3 Business Blogging Mistakes and Their Solutions

Research study by HubSpot.com shows that companies who are active on their blogs generate 55% more visitors, 434% more indexed pages and 97% more inbound links as compared to companies that do not blog.

Business Blogging MistakesIt is true that many small and medium businesses have taken to blogging as a promotional activity; it does not however mean that they are doing it all right. Below you will find three blogging mistakes often made, knowingly or unknowingly, along with their possible solutions.

Mistake 01: Publishing Too Much Content about Yourself

While it’s good for your blog readers to know about you and your achievements or let’s say, about the company profile, it’s bad if you publish too much content focused only on YOU or the COMPANY like your services, your achievements and why you are the best! If it’s about company news or if the blog is focused on the company products, then company-focused content is accepted.

In other kind of blogs, writing about YOU solely displays a serious lack of thought leadership. If people are visiting your blog with the intention of reading educational content that will help them, they will be seriously disappointed if all they find on the blog is about how great your services and products are and why should the visitors buy them.

If you are planning on creating a blog along the same lines, it’s a very bad idea. What you should frequently share is educational content, excellent and thought-provoking blog posts and new market data and you should rarely share product info (unless it’s a product-based blog ONLY), content about YOU and software documentation.

Solution: Change the way you present the blog. Talk to people who manage excellent blogs and ask them what they did to reach the same position. In any case, make sure you write educational and fact-based blogs.

Mistake 02: Blogging Inconsistently and Ineffectively

The 2010 State of Inbound Marketing Report by HubSpot.com shows that companies who effectively publish and promote their blog have 46% success in acquiring customers through their blog-generated content. If you have a blog but do not bother to publish content daily or publish anything at all, the posts are not effective or useful to the reader. Your blog ranking will spiral downwards in few days!

The Inbound Marketing Report says that companies make a grave mistake by not utilizing the power of blogging and hence, they leave prospective customers on the table.

According to the data given in the report, companies that blog multiple times a day have 100% chances of acquiring new consumers from their blog content; companies that blog daily or thrice a week have 90% and 69% chances of success and companies that blog monthly or less than monthly have 38% and 13% chances of success respectively.

Solution: Its simple – make an effort to blog daily or at least four times a week. If you have run out of ideas, ask others like friends, colleagues, friends, online friends to pitch in.

Every person has a different perspective on the same thing so it’s worthwhile to talk to others. Or what you can do is hire ghostwriters or invite other people as guest writers on your blog. You can also ask employees in your company to contribute blogs in a rotational manner and compensate them for their performance!

Mistake 03: Blog Does Not Have a Unified Theme

Your blog will not be able to target a specific market if the content is scattered, disjointed, non-concrete and lacking in a unified theme. With blogs, the cardinal rule is to give your readers something, a reason to make them keep coming back. Why will you do this? Because doing so will someday nurture them into becoming paid customers!

Take for example, Income Insiders. From the start, we had decided that the focus of this blog will be to help small business owners, entrepreneurs and beginners to find ways to break through some of the hang-ups that may throw you off track in finding success.

When you browse our site, you will see all the published content – up-to-date is geared towards the same goal….and if we’d suddenly publish a few posts on unrelated topics like how to barbeque or how to clean your kitchen, this would completely spoil the purpose of Income Insiders…getting my point?

Solution: Think hard about the goals of your blog. What is your intention or purpose or expected result from your blog? Know the pulse of the audience and what you can give to lead them to your blog. Make your blog specific always/

Have tips on blogging? Do tell below…

Can You Really Use AdSense in Blogging and Earn Money?

Among many ‘firsts’, the first rule of business is to check out who you’re competing against to establish your business. My question – what is your chance, if any, of making money blogging when there are more than 133 million bloggers (February 2010 data) there already, out of which at least 50% of them are earning money online from blogging? Seems scary, right?

How to make money bloggingWhere do you rank? Search any keyword and Google shows thousands of search engine results of meaningful blogs, which have been optimized with money making models but only a handful of them ever succeed.

