4 Ways Google AdWords Helps to Boost Your SEO

Search Engine Optimization (SEO) enables a website to get visitors by performing different online promotional activities. For this, your website needs to maintain a good position in the Google search engine. When you maintain a good position in the search engine, you will get a big number of online customers visiting your site. This is called “high traffic.” To generate a good amount of traffic, your keywords should be such that it is searched frequently on search engines by prospective visitors.

The services involved in SEO

Boost Your SEO

  • article creation and submission
  • title and meta tags optimization
  • directory submission
  • SEO content writing
  • keyword marketing research
  • website analysis
  • search engines compatibility analysis
  • link building
  • press release submission
  • social bookmarking
  • forum posting
  • keyword optimization
  • classified submissionand a lot more.

There are a lot of companies which provide services like flash animation, link building, website development and hosting services, SEO consulting services and most importantly, Google AdWords optimization.

Google AdWords – the most popularly sought after service by website owners. In this, the SEO service providers offer creation and expansion of ads, ads structured campaign management, optimization of ad groups, extension of ad groups, and traffic tracking.

Other services performed along with Google AdWords are flash animation under multimedia presentation, 2D and 3D animation, design animation and flash banners which are provided by the services.

People generally have the misconception that Google AdWords is used for paid traffic only but AdWords can be use for SEO too.

Here are few points which will explain the role of AdWords in SEO.

1. Keyword Research & Application

The most important use of AdWords is in keyword research. Keywords are the basis of any search.

You, as an expert, will think that users will use simple keywords to search any content but actually what happens is completely different. They use unexpected and weird keywords to make their search. They have no idea what the popular keywords are so they use what they think will lead to the result.

Therefore, you need a keyword research tool to get an idea what keywords visitors are using to search. Google AdWords research tool is the best for this purpose. It is more efficient than any other keyword research tool.

It is also very simple to use. All you need to do is feed some basic keywords and a whole list of suggested and used keywords is provided to you by the research tool. You can also directly put the URL of your website and all possible suggestions of keywords are provided.

Now that you have the list of all the keywords, you need to be selective about the keywords you need to rank well. These are those keywords which have a good global search volume. You may like to rank for all the keywords but it is best to focus on a selected group of high traffic-pulling keywords.

You can search the volume of keyword searchers through AdWords. The results will show you the number of searches made for a chosen keyword globally and locally every month.

You should choose the keywords with less competition ratio. For this, you need to divide the number of search results by the global search volume. The keywords having a higher ratio should be chosen for SEO ranking.

2. Verify the Keywords

Selection of keywords is just the tip of the iceberg. There are a lot of things to be done now. Just imagine what if the selected keywords don’t work for you.

Many times it so happens that you choose a keyword after going through the entire above process but the bounce rate of keywords still proves to be high. Your labor goes in vain and even after using good keywords, your website is never seen in the search results.

Therefore, what you need to do is verify your selected keywords. Search for your selected keyword and find out the position of your website in SEO. If we use Google AdWords for Search Engine Optimization, we can find the bounce rate of used keywords.

If the bounce rate is high, we can change the keywords for better website position/ranking. Thus, using AdWords saves your labor from going in vain.

3. Better Click Thru Rate

Besides keyword research, Google AdWords is used to get better CTR (Click Thru Rate).

Sometimes it may happen that your website ranks well through a few keywords but it falls short of bringing enough business to you. This may be due to a inappropriate description or title of your web content. You need to run an AdWords campaign and find the performance of your website. You can try different combinations of title and content and keep checking the output.

This may take awhile but you will end up having the best combination of traffic and also the business of your website will boom instantly. You need to do this regularly and keep checking till you reach maximum CTR.

4. Geo-targeting

You can use Google Analytics to compare the conversions in different geographic locations. It is obvious that different places will have different discrepancies regarding the conversion of keywords.

Using Google Analytics, you will know in which country these keywords are making maximum conversions. You can target those countries. You can create extra pages especially for those countries and target your business around them.

The misconception that AdWords is mainly for advertisers should be removed from our mind. The use of AdWords is not restricted to advertisers. It is equally important for SEO experts and publishers as well.

Even a small AdWords campaign can bring them good results through the selection of the right keywords for their business so that the conversion rate is high and the used keywords never bounce.

In a certain way, Google AdWords has become an integral part of SEO. It can be used by anybody to boost their SEO and the best part is that it is very user friendly.

Next time, use Google AdWords to boost your SEO and enjoy watching your efforts convert to more business.

