Top 5 Examples of Potential Business Blogs of 2012

Top Business BlogsBlogs have come a long way since their origins as online shared diaries in the 1990s. Their evolution gained momentum in 1999 with Peter Merholz, breaking the term “Weblog”, coined by Jorn Barger in 1997, into “We blog.”  A significant mutation took place when Evan Williams of Pyra Labs started popularizing the use of the term “blog” both as a noun and verb.

Blogs grew by leaps and bounds over the last decade. As of now, there are roughly over 150 million public blogs.

This article studies 5 promising blogs with a view to evaluating the current state of blogging and predicting its course during the coming year.

These blogs fall into five categories, each numerically symbolic of their market potential in 2012.

  1. Social media marketing
  2. Internet marketing, especially eBooks
  3. Self-Employment Community
  4. Career Coaching
  5. Skill-Based Freelancing

These blogs are already popular in their own way. Bookmark these and follow them over the coming year.

Top Business Blogs of 2012

1. The Proactive Report [proactivereport.com]:

Year: 2003
Owner: Sally Falkow

This blog is for anybody who uses or runs social media marketing businesses, or is in any way connected with them.

Some of the strong points of this blog are its good use of text and media objects such as graphs and charts, photographs, and illustrations. Besides, this is an interactive blog that requests the visitors to leave comments and contact details such as name, e-mail ID, and Web site URL.

How she makes money?

It offers 9 products that every social media entrepreneur will need at one point or the other. These are:

  1. Social Media Roadmap
  2. Twitter PR
  3. New Media Press Releases
  4. Online Reputation Management
  5. Search: A Modern PR Skill
  6. PR Strategies for Entrepreneurs
  7. Web Sense: Effective Web Marketing Strategies
  8. Media Relations in The Internet Age
  9. The Power of Good Content Writing

All these products are priced at $27, $37, $47, and $79.

This one is full of potential. It can become the hub of social media business generation strategies.

2. Ewen Chia [ewenchia.com]:

Year: 2000s
Owner: Ewen Chia

Now more and more people are choosing Internet marketing and are earning a huge sum of money through selling online products and services. There are various types of online marketing like Search Engine Optimization (SEO), advertising on websites, and pay per click, email marketing, and Web 2.0.

Ewen Chia’s blog teaches us how to make money fast through online marketing. He has written an eBook with exclusive information about Internet marketing. If you are interested in this product, you can read the review from this blog and get to know more about making money on the Internet.

How he makes money?

Even though he is a relatively new entrant in the online marketing world, he quickly became a bestseller with his eBook – Fast Track Cash. If he can do this one eBook, he definitely has lots of potential to maintain this brand name in 2012.

He enters this list as a person who has learned the trick to make money from eBooks, which a lot of us still wonder about.

He is one of the pioneers of the online marketing world, which is reason enough to follow him in 2012.

3. Freelance Folder [freelancefolder.com]:

Year: 2007
Owner: Mason Hipp

Freelance Folder is an active community of freelancers, small business owners, web workers and entrepreneurs. This blogs gives us high quality and credible information about the freelancing world.

This is one example of a blog that makes money from quality advertisements. You won’t ever see spurious links or blatant affiliate marketing promotions. It has their own forum for writers and users. There is a separate Job Board for freelancers to find work and make money online.

How it makes money?

Apart from paid advertisements, there are three eBooks on sale. These are:

  1. The Unlimited Freelancer – $29
  2. How to Start a Freelance Design Business? – $12
  3. How to Start a Freelance Writing Business? – $12

They are currently running a New Years sale so the prices above are discounted. Please check the site before buying them.

As an information portal in a high active but volatile freelance market, this blog has potential in 2012.

4. Work Happy Now! [workhappynow.com]:

Year: 2008
Owner: Karl Staib

Know your strengths and superpower to keep you succeeding in your career and professional life. This is what is taught in this blog by its author through his experiences. This blog shows what a person can feel when not happy at his career or job and provides a solution to get out of this situation.

There are some useful article links that one can read and understand how to be successful. You can contact the owner of this blog if you have any questions and need help battling the blues.

How he makes money?

Karl Staib is a Super Biz Coach. He makes money online through 3 products and services. These are:

  1. Superpower Coaching – $395 & $695; 100% refundable for dissatisfaction.
  2. Fear to Fuel – Get over procrastination; $95
  3. Work Happiness 101 – $27

As a coach and mentor person helping people to overcome stumbling blocks that prevent them from being successful in life, this entrepreneurship has lots of potential.

5. Just Creative Design [justcreativedesign.com]

Year: 2007
Owner: Jacob Cass

Just Creative Design is an example of the power of specialized service in this online industry. The owner is a self-employed graphics designer and provides amazing resources on print design, web design, logo design, advertising, typography and media branding.

