Project Internet Marketing – Video 3 – Getting Prepared

Project Internet Marketing

Hopefully you’ve watched Video 1 and Video 2 so far. These videos build on each other so if you haven’t viewed them, please do so.

Overview:

In this video, I discuss how important doing your market research is. You can get into some of the niche forums, Google groups and Yahoo groups and also use the Google Keyword Tool to gather up all the information you need on your chosen niche.

I cover the importance of selling value first before you start to sell your potential customers the solution to their problems. Help people. It will come back to you a hundred fold.

Also, I want you to ask many questions yourself. If you don’t something, you don’t know. Don’t waste time getting frustrated…find someone who knows the answers.

Now that you are getting yourself prepared, you need to write down your vision. A vision of where you want to go, not only professionally, but personally as well. Many of us go through life without any sense of direction. Don’t let this happen to you.

And lastly, you need to set daily goals. This will keep you on track – on a time table to get so much accomplished…

And as always, I’ve included the downloads underneath this video for you to take – print out and use.

These include;

  • A business plan
  • Time management sheets
  • Internet marketing dictionary
  • Vision statement blueprint

So get started getting prepared and watch this 13 minute video now…

Free Business Plan Template:
Project Internet Marketing - Video 2 - Where It Begins

Time Management Sheet:
Project Internet Marketing - Video 2 - Where It Begins

Time Sheet PG2:
Project Internet Marketing - Video 2 - Where It Begins

IM Dictionary

Vision Statement Blueprint – Free Vision Statement Guide


If there is anything else you need help on, let me know. Let me ask you…how are these videos affecting you? Leave your comment below in the box.

Enjoy!

Project Internet Marketing – Video 2 – Where It Begins

Project Internet MarketingWelcome back Guys to Project Internet Marketing, Video #2…Where it begins.

Overview:

There is nothing better than being prepared before you venture out to start up an online business. It’s really different from just getting up and going to work for 8 hours. You need the correct mindset, the right attitude, the commitment and a place to go when things aren’t going the way you’d like them to…

In this video, I discuss how to find your strengths and weaknesses and your likes and dislikes related to the Internet and beyond for that matter.

We all have God given gifts and we need to use these gifts to truly be successful and make a difference in this big, sometimes not so pretty world, to change it for the better.

I also touch on how to catch the “entrepreneurial spirit” versus a regular job. When you finally start building your online business, you have to have the mindset of such. And it’s hard. Most of us have brains wired for the corporate world, not chasing a dream…

I talk about how you need the right attitude…not being desperate…always chasing the money. This will get you no where very quickly.

Making a commitment at the very beginning is also extremely important. There will be those days (like Mamma says) that will knock you completely off track. You just need to be prepared for those kinds of things but not to let that hold you back.

When things do go wrong, one thing I do all of the time is find something motivational – inspirational or funny to get me back on track. Some people might think that’s silly, but it’s worked for me on many occasions.

So these are the kinds of things that will be covered in this video.

Download PDF for the Where It Begins video:
Project Internet Marketing - Video 2 - Where It Begins

Note: Make sure to download all the goodies after you’ve watched this…

Leave a comment if you’d like me to cover a particular topic as well. All comments are welcomed!

Project Internet Marketing – Video 1 – 4 Misconceptions

Project Internet MarketingOkay Guys, welcome back to Project Internet Marketing…where you’ll discover all the teeny-tiny pieces not many Guru’s talk about or…even care to talk about.

In Video #1, I talk about some of the “garbage” that clouds your way of thinking and what you’ve probably been “force fed” about starting an online business venture.

The Wrong Impression of Internet Marketing and Building an Online Business.

In this video, I discuss 4 major elements (I’m sure there are more) that I feel suck us into the online business world but…are somewhat jaded.

All marketers are trying to sell their products and services which is exactly what you want to do or you wouldn’t be reading my blog or watching this series.

However, by understanding these 4 major misconceptions right off the bat, you will serve your customers so much better later on because you’ll actually be grounded, not buying into all the hype from the start;

1) Internet marketing doesn’t cost much

2) There is no work involved

3) I’ll plaster up a website and my product will sell

4) I’ll be instantly rich

In addition, I touch on why building an online business can take so long…

Let’s take this stuff off the table so we all can move on to the good stuff!

