Top 10 Affiliate Marketing Tools

Smart marketers always plan every affiliate program and implement it as astutely as possible. Affiliate Marketing ToolsWe bring you the top 10 affiliate marketing tools that “smart affiliate marketers” use in their campaigns and smile all the way to the bank! Don’t you want to belong in this group of smart Alec’s?

Affiliate Marketing Knowledge Lair

Before I tell you what the essential tools are for successful affiliate marketing, you should also try to avoid the 8 common mistakes that affiliate marketers make and adopt the following tips to build better affiliate program strategies.

Be Professional:

Professionalism in affiliate marketing is essential. You should establish a professional website for your affiliate programs.  Your website is your greatest asset; however, do not mix the affiliate market niches. For instance, trying to sell weight loss products and software on the same website is a very bad idea.

Be A Marketing Pro:

Affiliate program success always depends on your marketing efforts. The website/s associated with affiliate programs should be optimized with requisite marketing tools to generate traffic, track conversions and calculate revenues.

Generate a User Friendly Environment:

In order to retain an audience on your website, you must have a user friendly website which can be accessed easily. Make use of easier navigational features. Customization of a website according to the targeted audience is essential.

Be Mobile Active:

You lose a big opportunity to general affiliate sales if your website is not mobile optimized. If mobile technology is too much for you, hire a mobile SEO expert and transform the website into a mobile format. Make sure a payment gateway system is there too.

These are certain tips to practice affiliate marketing.

Affiliate Marketing Tools

If you want to enter and become a pro affiliate, you should always look towards new developments in affiliate marketing tools. If you are searching for top tools to implement in your affiliate marketing program, here they are…

1. Spyfu:

Spyfu is a popular affiliate marketing tool because of its effectiveness in generating information about the keywords your competitors bought on Google AdWords. This tool also monitors your competitor’s activities for advertisement programs.  Marketers trust this tool highly because it helps in optimizing affiliate advertisement programs according to the targeted audience and thus, enhances affiliate marketing.

2 Wordtracker:

Wordtracker is needed when you want effective keyword research to generate traffic on your web page. This is a helpful tool for creating PPC advertisements and it is free for all!

3. Tracking202:

Tracking202 is a pay per click analysis tool used to auto-monitor and track every step of your affiliate program with detailed analysis reports. It integrates the affiliate program with collected data, which can be collectively accessible on top affiliate networks like Google AdWords and MSN AdCenter.

The best feature of Tracking202 is its keyword level tracking. This helps to know if the keywords will be profitable or not in the affiliate marketing campaigns.

4. Google Keyword Tool:

Google is the top search engine. Rarely there are marketers who do not use the Google Keyword Tool for affiliate marketing and sales generation. It provides a list of top searched keywords on the Google search engine.

This tool provides exact keyword analysis and is considered a highly effective tool to generate substantial affiliate income.

5. Stealth Keyword Digger:

The Stealth Keyword Digger works like any other keyword analyzer but it targets only the top paying keywords. Therefore, if you want to target a niche market and find out the highest paying keywords for that niche, use this tool.

6. Google Analytics:

Although it is not a tool made specifically for affiliate marketers, it is one of the best way to measure the effectiveness of on-site SEO. Google Analytics is the Bible of every newbie and experienced affiliate marketer.

7. SEO Quake:

It is a browser plug-in which works exactly the same way as other affiliate tools. It works on the Firefox and Google Chrome platform. SEO Quake helps in knowing the Alexa rank of websites and maintains your “Follow-up” list.

SEO Quake is the most effective tool browser plug-in affiliate marketing tool. It provides information about back links and helps in displaying your web page higher on Google search results.

8. Ping.fm: 

Social networking integration is the most sought after marketing solution for online businesses. Ping.fm is the preferred tool used to post updates on all social networking platforms from a single point of service. Once you create a Ping account, link all social networks with Ping (there are more than 200 networks) and Ping does the rest every time you publish a new post. And don’t worry, Ping won’t send updates every time you post a new blog because it is considered as spam.

9. Google Optimizer:

Google Optimizer is the website customizing tool, used for optimizing business websites. It helps in customizing layouts; enabling SEO content and templates designs on various web pages. In other words, you use Google Optimizer to create an affiliate blog exactly the way Google wants it.

