Project Internet Marketing – Video 3 – Getting Prepared

Project Internet Marketing

Hopefully you’ve watched Video 1 and Video 2 so far. These videos build on each other so if you haven’t viewed them, please do so.

Overview:

In this video, I discuss how important doing your market research is. You can get into some of the niche forums, Google groups and Yahoo groups and also use the Google Keyword Tool to gather up all the information you need on your chosen niche.

I cover the importance of selling value first before you start to sell your potential customers the solution to their problems. Help people. It will come back to you a hundred fold.

Also, I want you to ask many questions yourself. If you don’t something, you don’t know. Don’t waste time getting frustrated…find someone who knows the answers.

Now that you are getting yourself prepared, you need to write down your vision. A vision of where you want to go, not only professionally, but personally as well. Many of us go through life without any sense of direction. Don’t let this happen to you.

And lastly, you need to set daily goals. This will keep you on track – on a time table to get so much accomplished…

And as always, I’ve included the downloads underneath this video for you to take – print out and use.

These include;

  • A business plan
  • Time management sheets
  • Internet marketing dictionary
  • Vision statement blueprint

So get started getting prepared and watch this 13 minute video now…

Free Business Plan Template:
Project Internet Marketing - Video 2 - Where It Begins

Time Management Sheet:
Project Internet Marketing - Video 2 - Where It Begins

Time Sheet PG2:
Project Internet Marketing - Video 2 - Where It Begins

IM Dictionary

Vision Statement Blueprint – Free Vision Statement Guide


If there is anything else you need help on, let me know. Let me ask you…how are these videos affecting you? Leave your comment below in the box.

Enjoy!

Project Internet Marketing – Video 2 – Where It Begins

Project Internet MarketingWelcome back Guys to Project Internet Marketing, Video #2…Where it begins.

Overview:

There is nothing better than being prepared before you venture out to start up an online business. It’s really different from just getting up and going to work for 8 hours. You need the correct mindset, the right attitude, the commitment and a place to go when things aren’t going the way you’d like them to…

In this video, I discuss how to find your strengths and weaknesses and your likes and dislikes related to the Internet and beyond for that matter.

We all have God given gifts and we need to use these gifts to truly be successful and make a difference in this big, sometimes not so pretty world, to change it for the better.

I also touch on how to catch the “entrepreneurial spirit” versus a regular job. When you finally start building your online business, you have to have the mindset of such. And it’s hard. Most of us have brains wired for the corporate world, not chasing a dream…

I talk about how you need the right attitude…not being desperate…always chasing the money. This will get you no where very quickly.

Making a commitment at the very beginning is also extremely important. There will be those days (like Mamma says) that will knock you completely off track. You just need to be prepared for those kinds of things but not to let that hold you back.

When things do go wrong, one thing I do all of the time is find something motivational – inspirational or funny to get me back on track. Some people might think that’s silly, but it’s worked for me on many occasions.

So these are the kinds of things that will be covered in this video.

Download PDF for the Where It Begins video:
Project Internet Marketing - Video 2 - Where It Begins

Note: Make sure to download all the goodies after you’ve watched this…

Leave a comment if you’d like me to cover a particular topic as well. All comments are welcomed!

Project Internet Marketing – Video 1 – 4 Misconceptions

Project Internet MarketingOkay Guys, welcome back to Project Internet Marketing…where you’ll discover all the teeny-tiny pieces not many Guru’s talk about or…even care to talk about.

In Video #1, I talk about some of the “garbage” that clouds your way of thinking and what you’ve probably been “force fed” about starting an online business venture.

The Wrong Impression of Internet Marketing and Building an Online Business.

In this video, I discuss 4 major elements (I’m sure there are more) that I feel suck us into the online business world but…are somewhat jaded.

All marketers are trying to sell their products and services which is exactly what you want to do or you wouldn’t be reading my blog or watching this series.

However, by understanding these 4 major misconceptions right off the bat, you will serve your customers so much better later on because you’ll actually be grounded, not buying into all the hype from the start;

1) Internet marketing doesn’t cost much

2) There is no work involved

3) I’ll plaster up a website and my product will sell

4) I’ll be instantly rich

In addition, I touch on why building an online business can take so long…

Let’s take this stuff off the table so we all can move on to the good stuff!