Do you use Adwords? Let us know…

8 SEO Myths and 16 SEO Facts You Should Know

Gaining the top rank in Google is one of the toughest jobs for a website owner. Companies generally hire SEO professionals to do this job for them. But the humor is that the promises made by these professionals are mostly Myths.

SEO MythsSome of the most popular myths are listed below along with the factual truth behind them…

1. Many SEO professionals come up with the promise of making your website rank number one on Google but the truth is that no one except Google itself can guarantee you a number one ranking.

The fact is that these search engines go through a very complicated process, including more than 200 rules before deciding the ranks of the website. So, actually no one can guarantee you a number one rank on Google. You can only make the effort to rank high without a guarantee.

2. The SEO professional will always come up with the myth that the Meta Tags are the key to top ranking but actually the content of your website is what gets you a good or bad ranking.

3. The SEO professional will always suggest to submit the site map to different search engines but actually it doesn’t make a big difference in your ranking because every search engine is connected to Google. So, submitting the site map to Google is enough.

4. The SEO professional suggests using all popular keywords to make your site more popular but the truth is that only relevant keywords work for you and rest are useless. In fact, Google views too many keywords as spam.

5. SEO is not an event where you once perform all the required tasks and you can sit and enjoy the flooding traffic. You need to keep updating every part of your website, including the design, to meet the needs of your customers and gain traffic. The change should always be drastic. Small changes never bring huge amounts of traffic.

6. SEO professionals will tell you that “nofollow links are useless” but actually these links from high authority sites are of great use.

7. The biggest myth of all is about your page rank. The truth is that what matters is the traffic to your website. Today’s visitors are tomorrow’s clients. So, what matters is that people should revisit your website.

8. SEO can’t be performed by anyone. You need to be an expert SEO professional to perform optimization of a website. If you try to handle it yourself, you create a huge loss to your business by taking this risk. This is a huge lie. Of course, the help from professional matters but to say that SEO cannot be done by the average common person is incorrect.

The 16 SEO facts are:

    – SEO is not just for those websites who sell products online. It is necessary for every website. Even if you don’t do online business, your clients may want credible information through your websites. People like to search for and review websites before buying any product either online or offline.

    – SEO does not give results overnight. It is an entire process and takes time to bring you traffic. You need to keep working on it until it brings expected results and should keep updating information on your website to continue enjoying the same traffic.

    – Never copy content from other websites and paste it on yours. Google is very particular about this kind of thing. If you use such antics, your account will be locked.

    – You need to write separate content for your websites. Just collecting articles from the directories is not enough.

    – The website needs to be submitted to different web directories to come in contact with people. If you won’t submit your website to different web directories then you won’t be able generate enough traffic.

    – Update your content for a better response from viewers. If your website is not up to date, viewers won’t show interest in the information provided by your website.

    – You should never use Black Hat SEO techniques because search engines can easily recognize those techniques and will block your account.

    – Always optimize your web design. If the web design is not optimized, people won’t be attracted towards your website and you will never be able to generate traffic.

    – The more important thing is the target market than the search engines. If you are hitting the target market right then it doesn’t matter if you are not on the top ranking page of the search engines because the purpose of ranking is business.

    – You need to keep testing your website for whether it is up to date and is doing well with traffic and on search engines. It is not like once the website is optimized it can stay optimized forever. For continuous traffic, you need to keep working on it…

    – It is not always that the flash is the best way to show your messages. The technique should depend on the demand. You should be concerned about the usability of your website because if your website has discrepancies, people will prefer avoiding it as much as they can.

    – Write quality content for your site. You can’t just write anything as your website content because it is the medium where people get to form the first impression of your company.

    – Use keywords in your content. It is very important for a good ranking in SEO.

    – You shouldn’t add too much of large file images. It doesn’t make your website look nicer or more appealing.

    – You website should be fast to load because people hate to wait. They prefer the ones which save their time.

    – Optimize your websites even after it has been indexed by search engines for better traffic.

Stay away from the above 8 SEO myths and this common SEO mistakes and adapt yourself to the 16 facts on SEO. You must be aware of them either as a webmaster or as a search engine optimizer. Ignorance about it will keep you away from success even after investing all your labor and money.

Any thoughts? Leave a comment…

SEO for Local Business – How To Go About It

Current economic trends, both in US and in other countries, show that local businesses pay a high concern to strategies regarding promotion of their products and services.

SEO for Local BusinessFor a lucrative and performing local business, you need to follow the recent trends and the recent trend is SEO for local business.

There was a time when local business owners thought their business could run well with information found in phonebooks and local directories.

