8 Awesome Google AdSense Optimization Tips

AdSense TipsGoogle AdSense needs to be optimized properly to cover good traffic. Google provides various optimization tips on the login page; however, reading all those long tips is very time consuming.

I have researched some of the effective optimization tips for Google AdSense and found that the most effective way to optimize your Google AdSense account is to maintain a record of all changes to your ads and test their performance using multiple AdSense tools… but it is a small aspect to enhance AdSense productivity.

To experience greater results and to boost AdSense earnings, you need to work on further elements.

Google AdSense Optimization Tips To Make More Money With Adsense

1. Improve the look of ads in your Google AdSense:

Ads in your Google AdSense should look like as they are a part of the webpage. For this, you should avoid the use of highly contrasting colors, use fonts that are easily readable, font size should be normal and lastly, ads should be placed near the images to disguise that they are adverts. The design and theme of the website should not be dissimilar.

Effect – Implementing this practice will avoid your ads from being tagged as “ignored.” Also, your ads will be clicked more often.

2. Use a heat map:

The biggest question arises after formatting ads is “where these ads should be placed to attract maximum attention?” Heat map is an online tool that helps in finding out the hot spots for placing ads to cover maximum hits.

However, you can also do it manually by placing ads towards the upper or center region of the page. I believe that if you place ads immediately after the introduction or image, it attracts a better click-thru rate.

Effect – Placing ads at the center or at the right hand side will surely enhance the number of hits on the ads as compared to those ads that are placed at the bottom and left bottom side of the webpage.

3. Make use of Link Units:

Google AdSense has introduced “link units” to add a “menu system.” It helps in providing online user control panel for the website. Adding “Google link units” will surely increase traffic to your ads. Also, it should be used at the top of the webpage to get better performance.

Even if there is an effective outcome of “link units,” there is also a controversial aspect to all straightforward ads and thus, it has multiple links to Web Pages of actual ads.

After using link units, if visitors click on some ads, “link units” provide links of some other ads and displays the message – “click here” – to get more details about the particular advertisement.

Effect – “Menu system” will help in controlling webpage activities and “Google link units” will help in getting huge clicks for your ads on the webpage. It indirectly enhances AdSense revenue to almost double by providing multiple ad links on a single advertisement.

4. Practice manual ad formatting:

Most of the AdSense users are not familiar with the optimized format of ads. Google provides massive choices from large sized ads to banner ads. All such ads need to be split tested properly before placing them on the web page permanently. See the before and after Adsense screen shots.

Testing includes types of ad formatting – an important tool needed to modify ad sizes. Various online tools provide numerous ad formats, but are not effective because they are automated tools to provide ad formats according to ad sizes only.

If you manually practice to optimize ad formats not only according to the ad size but also according to the type of ads, it will help in increasing your AdSense revenue.

Effect – Manual ad formatting by considering size as well as type of ad provides more traffic to placed ads as compared to the traffic on ads placed by automatic ad formatting tools.

5. Monitor CTR records:

“Click through Ratio” or CTR keeps record of the number of clicks and number of page hits on the AdSense account. Taking note of this CTR is essential because it directly affects our AdSense earnings account.

It helps in ensuring that whether our AdSense account is good enough to generate money or not. If not, we should optimize the website and ads to get traffic. Use “Google Statics” to get details regarding the number of visitors on the websites. It enables you to track the performance of all verified AdSense websites.

Effect – It will help in locating problems associated with the low traffic on any particular webpage or website. Also, it ensures how much efforts are still required to earn money from AdSense.

6. Optimize your web page:

A webpage or website attached to the AdSense account needs to be optimized properly to cover a good number of hits on the web page and thousands of clicks on associated ads. For this, you have to optimize the web page content with top ranking keyword research to make it relevant enough to generate profit.

You should also work hard on Metatags to ensure visitors that they will get some informative content on the website.

Effect – This is the best alternative to optimize a Google AdSense account. Also, it provides relevant information to the visitors and thus, enforces AdSense revenue.


7. Use Google AdWords to avoid non-related ads:

While visiting websites on the Internet, you might have observed that various websites have related ads on their web pages. For example, if a website is all about clothing, it will show ads of discount programs on various brands of clothes. “Google AdWords” is the ultimate source to get related ads to your web page attached to the AdSense account.

Effect – With the help of “Google AdWords,” we can target specific and related ads on our website to grab the number of clicks.

