10 Insightful Tips Towards Affiliate Marketing Success

Becoming successful today isn’t that difficult, you just have to know what to do. Being successful with affiliate marketing is no exception, but you have to learn exactly what it is you need to do to succeed.

Affiliate MarketingThis article has plenty of tips you can use to get the type of success you want from affiliate marketing. If followed, you should reach your goals before you know it.

Learn as much as you can about affiliate marketing. Look up articles like this one on the web and digest all of the information you can. You probably want to write down all of the key facts and ideas that you think can benefit you, so get to doing research. Once you have a good idea of what you should be doing, create your own unique affiliate marketing strategies for success.

10 Tips for Affiliate Marketing Success


1. Make sure that you’re dealing with products or affiliate programs that you can write and respond about. It’s better to pick a product you know a lot about as opposed to something you know nothing about– it just makes it easier to succeed giving you the ability to keep moving forward.

2. Get people interested in your products with good product descriptions. The more descriptive and benefit oriented of a given product or service…the better.

3. Get people to feel comfortable by being able to respond to the various questions they might have for you. Customers have objections. Being able to overcome their suggestions is half the battle.

4. Search the web and study the different types of affiliate options made available to you. There are many lucrative types to choose from. You can get paid as an affiliate per sale or per lead. Choose wisely to fit your goals.

5. You want to make sure you’re gaining the most profit as possible, so checking how much of a portion you get from helping to sell certain products or services as well as being comfortable with the terms of agreement, are key to being a successful affiliate.

6. Ask friends or experts in the field for advice either with your site or affiliate marketing strategies they might have. Constructive criticism is good, so don’t be shy to tell people what you’re getting into.

7. Having a site that is continuously updated and well maintained is key to having customers feel comfortable when they come visit your site. Make sure you’re on top of having a well managed site that doesn’t seem like a baron wasteland when people come visit.

8. Having good customer support can create great customer loyalty. Make sure you’re good with your customers and you answer all questions as honestly as you can, to the best of your ability.

9. SEOs are great for getting your site visible on various search engines. Make sure you check into good SEO options and see how you can create more exposure for your site.

10. Investing in advertising or tools that can assist you, like professional SEO company, can help you gain more profit in the long run. Don’t be afraid to invest in your business if you feel like it’s going to help you in the long run, just make sure you invest wisely.

You aren’t going to see success right away and you have to keep that in mind. A lot of people become frustrated when they don’t see success a few days after their site has launched.

Remember that it takes time to build customer loyalty. If you’re patient and practice strategies well though, you should have no problem reaching your long term goals.

Staying positive is key when you get yourself into something like affiliate marketing. When you become discouraged and give up, it only leads to loss of time – effort and money. Just keep your head up, look at the positives you’ve accomplished and try to improve on the negatives.

Hopefully you now have a better idea of how to become successful with affiliate marketing. The tips in this article will only help you if you apply all the information you learned, so do that and you should see success before you know it.

Top 8 Affiliate Marketing Mistakes

To err is human. Yes it is true and so are the techniques and concepts created by man that are sometimes also error prone. Though affiliate marketing is a tremendous marketing source, there are some common mistakes that one commits in affiliate marketing.

Affiliate Marketing MistakesWith increased downfall in marketing, over-crowding of marketers in every niche, revenues and growth in recent years of business globally, there are certain issues which are the reasons behind this slowdown and one of the bigger causes are mistakes made in affiliate marketing.

Though mistakes done in affiliate marketing do not show any negative effects suddenly, the disadvantages are visible in the longer run.

Top Common Affiliate Marketing Mistakes

Following are 8 affiliate marketing mistakes. Avoid them at all cost.

  1. Not Having an Effective Marketing Plan:

    Planning is the essence of success. You need to have an effective plan in order to accomplish anything. It applies in marketing also. Marketing is not and will never be an easy process.

    Today, with improved focus and high standards of customer services and customers being smarter than ever, one must have an effective marketing plan in order to produce a successful marketing campaign.

    Experts are hired for having a better and solid marketing plan. It is one of the greater mistakes done by both small and large businesses…not having a marketing plan.

  2. No Specific Target:

    The marketing for various products is done with keeping in mind the audience that you are targeting and expecting them to become influenced with your marketing. A marketing plan is completely based on the people you are targeting since every product is created for a definite class of people.

    There is no product which can fulfill the requirements of everyone. This is why different and specific audience targets are necessary for your marketing plan.

    First you define the audience and then prepare the marketing plan, and never should you deviate from the plan unless it is absolutely necessary and justified.

