Your Internet Marketing Plan In Simple Steps

So you want to earn a full-time living from Internet Marketing?

How are you going to do it? We don’t mean the nitty-gritty details, because we can help you with that. We mean the fundamental questions like…
Internet Marketing Plan

  • Do have any writing or communication skills?
  • Do you have any specialized knowledge that other people would be willing to pay for?
  • Can you foresee yourself creating your own products or services or do you simply want to sell other people’s products and earn commission?

These are the basic questions you need to resolve BEFORE you plan out your course of action.

Before anything else, though, let’s be brutally blunt and get this out of the way once and for all…


If you cannot communicate in writing, you will never succeed as a marketer online or offline.

Does that sound a little harsh?

It doesn’t matter if it does because it is a simple fact of life. Either you need to be able to write effectively OR you need to be able to communicate CLEARLY to other people exactly what you want them to write on your behalf.

If you had the knowledge, could you sit down in front of a keyboard and monitor and write a short article like this one? Could you fashion your knowledge into clear, precise sentences?

Well if not, could you describe in words to someone else exactly what you wanted them to write on your behalf? I don’t mean instructions like “write about planning your business,” I mean much more detailed instructions. Maybe you write an outline of what you want to say made up of a whole series of bullet points and let someone else flesh it out for you.

If you can’t do either of these things (write for yourself, or clearly instruct others what to write on your behalf,) give up thinking about your own products or services and focus straight away on selling other peoples’ products using the marketing tools that they provide and follow the DO’s and Dont’s of internet marketing.

The Internet Marketer’s Plan:

1) Define your knowledge base:

What knowledge do you possess (or you can quickly learn) that you can pass on to other people in exchange for their money?

Think about this…nobody will buy your knowledge from you just because it interests them. However, many people will buy your knowledge from you if it helps them solve a pressing problem or end their confusion over something that’s important to them.

If you have information to share, or have the ability to research and gather information on a niche topic, (everyone has that ability, actually) you can make money if that information fulfills a need.

Since the beginning of history, people have been making money selling information, and this will continue forever. It all boils down to helping other people save time and money. Even if they have the ability to create something, buying the information from you can help them avoid having to learn the hard way – through research of their own.

Basically, you do the research or use what you already know and sell the results to other people who want that knowledge, or who want to use what you’ve created. The better the quality of information or service, the higher the price you can demand. With a global online market, you can create and sell just about anything. If there is a market for it which there nearly always is, you can build a business around it.

So, defining your knowledge base is your first step. What knowledge do you possess or you can quickly learn that you can pass on to other people in exchange for their cash?

2) Decide if you are going to create your own products:

Having just debunked one myth, (being able to communicate clearly) I might as well press on and debunk another one…


Creating your own product is VERY time-consuming and can easily fail, no matter how much effort you put in to its creation.

Let me give you an example, so you understand the facts…

Right at the moment, along with “Casper”, we’re preparing a new product for launch on the Internet next year. When finished, it will have taken two people over 6 months of intense thought and effort to produce. At the end of the day, we have no way of knowing whether our efforts will be rewarded or whether this product will flop…oh yes, even experienced marketers can create flops!

So… are you prepared to take the gamble, or would you prefer to follow the safer course of action and sell other peoples’ products?

3) Decide if you are going to sell existing products and services:

It is also possible to earn good money online selling existing products and services. There are two ways to do this…

  1. By acquiring the resale rights to a product.
  2. By promoting products and services as an affiliate.

We’ll touch briefly on resale rights first…

On the Internet you’ll see many products, especially in the Internet marketing niche, being sold with resale rights. While this can be a profitable model, you have to remember that if you go this route, you will be competing against all the other people who also bought those rights. And that can create problems if there are hundreds or even thousands of others selling the same thing.

In fact, the safest route is to find a LIMITED RESALE RIGHTS product where only a small handful of people are granted the resell rights. Though this is, on the face of it, more expensive, the returns are significantly greater due to the scarcity of the product and you can usually recoup your money very quickly.

With such products, not only are you presented with a turnkey business, you also have the option to set up your own affiliate program for the product, and pay others to sell it for you. Don’t you think that could be a worthwhile way of beating the competition hands-down?

4) How are you going to sell your product?

You are at the crucial stage of deciding on your marketing strategy. Are you going to sell using affiliates and give away a chunk of your profits or are you going to try and sell by yourself and keep all your turnover?

The view that most people take is that it’s best to get others selling for you. After all, 50% of a lot of money is far better than 100% of nothing.

