Super Tuesday – Take-away for Internet Marketers

If you’ve been following any of the political candidates running for President here in the last several months like I have, (although much is extremely negative) you may have noticed some of the more positive aspects if you looked hard enough…

Super TuesdayJust by observing these guys, it showed me that they all have the “live your dream” vision down pat while displaying what it takes to be successful. These attributes conveyed will actually give you what you need to start or continue an online Internet business.

The more I watched and studied President Obama, Mitt Romney, Rick Santorum, Newt Gingrich and Ron Paul, the more I realized how similar they all are ONLY in correlation to pursuing their dreams.

Take Super Tuesday for example. Many people thought that by now, Mitt Romney would be the Republican candidate of choice and the rest should take their licks and go home. But not so fast…each of the candidates came back from the trenches at least one time throughout this campaign. Why? They don’t give up for one. Their shear determination to keep pressing forward has gotten all of them where they are today.

It’s their dream – vision and purpose…

Can you say that? Have you been so determined to start or continue your online business with as much zeal as these guys?

Listed below are some of the characteristics they all share and that you can use for your business blueprint. If you can master these six attributes, you’re well on your way too not only being successful but also living a truly awesome life . . . or maybe even running for President someday!

1) Passion:

“If passion drives you, let reason hold the reins.” – Benjamin Franklin

This is one of my most favorite words. Just the sound of it packs a punch! If you have “passion” for something, you know how strong an emotion it can be. It drives you crazy – you crave something – your enthusiasm shoots through the roof . . . passion is the main driving force behind any successful person. When you want something so bad, you’ll do just about anything to get your hands on it or accomplish it.

2) Vision:

“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.” – Napoleon Hill

Most if not all successful people literally map out their unique vision of what it is they want to accomplish or where they are headed both personally and professionally. By creating a vision statement, not only can you clearly see that line you’re running toward – but it locks in your focus and motivational abilities to finally reach it.

Deep down, we all have a dream . . . something we’re extremely passionate about. This is your personal blueprint in helping you reach your desired destination.

3) Goals:

“In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” – Author Unknown

Without listing or writing down specifically where you want to go or what you want to accomplish, you’ll be lost and probably headed in the direction of “no-where-land.”

Setting goals gives you the opportunity to change whatever you don’t like and to improve yourself, whether its changes in your business, your current job or simply yourself.

Setting goals is a great way to strive to do more – to do more better and pump up that enthusiasm to carry you forward.

4) Dedication:

“When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn.”– Harriet Beecher Stowe

Devote everything you have in you to achieve the purpose you’ve set for yourself, no matter what it takes to get there. With your life running on warp speed, this sometimes can be difficult. But if you truly believe in yourself and your goals, dedicating the time and energy it takes to become successful in accomplishing whatever it is you want, should manifest itself pretty easily.

5) Persistence:

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race” – Calvin Coolidge

You must be determined to continually work on your goals and toward your business every day if you truly want to make it. It is a lot of hard work but if you keep gnawing away, piece by piece, this soon will become a habit, a part of your life.

Conclusion:

If you’re looking for the keys to success, this short list is a must to unlock your dreams. Sure, it takes a hell of a lot more but without them, you’re taking a stab in the dark.

So the next time you get to see the candidates in action, try and recognize the positive features within each of them. It’s amazing what you can learn no matter what position you take politically…

Apply them in your personal life and business and see what happens!

What other ones would you add to this “must have” list?

10 Elements to Enhance Small Business Leads

Small business faces numerous problems before it can claim success. The difference between a well established business and one that failed to establish itself is all about choosing the right business strategy and implementing it successfully.

Small Business LeadsOut of various business problems, generating leads is the most vital aspect for business development. For small businesses, generating good sales in cost effective strategies is very essential.

Therefore, small businesses can make use of lead generating strategies. It can collect various lead generating sources or can plan programs to attract people towards their business products and services.

This article will help small businesses to plan out exactly how they will be able to cover good leads…

Initially, small business tends to implement strategies to define its market as narrowly as it can. This is not an effective technique to generate good leads, but narrowing down the target helps in enhancing the chances of being successful in their direct campaign strategy. Social media networking, along with direct campaigns, can also be a good tool to help business development.