10. Site Build It:

Site Build It identifies niche products and builds optimized websites to drive traffic. It offers generous affiliate marketing features with its effective services.

These were the 10 useful tools for affiliate marketing. If you are spending time on building affiliate campaigns, make use of at least seven of them from the list.

Points to Remember:

  • If you are new to affiliate marketing, initially you will get affiliate programs offering less than 2% commission. Although this is a small commission, it will build on your experience and enhance niche market research capabilities and soon you will get higher commissions from affiliate programs.
  • Merchant websites never offers traffic. However, traffic leaks can happen if third party affiliate links are from Google AdSense ads and banner ads.
  • You should make sure that the affiliate program is enabled with a phone number tracking system.  This is necessary because in some cases, affiliates lose the commission if the referred client places the order via telephone. Of course, the use of this method depends on the product you are selling.

Keep the above three pointers in mind to fine tune your affiliate marketing campaigns.

Whether you are new to the affiliate world or not, try to experiment with newer strategies. It is easier to go the tried and tested ways, but who knows, what may work for me may not work for you at all. Hence, kick start new affiliate campaigns with these tools and make money.

Good Luck!

4 Reasons Why People Choose One Affiliate Over Another

Judy and Andrew, residing in the US, have been working as affiliate marketers for the last 10 years. In terms of experience and skill, both of them are similar. However, Judy earns about $5000 in affiliate sales per month while Andrew’s effort doesn’t give him more than $3000 per month.

A good $2000 difference is not to be taken with a grain of salt!

4 Reasons Why People Choose One Affiliate Over AnotherIf I ask why does Judy earn more than Andrew? Place the same situation in a wider context and the question becomes – Why would a buyer choose to purchase from affiliate ‘A’ rather than affiliate ‘B’? Knowing these differences will make a hell of a difference to your affiliate marketing business.

Here are few important reasons that can either skyrocket your earnings or take you down the broke road.

Brand Positioning

If you position the affiliate brand correctly, fifty percent of the battle is won. By brand positioning, I mean how you want new and existing consumers to perceive your product. Unlike the past decade, affiliate marketing is not about signing up for hundreds of affiliate products, posting a banner ad on the blog and raking in the moolah.

No, it’s a lot more than that. Any wrong step, you are doomed. Take the example of Nestle. In 2011, they came under social media fire when they asked visitors not to use an alternative version of the Nestle logo as it is “copyright infringement.” People were angry. Here is a snippet of the conversation:

You see, Nestle thought they were right by enforcing rules but the way they handled the whole thing spoiled their brand image and thus, spoiled their brand positioning.

As an affiliate marketer, you have to be conscious about the kind of products you are dealing with, that is, whether it is a product you want people to associate with your image. Position the affiliate brand, be selective!

Moral – Buyers are perceptive of brand positioning. You cannot take them for a ride.

State Facts

Do NOT cook up stories just because you want a particular product to sell. I know this is hard to follow especially when you know that by tweaking or cooking up a favorable story to appeal to the masses will ultimately give you better sales, try to refrain from it because when people will come to know how you misled them, you can say bye-bye to repeat customers.

This is the age of Word of Mouth (WOM) marketing. You mislead people, 100 people will know. You are honest with them, 500 people are more likely to recommend you. Which one would you prefer?

When you prepare the affiliate sales page, state the facts as it is. As you might have noticed on Income Insiders Free Guides pages, it states exactly what the product is all about – there is no exaggeration and hence, you get a better response.

Moral – Buyers want facts. How will “this” product help ME?

Persuasion vs. Exploitation

Both are tactics used by affiliate marketers to sell online. Which one should you favor – Persuasion or Exploitation? 90% of the affiliate marketers fail because they try to exploit people, that is, they wrongly maneuver them into buying a product.

Often times we have come across sales pages / offers where you are promised a “tell all” goody if you sign up. You sign up and come across another page that asks for money, a heavily discounted offer, to maximize earning potential with the elusive goody promised to you. Such multi-level propositions do not work anymore.

Consumers are clever to see right through it.

On the other hand, any experienced sales copywriter will tell you that you have to be persuasive to make affiliate sales. By persuasion, I do not mean stalking the user with offers or blasting their inbox with emails.