And while on the subject of affiliate marketing, it is, of course, a valuable option to use yourself as well as offering it to others. It offers more versatility and can prove very profitable, so let’s talk a little more about it…

Affiliate marketing is simply promoting existing products or services on a commission only basis. Every time you make a sale you earn a commission. There are affiliate programs in just about any niche you can imagine.

Whatever niche you plan to develop your business around, you’ll more than likely be able to find affiliate programs you can join that will augment the money you earn from your own product sales.

In addition to selling your own products and services, you should also promote products as an affiliate. Every week I see my Paypal account growing. These commissions are from merchants paying me on sales I made for them.

There are advantages and disadvantages to affiliate marketing…


  • You save time and money since the work of creating the product has already been done by the merchant.
  • There is no need to worry about payment processing or order fulfillment since the merchant handles those aspects.


  • You have no control over the product/service or the commission percentages since you do not own the product.
  • You cannot open your own affiliate program and use the massive power of affiliates, since the merchant is already doing that for this product/service.

Even if you plan to go the affiliate route, you still need a website of your own. Your website will be the hub of your business. The place where you share information about your niche, establish credibility and grow an opt-in list.

It is as essential to an affiliate based business as it is to a business selling its own products and services.

In closing, if you’re just starting out, become an affiliate first to get your feet wet. After you learn those ropes, I’d say it’s time to venture out to create your own informational products.

Leave a comment below…

2011 Affiliate Marketing Trends for Small Business Entrepreneurs

The social media developments in 2010 have changed the way small business entrepreneurs perceive affiliate marketing. With direct marketing back into the scene, affiliate marketers are presented with the opportunity to maximize product sales with precise or custom marketing models that will target a specific customer base.

For this to happen, affiliate marketing agents need tools and techniques to capture the fast developing Internet marketing trends.

Such tools will make sales soar high and also increase transparency in tracking sales and calculating return on investment. Here we have shortlisted the potent affiliate marketing trends for 2011.

Dynamic Consumer Interaction

Web is moving on to the next level of consumer communication. The 2011 affiliate marketing trends will see the use of JavaScript, HTML 5 and Flash in marketing models. Researches have shown the consumers show interest or respond better when they are shown engaging and eye-catching advertisements.

Use of dedicated widgets will increase level of consumer interaction with affiliates. Crisp and relevant marketing is the norm. People are not interesting in knowing never ending tales of weight loss miracles, for instance!

Consumers are well aware of the truth behind so-called miraculous truths. What consumers are looking for are real products with real value. An affiliate marketer who can capture this aspect of the consumer mindset will do well this year.

Keep your communication with consumers through messages, videos and other social media ultra-relevant and do not divert from the product. Don’t try to trick the buyer with false informative advertisements – you can trick them once but not twice!

Most importantly, engage with them and try to fulfill their product necessities. Again, no sugar-coated explanations! If your product has backbone, dynamic consumer interactions will be your blessing in disguise.

Mobile Optimization

Who doesn’t own a mobile today? Well, unless you are still living in the Stone Age and you have no knowledge whatsoever of technological miracles! Jokes apart, trade pundits believe that mobile affiliate marketing will be the special marketing flavor of 2011.

Mobile-commerce or M-Commerce is increasingly allowing publishers and advertisers to monitor consumer purchase behavior and identify profitable products on mobile.

Most of the websites today are accessible on your handsets; it’s like doing business 24×7 for both buyers and sellers. With handsets becoming more sophisticated, affiliate marketers are refocusing their online advertisement campaigns towards making them M-Commerce friendly.

Google +1

Understanding Google’s new feature ‘Google +1’ is necessary for affiliate marketers to prepare for the next 8-12 months of your business marketing model.

On 30th March, 2011, Google announced this new feature that will tie in search engine optimization with social media and networking. This is a step ahead to capture and initiate the increasing importance of social media in online businesses.

Mind you, if until now you were an affiliate marketer who did not believe in utilizing social media or used to purchase traffic / back links etc, Google +1 will completely spoil your business plans. How?

Google is well aware of how marketers engage in fraudulent methods to rank higher in search engine. The Google spiders crawling on the web cannot make out genuine traffic / back links from a fraudulent one most of the time.

So what Google did is very clever actually – Google took into consumer opinion. We know businesses flourish or get doomed on strong consumer opinion, which means Google +1 will now rank blogs and affiliate product websites on the basis of consumer response or feedback available from social networked platforms.

For instance, if you are running ‘fashion couture’ business and you have, let’s say, 5,000 Facebook likes and 23,000 tweets, your business will rank similarly against your competitors with the same statistics but what will really push up your search engine rankings are the consumer responses to your business.