8. Do some ongoing optimization work:

This is also a good source to optimize AdSense without disturbing its ongoing activities. Google AdSense provides “Competition Filter” option in your AdSense manager. It allows removing unwanted websites from ads being displayed. It also filters your website from unrelated and unwanted ads.

Effect – Without practicing this option, your AdSense performance cannot be optimized properly. The more targeted your earnings are with Google Ads, the more chances to make money easily.

Optimizing AdSense account is really a challenge for people who are not aware of all these essential tips. Acquiring these AdSense tips will help you in getting your website or blog a better search engine ranking.

You can practice some temporary activities like making a list of all unwanted ads and banners, reminding you to clear all these ads from your AdSense filter. Also, you should find some useful and most searched for information to be displayed on your webpage to bring in more visitors. Regular updates on the website linked with AdSense is also essential. With regular visitors on your website, you can be earning money with google adSense.

I hope these AdSense optimization tips and information will help you in finding some profiting efforts to apply for optimizing your AdSense account. Good Luck!

Leave us your comments below…

Top 10 Ways to Create an Attractive Blog for Visitors and Advertisers

Blogging brings money, provided you do it the right way. Apart from sharing your opinion on matters that interest you, you can use the blog to earn advertising revenues, and not just from Google either.

Attractive BlogAdvertisers these days look for blogs that have a steady traffic flow – has a purpose to serve the readers and has great, unique content. However, sometimes it so happens that when a blog meets the above criterions, it fails to attract good advertisers.

How To Make Blog Attractive

Below are the Top 10 much needed tips to make your blog stand out from others and attract advertisers.

1. Use a Customized Theme – Move over free WordPress and Blogger themes. A customized theme lends your blog a unique look. You are the sole user of that theme and can modify it whenever you want. This uniqueness attracts advertisers and visitors alike.

Woo Themes and Elegant Themes are some of the best places to buy customized themes. Or you can outsource the task in any of the freelancing sites like oDesk.com, Elance.com, Guru.com to prepare a customized theme exclusively for your use only.

2. Your Blog Should Never Look Cluttered – Unnecessary design elements and audios make a blog look cluttered. Moreover, placing a large number of links on the Home Page especially ruins the first impression. How can an advertiser expect viewers to click on ads if the blog pages are so cluttered?

Less is definitely more in this case. Links should be given only in those places where it is absolutely necessary. Minimize the use of graphic images and videos. You should never make your blog too heavy because the average focus time of viewers is but a few seconds. Viewers will move on to other blogs if yours is loading too slowly.

3. Your Blog Should Not Look Like The Yellow Pages – Never oversell your blog. Would you like to visit a blog that is literally covered in advertisements in every nook and corner, and with unrelated ads? No!

Same goes for you as well. Stick to your theme while choosing display ads. If you have a blog for mommies-to-be, your advertisements cannot be about web design and development. Unrelated adverts are a major turn-off; it keeps both advertisers and readers at a distance.

Moreover, you give the impression that you are just a money making website.

4. Google Adsense May NOT Be Suitable for Your Blog – Bloggers generally harbors the wrong impression that Google AdSense is the only way to earn money from advertising online.

Most people are accustomed to AdSense and sadly, most spammers use AdSense to further their business.

If your intention is to earn from a variety of advertisers, don’t fill your blog with AdSense; it leaves a bad impression on AdSense competitors. Go for a more balanced approach.

Follow a 35-65 formula: 35% for AdSense and the rest for other advertisers.

5. Advertisers Want Fresh Content – Advertisers will never contact or show interest for idle blogs. Blogs that publish content daily, 3x’s a week or even weekly are preferred by advertisers, which also helps to pull in more traffic through SEO.

Of course, the content should be related to the main theme of your blog. When you begin to get good readership, schedule a publishing time for readers to know when to expect new posts.

If your blog has great content, chances are that you don’t even have to search for advertisers because they are always on the lookout for blogs that perform well.

6. Give Advertisers Your Web Stats Upfront – Advertisers don’t have the time to email and request your blog stat details. So what do you do? You give these details in advance and on the Advertisers Page.

Google PR, Alexa Rank, Demographics and Visitors Volume should be included in the Web Stats. Let advertisers know the number of unique visitors you receive and the number of impressions on monthly basis.

The idea is to keep your blog transparent; otherwise it will create distrust.

7. Invite Guest Bloggers – While it is appealing to maintain your blog as a one-man show, it is equally important to maintain the impression that your blog is part of a community, because perception is everything for advertisement.

