Google’s PANDA 2.2 Update

Panda the Present Scenario: Google on June 21, 2011 released the latest update of what happens to be its SEO database Panda’s updated version 2.2.

google panda updatePanda, also acknowledged as ‘Farmer,’ made its debut in March, 2011 to shuffle the entire search result pack. It rather brought a storm in the world of website rankings since reportedly the organic traffic damage of nearly 80 had been recorded.

Many unsuspicious online business holders, SEO experts and webmasters did not believe it when Google held that merely 11.8 per cent of queries had been affected.

Panda’s second version appeared in April 2011. It considered all sites having English as either their default language or as their consciously chosen and set language. This second version considered user feedback viz. blocked sites as a signal for search and in the month of May, the third version of Panda was released.

Google tried to smear on Panda by stating, “Panda happens to be just one more of the many algorithmic searches numbering over 500 regulates that Google produces annually.”

However, since several updated versions of this implementation algorithm became available, the concerned people discussed Panda’s technical, philosophical as well as the theoretical aspects.

What went wrong? SEO experts have been using the invariable protocol of classic techniques for more than a decade by now. Doing their homework of keywords research, formulating some good content embedded with high frequency keywords, submitting it in the search engines and then closing it with some like-minded links.

What the SEO experts, the site designers including the site owners missed was, “What really is the type of experience the end user is deriving from this particular web site? Are we truly providing a value for the end user’s time and money – are we crafting a brand identity that the user will be able to relate to and will appreciate, share, trust as well as reward?”

The Origin of Panda

An employee at Google, an engineer by the name of Navneet Panda presented Bill Slawski a better way to scale down some machine learning algorithm that are now a patent of Google.

Algorithms that can be learned by machines happen to be extremely expensive to compute apart from being highly time consuming, especially if the database sets of both input as well as output are huge in size.

Machine learning algorithms are an interesting strategy the computer programmers and scientists put to use in order to obtain solutions to various sorts of queries. Prior to Panda being discovered, Google’s scalability for learning by machine was at quite a nominal level and thus, this particular discovery carved a niche.

Ranking vs. Genuine Quality

Google raised a variety of questions to quality rankers in reference to the site quality, its credibility, appeal, trustworthiness and so on and so forth.

The most important of these questions was the rating of “how much would they admire the listing of this site as a result of their search query?” These quality rankers rated the site and Google got its answers captured in the database.

Google scaled the data of various categories of ratings of that quality rankers approved of or disapproved using the new process of learning for machines.

This new process is so efficient that it helped them separate the sheep from the goats. The preferred sites were upgraded while those that were not preferred were downgraded. The all-new Panda updated results were all over the World Wide Web.

Hopefully, it has now become crystal clear that the new innovation, Panda, is not just about keywords or link building strategies, but it is also about brand building web strategy.

Any and every action and reaction, practically and virtually can affect the SEOs of your website.

Practically the entire feel of the site including the aura, content, trust factor, quality of services, etc., all count and make a huge difference in the sites’ ratings as well as ranking.

A few Panda tips that will help tackle SEO in Google style

Produce an unforgettable experience – If you manage to make your site design very beautiful, as against something where content is interspersed with advertising – too many clicks on next-next – content is broken in too many pages – it does not remain appealing or they are no fun to read – too many distracting and irritating advertisements on a page – internal messages are bothersome or sometimes the graphics are not attractive, then all these factors will affect the liveliness of that page as well as the ranking statistics of that website.

Quality of Online Content – It is crucial; amazing pages full of informative content that happens to be unique, grammatically correct as well as spelled perfectly is not just enough.

Rather, detection of overdoses of keywords in the content is heading for being penalized, thanks to Panda. That is precisely what Panda has been premeditated to achieve.

Panda is enabled to decipher whether the content has been created for the purpose of SEO.

Merely having high-quality unique content available on the online page that no one wants to forward or share is useless.

Tweeting and Sharing – It does matter; a page that is not being shared is not an optimized page…is the new definition.

Using keywords strategically will not account to optimization any more. If the pictures are great, if the content is unique it will attract visitors, be twitted and shared and above all – will be rated well by the quality rankers – is what Panda ponders.

Usage metrics matters – Users on the website stay there for how long and how many pages do they surf is called the ‘click-through rate’ of your site, generated on behalf of the search query results. If your click- through rate happens to be lower than two, then your rankings are heading for a downfall, for sure.

The regional variety as well as the size of traffic on websites is recorded through Chrome, Android and Google toolbars.

Putting all such user as well as usage metrics data to use, nearly every month a fresh Panda update is released. Thus, in order to be purely optimized and stay optimized, be a Strategist who builds a brand name and not just another website.

Since the surfers and searchers are happy thus, Google might get more insistent on such changes. It would be in your favor to get better than being bitter!