If the responses are good, you rank high; if the responses are dissatisfactory most of the time, your rank goes downhill steadily. Getting this?

In other words, Google +1 has redoubled the efforts affiliate marketers and small business entrepreneurs need to invest in their business. Positive social media marketing and securing favorable feedbacks from consumers will occupy a large percentage of marketing campaigns.

Like the Facebook ‘like’ button, search engine results will have a similar button. The search engine will remember responses, negative or positive, to these buttons and use the data to refine website rankings! Is this getting too complicated for you? Wait, there’s more…

Google has designed this new system in such a way that people cannot misuse it. All the narcissists out there and those who like to abuse their competitors, beware…

You cannot use Google +1 to vent your personal grudges against someone or to excessively favor your own blog postings. If you do so, Google will simply stop counting your votes.

Google +1 is still in its early stages of development, that is, it will take some time to become visible but you need not wait to let the change takeover.

Start by reassessing your blog or website content that should not be any less than high quality and also monitor your online social media presence. You have to adopt precautionary measures if the responses and feedbacks have not been especially encouraging till now.

Some Things Never Change…

Some affiliate marketing trends will continue from 2010 into 2011 at least. These are:

Email marketing – one of the time tested ways for affiliates to reach target audience and generate sales. Newbie affiliate marketers will find lots of potential in email marketing.

These are like newsletters that inform your readers about recent changes happening in your industry and how that’s affecting your business or you can use email marketing to promote new products. But, email marketing should not be strictly promotional.

Yes, it’s all about marketing but you need to be subtle and careful. You cannot afford to lose interested readers just because your email marketing is boring and redundant. Every week write something interesting to capture your reader’s attention.

List Building – another one from the old tested times. List building is the prime issue of concern from newbie Internet marketers. Never ever go the shortcut way and purchase list of email ids and other details that comes with these package lists.

By purchasing them you are committing a crime because these lists are a result of privacy violation done by whoever is selling them. Instead, concentrate on creating your own list that you will use to send marketing materials.

Online Community Development – still in the initial stages of development and has lots of potential. Developing online communities is especially recommended because it helps to create a small network of clients and/or readers who can either be repeat buyers or become buyers later on.

Affiliate marketers can use social promotional tools to create online communities. The testing part is to keep the community active, which of course, cannot happen if members lose interest. Therefore, you have to find out topics and issues to keep your readers glued!

Blogging, Article Marketing and Ezine Marketing – again, these are the best ways to bring in traffic. No matter what kind of tools and techniques are used for promotion, these three components will never be out of vogue. After all, content is the king!

That’s about what we can think of. If you have any other potential affiliate marketing trends in 2011 that we have overlooked, feel free to post a comment below…

Meeting “Demand” and “Supply” as Affiliates

If you are still struggling to increase your income and have not yet reached your desired financial independence, it could be because you still don’t have a good website marketing strategy as an affiliate.

To become a successful entrepreneur, you need to build a proper strategy. Most importantly, you cannot copy exactly other marketers strategies…some will work while others may not. The trick is understanding your target market and its demand, then figure out what strategies to implement to turn things in your favor.

No matter whether the business is online or off, the only thing that matters in business is “Buying” and “Selling” and “Demand” and “Supply” – the basic economics an internet marketer needs to know – ‘who is the customer?’ and ‘what can you offer’ to the potential customer.

What Does The Consumer Want?

Meeting “Demand” and “Supply” as AffiliatesAs a seller, you need to have a clear idea about what the customer is looking to buy. The way to know this is to put yourself into the shoes of the consumer and find out what ‘clicks’ with them.

Once you catch the pulse of the consumers, it’ll be easier to sell products.

Involve yourself in online consumer surveys and online forums to understand what the consumer is looking for.

As an affiliate, your marketing strategy will not only depend on the selected product but the consumer market you need to target.

What Can You Offer?

Now that you know what the consumer wants, you need to assess your offer. Find out what makes your offer better than your competition. Questions like;

-Why should the consumer buy from you?

-How do I create an irresistible offer?

-Can the customer trust you?

-How are you representing the company’s image whose product you’re offering?

A successful internet marketer needs to specifically answer such questions.

The crux – if there are millions of people buying online everyday, then whose fault is it if they are not buying from you?

The Four Phases of Internet Affiliate Marketing

Phase I – Online Research

Research is the primary factor. Before you begin to draft marketing strategies, you need to research the target market and determine your standing in the market. Online market research will include:

  1. Researching competitors – their marketing strategies, popularity, market demand, weaknesses, product quality, customer feedback and online presence.
  2. Researching your customers – their purchase power, product demand, online visibility, purchase considerations and their geographical location.