So get started watching this 11 minute video and learn how not to be fooled…

Download PDF for the 4 misconceptions video:
Project Internet Marketing - Video 1 - 4 Misconceptions

Note: I’m doing this series pretty much off the cuff so please bare with me. I sometimes go off on other tangents when different thoughts cross my mind. 🙂

Please leave your comments below the video and let me know what you like or even dislike about this video.

Watch Video #2 – Where It Begins


Project Internet Marketing – Free Coaching – Intro Video

Project Internet MarketingWhen people swarm to the Internet thinking that making money online is so very easy, usually what happens is they either quit in a matter of days/weeks or…spend thousands of dollars on all sorts of training materials trying to make their first millions.

People don’t realize how many different pieces to Internet marketing there are, which only leaves them frustrated, disappointed and dead broke.

Many others invest in an Internet marketing mentor or coach, taking their advice and direction, learning the ropes so to speak…the ins and outs of getting an online business up and running.

Either way, it’s hard work and commitment while still, you’re basically figuring a lot of it out on your own anyway.

Being in five different mentoring programs myself, reading ebook after ebook, webinars, etc., one of the biggest road blocks I ran into was not being prepared before I started my business on the Internet;

  • Acquiring an entrepreneurial mindset
  • Crafting a business plan
  • The amount of discipline it takes
  • Creating a vision statement
  • Branding yourself
  • Juggling everyday interruptions…and so on.

This is where “Project Internet Marketing” comes in. A series of laid-back, short videos, used as a tool for those of you who are struggling online or are just thinking about getting started online.

Included will be tips on the things that people aren’t focusing on in many programs and training courses that will make all the difference in the world.

Being prepared before you venture out into the online marketing world, I feel will make your business experience a lot easier – a lot less frustrating and a whole lot more fun and productive.

Sit back and relax while I chat about some of the things you need to know that I will be discussing in this series…

Watch Video #1 – 4 Misconceptions


Copywriting for Internet Marketing

Internet Marketing (IM) is a growing specialization. If you possess writing skills and want to make money online, you could use those writing skills to become a copywriter for Internet marketing. To become an IM copywriter, you need to understand the timeless differences between traditional and IM copywriting.

Traditional Copywriting vs. IM Copywriting

Copywriting for Internet MarketingTraditional copywriting is in direct connection with the print media. Most of the popular direct response copywriters you will come across belong to the league of traditional copywriting industry. Some of the greatest advertising minds in history belong to this field. Even if there is a huge possibility of learning a lot from traditional copywriting, its main drawback is that its a two dimensional medium.

In contrast, the IM copywriting field is multi-dimensional because words are not the only method to approach marketing. With the written words, you can add videos, images, interactive software and much more that makes the written words more effective and impact oriented. Furthermore, with new technologies coming on the market at regular intervals, the opportunities for an IM copywriter is immense, which is somewhat limited with print media copywriting.

IM Copywriting Guidelines

IM or non-IM copywriting is not about jotting down a 2000 word long sales letter. Every word written there should be meaningful, that is, call the readers to take action. Read the primary / basic IM copywriting guidelines below:

  • Copywriting should deliver value. You are not paid hundreds of dollars to sell junk products at inflated prices and neither you are indebted towards anyone to sell junk products. The secret success of any successful marketing copywriter is their ‘belief’ in the product/service. No matter what the remuneration is, if you do not believe in the product, the copywriting will fail surely.
  • When the sale of a product/service depends on copywriting, you must ensure that the perceived value of the product is equal or higher than the actual price of the product; otherwise, none of the potential buyers will become real buyers. For instance, in the mind of a buyer, the product price of the supposed product could be $39; however, the seller is asking $99. Will you buy it if you had been the buyer? NO, I am sure!
  • Copywriting is a semi-story because there you are using words to make the context interesting to the reader and also ensuring that the reader is convinced enough to ‘take action’ on the basis of the written text. If you can do this, you are a gem of a copywriter.
  • Should you persuade or manipulate? You will find copywriters divided on this topic – some marketers and copywriters believe it is right to manipulate the buyers with false information just to increase sales but ethically, it is wrong. Your copywriting should not manipulate the buyer with unethical means and selfish intentions. It should rather persuade the buyer with accurate information and honest feedback system so that the buyer knows they are buying a value-based product.

The trick to writing a killer piece of sales copy involves answering four essential questions:

1) Who you are?
2) What you have?
3) Why does someone need it?
4) How to get it?