So get started watching this 11 minute video and learn how not to be fooled…

Download PDF for the 4 misconceptions video:
Project Internet Marketing - Video 1 - 4 Misconceptions

Note: I’m doing this series pretty much off the cuff so please bare with me. I sometimes go off on other tangents when different thoughts cross my mind. 🙂

Please leave your comments below the video and let me know what you like or even dislike about this video.

Watch Video #2 – Where It Begins


Project Internet Marketing – Free Coaching – Intro Video

Project Internet MarketingWhen people swarm to the Internet thinking that making money online is so very easy, usually what happens is they either quit in a matter of days/weeks or…spend thousands of dollars on all sorts of training materials trying to make their first millions.

People don’t realize how many different pieces to Internet marketing there are, which only leaves them frustrated, disappointed and dead broke.

Many others invest in an Internet marketing mentor or coach, taking their advice and direction, learning the ropes so to speak…the ins and outs of getting an online business up and running.

Either way, it’s hard work and commitment while still, you’re basically figuring a lot of it out on your own anyway.

Being in five different mentoring programs myself, reading ebook after ebook, webinars, etc., one of the biggest road blocks I ran into was not being prepared before I started my business on the Internet;

  • Acquiring an entrepreneurial mindset
  • Crafting a business plan
  • The amount of discipline it takes
  • Creating a vision statement
  • Branding yourself
  • Juggling everyday interruptions…and so on.

This is where “Project Internet Marketing” comes in. A series of laid-back, short videos, used as a tool for those of you who are struggling online or are just thinking about getting started online.

Included will be tips on the things that people aren’t focusing on in many programs and training courses that will make all the difference in the world.

Being prepared before you venture out into the online marketing world, I feel will make your business experience a lot easier – a lot less frustrating and a whole lot more fun and productive.

Sit back and relax while I chat about some of the things you need to know that I will be discussing in this series…

Watch Video #1 – 4 Misconceptions


Internet Marketing Scams Explained

Internet marketing scams are as real as it gets – they lurk around every corner, waiting to rip off honest and unsuspecting people of their time and hard earned money.

The networks of scammers are too large and spread globally. They almost work like a big conglomerate, using various means.

Internet Marketing ScamsFurther, it is a common perception that Internet marketing scams are done mostly by unethical affiliate marketers. How true is this?

Below we dissect the most common types of Internet marketing scams and ways you can spot them. Next time you feel tempted to buy a so-called Internet marketing product, check its authenticity first. How will you check? We will discuss that at the end.

Let’s begin.

Types of Internet Marketing Scams

[1] Craigslist Insurance Scams

Suppose you want to sell a used car online and you post your offer on Craigslist. Among the replies you will receive, some will be genuine and some will be downright fake and some (this is important) will be seemingly genuine.

These seemingly genuine ones that are actually ways to gain insurance leads are difficult to understand. If you reply to them with an insurance quote, they will reply saying their net connection was bad and they could not see the insurance quote, and finally, forward you a link suggesting that you visit the site and check out the average insurance price.

The link that they forward is an affiliate link. When you visit there, you have to sign up to see the insurance quote. As you do, the affiliate earns commission.

I am not saying that the insurance company behind this is a fraud. It is possible that the insurance company is not at all aware of the ways and means employed by its affiliates to get them faulty leads.

This is a classic example of unethical affiliate marketing. Stay away from them.

Again, stay away from Craigslist requests that ask you to escrow / wire transfer funds before sending the purchased product or requested services. Most of them use the name of Amazon and eBay to scam people; however, both Amazon and eBay do not offer escrow services.

[2] Hundreds of Search Engines and Thousands of Directory Submissions

Sounds good, right? So where is the scam? The entire prospect of submitting your site to hundreds of search engines and promoting your site on thousands of directory submissions is an unbelievable offer designed to scam you.

First, there are five major search engines – Google, Yahoo, MSN, AOL and Bing. Five years back, submission and indexing of websites was a time consuming job – but not anymore. In fact, you don’t have to submit your site manually sometimes.

If the incoming links on the website are many and of quality, the search engines will index the website automatically. Further, the indexing procedure is a matter of few days at the most, so there is basically no need for re-submissions, which is contrary to what SEO scammers love to claim.