You should use persuasion skills while writing the sales page and related web content. Make the content relative for the readers so that they can associate with it. The user should think – “Let me try this out” or “I think this product will help me in my business” rather than “what nonsense is this page saying?” Getting the point?

Most skilled copywriters say that using words like fast – guaranteed – limited – testimonial – discount – sale – free and new trickles down the reader’s mind and perception, and motivates them to purchase.

Moral – Never exploit, use persuasion tactics.

Timely and Methodical Promotions

Affiliate marketing is a booming multi-million dollar industry where people are looking for honest marketers with solid opinions, and they are willing to subscribe to their list when they come across such marketers. This is the reason why the big shots of the affiliate world have thousands of people on their subscriber list.

Another reason why your affiliate marketing efforts do not show substantial results is because you don’t know when to promote and what strategy to follow. Every marketer has a strategy. While some feel newsletters convert well, others feel accurate reviews on blogs converts better.

This involves a bit of playing around. You cannot zero in on a specific strategy unless you try and test them out yourself. No marketing guru can ever tell you, “Okay, this is the best method for you to use”…no, they can’t. It all depends on your product, the time and the method.

For instance, research shows that people are most likely to open and read newsletters and/or blogs on Tuesdays or Thursday’s around lunchtime when their mind is off of their work. Of course, no marketing report has ever been able to suggest when the best marketing sales happen but for starters, research about sales during festive holidays, national holidays, seasonal sales, day-specific sales and others.

Moral – Develop a method and know when to promote. Don’t just follow others blindly.

Conclusion

Therefore, from the story in the beginning, Judy earns more than Andrew because:

  • Her brand / PR is better positioned.
  • She is honest about product benefits.
  • She does persuasive affiliate marketing.
  • She follows a method.
  • She knows when to promote.
What do you say?


10 Insightful Tips Towards Affiliate Marketing Success

Becoming successful today isn’t that difficult, you just have to know what to do. Being successful with affiliate marketing is no exception, but you have to learn exactly what it is you need to do to succeed.

Affiliate MarketingThis article has plenty of tips you can use to get the type of success you want from affiliate marketing. If followed, you should reach your goals before you know it.

Learn as much as you can about affiliate marketing. Look up articles like this one on the web and digest all of the information you can. You probably want to write down all of the key facts and ideas that you think can benefit you, so get to doing research. Once you have a good idea of what you should be doing, create your own unique affiliate marketing strategies for success.

10 Tips for Affiliate Marketing Success


1. Make sure that you’re dealing with products or affiliate programs that you can write and respond about. It’s better to pick a product you know a lot about as opposed to something you know nothing about– it just makes it easier to succeed giving you the ability to keep moving forward.

2. Get people interested in your products with good product descriptions. The more descriptive and benefit oriented of a given product or service…the better.

3. Get people to feel comfortable by being able to respond to the various questions they might have for you. Customers have objections. Being able to overcome their suggestions is half the battle.

4. Search the web and study the different types of affiliate options made available to you. There are many lucrative types to choose from. You can get paid as an affiliate per sale or per lead. Choose wisely to fit your goals.

5. You want to make sure you’re gaining the most profit as possible, so checking how much of a portion you get from helping to sell certain products or services as well as being comfortable with the terms of agreement, are key to being a successful affiliate.

6. Ask friends or experts in the field for advice either with your site or affiliate marketing strategies they might have. Constructive criticism is good, so don’t be shy to tell people what you’re getting into.

7. Having a site that is continuously updated and well maintained is key to having customers feel comfortable when they come visit your site. Make sure you’re on top of having a well managed site that doesn’t seem like a baron wasteland when people come visit.

8. Having good customer support can create great customer loyalty. Make sure you’re good with your customers and you answer all questions as honestly as you can, to the best of your ability.

9. SEOs are great for getting your site visible on various search engines. Make sure you check into good SEO options and see how you can create more exposure for your site.

10. Investing in advertising or tools that can assist you, like professional SEO company, can help you gain more profit in the long run. Don’t be afraid to invest in your business if you feel like it’s going to help you in the long run, just make sure you invest wisely.