Potential customers can stay connected to the business products and services via social media networks. Online identity of the associated business is very important for social networking.

The following aspects can be use to enhance business leads

Marketing automation is necessary

Automated marketing tools is the most common strategy and is highly utilized in the enterprise marketplace. For the small business, it is not possible to get expertise in launching complicated marketing strategies which has to be managed by an entire staff and that needs unlimited resources. Thus, to get successful business leads, small business needs a level of automation to save a lot of money and to generate quick leads.

In order to implement this strategy, result oriented utilization of money, relevancy in business campaigns and good market research are needed.

Plan some virtual events

Trade shows play a major role in business development.  These shows can be community events, national events or any business programs. The basic aim for any small business to organize these events is to attempt attracting new customers and to increase business networks.

Educational seminars, trade fairs and business events are some ways to implement business products and services. According to the Tradeshow Week magazine, 520,000 dollars/year is spent by the corporate world for physical trade shows and events. It means small organizations are easily spending $20,000/annum on such business promotional activities. 

Virtual events are good strategic growth concepts to generate leads for small business. This effective strategy enables small businesses to engage current customers and to add new ones in a cost-effective and efficient manner.

Corporate branding

Corporate branding or corporate image development is the ultimate key to standing out from the crowd and developing a loyal customer base on which customers can trust receiving useful products and effective services from the respective business.

However, for a small business, corporate branding is more important than selling products or services.

Business implementation to enhance corporate branding directly affects leads generation.

Generate Leads through Social Networking

Nowadays, Facebook, YouTube, Google+, Twitter, StumbleUpon, Digg are the worldwide famous social networking sites. With the revolutionary growth in their users globally, these websites are not restricted for personal use only.

Small and even big organizations from every corner of the world are applying their marketing efforts on such huge social networking hubs. These websites provide new marketing and value-added growth to generate a number of leads for small business.

Crowdsourcing

Crowdsourcing is the next and advanced strategy to generate leads for small business. In Crowdsourcing, people ask questions of their followers and collect their feedbacks.

Afterwards, associated businesses use these feedbacks to generate marketing strategies according to the crowd and customers’ requirements. Integrating such beneficial activities definitely enhances business leads.

Business to business sales

Every small business should try B2B or business to business sale strategies to attain maximum profit and business growth. This is the most widely used lead generating system for small business.

In B2B sales, compatible companies partner together to fulfill business production needs. Even in online business, various tools and application platforms work together to increase business leads. Direct mailing system and telemarketing are the best example of online B2B sales.

Being Proactive With Leads

Companies spend huge amounts of money, effort and time to generate a few leads from mass units. Practicing such efforts repeatedly enhances business leads. Be practical and keep progressing with corporate updates. This will help in gaining good results from lead generating efforts.

Buy some leads from brokers

This is the least used lead generating technique which is mainly used to complete lead targets. It is the “ready to buy leads” approach in which companies or small business buy leads from lead brokers. Adding this business strategy can enhance business leads by 30-40% and can help in small business development.

Advertise and referral system

Advertising business products and distributing free samples to new and old clients is the easiest way to catch leads. Another direct marketing process like the referral system is an appreciative option to cover huge business networks.

Create a business website

A business website defines the web identity of the organization. Products and services of the business can be well-defined on its website. Moreover, company growth and publicity depends on the associated website. Online users, who are aware of the business products, can easily get their details on websites.

If a customer is interested in buying business products or services, the consumer directly contacts online to buy the chosen products. Leads generation is therefore enhanced via web identity of the business. Learn how to create a website <- here. Adding new practices in the lead generating system is the best and most effective option to business development. All these strategies take less effort and generate quick and profitable results. Leads are the most important part of business development. Good lead generating procedures are crucial for the company’s growth and success. Considering every lead to be profitable is worthless. A lead is just an individual interest in your business products and services. Small business should not always expect positive leads from its every effort. Please leave a comment...

