5 Ways to Retain Your Blog Readership

Retaining blog readers: You’ve created your blog. You have made every best effort to make it impressive and there – you are rewarded – people sincerely like your blogs. And now you want them to continue with you forever.

Retain Your Blog ReadershipYou want people to still like your blogs despite the competition around. If you have applied all the desired techniques to make your blog a popular one and you have also gained a reasonably good readership, you need to think about another angle…something that most bloggers tend to overlook because they take the readership for granted…So what you have to think about now are the ways to retain blog readership.

Readers are readers; they read blogs for getting some beneficial knowledge or educational information out of browsing a page. They have a chance to compare a blog with another as they jump from site to site, blog to blog.

Readers keep searching for something new, some kind of variety in your blogs. So, therefore, retaining blog readership is all about attuning to the interest and choices of the readers and pleasing them. It is about giving and continuing to give them precisely what they relish. Nothing less. Remember that.

5 ways to retain blog readership

1. Keep readers’ choice ahead of writing

You do the writing and your followers read it. You never know what you are creating after devoting hours, would always appeal and make an enjoyable post for your blog readers or not. You really never get any chance to assess it beforehand unless you release it for publishing and host it on your blog page. And then the reaction – the end result – when your blog is rated as ‘liked’ or ‘disliked’. But it would be too late by then to correct the mistake even if you wanted to.

You know, if you are able to perceive this problem, frankly speaking, you are close to the solution of retaining blog readership.

If you understand it well as to why your blog became popular, what the readers might have liked about your blog and in your writing, you have the battle half won. At least you would henceforth not make the mistake of publishing something that readers do not expect from you.

So finally, if you are not going to lose a reader or readers, you may proudly claim – they have been retained by you – simple. Hence you are successful in retaining blog readership.

2. Variety in writing

Nobody likes the same type of stuff again and again. Variety is a must. To keep your readers attracted and interested, you would have to keep making slight changes in the style of writing – if you can.

Normally we type about our expressions. It is possible that readers have liked your style of writing. But you must surprise them sometimes with a slightly changed way, for example, write something that makes your readers smile or even laugh, put some sarcasm or do an experiment with something new that is not your style – but make sure to do it occasionally. Do not overdose. You would be surprised to see the response suddenly flaring up and those who like you already, will make sure never to leave you.

There is another kind variety – that is about the topics. You write well on particular types of subjects – great. That may be your expertise.

The subjects may be politics, celebrities, films, theater, sports, industries, and so on. But try to avoid being stereotyped. You will lose many other readers simply because they might not like the subject that you are writing on frequently – and your subject of interest may be their last choice.

So to keep entertaining your regular readers and also to widen the base of your readers, do try and write on some new themes to the extent you can.

This will have a magical effect of retaining blog readership.

3. Quality matters

Nobody ever becomes perfect. Keep learning. If you want to Earn, you have to first Learn. Keep improving and always strive for delivering a good quality of writing. Quality may be evaluated from the following aspects at the minimum:

Language: make sure that you always deliver text with right grammar and proper vocabulary. Your readers – good or bad on the language, should never be given a chance to point out mistakes in your work. On the contrary, you must try to get their sincere admiration for perfect grammar and impressive vocabulary. They will like you and respect you – which is the key to gain permanent association – the readership, in this case.

Expression: Expressions are the basic essence of your writing. Make sure that justice is done to convey what you want to. If you are not sure, ask someone close to you, to assess it for you.

Keep a close watch at the quality of stuff that you are releasing. And what you will get then are the reactions – response and impact on readership. Do not forget that your goal is to retail blog readership.

4. Be in tune with current affairs

You start writing when you feel like expressing what you know. The information that you have must be up-to-date, authentic and proper.

Your blog should never invite conflicts and allegations unless you have a 200% guarantee to prove what you are saying. If you cannot prove it, you will lower your online reputation.

So make sure to do all the desired research first and when you really feel comfortable with information and data at your disposal, start putting that into the blog.

A good, informative blog will always be appreciated. People will start quoting and referring you to others. And then they will never leave you. That is an intelligent way to retaining Blog Readership.