In the last decade, the ways people look at local businesses have evolved drastically. Now, if your local business is not found online, you are not considered a competent company and you lose a great deal of business to your competitors.

With Google Place, Business Listings, and the technological ability to geographically analyze business leads, finding the whereabouts of local businesses can be easily obtained by customers using keywords that are used for webpage optimization.

Using Google SEO, local businesses target their local clients. Even the customers benefit as they don’t have to go through the huge directories to order a service or product. They can just put their queries in a search box and a list of web pages will appear having all the information about their query.

There are two major steps which should be taken by local businesses using Google SEO in order to take full advantage of online media.

First of all, get enlisted in the Google local business directory. You must make it a point to give accurate account details, create an accurate business profile and then list it in the Google local business directory.

The best directory for this purpose is Google Maps. It is a user-friendly application and it takes eight weeks to get listed.

You can have multiple listings for various local areas. Essentially you need to have one listing per area. You will automatically find more traffic on your website.

Secondly, you need to have good quality products or services, which will give you quality backlinks. In order to get a good ranking, your local business needs to get quality backlinks from respected domains in the similar industry.

SEO Tips for Local Business

Your local business website should be developed according to these points below.

1. Using your location in your keywords

Google algorithm keeps changing frequently so the search results get affected. Then it will give results on the basis of keywords qualified for that area where the user belongs.

So, provide qualified keywords for your website. Be careful to apply these tactics while using Google local SEO to improve your business dramatically.

2. Use your location details in Meta tags

All your company details, including addresses, are pertinent details and you need to include all these in your business profile page. Also add a short description of your company and attach photos to it. This makes your website appealing and people visit your website more often because it is easy to get information there. Applying these facts to Google local SEO helps you in generating more traffic.

3. Use the location details in the text of the body

Using location details in the keywords helps to get you better placed on the listing. So, make sure location is a part of the keyword and the content.

4. Make use of Yahoo Local and Google Places

These are great places to submit because they list you for a particular location.

5. Use backlinks with your location wherever possible in the text

It may seem very unusual to use backlinks in the content because they are grammatically incorrect and never go with sentences but still… using those helps in bringing more traffic. You can also use it in the name field while commenting. It helps a lot in getting a good rank in SEO.

6. Become a part of local search engine

There are various local search engines which are not very famous globally but are famous in the area. You need to get yourself included in the most popular in your area. It may prove to be a gold mine for your local business.

7. Get your business listed in local directories

You may think there is no use of using such an old fashioned technique but this is the first place where people look to search for local dealers of products. So, never underestimate the directories and get listed in them.

8. Organize local ad campaigns

Locally targeted ad campaigns help a lot to bring expected local traffic to your website. The two best options for these are PPC ads and classifieds ads. These are the best for webmasters.

9. Keep doing checks for your keywords

Sometimes it happens that you think the keywords are perfect but actually the users might be using different keywords for making a search. To avoid this situation, you need to do regular checks of your keywords search volume. If the search volume is low, obviously, you need to change your keywords.

Use Google search tools to know which keywords are most popular and use those keywords instead of the ones you are using. Both time and money are precious in business so be dynamic about your website and the keywords used.

10. Use social websites to promote your business

Social websites like Facebook and Twitter are very popular these days. You can use these websites to promote your business by creating pages of your business information. The best part is they are free and drive a huge amount of traffic to your websites. Local groups are very popular here because the visitors will be of your region.

11. Never forget to publish reviews and testimonials

The reviews and testimonials are very popular because they help to gain popularity and credibility. They act as letters of recommendation. There are many national and regional review sites where you can post these reviews.

12. Create separate pages for different locations

Creating separate pages for different locations helps to gain access to different regional customers. The viewers find the pages friendly and trust you for doing business.

Therefore, SEO has become an important part of local business and no company will flourish without using it.

Any tips about using SEO? Please leave a comment and let us know…

14 Common SEO Mistakes You Should NEVER Make

There are some mistakes in SEO which are unforgivable. If you make these mistakes, no matter how much money and tactics you put forth, you will never make huge profits. Your website still won’t be able to get a good ranking and your business will be suffering heavily.

Common SEO Mistakes

The mistakes are listed below along with the ways to avoid them…

1. Never keep your Google AdWords Tool set to Broad Match mode.

SEO MistakesThe “Broad match” mode in the Google AdWords Tool is something that must be avoided because it includes multiple word phrases while showing a number of queries about the specified keyword.