Create a separate write for us page on your blog inviting guest bloggers. Publish guest posts as much as you want. I have seen various sites that thrive just on guest posts and less on the owner’s point of view.

This involvement with other members of the same community shows advertisers that you are involved and are aware of what is happening around you.

Of course, it also means advertisers can reach a wider audience.

8. Be Socially Active – Blog advertisers look for online presence on social networking sites like MySpace, Facebook, Twitter, Digg, StumbleUpon and others. Advertisers are more likely to associate themselves with a blog that has wide social presence than otherwise.

Again, your Alexa Rank, Technorati Rank, RSS Feed membership concretes your social media affiliations, making advertisers happy.

9. About Us – Often I have seen blogs with very formal About Us sections. By formal I mean that the section talks about the “blog” and how it will help the readers. But the vital part they’re missing is talking about the owner.

The About Us section should be about the blogger. Who is this person? What does this person do? How does this person live? What motivated this person to blog?

Such details help the blogger to connect with the audience, and advertisers are always looking for such an intimate connection.

Still wondering how to write About Us page? Check our About Us page.

10. Make the Blog Visually Appealing – A generous dose of images, videos and creative designing helps to make a blog visually appealing.

You can experiment with fonts, colors, images, icon ads, layouts, RSS feeds, polls and contests regularly.

Bonus Tip:

11. Create a Separate Advertisement Contact Page – Rarely blogs do this but it’s very helpful. Create a contact page exclusively for advertisers. It definitely impresses the advertiser and shows you are serious about it!

We are interested in knowing the ways you make your blog advertisement-friendly. Do drop us a line…

Earning Money With Google AdSense

An Interesting Google AdSense Case Study

When Randy Brown of grownupgeek.com began his informative website to help people deal with their computer security, all he wished was enough money to cover his web hosting expenses, which amounted to $7.77 per month. He enrolled in the Google AdSense free application program with the sole purpose of recovering his web hosting costs.

Earning Money From Google AdSenseImplementing AdSense was easier, earning revenues from advertisements was easier, reveals Brown.

He says, “The income I started earning blew me away.” Visibly inspired and motivated, he researched further and came to know about the AdSense Referral program that enabled him to earn money by recommending visitors to new products and services.

Today his site receives more than 6000 unique visitors daily and his AdSense earnings contributes towards 50-75 percent of his monthly revenue. In his words, it is the “most effective tool for generating income.”

Take another case study by Google – With more than 14 percent of the US population consisting of Hispanics,  it was a challenge for Univision.com to provide contextual ads and earn revenues from them. An interactive division of Univision Communications Inc, the Univision Online is one of the biggest and premier Spanish language media companies located in the US.

From its early online presence, the chief purpose of Univision was to maximize revenue from online resources.

By 2004, they were receiving 840,000 visits every month and Univision was quick and clever to maximize this incoming traffic. They began to deliver contextual ads and concentrated more on ad quality and click through rate. In other words, these were ads that were in context with the website content. Within a year, their AdSense revenues were ‘up’ by 160 percent.

“We’ve had significantly better results since switching to Google. Google helps us monetize our site better. Google is an important strategic partner. Not are we pleased with the relationship but we believe both users and marketers on our site are benefiting as well,says Univision Online President, Javier Saralegui.

The Common Verdict – From the two case studies or success stories, we can assume one thing – for both small and medium/large scale website owners, Google AdSense has not only been a great source of income but a sustained source of income as well. Established Google AdSense earners can vouch for this!

Since we have devoted this site to help small scale entrepreneurs with online earnings, let’s reveal Google AdSense step-by-step and how it can help you.

Google AdSense – Basic Definition

Google Inc. runs AdSense application wherein web publishers are given a unique ID and Google serves contextual advertisements on the web publishers’ site. The advertisements are text-based, image-based and video-based. Web publishers earn revenue on two fronts:

Per-Click Advertisement – In ‘Per Click’ advertisement, you as the web publisher will be paid when unique visitors coming to your site clicks on the ads published. Of course, Google doesn’t allow you to click on your own website ads. If you do so, your account will be banned.

Also make sure that the computer you are using to log in to your website should not be used by other people to view your website and click on ads. Google will count this as a violation because when you sign up as publisher, Google saves your computer IP number, so any advertisement clicking attempts made from the same computer is reason enough to be banned.

Per-Impression Advertisement – Per Impression or Cost per Impression (CPI) advertisement is a popular strategy used in online marketing and advertisement. This strategy is used with text links, web banners, opt-in e-mail advertising and email.