5. Be regular

Do not pose to be a casual blogger. It must not appear that you write because it is your hobby and you do the writing only when you feel like doing it.

Your readers may be regular visitors to your blog. If they do not see things changing often, they might as well stop coming to it, and you will lose them. Remember, you never want to do anything against retaining Blog Readership. So if you really want them to be with you, permanently, do keep serving them interesting content frequently.

Lastly, remember not to publish blogs just for the sake of it. Whatever kind of blog you want, you must have a well defined purpose. You might make mistake of publishing something useless inadvertently and you will not even get a chance to repent for it. So wait, and keep searching for something that is striking, pick that topic and start writing.

3 Business Blogging Mistakes and Their Solutions

Research study by HubSpot.com shows that companies who are active on their blogs generate 55% more visitors, 434% more indexed pages and 97% more inbound links as compared to companies that do not blog.

Business Blogging MistakesIt is true that many small and medium businesses have taken to blogging as a promotional activity; it does not however mean that they are doing it all right. Below you will find three blogging mistakes often made, knowingly or unknowingly, along with their possible solutions.

Mistake 01: Publishing Too Much Content about Yourself

While it’s good for your blog readers to know about you and your achievements or let’s say, about the company profile, it’s bad if you publish too much content focused only on YOU or the COMPANY like your services, your achievements and why you are the best! If it’s about company news or if the blog is focused on the company products, then company-focused content is accepted.

In other kind of blogs, writing about YOU solely displays a serious lack of thought leadership. If people are visiting your blog with the intention of reading educational content that will help them, they will be seriously disappointed if all they find on the blog is about how great your services and products are and why should the visitors buy them.

If you are planning on creating a blog along the same lines, it’s a very bad idea. What you should frequently share is educational content, excellent and thought-provoking blog posts and new market data and you should rarely share product info (unless it’s a product-based blog ONLY), content about YOU and software documentation.

Solution: Change the way you present the blog. Talk to people who manage excellent blogs and ask them what they did to reach the same position. In any case, make sure you write educational and fact-based blogs.

Mistake 02: Blogging Inconsistently and Ineffectively

The 2010 State of Inbound Marketing Report by HubSpot.com shows that companies who effectively publish and promote their blog have 46% success in acquiring customers through their blog-generated content. If you have a blog but do not bother to publish content daily or publish anything at all, the posts are not effective or useful to the reader. Your blog ranking will spiral downwards in few days!

The Inbound Marketing Report says that companies make a grave mistake by not utilizing the power of blogging and hence, they leave prospective customers on the table.

According to the data given in the report, companies that blog multiple times a day have 100% chances of acquiring new consumers from their blog content; companies that blog daily or thrice a week have 90% and 69% chances of success and companies that blog monthly or less than monthly have 38% and 13% chances of success respectively.

Solution: Its simple – make an effort to blog daily or at least four times a week. If you have run out of ideas, ask others like friends, colleagues, friends, online friends to pitch in.

Every person has a different perspective on the same thing so it’s worthwhile to talk to others. Or what you can do is hire ghostwriters or invite other people as guest writers on your blog. You can also ask employees in your company to contribute blogs in a rotational manner and compensate them for their performance!

Mistake 03: Blog Does Not Have a Unified Theme

Your blog will not be able to target a specific market if the content is scattered, disjointed, non-concrete and lacking in a unified theme. With blogs, the cardinal rule is to give your readers something, a reason to make them keep coming back. Why will you do this? Because doing so will someday nurture them into becoming paid customers!

Take for example, Income Insiders. From the start, we had decided that the focus of this blog will be to help small business owners, entrepreneurs and beginners to find ways to break through some of the hang-ups that may throw you off track in finding success.

When you browse our site, you will see all the published content – up-to-date is geared towards the same goal….and if we’d suddenly publish a few posts on unrelated topics like how to barbeque or how to clean your kitchen, this would completely spoil the purpose of Income Insiders…getting my point?

Solution: Think hard about the goals of your blog. What is your intention or purpose or expected result from your blog? Know the pulse of the audience and what you can give to lead them to your blog. Make your blog specific always/

Have tips on blogging? Do tell below…