Secondly, submitting the website to thousands of directories is a tall claim. Why would you need thousands of submissions? How can you be sure that the directories are credible and in good standing?

Yes, there are both free and paid directories out there but you have to be really careful before entrusting anyone with this job.

If the person is a scammer, he/she will submit your website to link farms which will definitely hurt the website’s search engine rankings. The best way to differentiate between a scammer from an original is to ask for a list of directories where the SEO person intends to submit.

[3] Black Hat SEO Techniques

These techniques include gateway, doorway, mirror pages, invisible pages, cloaking, page redirects and others. The term black hat implies a computer security hacker and to the act of spamming the Internet for making money online under false pretenses. A person who does this is called a Black Hat SEO.

Boosting the rankings of a website through black hat SEO techniques is a touchy and complicated issue. For all you know, you may be kept in the dark when you are not told of the techniques the SEO professional you hired is using for promoting your website online. Identifying Black Hat SEO spammers is difficult.

There are many SEO firms that openly claim to perform such services. However, do it at your own risk because the website may get banned. Who suffers? YOU! Not the black hat SEO guy!

[4] Social Games Subscription

Have you heard of games like Farmville and Cityville? These are popular social games on Facebook. If you know how to play them, you probably know that players need virtual cash to purchase “items” while playing.

Players have two options – purchase virtual cash by paying real money or complete offers. The second option can sometimes land you in real mess. You can be asked to complete online surveys or an online quiz to get social networking game cash. What is the scam here?

If you wish to view the survey or quiz results, you have to enter your phone number and confirm the number through the PIN texted instantly. Once you do, be ready to get billed every month automatically for “subscriptions.” The amount of the subscription is at the mercy of the scammer.

Stay away from “offers” that ask you to enter personal details / emails / contact details / credit or debit card details. They are scams all the way.

How to Spot Internet Marketing Scams?

I will not explain much in detail here. Just ask yourself these questions before you purchase or subscribe to anything online:

  1. How realistic is the offer?
  2. How much work are you expected to do?
  3. Is the offered business model blueprint credible?
  4. Does the company / website have a DMOZ record?
  5. How the website / Internet marketer generates money?
  6. What kind of offers am I subscribing to?
  7. Are they offering insane amounts of cash for little work?
  8. Do I have to give my bank details?
  9. Are they asking for my PayPal account email to receive payments from other countries?

If you want to know more, read the Affiliate Marketing Scams.

Have you been scammed before? Share with us how.

The DO’s of Internet Marketing

Internet marketing or digital marketing has evolved in the last decade as one of the primary methods for gaining visibility online. It’s not wrong to say that internet marketing is the backbone of today’s business.

Not only small businesses but established multinationals and corporate also turn to internet marketing…the biggest human traffic resource of the 21st century.

With the development of digital marketing,  certain rules or strategies have evolved which can be used as a pathway. These Do’s of internet marketing are briefly explained below:

Believe in Hype Creation

Internet MarketingWhen you have a fantastic product or service to sell and you know people are bound to purchase them once they know its uses and benefits, it is not wrong to create hype around the product. There are thousands of people who use internet marketing as their sole income source and of course, not all of them are fraudsters. Believe people when they say internet marketing is truly effective when channelized properly, and hype creation is one of them.

Join a Forum

Forums like MoreNiche or Affiliate4U are some of the best places to join and learn a few tips and tricks from expert internet marketers. Novice marketers can join these and other forums free of cost, create their profile and start interacting with fellow marketers.

Talk to people about their experiences and ask for references to other established internet marketers. If you already have a site then use these forums to spread the word about the product or service you are selling.

Believe in Research

You can buy hundreds of proven marketing reports and strategies online but nothing matches self research and self learning. Every internet marketer has their own “proven” marketing strategy and you need to create your own.

Spend a few days researching online about various concepts and marketing models used by established marketers. Think not about copying their blueprint but modeling them… creating your own original plan.

An example of copying others ideas would be the site Fiverr.com and other cloned sites. Fiverr.com was a new concept of an online marketplace that sold several gigs for $5. Fiverr.com became popular overnight.

In a bid to copy its success, several cloned sites like GigBucks.com, TenBux.com, UpHype.com, Gigme5.com and many more started. All of them had the exact layout, script, payment method and way of working. While Fiverr.com continues to prosper, others are no where near the competition. Therefore, research and develop your own- unique marketing idea and do not copy others.