Every sales letter you write should answer these four questions.

Should IM Copywriters use Greed?

You will agree that greed is a powerful motivator. Have you ever seen the way marketers are able to maximize their list building efforts by offering a product or two for free? – that’s greed working here; the greed to gain something without paying or paying a ridiculously low amount.

Many successful Internet marketers believe that greed, when delivered ethically, ups the conversion rate. Some say that this is an emotional hook which many con artists use but for many marketers, it has given them roaring success. In an industry where even 1% marketing conversion rate is considered good, there are several IM experts who get more than 10% success rate from this tactic…and they believe that using this method is good. The buyers purchase the goods ethically and after knowing all there is to know.

Whether you want to use the same tactic as an IM copywriter is entirely your choice altogether.

Five IM Copywriting Tips

1) Try not to use passive voice in writing. A sentence like “Dean taught me writing” is much better to understand than “Writing was taught to be by Dean.” Active voice works better in direct response copywriting.

2) Draw inspiration from popular writers like Stephen King and Seth Godin because their writing teaches you to talk to a wider audience…and as a writer, you definitely need that inspiration.

3) Word counts should not dictate IM copywriting. It is a myth that longer sales letter leads to better conversions; in fact, with shorter attention spans these days, no one wishes to read a mile long sales letter! Instead, the context and text should be relevant. Tell whatever the audience wishes to know and cut the hype!

4) Think thrice before using big words because a large percentage of the audience is comprised of layman. You are not dealing with hard-core professionals to use big and heavy words. It is better to use simple and easy to understand vocabulary so that the audiences can comprehend it in a better way.

5) Use native vernacular language. Vernacular language refers to the ‘native’ diction of any geographical place. For instance, the use of the word ‘pocketbook’ is the vernacular word in the US, which means purse, but in non-US countries, ‘pocketbook’ means a diary. This difference in meaning could create misunderstandings and a communication gap. Hence, it is prudent to use language native to that country.

Summary

To wrap up our discussion, copywriting for IM is a lucrative profession. Success does not come easy in this profession but when you learn the tricks of the trade, it becomes easier. Copywriting is all about selling products and services through your written words…make it relevant and convince the readers to ‘take action’…that is all you ever have to do!

Demystifying Bounce Rate Using Google Analytics

Many bloggers, Internet marketers and small business owners have an incorrect understanding of what the term “bounce rate” actually is and the role it plays in business. We think that if we have less than a 50% bounce rate, our blog is among the best; however, this is a very wrong impression.

Whether you should be happy about the blog’s bounce rate depends on a lot of factors. A blog with a 90% average bounce rate may be more useful than the one with a 35% average bounce rate.

Therefore, let’s demystify the bounce rate syndrome.

What is Bounce Rate?

The Google Analytics bounce rate tool measures the conversion rate and/or functions as the popularity meter for the specific blog page, website or landing page. Internet marketers regularly suggest that bloggers should try to keep the bounce rate below 50% but as we will see in this post, it doesn’t matter that much.

When do you have a bounce?

You have a bounce, either less or more, when someone visits a particular web page, spends some time on it and leaves. The visitor does not interact with anymore pages.

Does the Google methodology have any faults?

When you view Google Analytics, it not only gives you the bounce rate but the time spent on the site.

Now let’s see what Google has to say about them.

On ‘Bounce Rate’

If a user leaves your site after loading the first page, regardless of any interaction, this is considered a bounce.

On ‘Time on Site’

If users are only loading one page on your site, irrespective of how much they interact with that page, their time on site is 0:00 to Google Analytics.

For instance, if you visit any of the Income Insiders blog pages, read the content in 59 seconds, and leave without clicking on any other page, Google Analytics will show the bounce rate as 100.00% and the time on site as 0:00, not 59 seconds.

The above situation can happen despite the fact that the page you visited was excellent, exactly what you were looking for and highly recommended by you for others.

For the blog webmaster, the performance for the page will be 0 and the webmaster is likely to place the page back in ‘drafts’ for “non-performance,” which will be a very negative action.

Therefore, YES, the Google Analytics bounce page evaluation is not entirely foolproof.

The Google algorithm becomes more misleading for the following reasons:

1. Your blog has a form to capture leads or direct visitors to a landing page. This means that when a user comes to a page, spots the landing page link in 35 seconds, navigates away from the page, signs up or buys a product / service, Google Analytics will give you a 100% bounce rate but in reality, the 100% bounce rate gave you a SALE.

