Top 7 ‘About Us’ Pages

Creating an impressive About Us page is not easy and most fail miserably because we do not update this page regularly.

Depending on the nature of the business, an About Us page should incorporate information like the business idea, its mission, core values, history of the company, details of its key members, USP of the business, news and newsletters, investor contact details, legal information, social media profile links, physical contact address, email id and telephone number, customer testimonials, awards and accolades and finally, details of any kind of membership with trade associations and guilds… Whew! This does seem like a lot.

Top About Us Pages Online

Below we have prepared a list of 7 About Us pages that more or less have built this page on the same grounds.

1. Tumblr

Industry – Blogging

Why it is good?

  • Huge fonts and vibrant color scheme.
  • Shows relevant details like total posts, total blogs and posts per day.
  • Displays the profiles of its most active members.
  • Shows its reviews in the press.
  • Gives direct information to contact the owner, John Maloney.
  • Gives a very brief FAQ on what is Tumblr, why should you use Tumblr and its benefits.
  • Lastly, you have details of Tumblr investors.

Plus – Beautiful and attractive designing

Minus – Could be made a little smaller, especially the active member section.

Tumblr About Us Page

2. National Geographic

Industry – Discovery and Invention

Why it is good?

  • Neither too flashy, nor too dull – a perfect mix of content, image and graphical optimization.
  • Since the organization is very old, since 1888, it is not possible to contain 123 years of knowledge and experience in one page so they have split all necessary factors and categories and presented them as separate pages.
  • Excellent display of what they do, how to contact them, how to partner with them, how to plan events with them and lots of other important stuff.
  • Few links on the right-hand side for online shopping.
  • Current info about their ongoing projects on the right-hand sidebar.
  • The footer has their Press Room, Advertise with Us, Terms of Service, Disclaimer and other necessary details.

Plus – Completely up-to-date (relevant) + highly informative.

Minus – Can do away with advertisements, especially on the About Us page.

National Geographic About Us Page

3. Fresh Books

Industry – Bookkeeping

Why it is good?

  • Its tagline – “We wanted something better. So we built it” – it’s very convincing.
  • Very focused, which is visible through the pains they have taken to create our story, team, security measures, advisors and press center.
  • Like Tumblr, they are also using Beta website building; and the use of blue and white colors gives it a very professional, yet refreshing look.
  • Shows their customer data since 2004, along with a tab to try it for ‘free.’
  • Gives you believable reasons for hiring FreshBooks.com.
  • Since the About Us page is divided into various fractions, the screenshot you see above contains links to other About Us contents, along with a Tour guide and Develop details.
  • Near the end, they have contact details and a physical address, including the links to the hosting they use. This strategy is good because the browser has to read all the details given above before they see the contact details, which increases their conversion rate.

Plus – Excellent display of information, especially the company’s USP.

Minus – Should get rid of content highlighting with ‘yellow.’

Fresh Books About Us Page

4. Nike

Industry – Footwear

Why it is good?

  • Their About Us page layout has a very rich and classic feel, which reminds us that it is a century-old trustworthy company.
  • A very brief history, about 10 lines, about how Nike began, followed by a clean image with their Mission text embedded.
  • They have loads of information to share so they have scripted content for different categories like its history, Nike foundation, its diversity, consumer affairs and other details.
  • On the top of the page, the four basic components are given – About, Careers, Responsibility and Investors for quick scalability. There is also a special Search bar for this purpose.
  • The footer contains details of Nike’s affiliate partners, related brand sites and other legal documents like Terms of Service and Privacy Policy.
  • Overall, the Nike page is my personal favorite – very concise and at the same time detailed and has a timeless quality about it.

Plus – Gives classic appeal + high brand value.

Minus – Should be optimized to load faster

Nike About Us Page

5. Twitter

Industry – Social Media

Why it is good?

  • A very average looking About Us page, with lots of texts and very less images. There is a lack of designing.
  • Blue seems to be the favorite this season! This page is also a mixture of various “blue” hues.
  • Even though Twitter has mentioned important company details like Resources, Employee Database, Security,Help Center and Contact Us page, it seriously lacks appeal.
  • There is no emphasis on important details. The content is like a meaningless relay of information which I, as a consumer and social media marketer, is not at all interested to read.

Plus – Simple layout

Minus – Poor designing, poor optimization, poor content focus and well, it was very unexpected!

Twitter About Us Page

6. Alex Arts

Industry – Graphic Designing

Why it is good?

This guy from Russia is an amazing designer. See the screenshot.

  • Pictures tell a thousands words; this is the truth. The designer makes use of no more than 50 words but we know who he is, what he does, how to contact him, and seeing his graphic skills on his website, I wouldn’t think twice before hiring him!
  • Uses pop-up forms when you click on any “balloon” – Portfolio, Profile, Blog, Contact.
  • Simply stunning illustrations.
  • See the footer; it contains Creative Commons License details, the year of beginning and OS the website is built on.
  • You even have a small Awards section on the left-hand corner below, which shows the guy is not too boastful.
  • Absolutely loved the way of presenting Tweets.

