Copywriting for Internet Marketing

Internet Marketing (IM) is a growing specialization. If you possess writing skills and want to make money online, you could use those writing skills to become a copywriter for Internet marketing. To become an IM copywriter, you need to understand the timeless differences between traditional and IM copywriting.

Traditional Copywriting vs. IM Copywriting

Copywriting for Internet MarketingTraditional copywriting is in direct connection with the print media. Most of the popular direct response copywriters you will come across belong to the league of traditional copywriting industry. Some of the greatest advertising minds in history belong to this field. Even if there is a huge possibility of learning a lot from traditional copywriting, its main drawback is that its a two dimensional medium.

In contrast, the IM copywriting field is multi-dimensional because words are not the only method to approach marketing. With the written words, you can add videos, images, interactive software and much more that makes the written words more effective and impact oriented. Furthermore, with new technologies coming on the market at regular intervals, the opportunities for an IM copywriter is immense, which is somewhat limited with print media copywriting.

IM Copywriting Guidelines

IM or non-IM copywriting is not about jotting down a 2000 word long sales letter. Every word written there should be meaningful, that is, call the readers to take action. Read the primary / basic IM copywriting guidelines below:

  • Copywriting should deliver value. You are not paid hundreds of dollars to sell junk products at inflated prices and neither you are indebted towards anyone to sell junk products. The secret success of any successful marketing copywriter is their ‘belief’ in the product/service. No matter what the remuneration is, if you do not believe in the product, the copywriting will fail surely.
  • When the sale of a product/service depends on copywriting, you must ensure that the perceived value of the product is equal or higher than the actual price of the product; otherwise, none of the potential buyers will become real buyers. For instance, in the mind of a buyer, the product price of the supposed product could be $39; however, the seller is asking $99. Will you buy it if you had been the buyer? NO, I am sure!
  • Copywriting is a semi-story because there you are using words to make the context interesting to the reader and also ensuring that the reader is convinced enough to ‘take action’ on the basis of the written text. If you can do this, you are a gem of a copywriter.
  • Should you persuade or manipulate? You will find copywriters divided on this topic – some marketers and copywriters believe it is right to manipulate the buyers with false information just to increase sales but ethically, it is wrong. Your copywriting should not manipulate the buyer with unethical means and selfish intentions. It should rather persuade the buyer with accurate information and honest feedback system so that the buyer knows they are buying a value-based product.

The trick to writing a killer piece of sales copy involves answering four essential questions:

1) Who you are?
2) What you have?
3) Why does someone need it?
4) How to get it?

Every sales letter you write should answer these four questions.

Should IM Copywriters use Greed?

You will agree that greed is a powerful motivator. Have you ever seen the way marketers are able to maximize their list building efforts by offering a product or two for free? – that’s greed working here; the greed to gain something without paying or paying a ridiculously low amount.

Many successful Internet marketers believe that greed, when delivered ethically, ups the conversion rate. Some say that this is an emotional hook which many con artists use but for many marketers, it has given them roaring success. In an industry where even 1% marketing conversion rate is considered good, there are several IM experts who get more than 10% success rate from this tactic…and they believe that using this method is good. The buyers purchase the goods ethically and after knowing all there is to know.

Whether you want to use the same tactic as an IM copywriter is entirely your choice altogether.

Five IM Copywriting Tips

1) Try not to use passive voice in writing. A sentence like “Dean taught me writing” is much better to understand than “Writing was taught to be by Dean.” Active voice works better in direct response copywriting.

2) Draw inspiration from popular writers like Stephen King and Seth Godin because their writing teaches you to talk to a wider audience…and as a writer, you definitely need that inspiration.

3) Word counts should not dictate IM copywriting. It is a myth that longer sales letter leads to better conversions; in fact, with shorter attention spans these days, no one wishes to read a mile long sales letter! Instead, the context and text should be relevant. Tell whatever the audience wishes to know and cut the hype!