2. You deliberately recommend users to external links. Hence, it is entirely possible that the user may want to click on the external link and navigate away.

3. If the user finds all the information on one page and spends minutes reading it, why would the same user click on any other webpage link? But Analytics does not consider this. Thus, if the user spends 10 minutes on the same page, it will still be shown as 100% bounce rate. You think – is this good or bad?

Other reasons for a higher bounce rate:

1. The visitor clicks on the ads and navigates away.

2. The visitor types a new URL on the browser or closes the browser altogether.

3. The visitor hits the “back” button.

Should you worry about a high bounce rate?

To answer this, you should do a holistic assessment of the blog/website. It entirely depends on the purpose – the aim of the blog.

Google Analytics is undoubtedly a powerful tool but you must know when to take it seriously and when not to.

Bounce Rate
IncomeInsiders.com Bounce Rate Apr 2011
Demystifying Bounce Rate Using Google Analytics
IncomeInsiders.com Bounce Rate Jan 2012

If the website/blog is a lead capture page, informative knowledge base, displays an opt-in form or a subscription page, a higher bounce rate is not unusual; hence, nothing to worry about.

BUT, if you have a blog like a million others publishing content, AdSense ads, and affiliate ads, you DO need less than at least a 60% bounce rate.

Use the tips to lower the bounce rate.

Tips to Improve Bounce Rate

Simple formula –>to reduce bounce rate, you need to RETAIN visitors.

The tips below tell you how to improve bounce rate.

1. Add videos. Use YouTube or create your own, and embed it within the blog post.

2. Add a “Related Posts” plugin from the WordPress plugin database. The plugin will show similar posts at the end of the blog, prompting the reader to check those too.

3. Use a search box.

4. Give internal links. It will be better if the internal links are from the blog itself. Of course, if your blog is new, this is hard to do but don’t forget it.

5. The “Subscription” box should be clearly visible on the blog.

6. The blog should be easy to navigate. Place categories and recent posts links in clear visibility.

7. Do not fill the blog with banner ads. It makes the blog look cluttered; hence, loss of visitors.

8. Write informative content.

9. External or internal links should open in a new window.

10. Improve the load time of the site.

11. Articles longer than 1000 words should be split into parts.

12. Remove pop-up ads. They are annoying.

Conclusion

Don’t fret about bounce rates all the time. It’s significant too but first, perform an assessment of your blog and identify how much significance the bounce rate will have for you.

Any thoughts? Leave them below…

2012 Social Media Predictions

Unless you are living in the Stone Age, you should be aware that 2012 is an important year for 2012 Social Mediainternet marketing and social media evolution. Online and offline businesses are slowly moving away from traditional online marketing techniques and targeting social media platforms like Facebook and Twitter heavily.

2012 Social Media Predictions

Whether you are a seasoned or a newbie online marketer, you need to read about these 2012 social media predictions.

Your Gateway to Internet – Facebook

If you don’t have a Facebook personal or Page account, experts say, you are losing out on a huge repository of business information and potential consumers. Few days back, Facebook came out with a clarification statement explaining how they earn revenues and how the advertisements are optimized. You can read about them here.

Since advertisements form the core revenue model for Facebook, it turns into a big opportunity for online marketers because you get to target buyers according to various relevant specifications like geographical location, age, gender, skills, interests and others.

For instance, if you are a retailer of Football merchandise in Ohio and want to capture the local market, Facebook will display your ads to only those people in Ohio with interest in sports.

This optimization of advertisements is a major benefit of using Facebook and with Facebook introducing its IPO in 2012; its impact is bound to get heavier in the subsequent months.

With 700 million users and counting, it is impossible today to think about the web without Facebook. It has become a bridge for marketers and publishers alike to communicate on a common platform.

However, we also feel that Facebook should not become totally business-like, otherwise it will fail like Zynga and Microsoft once did in the last decade.

Multi-Media Social Network

2012 is the year of multi-media social network. Social media interaction through videos and photos will weed out the common – boring social networking. Uploading multi-media footages more than ever will force the social media user to take a long look at the changing way of communication between a seller and a buyer.

Of course, this depends on the kind of online business you are involved with. For instance, an Internet marketer selling personal development products may not be interested in using videos for promotion as compared to an Internet marketer selling SEO products who will definitely make use of video marketing to get more clients.