You aren’t going to see success right away and you have to keep that in mind. A lot of people become frustrated when they don’t see success a few days after their site has launched.

Remember that it takes time to build customer loyalty. If you’re patient and practice strategies well though, you should have no problem reaching your long term goals.

Staying positive is key when you get yourself into something like affiliate marketing. When you become discouraged and give up, it only leads to loss of time – effort and money. Just keep your head up, look at the positives you’ve accomplished and try to improve on the negatives.

Hopefully you now have a better idea of how to become successful with affiliate marketing. The tips in this article will only help you if you apply all the information you learned, so do that and you should see success before you know it.

Top 8 Affiliate Marketing Mistakes

To err is human. Yes it is true and so are the techniques and concepts created by man that are sometimes also error prone. Though affiliate marketing is a tremendous marketing source, there are some common mistakes that one commits in affiliate marketing.

Affiliate Marketing MistakesWith increased downfall in marketing, over-crowding of marketers in every niche, revenues and growth in recent years of business globally, there are certain issues which are the reasons behind this slowdown and one of the bigger causes are mistakes made in affiliate marketing.

Though mistakes done in affiliate marketing do not show any negative effects suddenly, the disadvantages are visible in the longer run.

Top Common Affiliate Marketing Mistakes

Following are 8 affiliate marketing mistakes. Avoid them at all cost.

  1. Not Having an Effective Marketing Plan:

    Planning is the essence of success. You need to have an effective plan in order to accomplish anything. It applies in marketing also. Marketing is not and will never be an easy process.

    Today, with improved focus and high standards of customer services and customers being smarter than ever, one must have an effective marketing plan in order to produce a successful marketing campaign.

    Experts are hired for having a better and solid marketing plan. It is one of the greater mistakes done by both small and large businesses…not having a marketing plan.

  2. No Specific Target:

    The marketing for various products is done with keeping in mind the audience that you are targeting and expecting them to become influenced with your marketing. A marketing plan is completely based on the people you are targeting since every product is created for a definite class of people.

    There is no product which can fulfill the requirements of everyone. This is why different and specific audience targets are necessary for your marketing plan.

    First you define the audience and then prepare the marketing plan, and never should you deviate from the plan unless it is absolutely necessary and justified.

  3. Not Knowing the Competition:

    To know the standard and progress of your business, you have to compare business progress with that of the competitors. You have to know who has the greater visibility and brand value.

    Today, marketing is a specialized field and one must know with whom a marketer has to compete to make a business successful. It is one of the top 10 affiliate marketing mistakes when people fail to recognize their true competition.

  4. Wrong Selection of Products to Promote:

    The products you promote are sometimes not the easiest to advertise. Affiliate marketing is based on influencing people by explaining how a product can be useful for them.

    Thus, it is necessary to have a product where you can explain the key features with ease. Selecting inappropriate products for affiliate marketing is the mistake that various affiliate marketers make.

  5. Relying Upon a Single Marketing Technique:

    It is another major cause of a marketing campaign failure when it depends on a single marketing technique. It has never happened in the history of marketing that a company or organization has been successful with just one.

    Since there are multiple ways to approach an audience, it is mandatory to rely on multiple methods of marketing because relying upon one method will be risky.

    One cannot take risks with a marketing plan since it is the essence and the source of all the revenues you wish the company to earn. Therefore, using more than one marketing method will surely decrease the risk factor and give marketing a better chance to earn the desired results.

  6. Complete Belief that Affiliate Marketing Is the Get Rich Quick Solution:

    If you believe that affiliate marketing may make you rich very quickly is a big mistake. Affiliate marketing is a very good method to promote your products/services but you should remember there is no shortcut to success; therefore, behaving in such manner will only cause you losses.

  7. Failure to Provide Quality Content:

    One must have rich quality content on the website in order to drive lots of traffic. The ultimate objective of marketing is to attract more and more people and let them know about the services or products.

    Having quality content will increase traffic to your website that will make the work of affiliates easier and it can be done with SEO services. The SEO services are extremely helpful in improving search engine rankings and bringing more traffic to your website.

    The content is designed and written by expert SEO writers that make sure you publish quality content on your website or sales page.