4) Think thrice before using big words because a large percentage of the audience is comprised of layman. You are not dealing with hard-core professionals to use big and heavy words. It is better to use simple and easy to understand vocabulary so that the audiences can comprehend it in a better way.

5) Use native vernacular language. Vernacular language refers to the ‘native’ diction of any geographical place. For instance, the use of the word ‘pocketbook’ is the vernacular word in the US, which means purse, but in non-US countries, ‘pocketbook’ means a diary. This difference in meaning could create misunderstandings and a communication gap. Hence, it is prudent to use language native to that country.

Summary

To wrap up our discussion, copywriting for IM is a lucrative profession. Success does not come easy in this profession but when you learn the tricks of the trade, it becomes easier. Copywriting is all about selling products and services through your written words…make it relevant and convince the readers to ‘take action’…that is all you ever have to do!

Free Persuasion Copywriting Power Secrets Guide

Write great copy without using sleazy – manipulating tactics! Free 11-Page Guide Explains

Free Persuasion Copywriting Power Secrets Guide

Is It True You Can Write Great Copy
Without Using Sleazy – Manipulating Tactics?

You Bet You Can…


Hey Guys, Joni here…

You know, I keep hearing the same thing over and over again and you probably have also; ”I’m so sick and tired of reading sales copy that is so infested with nothing other than hype! It’s all B.S.”

Seems like we’re all craving a different approach for the most part… one that’s credible and honest.

But the sad thing is; all of us still chime in and buy a product or service, based on that very reason.”Hype.”

Unfortunately, it plays into our DNA. We all want something exciting – sexy and cool.
It makes us feel so good. You know…instant gratification or so we think.

However, once that “feeling” wears off – what are we left with? Excuses…

Excuses of why the product didn’t work. After reading such a hyped-filled piece of copy, our expectations are so high that now comes the time too actually do the work. Really?

“I thought I didn’t have to do much…it was suppose to be push-button and cash would start flowing in instantly.” Sound familiar?

Now…it’s not looking so sexy is it?

I’ve gotten sucked in too many times and maybe now I just want to change the world or something, I’m not sure. Hell, maybe it’s my age. But what I look for now in copy is honesty – integrity – credibility and real solutions to whatever I need help with…

With that being said, I want to offer you guys an alternative…something fresh. I feel it’s time to stop making our prospects feel like they’ve been taken on a wild ride and can’t get off…

You know and I know consumers are not stupid. Our potential customers have so many options too choose from today that basically, they’re catching onto these sleazy tactics. Just like we are.

Now I know that many, many copywriters and Internet marketers totally disagree with what I’m saying here and that’s fine. All I can say is keep pumping out your style of writing if it’s working for you.

But here’s the interesting thing;

I’ve had great success on oDesk writing for a number of clients…but – with “mixed” reactions in regards to writing “hype.” Clients have asked me to re-write “hype-filled” sales letters after they’ve seen my style, while one other commented that it wasn’t “hypey” enough. It doesn’t look like all the rest…

Believe it or not, consumers are starting to pay attention…

So if you’re curious about where I’m coming from, read this free 11 page guide, “Persuasion Power Secrets, The Building Blocks For Writing Persuasive Copy Without The Hype” now to find out how to start applying something different in your copy.

Here’s some of what you’ll learn;

  • 3 characteristics that allows your prospects to “feel safe.”
  • Writing copy for the right reasons.
  • 4 powerful techniques that are “honestly” persuasive.
  • Reasons “why” people buy.
  • 7 persuasive strategies to incorporate in your copy.
  • List of “non-manipulating” words to use.

Just Click the Download BUTTON For Instant Access.






First Steps to Web Copywriting – Free Copywriting for the Web Guide

First Steps to Web Copywriting - Free Copywriting for the Web GuideAlthough many people seem to think that writing effective copy for the web is easy, it isn’t.

