Free Persuasion Copywriting Power Secrets Guide

Write great copy without using sleazy – manipulating tactics! Free 11-Page Guide Explains

Free Persuasion Copywriting Power Secrets Guide

Is It True You Can Write Great Copy
Without Using Sleazy – Manipulating Tactics?

You Bet You Can…


Hey Guys, Joni here…

You know, I keep hearing the same thing over and over again and you probably have also; ”I’m so sick and tired of reading sales copy that is so infested with nothing other than hype! It’s all B.S.”

Seems like we’re all craving a different approach for the most part… one that’s credible and honest.

But the sad thing is; all of us still chime in and buy a product or service, based on that very reason.”Hype.”

Unfortunately, it plays into our DNA. We all want something exciting – sexy and cool.
It makes us feel so good. You know…instant gratification or so we think.

However, once that “feeling” wears off – what are we left with? Excuses…

Excuses of why the product didn’t work. After reading such a hyped-filled piece of copy, our expectations are so high that now comes the time too actually do the work. Really?

“I thought I didn’t have to do much…it was suppose to be push-button and cash would start flowing in instantly.” Sound familiar?

Now…it’s not looking so sexy is it?

I’ve gotten sucked in too many times and maybe now I just want to change the world or something, I’m not sure. Hell, maybe it’s my age. But what I look for now in copy is honesty – integrity – credibility and real solutions to whatever I need help with…

With that being said, I want to offer you guys an alternative…something fresh. I feel it’s time to stop making our prospects feel like they’ve been taken on a wild ride and can’t get off…

You know and I know consumers are not stupid. Our potential customers have so many options too choose from today that basically, they’re catching onto these sleazy tactics. Just like we are.

Now I know that many, many copywriters and Internet marketers totally disagree with what I’m saying here and that’s fine. All I can say is keep pumping out your style of writing if it’s working for you.

But here’s the interesting thing;

I’ve had great success on oDesk writing for a number of clients…but – with “mixed” reactions in regards to writing “hype.” Clients have asked me to re-write “hype-filled” sales letters after they’ve seen my style, while one other commented that it wasn’t “hypey” enough. It doesn’t look like all the rest…

Believe it or not, consumers are starting to pay attention…

So if you’re curious about where I’m coming from, read this free 11 page guide, “Persuasion Power Secrets, The Building Blocks For Writing Persuasive Copy Without The Hype” now to find out how to start applying something different in your copy.

Here’s some of what you’ll learn;

  • 3 characteristics that allows your prospects to “feel safe.”
  • Writing copy for the right reasons.
  • 4 powerful techniques that are “honestly” persuasive.
  • Reasons “why” people buy.
  • 7 persuasive strategies to incorporate in your copy.
  • List of “non-manipulating” words to use.

Just Click the Download BUTTON For Instant Access.






Copywriting Tips for Choosing Words

Today, let’s study the imagination of your prospect’s mind and get a feel about what makes them tick.

I do want to mention real quick… there’s a free bonus for all Income Insiders readers somewhere in this post you’ll surely want to grab…

Copywriting TipsOkay. Let’s keep going…

By tapping into your prospects main sensory perception, you can use “key” words throughout your copy that will resonate with them and surely awaken anyone’s senses…

We all have sensory perception being sight, audio, and touch. One usually is dominant more than the other two, although we use all three.

Research shows most of us fall into the site category. Audio takes second place while touch comes in third. Let’s look at each one:

1. Site oriented people interpret events through images and pictures
Examples of words to use: Notice, Do you see? See, Watch this, Picture this

2. Audio oriented people like to talk things out…
Examples of words to use: Listen very carefully, I hear you, Let me tell you

3. Touch oriented people want to experience what you’re selling, something
tangible.
Examples of words to use: Grab, Taste, Feel, Hard, Soft

Keep in mind these three perceptions while writing your sales copy and by applying them, you’ll relate on some level to all your readers.

Adjectives and Adverbs:

Using adjectives and adverbs will also jazz up your copy as long as the words are being applied in the right context.

Let me give you some examples of the different kinds of adjectives and adverbs that can make your copy stronger:

Appearance Adjectives:

adorable – clean – drab – unsightly – elegant – sparkling – old-fashioned – quaint – plain

Condition Adjectives:

alive – clever – inexpensive – easy – mushy – odd – shy – uninterested – dead – vasttender

Feeling (Bad) Adjectives:

angry – clumsy – embarrassed – grumpy – jealous – panicky – scary – obnoxious – repulsive

Feeling (Good) Adjectives:

brave – delightful – calm – eager – gentle – victorious – witty – silly – kind – proudlively

Can you see how using adjectives in your copy will allow your prospect to form a clearer picture in their mind when using the word “old-fashioned,” or how they will muster up a negative feeling when the word “grumpy” is used? That’s the magic in choosing your words.

Examples of Adverbs:

absentmindedly – accidentally – carelessly – bashfully – bitterly – anxiously – blindly – deceivingly – defiantly – extremely – cruelly – faithfully – furiously – intensely – jubilantly – intently – merrily – madly…

A great resource I use all the time is thesaurus.com. Anytime I get stuck or I’m looking for a certain word, this is where I look. It will give you many variations of words to use.

Don’t forget to check out this freebie below…

Free Bonus: Click below to get your complimentary copy of a list of Emotional Words for you to print out and keep handy when writing any project. I use this list all the time!

>>> Download List of Emotional Words Here <<<
(Right Click the link above and select save to desktop)

Hope this helps!

Don’t forget to leave a comment!

Copywriting Mindset…Is That the Right Word?

I’ve done some research on the subject of “copywriting mindset.” Some say it’s being in tuned to all the advertising out there in today’s society whether in print, TV, radio or online banners and ads, while others say it’s the art of one’s creative inner self and having the ability to relay those thoughts on paper. Both are probably true to some degree. It’s all about the interpretation.

Copywriting Mindset...Is That the Right Word?If you truly want to acquire the copywriting mindset, change the word copywriting to “your prospect.” Your Prospects Mindset.

A copy writing mindset is not about me, myself and I. It IS about the prospects point of view; what’s important to them, their strong needs and desires and what the main motivating factor is to solving their problem.

We as humans are need driven and selfish. Buying decisions are made due to our emotional conflicts of pain or pleasure. By adapting your prospect’s mindset, you feel their pain-feel their pleasure-feel their need. By addressing these issues in your sales copy honestly, you’ll obtain the main ingredient to convert prospects into loyal customers.

Keep in mind also that to some degree we all are lazy. We tend to procrastinate and put matters off until the last minute. Our main job as copy writers is to turn that laziness-procrastination into a yes, I want your product or service and I want it now. Your sales piece should persuade a decision to take immediate action by using strategies such as scarcity and setting deadlines, drawing in the prospect to come to their own conclusion naturally… but today, not tomorrow.

Placing “yes” questions throughout our sales copy puts you in the prospect’s mindset because you are relating with them in that very moment. These questions induce the prospect to agree with what’s being asked and if used properly are subtle reminders of their specific needs and will point back to the most motivating benefit of our product.

Building resonance with your targeted audience is the best way to use their mindset to get them what it is they want. Tap into their feelings and thoughts. Are they searching for instant gratification, or a solution to work less and not spend much money? Are they fearful of failing-looking stupid or just a skeptic and pessimist?

Learning these techniques and connecting to your prospect takes time, research and a lot of effort. But implementing this interpretation of the copywriting mindset will sky rocket your business to amazing success.