Earlier referred to as Rich Site Summary, it’s now known as Really Simple Syndication. The RSS feeds are a chance for bloggers to spread and attract fresh content daily.
The RSS is a special piece of code embedded with the HTML code of the web page that automatically updates RSS subscribers with fresh content. The feeds are basically a short summary of the blog and thus, it is essential that the short summary offered is interesting to pique the readers’ interest and read the whole story.
For RSS feeds, you need a RSS reader or you can use the Google reader, and there is no limitation as to the number of subscribers you can have for your blog. You can add RSS feeds either on blogs or static websites. Here is a short manual on how to go about them.
If you host your blog on Blogger, log in to your account. Go to the “Layout” section of the chosen blog. (provided you have multiple blogs) Click on the “Add a Page Element” from the top bar and select “Add to Blog” which appears below the “Feed” element, opening the “Configure Feed” dialog box.
Here, in the “Configure Feed” dialog box, you need to copy-paste the RSS link URL from the external blog. You can view the RSS link on the eternal blog generally on the right-hand side. When you click on this link, it generally opens Feedburner address; you select this link and copy it to the clipboard.
Copy-paste this link saved in clipboard into the “Feed URL” box appearing on the “Configure Feed” dialog box and click “Continue.” In the next page, you will be asked to choose the number of feeds you want to display, date format and author name. Make these selections and click “Save.”
Click on the “Preview” button to check if everything is in order and if not, you can use the “Edit” button to make changes.
Most of the WordPress theme hosted blogs have the RSS installed by default. This makes it easier for beginners as they don’t have to read through complex codex.
However, some of the WordPress themes do not have RSS installed, and then you have to install it yourself. What I suggest is you read through the backend WP-Admin interface details provided by WordPress themselves. This codex explains in detail how to add RSS feed on your blog. You can add the RSS button on your themes sidebar or the footer page for display.
The RSS function varies for different themes so you have to do a bit of hit-and-trial method to check which one is working for you. Some of the WordPress themes have RSS buttons as a widget. Check in the Widget section of your dashboard. If you have the RSS widget, simply click “Activate” and all is set!
Static websites are those that do not have fresh content daily. They are not blogs. Unless you can write XML codes manually, you have to have RSS software for static websites. Websites like FeedForAll.com and Page2RSS.com offer RSS feed software installation for static sites.
The RSS link you get will be somewhat like http://yoursite.com/yourfeed.xml and the next time you add articles to your website, the RSS feed will be automatically updated.
Best way to monetize from RSS feeds is to syndicate your blog or website with a large number of feed aggregators. This will not only bring you valuable traffic but also provide you with very good quality and valuable back links that further help to rank your website higher on Google.
Kindle and RSS
In the last two or three years, the Amazon Kindle has made it possible for bloggers to publish your blog on the Kindle store and whenever anyone subscribes to your feed, Amazon shares a revenue percentage with you. Any blogger from anywhere in the world can utilize this tool.
But there is a downside as well – Amazon does not allow the blogger to decide the price of your blog. Amazon decides a monthly subscription fee and the blogger gets a 30% share. This may not seem like a great amount of money but as your content reach widens and subscribers increase, you get to earn more.
You need to create a new Amazon account even if you already have an existing one, fill out the form, add the blog RSS feed and submit. Once Amazon approves the blog, it will be available to Amazon Associates and all Kindle users on Amazon Store.
Syndicating your blog with RSS feeds is another way to make money online. Most bloggers and advertisers publish small ads in a non-intrusive manner and when the RSS subscribers click on them, the blogger earns. Of course, some readers may feel put off seeing the ads but that’s a risk one has to take.