If you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for the web.

In our free copywriting for the web guide, “First Steps To Web Copywriting,” we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember…

First, people do not read a website in the same way that they would read printed material.

In fact, there are three characteristics which affect how a web user will react to the online content of a site. ( you’ll find these in the web copywriting guide )

It is important to remember that web users are active, not passive. So if they cannot find a reason for staying on a site, then they will leave it.

Sometimes a person will leave in just 7 seconds after they have actually gotten there. If you want a web user to believe what you have to say, you must be able to back up the hype.

Here’s a sneak peak at what you’ll take away from “First Steps To Web Copywriting:”

  • Why Visitors Are Important to You…
  • Plan in Order to Succeed…
  • How to Write Effective Copy for the Web…
  • How to Find Effective Keywords and Keyword Phrases…
  • Get a Headline that Grabs…
  • How to Go About Writing a Headline…
  • Test the Tone of Your Headlines…
  • Make Your Text Links Look the Same…
  • and that’s just the start of it!

This is an awesome web copywriting guide for anyone wanting to learn the basics in writing web copy. After you’ve finished reading this, you will be that much further ahead!

Download your Free copy now, exclusively for Income Insiders readers…Enjoy!



Copywriting Tips for Choosing Words

Today, let’s study the imagination of your prospect’s mind and get a feel about what makes them tick.

I do want to mention real quick… there’s a free bonus for all Income Insiders readers somewhere in this post you’ll surely want to grab…

Copywriting TipsOkay. Let’s keep going…

By tapping into your prospects main sensory perception, you can use “key” words throughout your copy that will resonate with them and surely awaken anyone’s senses…

We all have sensory perception being sight, audio, and touch. One usually is dominant more than the other two, although we use all three.

Research shows most of us fall into the site category. Audio takes second place while touch comes in third. Let’s look at each one:

1. Site oriented people interpret events through images and pictures
Examples of words to use: Notice, Do you see? See, Watch this, Picture this

2. Audio oriented people like to talk things out…
Examples of words to use: Listen very carefully, I hear you, Let me tell you

3. Touch oriented people want to experience what you’re selling, something
tangible.
Examples of words to use: Grab, Taste, Feel, Hard, Soft

Keep in mind these three perceptions while writing your sales copy and by applying them, you’ll relate on some level to all your readers.

Adjectives and Adverbs:

Using adjectives and adverbs will also jazz up your copy as long as the words are being applied in the right context.

Let me give you some examples of the different kinds of adjectives and adverbs that can make your copy stronger:

Appearance Adjectives:

adorable – clean – drab – unsightly – elegant – sparkling – old-fashioned – quaint – plain

Condition Adjectives:

alive – clever – inexpensive – easy – mushy – odd – shy – uninterested – dead – vasttender

Feeling (Bad) Adjectives:

angry – clumsy – embarrassed – grumpy – jealous – panicky – scary – obnoxious – repulsive

Feeling (Good) Adjectives:

brave – delightful – calm – eager – gentle – victorious – witty – silly – kind – proudlively

Can you see how using adjectives in your copy will allow your prospect to form a clearer picture in their mind when using the word “old-fashioned,” or how they will muster up a negative feeling when the word “grumpy” is used? That’s the magic in choosing your words.

Examples of Adverbs:

absentmindedly – accidentally – carelessly – bashfully – bitterly – anxiously – blindly – deceivingly – defiantly – extremely – cruelly – faithfully – furiously – intensely – jubilantly – intently – merrily – madly…

A great resource I use all the time is thesaurus.com. Anytime I get stuck or I’m looking for a certain word, this is where I look. It will give you many variations of words to use.

Don’t forget to check out this freebie below…

Free Bonus: Click below to get your complimentary copy of a list of Emotional Words for you to print out and keep handy when writing any project. I use this list all the time!

>>> Download List of Emotional Words Here <<<
(Right Click the link above and select save to desktop)

Hope this helps!