Whenever an advertisement loads on the visitors screen, it is counted as an “impression” and a certain percentage from Google is paid to the publisher… (you).

If you want to use Per-Impression Advertisement, be familiar with few terms like RPM (Revenue per Thousand) and CPT (Cost per Thousand). Impression advertisements are calculated on a “per thousand’ basis.

In 2008, Google had introduced “Cost-Per Action” category as well but it was discontinued soon after.

Few Advantages of AdSense

  1. Signing up with Google AdSense is free of cost. Anyone from any corner of the world can become a member and use this application.
  2. There is no shortage of space. There are hundreds of domains that get registered daily and what better exposure can this be for online advertisers! New websites mean much more space and increased opportunity for web publishers to earn revenues.
  3. There is a steady stream of advertisement. Google’s search engine analytics has made it possible to provide contextual ads for any kind of content you can think of. The advertisers are divided on the basis of their geographical location and the kind of product or service they are advertising. Segregating the ads thus helps both the website publisher and local advertisement opportunities to flourish.
  4. Whenever you use the Google AdSense application, Google automatically allows you to place a Google search box on your website. This way you increase your earning potential because there is an increased chance of people using that search box to look for information. The Google search box technology is a tool to encourage visitors to linger on your website longer.
  5. You are given the option to optimize the ads according to your wish. For instance, you can choose the kind of ads you want to display. If your site is about “financial tools and strategies,” you can choose to display only those ads that are relevant with the financial industry. Similarly, you can change the colors, advertisement size and change the layout as well.


Few Disadvantages of AdSense

Even though AdSense is immensely popular, a kind of ‘saturation’ point has begun to set in with website publishers and website visitors. Why?

  1. There is too much competition. Suppose you want to create a website on “internet marketing tools” and there are 100 more websites with the same intent, how can you be sure that you can compete with 100 other websites and ensure visitors come to you only for information? The chances are 1:100 and therefore, people are finding AdSense unreliable.
  2. The earning percentage is less. If your website is starting up and getting only 30-40 visitors, you cannot make even a dollar daily. Moreover, your earnings depend on the kind of advertisement you display and the worst thing is Google does not inform web publishers about the revenue distribution system. Google says that if your content website is high in demand, you can earn $15-$30 per click but how much it happens in reality is the question.
  3. An AdSense website looks more like DIY websites these days. There are web publishers who create one page or ten page websites, uses SEO extensively and promotes them for favorable Google rankings. These website are too dependent on ‘keywords.’ For instance, if there are two keywords like “children bedding” and “bedding for children,” website developers will create two – one-page websites for separate keywords, activate AdSense and promote them. While this is a good earning source for many, maintenance costs and time to operate individual websites take a lot of time. If one cannot justify maintenance costs, there is no purpose to host such sites.
  4. There is no guarantee that website users actually click on the displayed ads. Truly, you cannot control user’s response. The best you can do is keep your website content updated and display fresh ads. Google AdSense is highly competitive and you have to rise above the competition to make AdSense a reliable source of income.

Beware!

Never pay anyone to click on your website/s.  There are people whom you can hire and ask them to click on your website ads. In return, you pay them a share out of the revenues – believe me, this is really a bad idea! Try to get more natural traffic and don’t invest in paid advertisements.

An acquaintance I knew got involved in this and before he knew it, Google had closed down and banned all his websites. Apparently, he had contracted a team of 5 people to click on his website ads from different IP addresses.

The initial first months were fine. I don’t know how Google got wind of it but the first step Google took was to shut down all his sites. Do you want the same to happen to you?

Google AdSense – Criticism

To protect your own investment in terms of time and money, you should be aware of certain criticisms about AdSense. This Google program has come under severe criticism because of complaints made by webmasters that their accounts were closed all of a sudden and all their earnings forfeited.

Complaints suggested that their accounts were closed just before they were supposed to receive their first paycheck. Webmasters also criticized that Google AdSense does not reimburse payments until the amount reaches $100. However, if you wish to close your account and not disable it, you will get all earned revenues if the amount is more than $10.

Another criticism is about the fact that AdSense displays ads that itself condemns. Sometime back, AdSense came under fire after it displayed sexually explicit material with its own ads.

If you were to do the same thing, your account would have been banned. Moreover, Google may ask you to pay them some percentage if you wish to display advertisements from other advertisers not affiliated with Google.

The reason Google gives for closing account is “click fraud” or “forbidden content.” After closing the account, an automated email is sent by Google intimidating of the same but not giving any reasons.