As compared to 2011, multi-media will see an extravagant use in 2012. It is predicted by Forbes that multi-media use by small business owners will increase drastically. It will become the new mode of client-consumer communication.

Rise of Global Apps

The Android application has revolutionized the way we used to look at the application technology even 5 years back. With Android, apps are so easy to create and use in the highly creative world of the web. These days, there are no mobile handsets that are workable without apps.

Apps are building international diversity and creating cultural connectivity. Freelancing businesses like oDesk.com or sports apps like PlayUp about football and rugby are increasingly finding its way as apps for mobile users.

If we have to talk about facts, China became the second largest iOS apps downloader in 2011 after the US. With 20% market penetration, Asia has surpassed the US in total Smartphone volume. As the global purchasing power shifts, India and China will quickly catch up and overtake the US as the largest app-economy.

Likewise, if this is the trend which will continue in 2012, it will be interesting to see Internet marketers coming out with their own apps.

Suppose Darren Rowse (ProBlogger.com) from the top bloggers in the world list has an app for a free download for his subscribers. Through this app, Rowse is able to customize the product choice of the subscribers and is able to cash in because the app subscribers get to know about new products almost instantly as compared to those who are email subscribers. Through this app, subscribers can browse the list of products, select and pay through mobile in a matter of few seconds.

Moreover, the apps can be optimized either locally or internationally, or both. The rise of the global apps will be yet another way for small, medium and large businesses to tap their potential market.

Conclusion

As online marketers ourselves, 2012 is going to be a great year in respect to social media marketing globally. We will have more resources and social media tools at our disposal to reach a wider consumer base.

Google Continues Algorithm Update…How will it affect you?

Google Algorithm UpdateRegular followers of Internet marketing would agree with me that 2011 has been full of Google algorithm updates; first the Panda update and then the Farmer update and now comes another bombshell. Every year Google makes these updates around 400-500 times but only handful of them are ever announced.

Google Algorithm Update December 2011

So let’s take a look at the latest Algorithm update.

Inclusion of Social Media in Ranking

OK, this I know is really good news. Why? Previously Google did not focus much on social media indexing but now it does. Isn’t it wonderful?

This means that even if your website is not highly ranked, you need not be disappointed because Google will screen and index relevant social media pages.

BUT,

Google won’t let you off the hook so easily because it will penalize you if you’re only using social media for promotion.

According to their list, you can only use Forums, Facebook, Twitter, Directory Themes, Blogs, Article Submissions, Paid Links and Free for all Back Links systems to promote your website on the social media forefront.

Its time to re-strategize the social media marketing!

Age and Link Quality

TechWalls.com, an 8-month old site, jumped from PR2 to PR3 after this December update. This was because of several factors, age and quality links being an important one.

In this, Google will check the quality of non-paid links sent from various domains as well as the links from authority websites. It will also see the anchor text of links and the quality of those pages sending relevant links.

The above factors will determine the Page Rank (PR) of the site. It also depends on the user data and the subject matter of the linking sites.

If you want, wait for few more days and check out the PR rating again. It is not necessary that every website will be affected by this change but one never knows! Anything is possible.

Registration History and Domain Speed

Even though you can register your domain name anywhere, Google is taking this into consideration while giving your website a PR. This means that if you are in Singapore and your domain is registered in the US, it might not prove to be as beneficial as before.

Under the new update, Google will check from when and where the domain was registered, as well the strengths of links pointing to the domain. It will also check the historical data of links, domain visit pattern, social media referrals, and inbound links and inbound link score.

Moreover, the indexing will also depend on quality hosting, value of domain names, its strength and speed.

How to SEO? Recommendations from Google

If you are just starting out with SEO or you are an expert, note these recommendations straight from Google and plan accordingly.

It says that the keywords you want to rank should appear:

  • In the ‘alt’ tag
  • In the ‘title’ tag
  • In the rich ‘header’ tag
  • In the ‘domain name’ or the ‘URL’
  • In the internal linking pages
  • In the texts with relevant information
  • In the order of keywords appearance

Next time you are writing your SEO content, make sure to follow these rules apart from the usual ones.

Content Rules

Content is the king! Take note of these December 2011 changes.

Firstly, Google will not tolerate duplication of content over various publishing platforms, including those which have your name. In other words, if you publish an article on your site and publish the same again in three or four different sites, even if they are owned by you, it will be marked as ‘duplicate.’