Don’t forget to leave a comment!

How to Set Up An Online Writing Business

Online writing is one of the most flourishing businesses of today. If you have basic technical knowledge, good grammar skills, ability to write for the masses and adhere to deadlines, you could become an online writer. Unlike other businesses that can have a saturation point in terms of market demand, a writing business will not go out of vogue.

How to Set Up Online Writing Business?As a writer, you will work for individual clients and businesses to develop  multiple varieties of content.

Now as much as this sounds to be fun, setting up an online writing business is not easy, primarily not because of the costs involved but because it takes time to create and maintain a steady source of clients.

Two types of online writing businesses:

1. An online writing business where you are the writer and handle projects solely

2. An online writing business where you get writing projects and outsource them to others

Both of the varieties above have its hurdles to deal with. We’ll  try to explain each aspect as clearly as possible. (If you think we missed any, kindly mention in the comments section or write to us.)

Online Writing Business Where You Are the Writer and Handle Projects Solely

In this first category, you work as a freelance writer from home and your task is to market your skills, contact potential clients, take assignments, complete them on a deadline and take payments. Sound easy?

Well, don’t jump to conclusions yet! Before jumping the hurdles you might experience, let’s see the advantages of such a work-from-home situation:

Advantages:

  • There is no time barrier, that is, you work according to your own schedule. In a full time job, you have to work certain hours to justify your salary but with an online writing business, you take only those projects you prefer and can finish according to your own schedule. There is no pressure of deadlines even if you work a few hours daily.
  • If you can prove your writing skills, there is no limit to the amount of money you can earn. In a full time job, your earning is restricted to your fixed salary. As a work-from-home freelance writer, there are no such limitations. With good writing skills and marketing attitude, you can easily make more than $3000 per month.

Now the flip side…

Disadvantages or Hurdles:

(This category includes technical and non – technical hurdles of online writing – explained with possible solutions)

1.Writer’s Block – This is when your mind draws a complete blank, not knowing what to write. Believe me; even great writers like Charles Dickens and Shakespeare had writer’s block.

Writer’s block can happen due to stress, overwork and inactive imagination. This can pose a serious problem as compared to other hurdles of an online writing business because when you cannot write, how can you earn even a penny?

Therefore, the best solution is to give your mind sufficient rest. Restrict your work to only 5 days a week and take weekends off to refresh your mind. Also, just because you are working from home doesn’t mean you have to burn the midnight oil and ridiculously tire yourself out. Okay, you are a workaholic! Don’t work 8 hours… but 10 or 12 hours daily but that’s it!

2.Experience – It doesn’t matter if you have written beautiful essays and poems during school or you could write a play for college cultural function; these do not count as experiences when you are trying to set up an online writing business.

It can help you to polish your writing skills, but does it meet your client’s requirement on writing content for web pages or articles about a certain product or service?

As a work-from-home freelance writer, you can come across work proposals for various kinds of writings such as – articles, blogs, product reviews, resume writing, personal statements, academic essays, thesis writing, technical writing, tutorial production and lots more.

While it is obvious that you cannot have experience in all fields of writing, it will be beneficial if you choose the fields where you do have expertise.

Moreover, since this is your first time as a professional writer, your lack of experience may not win you high paying writing projects at the start but that is something you have to deal with until you do.

This takes time  – patience and understanding…but don’t give up as difficult as it may seem.

There are clients who hire new writers but with much less pay. For the first few months, you have to settle for less payment and work hard to gain experience. If experience is not on your side, it will be really difficult to get your online writing business going.

3.Getting Clients – Even after you get fairly comfortable beating writer’s block and start to gain some experience, getting new clients is hell of a job!

