Need blog marketing???
Marketing your blog is a bigger challenge than writing a blog itself. You get ideas…The writing capabilities that you have helped you to create marvelous blogs, fine…but the readers? Where are they and how will you make the whole world come to have a look at your blog? Naturally, we are talking about the marketing i.e. Marketing Your Blog.
The marketing of your Blog is essential. It is essential for both categories of writers.
One category is the hobbyists – those who write for the sheer passion and want their creations to float around the web world and getting admired is really all that they seek. These people need to market to get a larger and larger response, and feel satisfied if they have a wide readership base. And this is why they need the marketing of the blog.
The second category of bloggers is of those who wants to generate income from it. They need money in return, directly or indirectly, as the people read their blogs, clicks on the advertisements embedded on the blogs and so on. The effort made on the blog to make money implies that they need more and more readers to be hooked onto their blogs, time and again. Marketing of blogs for them is must.
How To Market Your Blog
Marketing of blogs has many essentials attached to it. The simplest thing one I would suggest is to follow a successful blog and study it carefully. Observe as to what methods look apparent on it in line with marketing tactics.
Your eye will soon catch that there are plenty of items spread here or there, other than the text – that is the body of blog.
You will see several links given on their blog or alternately several links that would bring the reader to their blog; these would have social networking links, the layout of their blog page would look somewhat special and attractive, tempting information would be filling the page and so many other things.
If it is a successful blog, which means it has a good market – market of readers, that is where the income rolls in.
But also remember, there are many other things which are necessary for marketing a successful blog. Let us see what these general principles for marketing of blogs are:
Take care of perfect SEO: The keywords business is meant for driving the readers into your blogs from search engine results. Ensure that the Blog page has taken care of SEO properly and successfully. Every article or blog written must have some wonderful keywords that work as strings for making your blog a sure landing place. Employ technical assistance if you want to… to truly help you achieve this every time you write.
Improve the look: Frame your blog in attractive and catchy templates and layouts. You would agree that a nicely written book is always a bestseller, but if it has catchy cover page and printing, it would still sell for that reason.
So when good writing would be in your hand, you must not forget to encapsulate all the stuff into a stylish layout. The page must have good supporting graphics and do adhere to decent fonts and proper font sizes. Do not forget to keep improving the presentation – readers also appreciate minor changes from time to time.
Do integrate social networking: Do you know social networks are the launching pads for many events? They are also the right platform for making anything popular. It catches well and multiplies there.
Have connectivity to and from well known social networking sites. You would have better readership generated and it would reach the threshold anytime for your blog to become famous – very famous.
I-Times, Facebook and Twitter provide you followers and if you are confident that once they land on your blog, you would make them a permanent customer (reader – I mean)- then simply go ahead. This would result in a chained marketing of a blog.
Make the Blog Interactive: Let others be given a place to write. Let them add remarks or comments. These work as useful feedback and you get a chance to maintain quality in response to it. Even let them write a blog along with your blog – you may name it as a visitor’s blog; or try and ask some popular blogger to write a blog and publish them on your blog page. It would make your blog popular altogether.
There is no end to always improving!!!
Write well and be an active writer: What is a blog after all? Something related to current happenings, burning topics, timely comment or critic, and so on and so forth.
Blogs may be of many types but the popular ones are some of these kinds mainly. Would you like yourself if you are served with something once in a while or something that is stationary for days and months!
A one time or occasionally written blog may be acceptable – but only when the writer is a renowned celebrity – it is not applicable for each one of us. So make it a point to be an active writer, a good writer. People would love to read your blogs and soon you would steal the show…
So, the purpose of marketing a blog may only be fulfilled if you have taken these multiple points into consideration.
What is your blog success mantra??? Leave a comment below…