Lead Generation for Small Business Entrepreneurs

Today is an era of hard-core competition. Every one is trying to be first at any cost. For a business person to face cut throat competition, he has to adopt various techniques. One of them is Lead Generation – it is a boon for small business and has become a very popular method in enhancing the growth and development of any business.

Lead GenerationAs small business houses do not have much money to invest on advertisements and promotion – so they look toward lead generation as a best business-generating tool and a good strategy to promote sales.

People may wonder what exactly that is, as it is a newly evolved method, so people do not have a clear idea about this strategy. Below is a brief summary about this topic…

What is lead generation?

Simply, lead generation is a process by which one can collect names and contact information of people who could be possible consumers in the future. Lead generation is also about collecting leads on financially sound businesses for future partnerships or associations.

The necessary information is gathered using a database, the Internet, a computer program or any specialized service. This is performed easily using Internet services because search engines and web sites are the biggest sources of leads.

One of the websites that makes it easy to obtain leads is TechTarget.com. They perform research and then provide the desired leads.

In other words, lead generation is a type of marketing strategy or an activity related to marketing with the main purpose of publicizing the availability of a vendor’s service or product they want to sell.

How to generate a lead?

Lead generation is a very powerful technique. Lead generation is an advantage for small businesses. So there is a need to understand how the lead generation strategy is performed. Lead generation includes five components:

  1.  Define objective
  2.  Collect visitors
  3.  Change or convert to leads
  4.  Make a follow up
  5.  Analyze thoroughly and report.

All these components work complementary to each other and every component is necessary.

Define your objectives – Everything we do in a business leans on profit, especially in small business. Profit is the main aspect that is necessary in business of every kind. Therefore, the main objective of lead generation in small business is to create a certain amount of revenue.

There are three main points that should be in your objectives – firstly, budget management; in this point one should firstly decide about the budget you have for a campaign. Secondly, set a target you want as a return on investment (ROI) as it will help you to meet the goals you have set. Always try to set this target by percentage. Thirdly, find out how many leads are needed as it will assist you in defining the objectives. These are the simple points that you must focus on.

Collect visitors – One of the most important things is to make people stay at your leading page and to attract people towards your lead generating page… very essential. There are many online and offline methods used to do this…

  • Advertising your campaign online.
  • Send direct mails to the customers or the public in order to make them aware.
  • Send emails to the people who are already your clients.
  • You can do this using search engine marketing and pay per click techniques.
  • Search engine optimization is another good method.
  • Newspapers and online-classified sites.
  • Through online and offline business networking.
  • With the help of sites that are used for social bookmaking like delicious, stumble upon, etc.
  • By publishing in blogs. It may be your personal blog, company’s blog or any other blog
  • Through article marketing and press releases.

Therefore, there are not just the paid ones but also the free options which are available for enhancing your small business. You can use it according to your need or knowledge. Apart from these options, there are many others too which one should go with.

Change or convert to leads – In this; a landing page is specifically designed to convert the visitors into a lead. There is confusion in online selling and leads generation. Many people sell their products after inviting them to visit the landing page but in leads generation they do not sell out the product; they basically tend to sell the value from the landing page.

Follow up – When the process of lead generation is over, it does not mean that your task is over. You have to follow up; this should ideally be done within 24 hours because this makes the lead warmer. If any of the customers needs more information about anything then deliver it digitally so that it reaches them faster.

Analysis and report – Analyzing and presenting a report is considered as the last step of small business lead generation. After the generation of the lead, it is important to check whether you’re efforts were successful and report it.

LEAD GENERATION FOR SMALL BUSINESSES

Lead generation is very important and powerful for the small business owners because it differentiates you completely from the thousands of other owners who are competing with you. This facility is a result of the emergence of several social media networks.

Through this technique, you can reach thousands of people in minimum possible time. It is a very cost effective method as many agencies provide you leads and they charge only set-up or maintenance fees.

Lead generation acts as the lifeblood if the leads are generated correctly. It also allows small business to increase their return on investments and this results in more investment for the firm.

Lead generation is not only helpful for the seller, it is also important for a buyer as he will be able to get information from many entrepreneurs about the desired product and services.  Active use of Lead generation can be easily seen in service-oriented companies.

Any comments? Leave it below…