Create a graft sheet highlighting your findings. This preliminary in-depth research will contribute hugely to your internet marketing success.

Phase II – Data Analysis

What do you do with the data collected in phase I? You analyze it! It is not without reason that million and billion dollar companies recruit pools of data analysts. With the help of data analysis, you can break up the market and consumer demands into segments. Here are certain analytical tools you can use:

  • Correlation Analysis
  • Regression Analysis
  • Factor Analysis
  • Brand Mapping
  • Cluster Analysis
  • Conjoint Analysis
  • Logistic Regression Analysis
  • CHAID Analysis
  • Multidimensional Analysis
  • Structural Equation Modeling

Phase III – Development of Marketing Strategies

Strategy development involves a bit of planning too. As a marketer, you need to know about tools and methods to utilize in your marketing strategy.

Depending on the consumer data analysis, you can employ marketing methods like podcasting, blogging, SEO, PPC, video blogging, viral traffic generation, banner exchange, webinars, link building and social media networking platforms like Facebook and Twitter.

By ‘consumer data analysis’, one means using those web marketing tactics that the consumer also uses. Suppose the market graph of a cluster of consumers show use of video blogging to know about more products and communicating with fellow bloggers.

In this case, you, as the internet marketer, should target video blogging and utilize the medium to create a larger consumer base.

Similarly, if another cluster of consumers spend their time on Facebook pages, talking about products and discussing reviews, you have another ‘potential market’ in the making.

You can create a Facebook page of the product you sell and use promotional and advertising tools to draw in consumers. In fact, Facebook offers a very interesting tool, seldom used by new internet marketers, that is, a tool to target consumers on the basis of their geographical location.

For instance, if you want to target a market in Western Europe, then you prepare your Facebook advertisement on the same lines and the ads will be shown only on select pages of consumers from Western Europe.

Online marketing is definitely time-consuming. You need to invest in both time and money to gain momentum in consumer market.

Phase IV – Strategy Testing & Monitoring

You will never know if your strategies are working until you implement them and monitor them regularly. Of course, don’t expect miraculous results in a few hours. Monitor for weeks to see any progressive change in the consumer inflow. In between this time, your ‘efforts’ should not cease.

The strategy testing and monitoring would involve;

-Evaluating the amount of time consumers spend on your website

-Visibility of the landing page

-Keyword optimization

-Target market oriented keywords

-SEO terms customers are using to land on your website.

What Did We Learn?

There aren’t any ‘fixed’ internet marketing strategies for upcoming affiliates. Each business devises their own strategy after careful analysis of the target market and their own place in the ever expanding consumer market.

The internet is a vast universe. To make your mark in the world of internet marketing, you need to devise your own business strategy that will be different and specifically relates to your own targeted niche.

Understand the pulse of the consumer – What attracts them and what doesn’t? On what products are they willing to spend money? What are they looking for in a particular product? How can you satisfy the consumer needs?

Once you understand these questions, you can come up with your own answers, and that will be your stepping stone into affiliate internet marketing strategy development.

The DO’s of Internet Marketing

Internet marketing or digital marketing has evolved in the last decade as one of the primary methods for gaining visibility online. It’s not wrong to say that internet marketing is the backbone of today’s business.

Not only small businesses but established multinationals and corporate also turn to internet marketing…the biggest human traffic resource of the 21st century.

With the development of digital marketing,  certain rules or strategies have evolved which can be used as a pathway. These Do’s of internet marketing are briefly explained below:

Believe in Hype Creation

Internet MarketingWhen you have a fantastic product or service to sell and you know people are bound to purchase them once they know its uses and benefits, it is not wrong to create hype around the product. There are thousands of people who use internet marketing as their sole income source and of course, not all of them are fraudsters. Believe people when they say internet marketing is truly effective when channelized properly, and hype creation is one of them.

Join a Forum

Forums like MoreNiche or Affiliate4U are some of the best places to join and learn a few tips and tricks from expert internet marketers. Novice marketers can join these and other forums free of cost, create their profile and start interacting with fellow marketers.

Talk to people about their experiences and ask for references to other established internet marketers. If you already have a site then use these forums to spread the word about the product or service you are selling.

Believe in Research

You can buy hundreds of proven marketing reports and strategies online but nothing matches self research and self learning. Every internet marketer has their own “proven” marketing strategy and you need to create your own.

Spend a few days researching online about various concepts and marketing models used by established marketers. Think not about copying their blueprint but modeling them… creating your own original plan.

