Mobile SEO – How Are Mobile Platforms Changing SEO?

Mobiles and Smartphones are definitely the trend changers. With the advancement in mobile Internet technology in the last few years, browsing and accessing Internet via mobile has grown exponentially.

mobile SEOIn fact, websites that are not optimized for the mobile platform are losing their potential traffic. In contrast, websites can be accessed via mobile are now trying their hands on mobile SEO!

Getting Started with Mobile SEO

Mobile SEO process begins with defining the website on the mobile platform.  For this, marketers need to design an optimized site for mobile access. CSS or the cascading style sheet is the customized mobile platform especially built to optimize website content.

Effective Mobile SEO Practices

Rapid increase in mobile Internet usage facilitated marketers to promote products and services online via SEO strategies.

Searching on the Internet via personal computer and on mobile are very different approaches. While typing searches on the Internet, the traditional keyboard is more comfortable than Smartphone’s keyboards. Although, it is a user dependent technique for getting quick search results, if a marketer provides optimized content on the websites and proper internal webpage link building, SEO via mobile can definitely receive positive feedback.

Aspects Related To Mobile SEO

  • Voice search:

Most of the Smartphones have speech to text facility. This demands good content optimization and effective speech recognizing keywords instead of normal keyword analysis. Practicing mobile SEO with this yardstick can help marketers in generating income from mobile SEO.

  • Image Search:

Effective SEO services are those which can generate quick solution to user’s queries. Google Goggles helps in generating quick responses to searched queries in the form of web images.

  • Global Accessing:

Mobile SEO provides web access functionality even when the user is traveling. This shows that mobile web is in its infancy and a potential platform for Internet marketers. Mobile SEO is likely focused strongly on that category of audiences who are constantly traveling and need information quickly and effectively through their Smartphones.

  • Geo-targeting:

Search results fluctuate more on mobile devices as compared to desktop search results. Most of the free geo-location applications are therefore provided with good navigational functionality for locating search results.

  • Sociability:

Most of the mobile web users use the Internet to socialize. If the SEO marketers do not include the social media users, mobile SEO will not be effective. Mobile SEO marketers focus on providing comfortable social media coverage too so that the users feel connected.

  • Quick SEO Response:

As compared to the SEO targeted audience accessing the Internet on their desktops or laptops, the mobile SEO efforts provides a quick response to the marketers, resulting in better ROI. Whether it’s about searching online hotel reviews or for flight inquiries, users prefer to set their searches on mobile as compared to desktop searching.

Problem with Mobile SEO

Various mobile websites use user agent detection for redirecting people to mobile domains:

1. domain.com/m/ URL

2. m. domain.com.

These domains display website content in a well optimized format suitable for small mobile screens. Problem of duplicate content arises because same content exists on both the URLs. This results in decreasing the website ranking in search engine listings.

Also, managing two URLs for the same website is sometimes difficult for marketers. Local SEO marketers have to attach two links in their mobile content – this can be a bad SEO practice for marketers.

Blog Optimization for Mobile

Blogs are the most important part of search engine optimization. Blogs on mobile Internet should be optimized enough so that it can be compatible with different mobile operating systems.  Also, the blogger should understand that the search terms for blogs are different on desktop and in the mobile web environment. A research on easily type-able keywords is therefore, a vital aspect.

Considerations with Mobile SEO

Mobile SEO needs to be well optimized to enable faster loading, table-less structure, clear images and easy searching. It also needs more researches and innovations to build a lucrative and stable mobile Internet campaign for online marketers. Some other considerations are:

  • Websites should not be complex enough for mobile use.
  • Mobile websites should not contain high graphics and massive content.
  • Website should be easily accessible with minimum restrictions.
  • From content uploading to downloading, everything should be mobile compatible.
  • SEO experts should make sure that the websites are not just compatible for search engine listings, but also compatible according to the mobile device.

Summary

Mobile SEO is taking over the traditional desktop SEO. However, there can be various future innovations in this field. For example, GPS location data can be utilized for search queries. It might be possible that mobile search engines will begin using GPS data automatically to provide search results quickly.

Use of applications for retrieving web information might be the next innovation for mobile SEO. All these researches and innovations will surely provide a great support to mobile search engine optimization.

