flow.
  9. The SEO company should analyze whether the keywords you are using are working for you or not. They need to perform keyword research and guide you whether the presently used keywords are workable or if the website needs a major overhaul. It is not important which one of the above they suggest, what is important is that the changes they suggest is making money for you or not.
  10. SEO/SEM service providers should also guide you with social media optimization of your site. Again, if the website needs to be optimized from scratch, the SEO service provider should set up social optimization accounts as well.

If any SEO/SEM company offers to do all these things for you in your budget then that is the SEO/SEM provider you should select.

If you hire an expert SEO/SEM, you don’t need any internal teams to take care of the website traffic. You are working with the experts so they take care of the complete process. They work according to your goals of business.

When it comes to choose the SEO/SEM firm, just keep in mind that the type of services provided by different SEO/SEM firms are slightly different and you need to choose the one that suits your priorities.

The main purpose of the SEO companies is to make your website very popular so that every potential client comes to know about it. They provide your website maximum possible exposure. You should consider that SEO/SEM firm which meets your maximum needs within the lowest investment.

14 Common SEO Mistakes You Should NEVER Make

There are some mistakes in SEO which are unforgivable. If you make these mistakes, no matter how much money and tactics you put forth, you will never make huge profits. Your website still won’t be able to get a good ranking and your business will be suffering heavily.

Common SEO Mistakes

The mistakes are listed below along with the ways to avoid them…

1. Never keep your Google AdWords Tool set to Broad Match mode.

SEO MistakesThe “Broad match” mode in the Google AdWords Tool is something that must be avoided because it includes multiple word phrases while showing a number of queries about the specified keyword.

For example, if you are searching for a number of queries on belt, it will include results of queries like leather belt, cheap belts and others. So, you don’t come to know the exact number of queries, which can be harmful for your business.

You should always remember to deselect the option of “Broad match” mode in Google AdWords tool before performing a search for a keyword.  You should select the option of Exact Match mode.

2. Don’t do too much of internal linking.

Your page should just contain links to related topics and not all the links you want your site to link with. This discourages visitors to visit to your site. The site should not be clogged with internal links.

3. You should always log in to view free tools.

Most of the regularly used web based tools restrict the information if you are not logged in. You should always be logged in to gain full information. Incomplete information is always dangerous for any Internet business. This helps to get information to better the optimization of your website.

4. Always switch off your Google Instant.

You should always switch off the Google Instant before adding parameters at the end of SERP URLs. Without switching it off, the URL parameters of your website doesn’t work.

5. You should design your URLs according to the keywords used.

You should start with making a list of the most desired keywords then using the keywords in appropriate places throughout your content and then make keyword pairs to match with the URL of your website.

6. Always use the keyword used by the customers.

You may sometimes think to use industry accepted terms as your keywords but the customers generally have no idea about the industrial terms. They use very basic terms and language to make their search.

Therefore, the keywords should always be selected according to the words popular among the users and not the technical words.

For example, people love to search for kitchen appliances instead of kitchen electrics though kitchen electric is the technically accepted term. As your priority is to get customers, you should start using their language instead of being adamant on your industrial terms.

7. Never use the removal tool.

You should not use the removal tools if you want the spiders to take your permission before accessing your URL. Instead you can use Metarobot noindex Meta tags. It is used to remove links temporarily.

8. Don’t skip the keyword brainstorming phase.

You may find it boring and tiring to go through the keyword brainstorming phase but it helps a lot to improve your business. If you don’t want to work a lot for it, you can choose Google Suggest, a very easy to use application that let’s you decide keywords. It auto completes all the work.

You can include pages containing interesting facts related to products you deal in. This will interest people to visit your site more often and will help in your business tremendously.

9. You should always return a 404 status code when the URL is non-existent.

Google always checks if your site is fake or real. You are always supposed to return a 404 code when the requested URL is non-existent. This makes you trustworthy in the eyes of Google. Talk to the webmaster about installing the 404 status message.

10. You should get yourself a web host to host blogs.

You may think it is useless to waste money when you get options of free hosted blogs on WordPress.com and Blogger.com. The fact is that they are not that flexible and don’t even install your choice of plug-ins.

It may be costly to hire a web host just for blogging but it is worth it. Your purpose of a blog is to get more customers and this purpose can’t be fulfilled using free hosted blogs.

11. You should always have links of the top pages on your home page.

You should always think in terms of SEO while displaying content on your home page. The links that are most popular should appear on the home page.

Think in terms of ranking on Google so you should always choose the popular products and put them on your homepage to increase the number of visitors.

12. Build links to pages that are related to your links.

Many marketers overlook the importance of building links to the pages that link to their website. There may be no visible direct benefit but there are a lot of indirect benefits of building links. For instance, you can count the number of visitors visiting you through these indirect links.

13. You should try using canonical tags.

Canonical Tags are “codes used by search engine crawlers/spiders to tell search engines what URL is the original version of your webpage”. The canonical tag may not always be useful but it does help a lot if you are creating ecommerce websites. You should always use it because you never know what can be a turning point in Internet marketing.

14. Always perform an IP neighborhood check before entering a new IP neighborhood.

It is very important to perform this test before entering a new IP neighborhood so that you know that you are not sharing your IP address with any fraudulent websites that have a bad reputation. This affects your business a lot. Moreover, you can check out your competitors and find out the websites they own.

You can check IP neighborhood through free websites like WebsiteNeighbors.com. They also show Google PR ranking and Alexa rank for each website.

In closing…

These points may seem very basic but not following these rules can do harm to your business beyond repair. Hence, these common SEO mistakes are unforgivable.