  8. Not Giving Proper Care to Your Existing Customers:

    Affiliate marketing works towards bringing more and more customers but sometimes it may lead to losing your existing customers. You keep on giving over importance to your marketing campaign in order to acquire a future potential customer but it may lead to lesser care towards your existing customers who are the source of your current revenue.

    Thus you should not forget your current customers just to have an edge over your competitors acquiring new customers.

The above mentioned affiliate marketing mistakes is the reason behind the failure of many marketing campaigns. You must keep in mind the above mistakes in order to have an effective marketing strategy and you can become one of the successful stories of affiliate marketing.

This is why one needs to take optimum care while planning the marketing campaign and selecting your marketing methods and tools. It may surely be the difference between a successful and non-successful marketing campaign.

Have you made any affiliate marketing mistakes? Leave a comment…

A Comprehensive Outlook on Affiliate Marketing

Affiliate marketing is one of the best online sources for generating income. Affiliate marketing is a revenue sharing venture between a website owner and a product merchant. A merchant, after thorough research on the website he wishes to place product advertisement, agrees to enter into a revenue sharing deal with the website owner.

Affiliate MarketingHow This Works?

First, the website in which the merchant wishes to place the product advertisements should have a lot of exposure. New sites are not generally considered as they do not have a large amount of traffic. Established and reputable sites are preferred.

Therefore, the merchant places his product advertisement on the affiliate website and waits for sales brought upon through the affiliate website. For each sale incurred, the merchant pays the affiliate a percentage as commission for each product sold.

Advantages of Affiliate Marketing for Website Owner

Clearly, affiliates enjoy greater income potential online only if he has the capability to maximize the opportunity. Some of the advantages that affiliate marketers enjoy are:

Home Based – Affiliates do not have to work full or part time in offices. Affiliate marketing is a fully home based business opportunity. Once the website gains popularity and a traffic base, the marketers can scout for products and services to highlight on their site. The important task is to negotiate with the merchant regarding the commission percentage and duration of affiliation.

No Limit – For affiliates, there are no limits for becoming the affiliate partners for merchants. If affiliates want to increase earning potential, then they should partner with numerous merchants and see the money rolling in!

No Further Payment – As an affiliate, your task is to monitor traffic, sales completed and earn commissions. Since there is no heavy online work, the affiliate does not have to sub – let the task to anybody else. The profit earned is for the affiliate solely.

Flexibility – Working time of affiliates are not bound by hours every way. Work when you feel like, on your time, at your pace. Which other Internet earning opportunity provides the same flexibility benefit?

Beginning a Home Based Affiliate Business

With the advantages that home based affiliate businesses provide – time, flexibility and increased earning potential – beginning a home based business requires brainstorming sessions, identification and potential of the product or service in the market, and finally adept planning and execution. To create a business identity, understand and implement the following processes:

Research Product and Market – Business needs an idea. Suppose you already have the idea, then research about the product and its demand in the market. If a similar product already exists in the market, then identify how your product is different – highlight the product USP, its usefulness to buyers. Without thorough market research, a business will invariably fail.

Create Business Identity – After the research work is complete, think about naming and registering the business. Business name should be impressive and give a glimpse of the actual business. Create a business logo and register it according to the country business laws and regulations of the place of residence.

Investment – Depending upon the nature and type of business, create the investment plan. Obviously, home based affiliate businesses cannot function without investment, only the amount differs. If you have product selling business, then investment would mean the amount spent in buying product from the company in discounted rates or traveling costs incurred in direct selling or costs incurred in shipping goods. Best way is to create a rough chart of possible expenditures every month and stick to the budget.

Online Presence – In a modern technological world, surviving without an online presence is difficult. Even government and private enterprises like banks and multinational corporations have their own website. So, for a home based business, create its online presence by opening a website that contains details about the company and its products. Then, submit the website to search engines and market it through social networking sites (they are free!). Once your business gains speed, hire an Internet marketer for the same.

Profit – In the initial months, don’t expect huge profits from a home based affiliate business. Even if the profits can cover immediate work expenses, know that the business is on the right track! Ultimately, it’s your hard work and commitment that will keep the profits rolling!

Once your affiliate business begins to return revenues, you can start with multi-level affiliate marketing. Multi – Level Affiliate Marketing or MLM opportunity is a home based venture wherein marketers are needed to recruit new distributors of products, especially, and the distributors recruited further hire other distributors.