Build Links and Exchange

If your website contains useful information or resources, by all means share it with other websites and internet marketers. Connecting your website to others and sharing will help you to gain higher Google rankings. To build links, visit other websites and link your website to theirs. Your link building strategy should begin as soon as your website shows an increase in traffic.

Target Quality Traffic

There is a difference between general site visitors and those visitors who visit your site with the purpose of buying something.

The second category of visitors is unique visitors. In other words, you need to research about a particular market to sell your goods and services. For instance, if you deal with wedding gift items, you will target women internet users of a certain age group and not promote your products in say casino websites. Does that make sense to you? When you market specifically to a specific section of internet traffic, you gain better response.

Build an E-Mail List

Every site has a sidebar for email subscribers to sign up for a newsletter and recent updates. Use this sidebar to create your special members list – this is known as ‘list building’.

In the beginning, you can give away free e-book or weekly newsletter to attract subscribers. When you build a big list, you can use the subscriber list to sell products and services.

Create a PayPal Account

PayPal is by far the safest method to receive payment online for goods and services sales. PayPal is accepted globally. All you need is an account, link your credit card or bank account and you are done! As an internet marketer, having a PayPal account is beneficial because you need a platform to receive and make payments on a daily basis.

Easy To Remember Domain Name

People find it easier to remember short and simple domain names versus the long ones. Short and memorable domain names need to be specific about what it is your selling and should be able to stand alone.

To gain prominence, publish your web address on all marketing platforms like social media pages, advertisements, business cards, stationary items, emails, forum signatures and any place else where you can mention your website address.

Keep Website Simple

internet marketing tipsResearches have shown websites that take a long time to upload tend to lose traffic. Website visitors do not have the patience to wait for web pages to become visible.

Therefore, resist creating websites that take too much of bandwidth in graphics. It should be appealing enough to encourage visitors to pay repeat visits. You can make websites appealing by keeping the design simple, easy browsing features and publishing excellent content. Moreover, make your website interactive. Put up an online feedback form, publish informal polls and provide free online tools.

Blogging Equals Promotion

Create a separate blog to promote your website. Blogging these days has moved beyond being a platform of expressing your personal feelings and stories. The blogging of today is a leading strategy and offers multiple advantages of static websites.

Through blogging, you can develop content about your main websites, publish and market them. Blogging is a proactive method of internet promotion and undoubtedly, the results are worth your time and efforts.

Affiliate Marketing

If you are an internet marketing beginner, you should consider starting your online business by becoming an affiliate before you go out there with a product of your own…just to get your feet wet and build confidence.

By becoming an affiliate, you are entrusted to promote other brands, generate sales and receive a commission bonus. Stick to affiliate marketing and learn the ropes of online marketing and then when you are comfortable, switch over to your own personal products and services.

As affiliates, you receive immense exposure, develop contacts with other marketers and can easily create a list of potential buyers that can be utilized later on.

Engage in Social Media Promotion

Recent surveys reveal that people are more willing to buy ‘recommended’ products more so than those products they receive information about from other sources.

Social media platforms like Facebook and Twitter is the haven for internet marketers if they utilize it effectively. Almost all brands today apply Facebook pages to promote and generate sales which allows you to interact and connect with professional – like minded people.

Find a Mentor

If you have a mentor for guidance, your journey on your e-marketing efforts is much more focused and much easier. Mentors are professional-experienced people who have been in the business for a very long time and can guide you over the hurdles you face. Find someone who can realistically help you and not encourage false expectations.

If a mentor says you can make $10,000 within 15 days, you should be wise enough to stay away from his mentoring. There are no ‘get rich quick’ programs on internet.

You must work hard, just as you would in an offline business. Find a mentor who can be honest with you, aligns with your morals and values and sincerely encourages you to succeed.

Content is King!

Definitely! If you do not have interesting and engaging content on your website or blogs, you cannot entertain or spark your visitor’s interest. Of course, internet marketers may not be great writers but there are hundreds of experienced writers out there who are willing to write for you.

Follow these fourteen must-do internet marketing ways and you’re on the path towards a successful online business. As you move along, you will learn many new things. Be receptive to changes and you will do well!