  3. Not Knowing the Competition:

    To know the standard and progress of your business, you have to compare business progress with that of the competitors. You have to know who has the greater visibility and brand value.

    Today, marketing is a specialized field and one must know with whom a marketer has to compete to make a business successful. It is one of the top 10 affiliate marketing mistakes when people fail to recognize their true competition.

  4. Wrong Selection of Products to Promote:

    The products you promote are sometimes not the easiest to advertise. Affiliate marketing is based on influencing people by explaining how a product can be useful for them.

    Thus, it is necessary to have a product where you can explain the key features with ease. Selecting inappropriate products for affiliate marketing is the mistake that various affiliate marketers make.

  5. Relying Upon a Single Marketing Technique:

    It is another major cause of a marketing campaign failure when it depends on a single marketing technique. It has never happened in the history of marketing that a company or organization has been successful with just one.

    Since there are multiple ways to approach an audience, it is mandatory to rely on multiple methods of marketing because relying upon one method will be risky.

    One cannot take risks with a marketing plan since it is the essence and the source of all the revenues you wish the company to earn. Therefore, using more than one marketing method will surely decrease the risk factor and give marketing a better chance to earn the desired results.

  6. Complete Belief that Affiliate Marketing Is the Get Rich Quick Solution:

    If you believe that affiliate marketing may make you rich very quickly is a big mistake. Affiliate marketing is a very good method to promote your products/services but you should remember there is no shortcut to success; therefore, behaving in such manner will only cause you losses.

  7. Failure to Provide Quality Content:

    One must have rich quality content on the website in order to drive lots of traffic. The ultimate objective of marketing is to attract more and more people and let them know about the services or products.

    Having quality content will increase traffic to your website that will make the work of affiliates easier and it can be done with SEO services. The SEO services are extremely helpful in improving search engine rankings and bringing more traffic to your website.

    The content is designed and written by expert SEO writers that make sure you publish quality content on your website or sales page.

  8. Not Giving Proper Care to Your Existing Customers:

    Affiliate marketing works towards bringing more and more customers but sometimes it may lead to losing your existing customers. You keep on giving over importance to your marketing campaign in order to acquire a future potential customer but it may lead to lesser care towards your existing customers who are the source of your current revenue.

    Thus you should not forget your current customers just to have an edge over your competitors acquiring new customers.

The above mentioned affiliate marketing mistakes is the reason behind the failure of many marketing campaigns. You must keep in mind the above mistakes in order to have an effective marketing strategy and you can become one of the successful stories of affiliate marketing.

This is why one needs to take optimum care while planning the marketing campaign and selecting your marketing methods and tools. It may surely be the difference between a successful and non-successful marketing campaign.

Have you made any affiliate marketing mistakes? Leave a comment…

2011 Affiliate Marketing Trends for Small Business Entrepreneurs

The social media developments in 2010 have changed the way small business entrepreneurs perceive affiliate marketing. With direct marketing back into the scene, affiliate marketers are presented with the opportunity to maximize product sales with precise or custom marketing models that will target a specific customer base.

For this to happen, affiliate marketing agents need tools and techniques to capture the fast developing Internet marketing trends.

Such tools will make sales soar high and also increase transparency in tracking sales and calculating return on investment. Here we have shortlisted the potent affiliate marketing trends for 2011.

Dynamic Consumer Interaction

Web is moving on to the next level of consumer communication. The 2011 affiliate marketing trends will see the use of JavaScript, HTML 5 and Flash in marketing models. Researches have shown the consumers show interest or respond better when they are shown engaging and eye-catching advertisements.

Use of dedicated widgets will increase level of consumer interaction with affiliates. Crisp and relevant marketing is the norm. People are not interesting in knowing never ending tales of weight loss miracles, for instance!

Consumers are well aware of the truth behind so-called miraculous truths. What consumers are looking for are real products with real value. An affiliate marketer who can capture this aspect of the consumer mindset will do well this year.

Keep your communication with consumers through messages, videos and other social media ultra-relevant and do not divert from the product. Don’t try to trick the buyer with false informative advertisements – you can trick them once but not twice!

Most importantly, engage with them and try to fulfill their product necessities. Again, no sugar-coated explanations! If your product has backbone, dynamic consumer interactions will be your blessing in disguise.

Mobile Optimization

Who doesn’t own a mobile today? Well, unless you are still living in the Stone Age and you have no knowledge whatsoever of technological miracles! Jokes apart, trade pundits believe that mobile affiliate marketing will be the special marketing flavor of 2011.