Crucial Points For Mobile SEO

SEO is one of the most important parts for any online business. If you are planning to make any money, then the first thing which I would like to recommend is to optimize your site according to the various search engines. You will be surprised to know that almost 60% of site traffic comes from search engines.

Mobile SEOThis blog will introduce the concept of mobile SEO along with a few handy tips.

Mobile SEO – A Basic Requirement

We all know that requirements change with the passage of time. In the last few years, people were hardly concerned or in the know about mobile SEO but nowadays, mobile SEO has become the need of all online businesses.

Ever since the iPhones were launched, online shoppers started to shop through their iPhones or as you can guess, most of us read daily news on our mobile phones. Due to all these possibilities, mobile SEO has become a vital part of online business.

What is Mobile SEO?

You might be thinking that when we do SEO of a normal site, then why would we need mobile SEO. Here you must be made aware that websites are designed in two ways – one which runs on computers and laptops and the other one which runs on mobiles.

A mobile website is completely different from an original website. It means that both kinds of websites have the same goal but the website made for mobile devices loads quickly and can be visible in minimum resolution.

You might have noticed that when you do a Google search from your mobile, some of the search results are accompanied with a small icon of ‘mobile.’ These websites are custom created for mobile users.

How to SEO a mobile site?

Here are the fundamentals of mobile SEO:

Mobile Friendly Website – As we discussed earlier, sites customized for mobile browsing load quickly and have minimum resolution. Apart from these two factors, you have to think about compatibility as well. Not all websites are compatible on mobile browsers. 

Therefore, the mobile site that you build for your local business should be compatible for all kinds of mobile browsers. You can get help with this using the Mobile filter tool of Google Analytics.

URL and Content -It is advised by all search engines to use the same URL for mobile websites. For the content of the mobile website, you must be conscious about good quality. It is said that content is the king. You can make the content similar for both the websites but it should be hyperlinked with keywords and of course, keyword density should not exceed the normal limit.

Use of Mobile Filter and Google Analytics – You can make good use of Google Analytics as you can analyze your visitors without creating different profiles. In Google Analytics, you can login with your Gmail account and create a website profile. Then you have to copy and paste a small code in your websites coding document and upload it to the server.

As soon as your account is verified, Google Analytics will keep track of visitors on your mobile website as well. You can easily see the number of visitors and their login details, including the country of origin.

You can also take advantage of Filters. It will tell you exactly how many visitors are coming from the mobile website – how many pages they visit and how they interact with your content. Google Analytics is a free online tool.  Besides tracking the number of visitors, you can also research appropriate keywords for your business.

Some other points to keep in mind for mobile SEO

  •  If you want to SEO a mobile site, then among other several factors the most important one is the content as it plays a vital role in optimizing your website.
  • The images pasted in the website must be tagged carefully with Meta tag, title tag and alt tags. Always submit a mobile sitemap to the search engines and also ensure that you use only one markup language for your website, for example XHTML.
  • Always check that the codes you have implemented for the pages are easily understood by the browsers.
  • The mobile Internet is totally different from normal Internet browsing that you generally do on laptops or on desktops.
  • Internet browsing on mobile has several distractions, thus the message should be very simple to comprehend by the user.
  • The screen size is also a factor when you are expecting to browse a website on mobile.

Thus for mobile SEO, the content and design of the website must be very appropriate and as per the requirements.

There are several SEO oriented companies which can help you a lot with this. They will let you know what images and content you should put on the mobile website to optimize it easily and to look inviting within a limited budget. If you want to hire a SEO provider, read about their packages in detail before finalizing.

These days the trend of making websites popular is done by forwarding messages. As per this concept, they simply send you a corporate message with some offers and ask you to forward the message to 5 or 10 of your email friends and once you forward these messages, you get mobile recharge with some small amount.

Just by giving you a small benefit, they plan to increase their website visibility with scores of mobile users. This is also one of the most important and most widely used mobile SEO tricks.

Mobile websites must be made in such a way that branding a business or organization becomes possible in a very simple and easy way without much effort.

To conclude, these are some of the most crucial points and ways which you can’t neglect when thinking of creating a mobile website according to SEO rules.

Let us know if you have any other mobile SEO tips