Often, people fail to make money from blogging because they ignore the primary rule of business – you need to offer something worthwhile for the customer to purchase.

Everything boils down to basic economics – there is demand, you fill the demand and you earn!!! When you want to earn substantially from blogging, it ceases to be a platform where you can go on ranting about your feelings and personal life…however, you do want your readers to know who you are.

This definition of blogging was still relevant, maybe 5 years ago, but not anymore. Like other businesses conducted online, blogging has become yet another way to make money for the long term.

Nevertheless, our question was – can you really make money blogging?
The answer is both Yes and No.

AdSense and Blogging:

Both were like Siamese twins but not anymore! In the early years of blogging, people earned much by activating Google AdSense on their site. It was the latest fad.

If you are aware, the concept of Google Cash Cow was quite popular with new bloggers and some of them claim to have earned thousands, but does it still hold true now? Let’s see.

The problem with AdSense and Blogging these days is three – dimensional: lack of unique niches, flawed search engine optimization and less amount of traffic.

You will agree with me that competition in niches like blogging for earning money has enormously increased in the last few years. Therefore, we have reached a point of stagnancy because bloggers need to give their readers something new and fresh.

Yes, there are people who like to create blogs based on Google’s “high paying keyword” search but that too fails to materialize because the high paying keywords are not constant, they change according to user’s search criteria and interest.

Secondly, even with so much technological advancements around us, bloggers are still clueless about how to monetize their site or how to place advertisements.

A point to note here is that advertisement no longer falls under a preferred alternative for site monetization because visitors show the least amount of interest.

If a thousand visitors come to your site, perhaps 100-150 will click on those ads and there is no guarantee if anyone is actually going to purchase anything from those advertisements; therefore, if you are trying to promote affiliate products through blogging, there is a slim chance of you making actual commissions.

Blogging advertisement has become redundant. It is more redundant because the blogs are not able to provide any actual benefit to the reader.

Ask yourself – would you prefer visiting a site that actually helps you in some way, let’s say, to help you solve problems or would you prefer visiting a site just for 10 minutes of entertainment daily?

Thirdly, due to the first two factors – lack of niche and flawed search engine optimization – a blog will rarely have any visitors. Even if they do, they will hardly translate into any earning if the blog is solely dependent on AdSense. For many, you can make about $200-$250 monthly…

So, what other alternative do you have?

Well, the idea is to use blogging as a “supporting” platform for your main website. This means that you cannot earn from blogging directly but you can get lots of traffic to your main website, which provides products or services to the buyers.

Suppose you are a designer and you want to provide art copyrighter services to global clients; your website is: artcopyrighter.com, which you create like any other business website highlighting your services and pricing.

Now, as a “supportive” platform, you create: blog.artcopyrighter.com, which you will use to blog about your art, your experiences and other things.

Now, in both the cases, you have to do search engine optimization for promotion but essentially, you are not expecting to “earn” from your blogging but using it as a way to capture the traffic and direct them to the main business website.

The purpose of your blog is to give the visitors a reason to return again and again, implying that your blog content should be interactive enough to catch the reader’s interest. And by blog content, one usually means the writing, but one cannot ignore other factors like presentation, format, images, and easy navigation.

If you follow this alternative, you automatically lessen your competition because then your competition will not be measured by the blog itself but by the number of people actively involved in art copyrighting!!!

Hence, your competition reduces, you are able to provide something of value to the consumer by marketing your service to a select market niche geographically and you are able to make your business grow.

A Final Thought:

You need to think twice before creating a blog solely for the purpose of turning into an income source individually. Of course, if you are happy with $200-$250 per month, we don’t have anything to say but what we suggest is to do blogging as a supportive fraction of your main business site.

If you are planning on earning money online, best is to go the professional way. Show your talent to the world or if you have a great product that you know people will be eager to shell out $$$, then its best to create a business website and use blogging as an additional Internet marketing strategy to draw visitors to your site by perfectly optimizing the blog pages and promoting it.