You want to keep in mind there are thousands of other writers like you who are at par with your writing skills or maybe even better, so you have to work hard and be persuasive to win clients. Getting clients is a big hurdle if you don’t know the correct way to approach them. In the online world, it works in two ways –

In the first way, you have several online platforms where you contact potential clients on a one-to-one basis. You apply with a resume, cover letter and writing samples.

This is similar to applying for a conventional job. The employer evaluates your resume and reverts back to you if you suit their company’s needs and negotiate payments. This choice is comparatively easier than the second one.

In the second way, you have several online writing platforms where employers post their projects and requirements publicly and writers are invited to bid on them. The winning bidder is decided on three factors – writing skills, payment expected and turnaround time.

Many times employers sway in favor of those writers who charge less even when they realize that you are more suitable. Nevertheless, in a bidding kind of writing assignment, never take rejection seriously, it is all part of the process.

Payments – This hurdle ties up with the “Experience” and “Getting Clients” aspects explained above. There are two hurdles you need to cross if you want to remain in an online writing business for the long haul:

  1. You need enough experience to get high paying projects. For instance, writers with 10 years experience can easily charge $300 for a 300-400 word press release but with no or little experience, you are not given more than $5 for the same press release. See the difference between the payments? Similarly, if an experienced writer charges $1 per word, a newbie writer is given $1 for 400-500 word articles in certain countries.
  2. You need to stay away from biased clients. There are clients who can reject your writing just because you are not a Native English writer or pay you even less although you have outstanding writing skills. The same client can pay exorbitant if you are a Native English writer even if your quality of writing is very average. Stay away from this mentality – no matter whether you are a Native or Non – Native English writer. You should get paid for the quality of work you provide and not for your ethnic background. Unfortunately, it is really prevalent in the online writing business world.

Techie Savvy – An online writing business involves working with both technical and non-technical writing. Many writers prefer to remain in the non-technical writing domain because of a lack of knowledge in technical subjects like mobile technology and computer equipments.

However, as a writer, you have to acquaint yourself with the slightly ‘technical’ side of ‘non-technical’ writing. There are clients who not only expect you to write but also upload the content online.

You need to have sufficient knowledge of WordPress blogs, text hyper links, image insertion and SEO. SEO is another important aspect to know as an online writer. We will discuss this in detail in the next post.

Online Writing Business Where You Get Projects and Outsource Them to Others

In this business category, you essentially act as the ‘outsourcer’ or the ‘middleman’ where you get projects from clients, send them to a team of writers and earn your profit in between. Here, you are not essentially working as ‘writer’ (you can if you want to) but you won’t get any time because outsourcing and project management will take your whole day. A typical day is spent in marketing your services on various platforms, negotiating deals and collaborating with writers to get the project done on time. In short, see the diagram below:

Client —————— Outsourcing Agent —————— Team of Writers

The advantages of this working system are pretty much the same as in the first category – you have flexibility and no limit to earning profits. Let’s see what the disadvantages or hurdles are.

Disadvantages or Hurdles:

(This category explains the hurdles in setting up a client interface module and managing a team of writers with possible solutions)

Client Interface – Ideally, it will be helpful if you create an online writing service website where you can take orders from clients, complete and submit them.

Take for instance websites like kpwriting.com and asiawriters.com – these websites serve as a point of contact for clients and writers as well. Interested writers can sign up on your website, post their resume and writing samples and clients can become paid members and hire your writing services.

The hurdle here is the cost of setting up a website and managing it. As a starter in this business, you have to hire a web designer to get the site ‘live’ and functioning. Before that, you have to see what kind of writing you want to offer – web content development or academic paper writing.

You not only have to justify the cost of setting up website but also invest much in advertising the website. You have to provide favorable rates to clients and writers alike, and also make your profit in between.

Along with advertisement comes the hurdle of optimizing your website. This is all the technical aspect of web development; therefore, you need a professional web developer unless you are willing to take the time and have access to the resources needed to set it up yourself.