In short, MLM is like chain formation or pyramidal formation. The marketers earn on the basis of the commissions depending upon each recruit. Currently, MLM opportunities are available to more than 100 countries globally. However, this too comes with a set of advantages and disadvantages:

Advantages:

• As a home business opportunity, the person has complete time flexibility. The person can choose their own work times and the work duration is generally lesser than working in a regular 8 hours job!

• The earning potential is limitless. With MLM, the person can venture into reselling marketing concepts. Thus, by involvement in several home business opportunities, the person creates multiple sources of income easily.

• There are no extra expenses in terms of transportation costs or attending business meeting causes. Being a home business opportunity, all dealings are accomplished online.

• The person has complete freedom in choosing the people, team or company to work with. You are not answerable to anybody or seek permission for making business related decisions.

Disadvantages:

• The foremost disadvantage is the discontinuation of newer distributors’ registration. When the market product becomes hugely popular, there comes a point of stagnation where no new members are willing to sign up and thus leading to income restriction. Yes, one can have accounts with numerous MLM opportunities, but everything collapses on reaching the stagnation level.

• The United States government has banned several MLM fraudulent sites and has issued a fresh appeal to not indulge in MLM marketing opportunities with minors. This means that the government essentially requires strict implementation of fraudulent MLM activities or pyramidal structures.

• It is difficult to identify scam MLM sites. Their sites are full of ‘so called’ money making software and applications. They either charge for membership or we are given a free membership, and the money earned never reaches us. Before selecting any MLM company, consult your detailed affiliate marketing guide.

Calculate your risks before providing admittance. Lastly, you need proven affiliate marketing networks to expand and market your business. The basic element for maintaining an affiliate online presence is to be involved in tough affiliate marketing network strategies. These strategies are tools and applications to build a website’s online profile and in that way, help to attract large number of traffic.

Through Internet marketing, website owners try to rise up search engine ranking pages. It is a proven fact that Internet searchers or visitors do not tend to visit beyond 2-3 pages of search engine results. Only successful and prolonged Internet marketing strategy has the power to help your website stand unique in the first 3-4 pages of search results.

Here are some of the basic and proven affiliate marketing networks or platforms:

1. Blogging – Some consider blogging as a mode of passing leisure time. However, blogging platforms like WordPress and Blogger are free blogging sites that help in marketing by hosting content about the target website. The content may consist of product descriptions, service reviews, or general articles related to the target website niche topic, and all posts should contain the target websites landing page link.

2. Social Marketing – Popularize the blog and website through social marketing applications like Twitter, YouTube, Facebook, Blog Catalog, Squidoo and lots more. With every content page, add links for social book marking or make way for visitors to share the content links in their profile for their friends to see.

3. Games & Contests – Once a considerable amount of traffic begins to visit, add games contests or a voting contest wherein the visitor has to rate the question or topic with their preferred answer. Make sure that the topics are eye-catching and relevant to current world scenario.

4. Press Releases – A press release is a document to formally announce changes, modifications, and additions of product and services to one’s existing product brand. Most high profile companies write and publish their press releases to intimidate the readers. Simply, these are kinds of updates to keep the reader abreast with current developments. Either way, publish the press release online or hire other electronic media (more costly option).

Online marketing cannot be done in isolation. Create an affiliate marketing networks platform to gain maximum advantage.

Did we miss anything? Let us know.

Meeting “Demand” and “Supply” as Affiliates

If you are still struggling to increase your income and have not yet reached your desired financial independence, it could be because you still don’t have a good website marketing strategy as an affiliate.

To become a successful entrepreneur, you need to build a proper strategy. Most importantly, you cannot copy exactly other marketers strategies…some will work while others may not. The trick is understanding your target market and its demand, then figure out what strategies to implement to turn things in your favor.

No matter whether the business is online or off, the only thing that matters in business is “Buying” and “Selling” and “Demand” and “Supply” – the basic economics an internet marketer needs to know – ‘who is the customer?’ and ‘what can you offer’ to the potential customer.

What Does The Consumer Want?

