The popular search engine Google has been propagating their product, Google AdSense that can be a great option in achieving this end. AdSense is a medium through which you can publish third party ads on even your personal blog and get paid for every click on those ads.
Before you think of this method of additional revenue, you need to study their Terms of Services and attempt to educate yourself about publishing on AdSense.
Also, you got to be conversant with the tools, tricks and the finer suggestions of ads placement, blending, tracking and split testing if you aim to be a successful publisher.
Following are the factors that you would need to study and keep track of about your blog in order to increase your Google AdSense earnings.
Better Traffic – The first and foremost important fact of the matter is you have to attract traffic to your site or blog and get clicks. Without clicks, AdSense may not even consider your blog to advertise on. Therefore, you would need good content and a valuable user base.
You could work on getting more traffic by using a variety of methods like social network marketing, increasing your RSS feed subscribers, etc.
Aptly Sourced Traffic – There are different sources of traffic, like the various search engines, direct traffic or even referral traffic.
Search engine traffic is one of the best sources of traffic for a lot of reasons. A visitor coming to your website or blog through a keyword search on search engines could be a new visitor and could even be a regular visitor in the future.
There are more chances of a search engine visitor clicking on a Google AdSense ad on your blog or website than a visitor from any other source.
Subject of blog – The subject matter of your blog also plays an important role in increasing your CPM and the CTR of your blog.
There are some keywords that are highly priced in Google Adwords. So if your blog has a topic which has embedded keywords that are highly priced, the earnings per click on each of your ads could be higher.
Quality of posted content – You must be aware of the saying that “Content is King” and it is not more apt anywhere else than in this case…since the visitors, the traffic and resulting earnings do play a key role in the success of the blog or website.
Keeping your blog updated with fresh and unique content will definitely get more traffic which subsequently increases the Google AdSense earnings.
Theme and Layout of your blog – Ad placement should be strategic and such that it can be seen prominently by your blog visitors.
It is difficult to say though, which layout will work well for any blog. Conduct a thorough research on this aspect by changing your blog ads placement when they don’t seem to deliver.
It would be advisable to place a text ad above the posted content and one just below the title of your blog post. You could also try unit linking which works very well for some bloggers.
The question which many bloggers keep asking themselves while analyzing the revenue income from Google AdSense is what will work so that money keeps flowing in. They could have been using Google AdSense for a blog and studying the income using the channel feature that Google AdSense incorporates.
Before the commencement of Google AdSense account through the Blogger blog, it is advisable to read the Google AdSense program policies. Publishers have to adhere to many restrictions and requirements for them to participate in the AdSense program.
Here’s a list of what you’re not allowed to do as an AdSense publisher
- Google AdSense prohibits self clicking of the ads on one’s own site or blog. They also prohibit the blog owners to force their users or visitors to click on the ads.
- They have restrictions on the number of AdSense ads that can be placed on a single blog, which cannot be exceeded.
- It also prohibits blog owners to publish nothing but AdSense adverts. They have a strict policy in that regard. They consider this rightly as spamming which anyways is treated as illegal.
All in all, this counts as an ethical ground for adding avenues for earning money from your blog. However, there are some other ad network systems like Adbrite that can be incorporated with AdSense.
In this scenario, where an economics student would observe that we are in an oligopoly mode, that is, there are many sellers; it can be heartening to know that this is not oligopoly but perfect competition.
So, one hand where Google AdSense can be used in almost every kind of blog, the other hand can give you many options to experiment with…