Plus – Amazing illustrations and customization.

Minus – None

Alex Arts About Us Page

7. Mail Chimp

Industry – Online Marketing

Why it is good?

  • Its logo is awesome. Even though it is just a cartoon of a chimp, it shows what the company is all about, an email newsletter development company. Again, picture says more than words.
  • The About Us content is very crisp.
  • You can easily scale other info like company background, commitment towards excellence, testimonials and others.
  • You also have the legal info in the footer.
  • Its color co-ordination takes our roving eyes and focuses on “Sign Up Free” button on the top of the page.

Plus – Very simple yet effective.

Minus – The text fonts are very light; they should bold it or use another text color.

Mail Chimp About Us Page

Except for Twitter, which was a big disappointment according to me, the others were excellent. “Why did you include Twitter then?” you might ask. I just wanted to show how your About Us page should not look like. OK?

As is the focus of Income Insiders, please concentrate on the little things while creating a brand online. Never ignore the About Us section for it is a major way a prospective customer will decide your ‘worth.’

Share with us your About Us pages below.

7 Tips to Create an Impressive ‘About Us’ Page

When you are creating an ‘About Us Page,’ think about the questions that would pop up in the mind of the prospective client. Think as a client and come up with the questions that you would like to get answers for.

Some of the common queries of a customer are stated below to help you out to start with.

  • What does the company do?
  • How long the company has been in existence?
  • How your company is different from your competitors?
  • In what ways is your company beneficial to the customers?
  • How to contact your company?
  • How trustworthy is your company?

This is just an outline to show you what the customers expect from a company. You can create the ‘About Us’ page of your company’s website with all the information answering to most of these questions.

The whole point is to create trust in the mind of the customer who visits your website. The idea is to impress them with the first look of your ‘About Us’ page.

How To Create An About Us Page

Below are some useful tips on how to create an outstanding ‘About Us’ page to impress your customers and visitors.

1. Explain what your company does:

‘About Us’ page should show more of your company. Customers go to this page to understand about your organization before they can plan about making purchases or using your services.

With busy schedules, no one has time to waste. Therefore, make sure to provide clear and simple to understand content explaining what your company does.

Give a good explanation about your company. Your customer should feel that they have come to the right place. Build a trust between you and your customers to run your business successfully. And so use the ‘About Us’ page to the utmost…but wisely.

Pictures say a lot. If you have great pictures showing what your company does and the employees working in your company, they can be included in your ‘About Us’ page.

2. The age of your company:

The ‘About Us’ page should show the time your company has been in existence. Even if it is a budding business, mention when you started it and how it has been progressing.

Many customers would like to have this information before they decide to purchase your products and services.

3. Be a little personal:

Describe a brief history explaining what your company does and what your motive to start this business was. Mention what your expectations are and what your business can do to meet the customer’s expectations.

If you have your company at several locations or run it globally, you can mention this on the ‘About Us’ page. If your company has received any awards or recognitions, they can be mentioned here. All this information can increase the trust and help to maintain a good relation with the customers.

If there are customers who have had good experiences with your company and would be interested to mention it on your Facebook Page, it can be included on your ‘About Us’ page to let the other customers know more about your company.

4. The uniqueness of your site:

If your business is really going well then it would be easier for you to mention why your company is different from its competitors. If not, then try to come up with something that can attract the customer so they consider your company for purchasing your products or using your services.

Where there are attractive OFFERS, there can be a customers rush. Also, if your company has such great offers like gift vouchers and prizes, free delivery, free shipping, one-stop shop, or provide a convenient shopping experience, the features should be mentioned to show why your company is unique.

5. Provide contact information:

The best place to provide contact information is on the ‘Contact Us’ page. If your Company’s website has it already then that would be easier for your customers to contact you. You can give a link in your ‘About Us’ page that can take the customer to the contact details with a click of the mouse.

On your ‘About Us’ page, if you mention whom to contact for certain purposes and their contact details, it would be an added advantage for the customers as well as for your company.

If your Company’s website does not have a ‘Contact Us’ page, make sure that you mention your contact details of your company on the ‘About Us’ page.

6. Be innovative:

Innovation and creativity are the best tools to attract the customers to your website. Stick to your ideas and create something new that can attract new customers to your company’s website.

If your customers find out that your site is not original and it looks like other company’s sites, it can give them the wrong impression about your company.

Some designs of other sites may impress you and you may decide to use them. But never do that. You should create a new design that is customized to support the uniqueness of your company and impress them to read the content too. If the content is well written and has all the information, then you will see more and more customers visiting your site and making lots of purchases as well.

7. Additional Links for easy navigation:

You should provide more links in your company’s ‘About Us’ page that can take the customers easily to other sites that have important information about your company. This will give your customer an easy navigation and they will understand your company better.

Make use of these how to make an about us page tips to present an attractive ‘About Us’ page. Present it in a special way that it becomes the best and the favorite one of many viewers. This is a good way to promote your business and sales.

Don’t you agree?