Do Comments on Your Blog Matter?

The comments section is a vital part of any given blog. This differentiates a blog from a static website.

It provides an opportunity to build up conversations, letting the visitors provide valuable feedback which helps to make the blog more interactive. The most popular blogs have an interactive community, displaying the visitor’s feedback in an interesting way.

Blog CommentsWhen you talk about Blog Marketing, encouraging visitors to leave comments on a post helps to pull in more traffic and as a result, increases the visibility of your blog.

Moreover, receiving blog comments is a boost for the blogger too because the blogger is motivated to write more meaningful posts for the readers. We will discuss the importance of blog comments and how it benefits you to the core in the sections below.

Why does a Blog comment matter?

It has been observed that great, informative content on a blog can lose its essence because of a negative comment being made on it.

If the reader is smart enough then he/she will read the comment/feedback on the post just to get an understanding about the post. Sometimes a few negative comments might ignite the reader’s interest and prompt the visitor to read the article.

How does Blog commenting help a Blog?

1. Building relationships!

From a Bloggers point of view

When a blogger comments on any blog, there is an attempt being made to build a rapport with the blogger, along with an expectation of receiving returned visits and comments from that particular blog.

It’s a kind of mutual understanding on sharing opinions and good feedback or providing good suggestions. This helps other bloggers in getting valuable links and to boost blog traffic.

From a unique visitor’s scenario

A normal unique visitor might also visit from a comment made on any other blog by you. Here the comment being left has to be very informative to make a unique visitor click on the name you used to post the comment and land on your blog.

2. More chances of getting pre-qualified visitors

The moment a visitor reads a post, it must prompt the reader to leave feedback. It could be either by asking a question/feedback at the end of the post or the content itself must be so impressive that it pulls at the reader’s mind to leave a comment. To leave a unique comment helps to gather attention of the blogger and unique visitors as well.

However, it should be noted that not all blogs can be commented upon by visitors.

For instance, a blog dealing with modernist paintings cannot be understood by all the visitors landing on that blog, either knowingly or unknowingly.

Therefore, the quality of the blog cannot be undervalued just because the visitors cannot understand it. In this case, most of the visitors do not have the faculty to understand those paintings.

Furthermore, some blogs tend to be so comprehensive in dealing with the issue that comments are seldom necessary, apart from words of appreciation!

3. Emphasis given by search engines.

Search engines give high importance to regularly updated blogs. If the frequency of a given page is updated very often, the possibility of getting crawled by search engines gets higher which increases the blog traffic. Thus, it helps in Blog Marketing.

Considerations while posting a comment on someone else’s blog:

1. Don’t just comment for the sake of commenting.

Add some useful information; a genuine feedback that the blogger and a normal visitor might benefit from.

For instance, you could argue for or against what is written in the blog. This will give others a chance to continue with the argument. The key for blog commenting is to gain useful links and more visitors to your blog.

2. Add the blog related information:

Remain contextual. Don’t give misdirected comments. In other words, the comments should directly relate with the blog content posted.

3. Adding URL

Adding your blog’s link anywhere else is treated as a spam. Most of the blogs do take your URL and link your name which gives you an element of popularity in the comments section. Put genuine information rather than projecting marketing related stuff about your blog.

4. Respond back to the comments

Make the commenter feel they’re a valued visitor for the feedback that was provided. Reply back over the blog itself, which other visitors can see. Try sending a personal message, if possible, to build a good relationship.

Moderating the comments on the blog is becoming a mandatory process as more number of comments/queries arises; it becomes quite difficult to handle them effectively. However, the more the comments are responded to, the better the community develops.

Ways to increase your Blog comments:

1. Fire Questions:

Including questions in the post or to frame the title in a question format can help receive relevant comments on a blog post. Setting a question right from the beginning of the post prompts the reader to leave a comment or give feedback.

2. Inviting to post comments

It is observed when a blog asks for posting comments, a blog receives a higher number of comments. In a way, its better to ask for readers to post comments, as people who are visiting for the first time or ones who are not habitual of posting a comment, might get started to post their feedback upon reading it.

3. Open Ended Posts

To follow the art of writing creative posts, one has to leave some room for other experts to add on their opinions.

The post must not reveal everything about a particular topic neither should it sound tasteless.

Nevertheless, it is also possible for some of the blogs to be very comprehensive in nature, that is, they are not of open ended in nature.

4. Setting up a constructive comment section

Setting up boundaries into a comment section helps in getting a higher number of comments. Sometimes things get out of hand when visitors start getting too personal and thus, the tone of the comment must be directed towards the exact topic on which the post has been written about.

5. Be polite

Many visitors/readers do pick out some errors on the blog or the blog post and leave negative feedback that makes one aggressive. Keep it a point to respond back politely.

Try not to delete those comments unless they are spam in nature. It is important to convert the negative sentiments into positive ones.

A blog which has only positive comments raises doubts too. After all, nothing can be 100 % white or black. This is the reason why argumentative comments are encouraged on a blog.