How did google panda update affect you?

Google’s Farmer Update – Is It a Nightmare for Internet Marketers?

Google just dropped a huge bomb on your head with its Farmer Update 2011. Major news organizations like CNN to small news forums are discussing this Farmer’s Update big time.

Google's Farmer Update – Is It a Nightmare for Internet Marketers?According to Google’s new algorithm shift, Google is targeting those websites that have poor or low quality content and shifting them way down in Google’s Page Rankings.

On the other hand, Google is promoting those websites with excellent content (useful content for readers) and raising them up in the rankings.

A typical high ranking content website will have original content and information that is not copied from anywhere and content websites will have high SEO rankings that have depth and thoughtful analysis put in.

Reacting to media comments and intense speculation, the official Google page published this statement:

“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high quality content created by wonderful websites around the world and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high quality sites to be rewards, and that’s exactly what this change does”.

The Farmer’s Update has created problems for Internet marketers mostly because Google has sought to target “Content Farms” and reduced their SEO rankings.

As we all know, Internet marketing depends on content writing and promotions. Article directories like Ezine and eHow are used by Internet marketers to submit articles directing links to their own websites.

Internet experts feel that this kind of promotional activity is in danger if Google continues to update their search system every few months.

Within 48 hours of the Farmer’s Update, the SISTRIX Visibility Index finds that popular article directories and content websites are experiencing the algorithm change in their website ranking. According to SISTRIX, the 15 biggest losers were:

  1. Wisegeek.com: -77%
  2. Ezinearticles.com: – 90%
  3. Suite101.com: – 94%
  4. Hubpages.com: – 87%
  5. Buzzle.com: – 85%
  6. AssociatedContent.com: – 93%
  7. FreeDownloadCenter.com: – 90%
  8. Essortment.com: – 91%
  9. Fixya.com: – 80%
  10. AmericanTowns.com: – 91%
  11. LoveToKnow.com: – 83%
  12. ArticleBase.com: – 94%
  13. HowToDoThings.com: – 84%
  14. Mahalo.com: – 84%
  15. Business.com: – 93%

Most of the websites listed above are content farms.

Is Google particularly targeting content farms? What are content farms by the way?

Google has maintained their silence on defining content farms but the buzz going around the web suggests that content farms are those websites which contain keyword-rich content and they are optimized more than is necessary.

By this off-hand definition, content farms would include the hundreds of article directories that Internet marketers use to promote businesses.

Take Ezinearticles.com for instance. SISTRIX reports 90% drop in traffic flow. Why? Those who are familiar with Ezine directory will agree that not all content published there is of high quality.

While some content is excellent, others are below average. Still, the content is published on Ezine and one look at the number of unique visitors to those below average articles will tell you one important thing – the reason being below average articles also get traffic because of their SEO.

Such articles climb the SEO rankings while other useful articles go down – this is what Google’s Farmer Update hopes to remedy.

Another reason why Google is targeting Ezine and other directories is because they have topics on which information has reached a saturation point – there is nothing “new” to write but still… Internet marketers keep on publishing content on those topics.

The Ezine Blog says that there are 7 topics which have gone beyond saturation point and they have no idea what to do about those topics or content.

Get Your Ex Back, Penis Enlargement, Acai Berry, Reverse Call Phone Lookup, Credit Card Debt Relief, Male Enhancement Pill and TV / PC are the 7 categories.

What can one possibly do?

Either they block these categories for the next few months or do a complete re-edit of published articles to weed out useless or fluff content and then reopen these categories for further submission.

But, can Ezine do this? 90% of Ezine search traffic comes from those categories only!

From here on, there are two possible scenarios for Internet marketers:

  • If you are an Internet marketer who used to purchase and publish cheap content and didn’t devote much time to make your website high in content quality, your business is in danger!
  • If you are an Internet marketer who was committed to publishing high quality content, both on your website and article marketing directories, you have absolutely nothing to worry about! Just sit back and let the Google change take place.

If you fall into the first category, you have to definitely rethink your article marketing plans. No more buying cheap or PLR articles because they are posted online at several other forums.

If you want good SEO ranking, you have to invest in getting high quality content – both for your website and for directory marketing.

Moreover, you need to publish promotional articles in good directories. By good directory, we mean a directory with high SEO ranking and a directory that has high quality content.

What’s next?

Its time to make an adjustment to your business promotional strategies! Whether you have been publishing high quality content or not, take a break and assess the situation you are in.

You may have to rethink your budget for online article marketing or you may have to switch accounts to high quality article submission blogs from low quality article submitting directories.

Or, you may have to come up with new ways to promote your website or business better so that your SEO ranking is higher in the upcoming months.

Don’t let Google’s Farmer Update 2011 slow down your business. Just follow the new update clauses and your business will be back with a bang!