If you count RSS reader subscription as a business analytic tool, his blog has 29,318 readers – an awesome number for a self-employed person. His website is not flashy but it is extremely well developed. I was floored seeing his portfolio, which I think is a major contributing factor towards his success.

For all those freelancers reading this piece, never forget to create a mind blowing portfolio. It is what impresses recruiters most where hiring freelancers are concerned.

How he makes money?

He offers web design, logo design, and print designing services to a large client base. Just don’t forget to check out his portfolio.

Conclusion

An analysis of our sample survey of 5 blogs reveals that blogging is definitely thriving. The blogs currently in vogue can be grouped into several different categories, depending on the differentiators used – types of bloggers (individual and organizational), genre (small business, Internet marketing, and education), and media type (micro-blogs such as those on Twitter – video blogs – link logs – photo blogs and others).

Blogs that are likely to make a mark in 2012 should have the following characteristics: accuracy; judicious use of text, images, and links, interactivity, and continuous update, dynamism and most importantly, they should be highly uniquely service-oriented or product-oriented.

I admit there could be thousands of blogs with potential, so if you come across one, please don’t forget to mention it below.

PS: We don’t want to beat our own drums, so if you think Income Insiders also has the potential to be one of the best blogs in 2012, please feel free to say so in the comment section below.

3 Business Blogging Mistakes and Their Solutions

Research study by HubSpot.com shows that companies who are active on their blogs generate 55% more visitors, 434% more indexed pages and 97% more inbound links as compared to companies that do not blog.

Business Blogging MistakesIt is true that many small and medium businesses have taken to blogging as a promotional activity; it does not however mean that they are doing it all right. Below you will find three blogging mistakes often made, knowingly or unknowingly, along with their possible solutions.

Mistake 01: Publishing Too Much Content about Yourself

While it’s good for your blog readers to know about you and your achievements or let’s say, about the company profile, it’s bad if you publish too much content focused only on YOU or the COMPANY like your services, your achievements and why you are the best! If it’s about company news or if the blog is focused on the company products, then company-focused content is accepted.

In other kind of blogs, writing about YOU solely displays a serious lack of thought leadership. If people are visiting your blog with the intention of reading educational content that will help them, they will be seriously disappointed if all they find on the blog is about how great your services and products are and why should the visitors buy them.

If you are planning on creating a blog along the same lines, it’s a very bad idea. What you should frequently share is educational content, excellent and thought-provoking blog posts and new market data and you should rarely share product info (unless it’s a product-based blog ONLY), content about YOU and software documentation.

Solution: Change the way you present the blog. Talk to people who manage excellent blogs and ask them what they did to reach the same position. In any case, make sure you write educational and fact-based blogs.

Mistake 02: Blogging Inconsistently and Ineffectively

The 2010 State of Inbound Marketing Report by HubSpot.com shows that companies who effectively publish and promote their blog have 46% success in acquiring customers through their blog-generated content. If you have a blog but do not bother to publish content daily or publish anything at all, the posts are not effective or useful to the reader. Your blog ranking will spiral downwards in few days!

The Inbound Marketing Report says that companies make a grave mistake by not utilizing the power of blogging and hence, they leave prospective customers on the table.

According to the data given in the report, companies that blog multiple times a day have 100% chances of acquiring new consumers from their blog content; companies that blog daily or thrice a week have 90% and 69% chances of success and companies that blog monthly or less than monthly have 38% and 13% chances of success respectively.

Solution: Its simple – make an effort to blog daily or at least four times a week. If you have run out of ideas, ask others like friends, colleagues, friends, online friends to pitch in.

Every person has a different perspective on the same thing so it’s worthwhile to talk to others. Or what you can do is hire ghostwriters or invite other people as guest writers on your blog. You can also ask employees in your company to contribute blogs in a rotational manner and compensate them for their performance!

Mistake 03: Blog Does Not Have a Unified Theme

Your blog will not be able to target a specific market if the content is scattered, disjointed, non-concrete and lacking in a unified theme. With blogs, the cardinal rule is to give your readers something, a reason to make them keep coming back. Why will you do this? Because doing so will someday nurture them into becoming paid customers!

Take for example, Income Insiders. From the start, we had decided that the focus of this blog will be to help small business owners, entrepreneurs and beginners to find ways to break through some of the hang-ups that may throw you off track in finding success.

When you browse our site, you will see all the published content – up-to-date is geared towards the same goal….and if we’d suddenly publish a few posts on unrelated topics like how to barbeque or how to clean your kitchen, this would completely spoil the purpose of Income Insiders…getting my point?

Solution: Think hard about the goals of your blog. What is your intention or purpose or expected result from your blog? Know the pulse of the audience and what you can give to lead them to your blog. Make your blog specific always/

Have tips on blogging? Do tell below…