Here your primary hurdle is investment. Think twice before jumping into this kind of online writing service provider business. If you want, you can work along the lines of the first category of an online writing business for a year or two, learn the ins and outs of the writing market, develop client contacts, save for the investment and then go for it.

Team Management – Freelancer.com, Elance.com, Guru.com, Craigslist.com, ifreelance.com and yahoo network of writers are some websites where you have to search for new writers to join your team.

You are the ‘employer’ now and you have to exercise your judgment in hiring them. If you are a writer yourself, there is no problem in assessing writers’ applications but, if you are not a writer, perhaps an editor will help you.

Therefore, to begin with, you need to search for an editor and build a basic team, minimum of 2-3 writers. You can expand the team when work pressure increases.

Now, the main hurdle with managing a team of writers is to collaborate with them, getting the work done on time and dealing with unprofessional attitudes of writers.

When working with writers online, you have to consider the time difference. If you have projects with longer deadlines, this is not a problem but in projects due within a 24 hour deadline, checking the time difference is a must.

So when you take care of time and prepare deadlines accordingly with correct project instructions, you can safely get the work done on time for clients.

Many times in your online writing business, you will come across writers with an unprofessional attitude. Such writers will have no importance of deadlines, try to sell you copyrighted content or resell sold content, will constantly be after you for payment ahead of time, will not communicate with you, will not provide quality content, will be averse to revision and editing and will vanish one day suddenly leaving you holding the bag.

Now it is difficult to predict how every writer is going to turn out, so do your homework. It’s ultimately your reputation that is on the line.

If you want the best writers, you need to pay the best and simply weed out unprofessional writers. You are not under any obligation to keep them hired.

Summing Up – As a writer or an outsourcer, an online writing business is profitable. Setting up an online writing business needs patience, both as an author and outsourcer.

The core of this business is “writing”; evidently, either you have to be an excellent writer to handle projects singularly or hire a team of excellent writers. Either way, both writing businesses are extremely profitable.

Copywriting Mindset…Is That the Right Word?

I’ve done some research on the subject of “copywriting mindset.” Some say it’s being in tuned to all the advertising out there in today’s society whether in print, TV, radio or online banners and ads, while others say it’s the art of one’s creative inner self and having the ability to relay those thoughts on paper. Both are probably true to some degree. It’s all about the interpretation.

Copywriting Mindset...Is That the Right Word?If you truly want to acquire the copywriting mindset, change the word copywriting to “your prospect.” Your Prospects Mindset.

A copy writing mindset is not about me, myself and I. It IS about the prospects point of view; what’s important to them, their strong needs and desires and what the main motivating factor is to solving their problem.

We as humans are need driven and selfish. Buying decisions are made due to our emotional conflicts of pain or pleasure. By adapting your prospect’s mindset, you feel their pain-feel their pleasure-feel their need. By addressing these issues in your sales copy honestly, you’ll obtain the main ingredient to convert prospects into loyal customers.

Keep in mind also that to some degree we all are lazy. We tend to procrastinate and put matters off until the last minute. Our main job as copy writers is to turn that laziness-procrastination into a yes, I want your product or service and I want it now. Your sales piece should persuade a decision to take immediate action by using strategies such as scarcity and setting deadlines, drawing in the prospect to come to their own conclusion naturally… but today, not tomorrow.

Placing “yes” questions throughout our sales copy puts you in the prospect’s mindset because you are relating with them in that very moment. These questions induce the prospect to agree with what’s being asked and if used properly are subtle reminders of their specific needs and will point back to the most motivating benefit of our product.

Building resonance with your targeted audience is the best way to use their mindset to get them what it is they want. Tap into their feelings and thoughts. Are they searching for instant gratification, or a solution to work less and not spend much money? Are they fearful of failing-looking stupid or just a skeptic and pessimist?

Learning these techniques and connecting to your prospect takes time, research and a lot of effort. But implementing this interpretation of the copywriting mindset will sky rocket your business to amazing success.