They also send a link to file an appeal if you choose to and the most common outcome of such cases is that the revenues are blocked and the complaint deferred.

Before signing up with AdSense, read their FAQ and TOC carefully.

In Conclusion – Earning money with Google AdSense is a tricky business. You need great content, good amount of traffic and relevant ads to interest visitors into clicking on them.

Of course, you cannot forget competition. That is why Google stresses the fact that your website should have unique content.

Finally, be careful to not get involved in any fraudulent activities like paying people to click on ads or do not display banned content on your website besides Google ads.

The Pandora Box – Making Money On The Internet

If people continue to use the internet like we do now, the day is not far off when it will become the sole earning source of millions if it hasn’t already. In the last two decades, the internet has turned into a huge Pandora box, waiting to be explored.  Truly, pause a bit and think how your life revolves around the internet and the multiple earning scopes it offers.

Making Money On The InternetFrom affiliate marketing to content writing, the internet connects millions of people everyday and creates multiple streams of income opportunities for so many. The internet in itself is a booming ‘economy’ and everyday people out there are cashing in! There are tons of options available for making money on internet.

Few Ways Of Making Money On The Internet:

Google AdWords and AdSense

One of the most trusted and preferred ways of earning money online by website owners and bloggers is using Google AdSense and Google AdWords.

It is perhaps the oldest successfully running online money making strategy. When you create blogs or a website, you choose to publish Google sponsored ads and you get paid on PPC and CPM reports. PPC or “Pay per Click” program pays you when unique visitors click on the ads published on your site. CPM or “Cost per Millennium” program pays for every thousand visitors on the site.

However, you must focus on getting huge amounts of traffic to your site if you want to make money with AdSense and AdWords. Earnings depends on the traffic visiting the website or blog. Therefore, one needs to market the site exceptionally well to make it popular.

Content Writing

There are two ways how a content writing business works online – either you write and publish yourself or you sign up with memberships sites where you can find freelance writing work.

About.com, Hubpages.com, Squidoo.com, eHow.com, ReviewMe.com, MashableWriters.com, Yahoo! Publishers Networks, AssociatedContent.com and ReviewStream.com are just a few examples of sites where you can sign up as online writer, publish your works, and get paid on a revenue sharing basis. Some of the sites like About.com and AssociatedContent.com pay upfront for articles and product reviews.

Elance.com, Freelancer.com, oDesk.com, Guru.com, ProBlogger.com and iFreelance.com are popular websites where you need to sign up as writer, display your skills, bid on projects, get hired, complete the projects and get paid.

Of course in bidding, you will experience some competition but if you are confident in your writing skills and what you can bring to the table, it’s easy to earn online this way.

In both ways above, you need to have a PayPal account to collect revenues and payments. Other payment options are MoneyBookers and Wire Transfer. There is no limit to the amount of money one can earn. An experienced freelance writer can earn more than $3000 USD every month.

Affiliate Marketing

Online affiliate marketing is a business practice where you become an affiliate for a company aiding them in selling their products and services. You earn when customers buy their product through your reference. The affiliate marketing industry has four core participants – the merchant (brand / product), the network (social networking and other promotional media), the publisher (affiliate) and the customer (the buyer).

William J. Tobin patented affiliate marketing way back in 1989. It’s a fact that in the last two decades, affiliate marketing has progressed but has become stagnant too in a way since advertisers choose to ignore it these days.

However, the fact remains that affiliate marketing methods like email campaign, search engine optimization and display advertising remains one of the most trusted forms of online promotion.

Websites like CommissionJunction.com, MoreNiche.com, Clickbank.com, Bidvertiser.com, WickedFire.com, Amazon Affiliates, Alertpay Affiliates and Pageflakes Affiliates are some of the most popular affiliate websites. To become an affiliate, you need to sign up with the merchant company, learn about their products and services then promote them online.

If you want to earn substantial money online by becoming an affiliate, you need to definitely stress promotion. Without promotion, an affiliate marketing business cannot flourish.

An establish affiliate marketer can earn anywhere between $5000-$10,000 or more every month. The sky is the limit depending on how much effort you are willing to put into it.

Conclusion – Will The Pandora Box Survive?

Seeing the current economical trend, the internet Pandora box will definitely continue…a no-brainer. Technological advancements and Web developments are making it easier for people to find and maintain a sustainable income source online. If nothing else, earning money online provides a decent additional income over your full time job. Hit the iron while it’s hot – start making money online now!