Meeting “Demand” and “Supply” as AffiliatesAs a seller, you need to have a clear idea about what the customer is looking to buy. The way to know this is to put yourself into the shoes of the consumer and find out what ‘clicks’ with them.

Once you catch the pulse of the consumers, it’ll be easier to sell products.

Involve yourself in online consumer surveys and online forums to understand what the consumer is looking for.

As an affiliate, your marketing strategy will not only depend on the selected product but the consumer market you need to target.

What Can You Offer?

Now that you know what the consumer wants, you need to assess your offer. Find out what makes your offer better than your competition. Questions like;

-Why should the consumer buy from you?

-How do I create an irresistible offer?

-Can the customer trust you?

-How are you representing the company’s image whose product you’re offering?

A successful internet marketer needs to specifically answer such questions.

The crux – if there are millions of people buying online everyday, then whose fault is it if they are not buying from you?

The Four Phases of Internet Affiliate Marketing


Phase I – Online Research

Research is the primary factor. Before you begin to draft marketing strategies, you need to research the target market and determine your standing in the market. Online market research will include:

  1. Researching competitors – their marketing strategies, popularity, market demand, weaknesses, product quality, customer feedback and online presence.
  2. Researching your customers – their purchase power, product demand, online visibility, purchase considerations and their geographical location.

Create a graft sheet highlighting your findings. This preliminary in-depth research will contribute hugely to your internet marketing success.

Phase II – Data Analysis

What do you do with the data collected in phase I? You analyze it! It is not without reason that million and billion dollar companies recruit pools of data analysts. With the help of data analysis, you can break up the market and consumer demands into segments. Here are certain analytical tools you can use:

  • Correlation Analysis
  • Regression Analysis
  • Factor Analysis
  • Brand Mapping
  • Cluster Analysis
  • Conjoint Analysis
  • Logistic Regression Analysis
  • CHAID Analysis
  • Multidimensional Analysis
  • Structural Equation Modeling

Phase III – Development of Marketing Strategies

Strategy development involves a bit of planning too. As a marketer, you need to know about tools and methods to utilize in your marketing strategy.

Depending on the consumer data analysis, you can employ marketing methods like podcasting, blogging, SEO, PPC, video blogging, viral traffic generation, banner exchange, webinars, link building and social media networking platforms like Facebook and Twitter.

By ‘consumer data analysis’, one means using those web marketing tactics that the consumer also uses. Suppose the market graph of a cluster of consumers show use of video blogging to know about more products and communicating with fellow bloggers.

In this case, you, as the internet marketer, should target video blogging and utilize the medium to create a larger consumer base.

Similarly, if another cluster of consumers spend their time on Facebook pages, talking about products and discussing reviews, you have another ‘potential market’ in the making.

You can create a Facebook page of the product you sell and use promotional and advertising tools to draw in consumers. In fact, Facebook offers a very interesting tool, seldom used by new internet marketers, that is, a tool to target consumers on the basis of their geographical location.

For instance, if you want to target a market in Western Europe, then you prepare your Facebook advertisement on the same lines and the ads will be shown only on select pages of consumers from Western Europe.

Online marketing is definitely time-consuming. You need to invest in both time and money to gain momentum in consumer market.

Phase IV – Strategy Testing & Monitoring

You will never know if your strategies are working until you implement them and monitor them regularly. Of course, don’t expect miraculous results in a few hours. Monitor for weeks to see any progressive change in the consumer inflow. In between this time, your ‘efforts’ should not cease.

The strategy testing and monitoring would involve;

-Evaluating the amount of time consumers spend on your website

-Visibility of the landing page

-Keyword optimization

-Target market oriented keywords

-SEO terms customers are using to land on your website.

What Did We Learn?

There aren’t any ‘fixed’ internet marketing strategies for upcoming affiliates. Each business devises their own strategy after careful analysis of the target market and their own place in the ever expanding consumer market.

The internet is a vast universe. To make your mark in the world of internet marketing, you need to devise your own business strategy that will be different and specifically relates to your own targeted niche.

Understand the pulse of the consumer – What attracts them and what doesn’t? On what products are they willing to spend money? What are they looking for in a particular product? How can you satisfy the consumer needs?

Once you understand these questions, you can come up with your own answers, and that will be your stepping stone into affiliate internet marketing strategy development.