Let's dive in a little further on what Landing pages are and how they work... The definition of a landing page: A focused offer page with only one call to action. This is also sometimes referred to as a “lead capture” page, which is adding the visitor to your e-mail list by persuading the visitor to complete one transaction. You know what you want the visitor to do, and you don’t want them leaving without giving you their information. Examples: - A newsletter sign … [Read more...]