Mobile-commerce or M-Commerce is increasingly allowing publishers and advertisers to monitor consumer purchase behavior and identify profitable products on mobile.

Most of the websites today are accessible on your handsets; it’s like doing business 24×7 for both buyers and sellers. With handsets becoming more sophisticated, affiliate marketers are refocusing their online advertisement campaigns towards making them M-Commerce friendly.

Google +1

Understanding Google’s new feature ‘Google +1’ is necessary for affiliate marketers to prepare for the next 8-12 months of your business marketing model.

On 30th March, 2011, Google announced this new feature that will tie in search engine optimization with social media and networking. This is a step ahead to capture and initiate the increasing importance of social media in online businesses.

Mind you, if until now you were an affiliate marketer who did not believe in utilizing social media or used to purchase traffic / back links etc, Google +1 will completely spoil your business plans. How?

Google is well aware of how marketers engage in fraudulent methods to rank higher in search engine. The Google spiders crawling on the web cannot make out genuine traffic / back links from a fraudulent one most of the time.

So what Google did is very clever actually – Google took into consumer opinion. We know businesses flourish or get doomed on strong consumer opinion, which means Google +1 will now rank blogs and affiliate product websites on the basis of consumer response or feedback available from social networked platforms.

For instance, if you are running ‘fashion couture’ business and you have, let’s say, 5,000 Facebook likes and 23,000 tweets, your business will rank similarly against your competitors with the same statistics but what will really push up your search engine rankings are the consumer responses to your business.

If the responses are good, you rank high; if the responses are dissatisfactory most of the time, your rank goes downhill steadily. Getting this?

In other words, Google +1 has redoubled the efforts affiliate marketers and small business entrepreneurs need to invest in their business. Positive social media marketing and securing favorable feedbacks from consumers will occupy a large percentage of marketing campaigns.

Like the Facebook ‘like’ button, search engine results will have a similar button. The search engine will remember responses, negative or positive, to these buttons and use the data to refine website rankings! Is this getting too complicated for you? Wait, there’s more…

Google has designed this new system in such a way that people cannot misuse it. All the narcissists out there and those who like to abuse their competitors, beware…

You cannot use Google +1 to vent your personal grudges against someone or to excessively favor your own blog postings. If you do so, Google will simply stop counting your votes.

Google +1 is still in its early stages of development, that is, it will take some time to become visible but you need not wait to let the change takeover.

Start by reassessing your blog or website content that should not be any less than high quality and also monitor your online social media presence. You have to adopt precautionary measures if the responses and feedbacks have not been especially encouraging till now.

Some Things Never Change…

Some affiliate marketing trends will continue from 2010 into 2011 at least. These are:

Email marketing – one of the time tested ways for affiliates to reach target audience and generate sales. Newbie affiliate marketers will find lots of potential in email marketing.

These are like newsletters that inform your readers about recent changes happening in your industry and how that’s affecting your business or you can use email marketing to promote new products. But, email marketing should not be strictly promotional.

Yes, it’s all about marketing but you need to be subtle and careful. You cannot afford to lose interested readers just because your email marketing is boring and redundant. Every week write something interesting to capture your reader’s attention.

List Building – another one from the old tested times. List building is the prime issue of concern from newbie Internet marketers. Never ever go the shortcut way and purchase list of email ids and other details that comes with these package lists.

By purchasing them you are committing a crime because these lists are a result of privacy violation done by whoever is selling them. Instead, concentrate on creating your own list that you will use to send marketing materials.

Online Community Development – still in the initial stages of development and has lots of potential. Developing online communities is especially recommended because it helps to create a small network of clients and/or readers who can either be repeat buyers or become buyers later on.

Affiliate marketers can use social promotional tools to create online communities. The testing part is to keep the community active, which of course, cannot happen if members lose interest. Therefore, you have to find out topics and issues to keep your readers glued!

Blogging, Article Marketing and Ezine Marketing – again, these are the best ways to bring in traffic. No matter what kind of tools and techniques are used for promotion, these three components will never be out of vogue. After all, content is the king!

That’s about what we can think of. If you have any other potential affiliate marketing trends in 2011 that we have overlooked, feel free to post a comment below…

Meeting “Demand” and “Supply” as Affiliates

If you are still struggling to increase your income and have not yet reached your desired financial independence, it could be because you still don’t have a good website marketing strategy as an affiliate.

To become a successful entrepreneur, you need to build a proper strategy. Most importantly, you cannot copy exactly other marketers strategies…some will work while others may not. The trick is understanding your target market and its demand, then figure out what strategies to implement to turn things in your favor.