Secondly, don’t think grammatically erroneous keywords will do any good. For instance, the keyword “spa classes New York” might have ranked very well earlier but not now. Here, the correct order of keywords will be “spa classes in New York.” Keep this in mind.

Thirdly, check the frequency of content update. One blog a day or 3x’s a week should be the mantra.

Fourthly, I don’t specifically agree with this but Google prefers if the keywords are highlighted in the content. In other words, the keywords should be made visible.

Finally, the content should be usable; should provide purpose to the readers.

You will be penalized if the website/blog is overflowing with:

  • Duplicate content pages
  • Customer reviews
  • Endless blogs
  • Irrelevant articles
  • Video links
  • Endless images

Google December algorithm update will rank those websites higher that are focused, usable, clean and faster to load!

What do you think about this new Google update?

Your Internet Marketing Plan In Simple Steps

So you want to earn a full-time living from Internet Marketing?

How are you going to do it? We don’t mean the nitty-gritty details, because we can help you with that. We mean the fundamental questions like…
Internet Marketing Plan

  • Do have any writing or communication skills?
  • Do you have any specialized knowledge that other people would be willing to pay for?
  • Can you foresee yourself creating your own products or services or do you simply want to sell other people’s products and earn commission?

These are the basic questions you need to resolve BEFORE you plan out your course of action.

Before anything else, though, let’s be brutally blunt and get this out of the way once and for all…

REALITY CHECK

If you cannot communicate in writing, you will never succeed as a marketer online or offline.

Does that sound a little harsh?

It doesn’t matter if it does because it is a simple fact of life. Either you need to be able to write effectively OR you need to be able to communicate CLEARLY to other people exactly what you want them to write on your behalf.

If you had the knowledge, could you sit down in front of a keyboard and monitor and write a short article like this one? Could you fashion your knowledge into clear, precise sentences?

Well if not, could you describe in words to someone else exactly what you wanted them to write on your behalf? I don’t mean instructions like “write about planning your business,” I mean much more detailed instructions. Maybe you write an outline of what you want to say made up of a whole series of bullet points and let someone else flesh it out for you.

If you can’t do either of these things (write for yourself, or clearly instruct others what to write on your behalf,) give up thinking about your own products or services and focus straight away on selling other peoples’ products using the marketing tools that they provide and follow the DO’s and Dont’s of internet marketing.

The Internet Marketer’s Plan:

1) Define your knowledge base:

What knowledge do you possess (or you can quickly learn) that you can pass on to other people in exchange for their money?

Think about this…nobody will buy your knowledge from you just because it interests them. However, many people will buy your knowledge from you if it helps them solve a pressing problem or end their confusion over something that’s important to them.

If you have information to share, or have the ability to research and gather information on a niche topic, (everyone has that ability, actually) you can make money if that information fulfills a need.

Since the beginning of history, people have been making money selling information, and this will continue forever. It all boils down to helping other people save time and money. Even if they have the ability to create something, buying the information from you can help them avoid having to learn the hard way – through research of their own.

Basically, you do the research or use what you already know and sell the results to other people who want that knowledge, or who want to use what you’ve created. The better the quality of information or service, the higher the price you can demand. With a global online market, you can create and sell just about anything. If there is a market for it which there nearly always is, you can build a business around it.

So, defining your knowledge base is your first step. What knowledge do you possess or you can quickly learn that you can pass on to other people in exchange for their cash?

2) Decide if you are going to create your own products:

Having just debunked one myth, (being able to communicate clearly) I might as well press on and debunk another one…

REALITY CHECK

Creating your own product is VERY time-consuming and can easily fail, no matter how much effort you put in to its creation.

Let me give you an example, so you understand the facts…

Right at the moment, along with “Casper”, we’re preparing a new product for launch on the Internet next year. When finished, it will have taken two people over 6 months of intense thought and effort to produce. At the end of the day, we have no way of knowing whether our efforts will be rewarded or whether this product will flop…oh yes, even experienced marketers can create flops!

So… are you prepared to take the gamble, or would you prefer to follow the safer course of action and sell other peoples’ products?