An example of copying others ideas would be the site and other cloned sites. was a new concept of an online marketplace that sold several gigs for $5. became popular overnight.

In a bid to copy its success, several cloned sites like,,, and many more started. All of them had the exact layout, script, payment method and way of working. While continues to prosper, others are no where near the competition. Therefore, research and develop your own- unique marketing idea and do not copy others.

Build Links and Exchange

If your website contains useful information or resources, by all means share it with other websites and internet marketers. Connecting your website to others and sharing will help you to gain higher Google rankings. To build links, visit other websites and link your website to theirs. Your link building strategy should begin as soon as your website shows an increase in traffic.

Target Quality Traffic

There is a difference between general site visitors and those visitors who visit your site with the purpose of buying something.

The second category of visitors is unique visitors. In other words, you need to research about a particular market to sell your goods and services. For instance, if you deal with wedding gift items, you will target women internet users of a certain age group and not promote your products in say casino websites. Does that make sense to you? When you market specifically to a specific section of internet traffic, you gain better response.

Build an E-Mail List

Every site has a sidebar for email subscribers to sign up for a newsletter and recent updates. Use this sidebar to create your special members list – this is known as ‘list building’.

In the beginning, you can give away free e-book or weekly newsletter to attract subscribers. When you build a big list, you can use the subscriber list to sell products and services.

Create a PayPal Account

PayPal is by far the safest method to receive payment online for goods and services sales. PayPal is accepted globally. All you need is an account, link your credit card or bank account and you are done! As an internet marketer, having a PayPal account is beneficial because you need a platform to receive and make payments on a daily basis.

Easy To Remember Domain Name

People find it easier to remember short and simple domain names versus the long ones. Short and memorable domain names need to be specific about what it is your selling and should be able to stand alone.

To gain prominence, publish your web address on all marketing platforms like social media pages, advertisements, business cards, stationary items, emails, forum signatures and any place else where you can mention your website address.

Keep Website Simple

internet marketing tipsResearches have shown websites that take a long time to upload tend to lose traffic. Website visitors do not have the patience to wait for web pages to become visible.

Therefore, resist creating websites that take too much of bandwidth in graphics. It should be appealing enough to encourage visitors to pay repeat visits. You can make websites appealing by keeping the design simple, easy browsing features and publishing excellent content. Moreover, make your website interactive. Put up an online feedback form, publish informal polls and provide free online tools.

Blogging Equals Promotion

Create a separate blog to promote your website. Blogging these days has moved beyond being a platform of expressing your personal feelings and stories. The blogging of today is a leading strategy and offers multiple advantages of static websites.

Through blogging, you can develop content about your main websites, publish and market them. Blogging is a proactive method of internet promotion and undoubtedly, the results are worth your time and efforts.

Affiliate Marketing

If you are an internet marketing beginner, you should consider starting your online business by becoming an affiliate before you go out there with a product of your own…just to get your feet wet and build confidence.

By becoming an affiliate, you are entrusted to promote other brands, generate sales and receive a commission bonus. Stick to affiliate marketing and learn the ropes of online marketing and then when you are comfortable, switch over to your own personal products and services.

As affiliates, you receive immense exposure, develop contacts with other marketers and can easily create a list of potential buyers that can be utilized later on.

Engage in Social Media Promotion

Recent surveys reveal that people are more willing to buy ‘recommended’ products more so than those products they receive information about from other sources.

Social media platforms like Facebook and Twitter is the haven for internet marketers if they utilize it effectively. Almost all brands today apply Facebook pages to promote and generate sales which allows you to interact and connect with professional – like minded people.

Find a Mentor

If you have a mentor for guidance, your journey on your e-marketing efforts is much more focused and much easier. Mentors are professional-experienced people who have been in the business for a very long time and can guide you over the hurdles you face. Find someone who can realistically help you and not encourage false expectations.

If a mentor says you can make $10,000 within 15 days, you should be wise enough to stay away from his mentoring. There are no ‘get rich quick’ programs on internet.

You must work hard, just as you would in an offline business. Find a mentor who can be honest with you, aligns with your morals and values and sincerely encourages you to succeed.

Content is King!

Definitely! If you do not have interesting and engaging content on your website or blogs, you cannot entertain or spark your visitor’s interest. Of course, internet marketers may not be great writers but there are hundreds of experienced writers out there who are willing to write for you.

Follow these fourteen must-do internet marketing ways and you’re on the path towards a successful online business. As you move along, you will learn many new things. Be receptive to changes and you will do well!