For example, if you are searching for a number of queries on belt, it will include results of queries like leather belt, cheap belts and others. So, you don’t come to know the exact number of queries, which can be harmful for your business.

You should always remember to deselect the option of “Broad match” mode in Google AdWords tool before performing a search for a keyword.  You should select the option of Exact Match mode.

2. Don’t do too much of internal linking.

Your page should just contain links to related topics and not all the links you want your site to link with. This discourages visitors to visit to your site. The site should not be clogged with internal links.

3. You should always log in to view free tools.

Most of the regularly used web based tools restrict the information if you are not logged in. You should always be logged in to gain full information. Incomplete information is always dangerous for any Internet business. This helps to get information to better the optimization of your website.

4. Always switch off your Google Instant.

You should always switch off the Google Instant before adding parameters at the end of SERP URLs. Without switching it off, the URL parameters of your website doesn’t work.

5. You should design your URLs according to the keywords used.

You should start with making a list of the most desired keywords then using the keywords in appropriate places throughout your content and then make keyword pairs to match with the URL of your website.

6. Always use the keyword used by the customers.

You may sometimes think to use industry accepted terms as your keywords but the customers generally have no idea about the industrial terms. They use very basic terms and language to make their search.

Therefore, the keywords should always be selected according to the words popular among the users and not the technical words.

For example, people love to search for kitchen appliances instead of kitchen electrics though kitchen electric is the technically accepted term. As your priority is to get customers, you should start using their language instead of being adamant on your industrial terms.

7. Never use the removal tool.

You should not use the removal tools if you want the spiders to take your permission before accessing your URL. Instead you can use Metarobot noindex Meta tags. It is used to remove links temporarily.

8. Don’t skip the keyword brainstorming phase.

You may find it boring and tiring to go through the keyword brainstorming phase but it helps a lot to improve your business. If you don’t want to work a lot for it, you can choose Google Suggest, a very easy to use application that let’s you decide keywords. It auto completes all the work.

You can include pages containing interesting facts related to products you deal in. This will interest people to visit your site more often and will help in your business tremendously.

9. You should always return a 404 status code when the URL is non-existent.

Google always checks if your site is fake or real. You are always supposed to return a 404 code when the requested URL is non-existent. This makes you trustworthy in the eyes of Google. Talk to the webmaster about installing the 404 status message.

10. You should get yourself a web host to host blogs.

You may think it is useless to waste money when you get options of free hosted blogs on WordPress.com and Blogger.com. The fact is that they are not that flexible and don’t even install your choice of plug-ins.

It may be costly to hire a web host just for blogging but it is worth it. Your purpose of a blog is to get more customers and this purpose can’t be fulfilled using free hosted blogs.

11. You should always have links of the top pages on your home page.

You should always think in terms of SEO while displaying content on your home page. The links that are most popular should appear on the home page.

Think in terms of ranking on Google so you should always choose the popular products and put them on your homepage to increase the number of visitors.

12. Build links to pages that are related to your links.

Many marketers overlook the importance of building links to the pages that link to their website. There may be no visible direct benefit but there are a lot of indirect benefits of building links. For instance, you can count the number of visitors visiting you through these indirect links.

13. You should try using canonical tags.

Canonical Tags are “codes used by search engine crawlers/spiders to tell search engines what URL is the original version of your webpage”. The canonical tag may not always be useful but it does help a lot if you are creating ecommerce websites. You should always use it because you never know what can be a turning point in Internet marketing.

14. Always perform an IP neighborhood check before entering a new IP neighborhood.

It is very important to perform this test before entering a new IP neighborhood so that you know that you are not sharing your IP address with any fraudulent websites that have a bad reputation. This affects your business a lot. Moreover, you can check out your competitors and find out the websites they own.

You can check IP neighborhood through free websites like WebsiteNeighbors.com. They also show Google PR ranking and Alexa rank for each website.

In closing…

These points may seem very basic but not following these rules can do harm to your business beyond repair. Hence, these common SEO mistakes are unforgivable.

Top 40 Ways to Build Backlinks

Websites like Amazon, Squidoo, Facebook, eBay, MySpace and others have thousands and thousands of backlinks pointing to their site. Amazingly, they don’t have to invest time in getting these backlinks. They are given to them by thousands of affiliates linking to their site.

What are backlinks?

Build BacklinksBacklinks, as defined by Wikipedia, are “incoming links to a website or web page.” They are also known as incoming links, in links, inbound links and inward links.

Why do you need backlinks?

Quite simple. You absolutely need backlinks to rank higher on the search engines and enable people to read your web pages. Have no doubt about the fact that search engines value the quality and quantity of backlinks. Getting backlinks is difficult but it is an important step in your SEO campaign.