3) Decide if you are going to sell existing products and services:

It is also possible to earn good money online selling existing products and services. There are two ways to do this…

  1. By acquiring the resale rights to a product.
  2. By promoting products and services as an affiliate.

We’ll touch briefly on resale rights first…

On the Internet you’ll see many products, especially in the Internet marketing niche, being sold with resale rights. While this can be a profitable model, you have to remember that if you go this route, you will be competing against all the other people who also bought those rights. And that can create problems if there are hundreds or even thousands of others selling the same thing.

In fact, the safest route is to find a LIMITED RESALE RIGHTS product where only a small handful of people are granted the resell rights. Though this is, on the face of it, more expensive, the returns are significantly greater due to the scarcity of the product and you can usually recoup your money very quickly.

With such products, not only are you presented with a turnkey business, you also have the option to set up your own affiliate program for the product, and pay others to sell it for you. Don’t you think that could be a worthwhile way of beating the competition hands-down?

4) How are you going to sell your product?

You are at the crucial stage of deciding on your marketing strategy. Are you going to sell using affiliates and give away a chunk of your profits or are you going to try and sell by yourself and keep all your turnover?

The view that most people take is that it’s best to get others selling for you. After all, 50% of a lot of money is far better than 100% of nothing.

And while on the subject of affiliate marketing, it is, of course, a valuable option to use yourself as well as offering it to others. It offers more versatility and can prove very profitable, so let’s talk a little more about it…

Affiliate marketing is simply promoting existing products or services on a commission only basis. Every time you make a sale you earn a commission. There are affiliate programs in just about any niche you can imagine.

Whatever niche you plan to develop your business around, you’ll more than likely be able to find affiliate programs you can join that will augment the money you earn from your own product sales.

In addition to selling your own products and services, you should also promote products as an affiliate. Every week I see my Paypal account growing. These commissions are from merchants paying me on sales I made for them.

There are advantages and disadvantages to affiliate marketing…

Advantages:

  • You save time and money since the work of creating the product has already been done by the merchant.
  • There is no need to worry about payment processing or order fulfillment since the merchant handles those aspects.

Disadvantages:

  • You have no control over the product/service or the commission percentages since you do not own the product.
  • You cannot open your own affiliate program and use the massive power of affiliates, since the merchant is already doing that for this product/service.

Even if you plan to go the affiliate route, you still need a website of your own. Your website will be the hub of your business. The place where you share information about your niche, establish credibility and grow an opt-in list.

It is as essential to an affiliate based business as it is to a business selling its own products and services.

In closing, if you’re just starting out, become an affiliate first to get your feet wet. After you learn those ropes, I’d say it’s time to venture out to create your own informational products.

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Deadly Internet Marketing Sins – #1

If you’re wanting to make money online, read the following short – deadly Internet marketing sin and give it some thought. This may be the answer of why you’re not having any online success up to this point.

Internet Marketing SinsMy first attempt at (offline) marketing was a really long time ago. I think I was about 18 years old.

I spent several weeks trying to entice people to purchase a sweeper that could do just about anything including blow drying your hair!

Now ask me a question…” Did I buy one of those sweepers?” The answer…No. I couldn’t understand the features of it – what all it could do and I wasn’t about to take the time to figure it all out.

So was I persuasive enough to sell a product I didn’t know much about? Again, no. Honestly, I really didn’t care. The main reason I jumped on board was because I heard others were selling them and making tons of commission!

God knows I didn’t want one however, I was trying to get everyone else to buy one…

What’s the take-away from this example?

Sell what you’re passionate about and what you understand…

Don’t try and sell Internet marketing products just because everyone is doing it. If you haven’t made any money yet yourself, you have a steep learning curve before you start to tell others how to succeed and make money.

Make sure you know the product or service you’re trying to sell to others; its features and the benefits it will provide your customers.

Customers may have questions about the product/service. Will you be able to answer them? I couldn’t…which really made me look quite incompetent, unprepared and untrustworthy.

In addition, don’t try and sell something only because you think you’ll get rich from it. Chances are…you’ll be wasting a lot of time.

Find something you’re passionate about and build a business from there…

If you love the art of gardening, find a way to develop a website and products around it. If you’re always on the golf course, create a theme around that. Review golf courses. Joint Venture with a travel company and offer special golf get-a-ways.

And…if you have a passion for Internet marketing, the same applies here…

In closing, the most successful online sites are the “niche” sites, the special interest sites built around specific themes.

And by the way…I couldn’t sell even one of those sweepers…imagine that!

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