No matter whether the business is online or off, the only thing that matters in business is “Buying” and “Selling” and “Demand” and “Supply” – the basic economics an internet marketer needs to know – ‘who is the customer?’ and ‘what can you offer’ to the potential customer.

What Does The Consumer Want?

Meeting “Demand” and “Supply” as AffiliatesAs a seller, you need to have a clear idea about what the customer is looking to buy. The way to know this is to put yourself into the shoes of the consumer and find out what ‘clicks’ with them.

Once you catch the pulse of the consumers, it’ll be easier to sell products.

Involve yourself in online consumer surveys and online forums to understand what the consumer is looking for.

As an affiliate, your marketing strategy will not only depend on the selected product but the consumer market you need to target.

What Can You Offer?

Now that you know what the consumer wants, you need to assess your offer. Find out what makes your offer better than your competition. Questions like;

-Why should the consumer buy from you?

-How do I create an irresistible offer?

-Can the customer trust you?

-How are you representing the company’s image whose product you’re offering?

A successful internet marketer needs to specifically answer such questions.

The crux – if there are millions of people buying online everyday, then whose fault is it if they are not buying from you?

The Four Phases of Internet Affiliate Marketing


Phase I – Online Research

Research is the primary factor. Before you begin to draft marketing strategies, you need to research the target market and determine your standing in the market. Online market research will include:

  1. Researching competitors – their marketing strategies, popularity, market demand, weaknesses, product quality, customer feedback and online presence.
  2. Researching your customers – their purchase power, product demand, online visibility, purchase considerations and their geographical location.

Create a graft sheet highlighting your findings. This preliminary in-depth research will contribute hugely to your internet marketing success.

Phase II – Data Analysis

What do you do with the data collected in phase I? You analyze it! It is not without reason that million and billion dollar companies recruit pools of data analysts. With the help of data analysis, you can break up the market and consumer demands into segments. Here are certain analytical tools you can use:

  • Correlation Analysis
  • Regression Analysis
  • Factor Analysis
  • Brand Mapping
  • Cluster Analysis
  • Conjoint Analysis
  • Logistic Regression Analysis
  • CHAID Analysis
  • Multidimensional Analysis
  • Structural Equation Modeling

Phase III – Development of Marketing Strategies

Strategy development involves a bit of planning too. As a marketer, you need to know about tools and methods to utilize in your marketing strategy.

Depending on the consumer data analysis, you can employ marketing methods like podcasting, blogging, SEO, PPC, video blogging, viral traffic generation, banner exchange, webinars, link building and social media networking platforms like Facebook and Twitter.

By ‘consumer data analysis’, one means using those web marketing tactics that the consumer also uses. Suppose the market graph of a cluster of consumers show use of video blogging to know about more products and communicating with fellow bloggers.

In this case, you, as the internet marketer, should target video blogging and utilize the medium to create a larger consumer base.

Similarly, if another cluster of consumers spend their time on Facebook pages, talking about products and discussing reviews, you have another ‘potential market’ in the making.

You can create a Facebook page of the product you sell and use promotional and advertising tools to draw in consumers. In fact, Facebook offers a very interesting tool, seldom used by new internet marketers, that is, a tool to target consumers on the basis of their geographical location.

For instance, if you want to target a market in Western Europe, then you prepare your Facebook advertisement on the same lines and the ads will be shown only on select pages of consumers from Western Europe.

Online marketing is definitely time-consuming. You need to invest in both time and money to gain momentum in consumer market.

Phase IV – Strategy Testing & Monitoring

You will never know if your strategies are working until you implement them and monitor them regularly. Of course, don’t expect miraculous results in a few hours. Monitor for weeks to see any progressive change in the consumer inflow. In between this time, your ‘efforts’ should not cease.

The strategy testing and monitoring would involve;

-Evaluating the amount of time consumers spend on your website

-Visibility of the landing page

-Keyword optimization

-Target market oriented keywords

-SEO terms customers are using to land on your website.

What Did We Learn?

There aren’t any ‘fixed’ internet marketing strategies for upcoming affiliates. Each business devises their own strategy after careful analysis of the target market and their own place in the ever expanding consumer market.

The internet is a vast universe. To make your mark in the world of internet marketing, you need to devise your own business strategy that will be different and specifically relates to your own targeted niche.

Understand the pulse of the consumer – What attracts them and what doesn’t? On what products are they willing to spend money? What are they looking for in a particular product? How can you satisfy the consumer needs?

Once you understand these questions, you can come up with your own answers, and that will be your stepping stone into affiliate internet marketing strategy development.