High quantity and quality backlinks = online money.

Two nights ago I stumbled upon this great book that had an endless list of getting backlinks; some were quite obvious while others were very innovative and yet some others were entirely unheard of, I’m sure.

What I have done is summarized those backlink building ways and I present to you the 40 most workable backlink building methods.

Read on how to build backlinks for your website or blog

1. Submit your website to more than 250 website directories.

2. Submit original articles and site link to more than 300 article directories.

3. Create a YouTube channel, create videos manually, SEO it and post them.

4. You can use ‘Unique Article Wizard’ to automatically submit different versions of your article to thousands of directories.

5. Write one blog everyday and link it back to your website.

6. Create a ‘Fan’ page on Facebook.

7. Visit other similar communities on Facebook, take part in discussions and leave your link there.

8. Use Facebook ‘Notes’ and tagging option to leverage traffic. Use the ‘Notes’ to post blog teasers along with the real blog link, tag the note and see the backlink building.

9. Twitting is essential. You can create multiple Twitter accounts and continue tweeting. There are automated Tweets services as well that you can use.

10. Create a Forum. Build a forum and ask others for their contribution. They will promote your content and link back to you.

11. Join popular forums and include your site link in your forum signature.

12. Use auto responder service to build a nice list. Use this list to send newsletters and requesting subscribers to link back to your site.

13. Search and bookmark similar blogs related to your niche. Visit them regularly and post comments. Most blogs allow links back to your commentator site.

14. Create RSS feeds and submit them to RSS directories.

15. Use popular social media websites to your advantage. Completely fill out profile pages and include other links as well such as YouTube channel, Twitter links, Facebook links and others.

16. Don’t forget to submit your site to WhoIs database.

17. Use ClickBank products as affiliates with link back to your site. However, once you stop your affiliation with that product, you stop receiving the backlinks. So choose your products wisely.

18. Visit and join ‘The Backlinks Forum’ – an entire site dedicated to generating backlinks, nothing else!

19. Use ‘Google Places’ to show your business listing. Optimize it by adding links, descriptions, reviews, pictures, videos and others.

20. Submit your blog to 300+ blog directories.

21. If you can, create website and/or blog templates. Or outsource it to someone. Your templates will carry your website link and make sure that users of this template are not allowed to change your link…this is a very innovative way to get backlinks.

22. Create a resourceful e-book and sell it on ClickBank, Amazon, eBay and Barnes and Nobles. Don’t forget to place your site link on the e-books and profiles.

23. Do you love to give advice? Yes? Become an active member of answer groups links Yahoo Answers, Help.com, Wiki Answers, Ask Ville, Answerology and others.

24. Free classifieds receive millions of traffic daily which comprises of people looking for products and services. Place classified ads periodically and keep updating them.

25. Take out a few minutes and complete your social media profiles. Just don’t forget the blog and website links.

26. Submit press releases with relevant links on hundreds of free press release submission websites.

27. Start regular guest blogging.

28. Customize your content and submit them to RSS Feed Aggregators.

29. Develop ‘How To…’ tutorials. Post them on tutorial sites or on your own website.

30. Develop blog widget and submit to widget directories.

31. Take hold of Alexa.com and build a customized toolbar. Distribute this toolbar to your blog or website visitors. This toolbar allows readers a quick access to their favorite website and allows you to increase backlink as well as boost Alexa rank.

32. List your business details on LookUpPage.com and Visibleme.com.

33. Go to coolsiteoftheday.com and topsiteoftheday.com. Submit your site. If they randomly select your site as the ‘Cool Site of the Day’, they blast your site to 150,000+ members. Traffic plus backlink, both gained.

34. Review other blogs in exchange for links.

35. If you come across websites that are neglected by their owners but have potential, offer to buy them. Such websites already have the groundwork done for you.

36. Use small marketplaces like fiverr.com and microworkers.com to hire commentators on other blogs and to bookmark them. They can comment on other blogs with a link back to your site or Digg your blog post.

37. Write ‘Top 10 Lists’ about anything that you think is worthwhile for your business.

38. Get your business website listed on the Better Business Bureau, Chamber of Commerce, Local library, Local Government sites and every other possible Local Business Directories.

39. If you have more than one site, don’t forget to interlink content.

40. Make video testimonials about your products and services. You can link back to the client site as well as yours…hitting two targets with one stone!

Are you using link wheel in your link building efforts or what are your backlinks strategies? Share with us…