6. Good comments can be rewarded

Good comments made by visitors can be included in the next post highlighting a good suggestion given by a user, so that the person who made the comment feels valuable.

All the key aspects related to blog commenting have been covered in our discussion. You will gain information on ways to increase blog comments, important steps to keep in mind while introducing a comment section or while commenting on other’s blog.

Let us know if something is missing; something that proved useful on your blog…

5 Ways to Retain Your Blog Readership

Retaining blog readers: You’ve created your blog. You have made every best effort to make it impressive and there – you are rewarded – people sincerely like your blogs. And now you want them to continue with you forever.

Retain Your Blog ReadershipYou want people to still like your blogs despite the competition around. If you have applied all the desired techniques to make your blog a popular one and you have also gained a reasonably good readership, you need to think about another angle…something that most bloggers tend to overlook because they take the readership for granted…So what you have to think about now are the ways to retain blog readership.

Readers are readers; they read blogs for getting some beneficial knowledge or educational information out of browsing a page. They have a chance to compare a blog with another as they jump from site to site, blog to blog.

Readers keep searching for something new, some kind of variety in your blogs. So, therefore, retaining blog readership is all about attuning to the interest and choices of the readers and pleasing them. It is about giving and continuing to give them precisely what they relish. Nothing less. Remember that.

5 ways to retain blog readership

1. Keep readers’ choice ahead of writing

You do the writing and your followers read it. You never know what you are creating after devoting hours, would always appeal and make an enjoyable post for your blog readers or not. You really never get any chance to assess it beforehand unless you release it for publishing and host it on your blog page. And then the reaction – the end result – when your blog is rated as ‘liked’ or ‘disliked’. But it would be too late by then to correct the mistake even if you wanted to.

You know, if you are able to perceive this problem, frankly speaking, you are close to the solution of retaining blog readership.

If you understand it well as to why your blog became popular, what the readers might have liked about your blog and in your writing, you have the battle half won. At least you would henceforth not make the mistake of publishing something that readers do not expect from you.

So finally, if you are not going to lose a reader or readers, you may proudly claim – they have been retained by you – simple. Hence you are successful in retaining blog readership.

2. Variety in writing

Nobody likes the same type of stuff again and again. Variety is a must. To keep your readers attracted and interested, you would have to keep making slight changes in the style of writing – if you can.

Normally we type about our expressions. It is possible that readers have liked your style of writing. But you must surprise them sometimes with a slightly changed way, for example, write something that makes your readers smile or even laugh, put some sarcasm or do an experiment with something new that is not your style – but make sure to do it occasionally. Do not overdose. You would be surprised to see the response suddenly flaring up and those who like you already, will make sure never to leave you.

There is another kind variety – that is about the topics. You write well on particular types of subjects – great. That may be your expertise.

The subjects may be politics, celebrities, films, theater, sports, industries, and so on. But try to avoid being stereotyped. You will lose many other readers simply because they might not like the subject that you are writing on frequently – and your subject of interest may be their last choice.

So to keep entertaining your regular readers and also to widen the base of your readers, do try and write on some new themes to the extent you can.

This will have a magical effect of retaining blog readership.

3. Quality matters

Nobody ever becomes perfect. Keep learning. If you want to Earn, you have to first Learn. Keep improving and always strive for delivering a good quality of writing. Quality may be evaluated from the following aspects at the minimum:

Language: make sure that you always deliver text with right grammar and proper vocabulary. Your readers – good or bad on the language, should never be given a chance to point out mistakes in your work. On the contrary, you must try to get their sincere admiration for perfect grammar and impressive vocabulary. They will like you and respect you – which is the key to gain permanent association – the readership, in this case.

Expression: Expressions are the basic essence of your writing. Make sure that justice is done to convey what you want to. If you are not sure, ask someone close to you, to assess it for you.

Keep a close watch at the quality of stuff that you are releasing. And what you will get then are the reactions – response and impact on readership. Do not forget that your goal is to retail blog readership.

4. Be in tune with current affairs

You start writing when you feel like expressing what you know. The information that you have must be up-to-date, authentic and proper.

Your blog should never invite conflicts and allegations unless you have a 200% guarantee to prove what you are saying. If you cannot prove it, you will lower your online reputation.

So make sure to do all the desired research first and when you really feel comfortable with information and data at your disposal, start putting that into the blog.

A good, informative blog will always be appreciated. People will start quoting and referring you to others. And then they will never leave you. That is an intelligent way to retaining Blog Readership.

5. Be regular

Do not pose to be a casual blogger. It must not appear that you write because it is your hobby and you do the writing only when you feel like doing it.

Your readers may be regular visitors to your blog. If they do not see things changing often, they might as well stop coming to it, and you will lose them. Remember, you never want to do anything against retaining Blog Readership. So if you really want them to be with you, permanently, do keep serving them interesting content frequently.

Lastly, remember not to publish blogs just for the sake of it. Whatever kind of blog you want, you must have a well defined purpose. You might make mistake of publishing something useless inadvertently and you will not even get a chance to repent for it. So wait, and keep searching for something that is striking, pick that topic and start writing.