Private and Master Branding Rights Explained

Many newcomers and some old hands online today may be confusing both private branding rights and master branding rights.

Master BrandingIn case you are one of these guys, the info in this write up is designed to give you an insight into both..

By the time you are through with reading this piece, you will not only have a good understanding of both, you will also understand how to make money online with them.

What are Private Branding Rights?

Private branding rights has to do with all those products that you purchase online. Some products give you the right to only make use of them without being able to pass them along to others.

A private branding right gives you the right to make use of the product and also sell it to others.

With a private branding right, you will be able to make money online through the product that you are purchasing.

  • You can resell it to as many of your customers as possible
  • You will also have the sole right on the amount of money you are able to make from the sales
  • No one will ever share your profit with you

The only amount you will spend on the product is the amount you purchased it for from the author.

Sounds like a pretty sweet deal wouldn’t you agree?
Through this means, one can easily make money online.

Benefits associated with private branding rights:

• You have full access: With private branding rights, you will have full access to the entire product. Any dime that is yielded from its sales becomes yours. You do not share your profit in any way.

• Freedom to modify content: With a private branding right, you have the freedom to change some of the content of the product that you have purchased. You can use this opportunity to include things that you want the buyer to see. In case you want to create links to your website through the product, you can do this while you are modifying the content.

You may still have some limitations that are mandating you not to change some of the contents. But you can always find a way to get your own message across.

This is totally unlike the case with normal resale rights, which does not give you any right to make changes to the content of the product. This freedom to modify makes the use of private branding rights an excellent way to make money online.

What are the limitations?

One positive thing about the use of a private branding right to make money is that it gives you sole right over the money you make on it. But it also has quite a number of limitations that you will do well to look into.

No change of price: Private branding rights only permits you to sell the product at a price specified by the original author of the product you are selling. You will never have the right to change the price. You will be committing an offense if you do so.

No right over copyright: You may own the profit on the product in question, but you do not own the copyright.

This means that you can only sell the product and offer it to others to buy, but you can’t put your name on it as the original owner of the work. The copyright still belongs to the original author of the product. Some of these products do come with specific terms instructing you to keep the original copyright.

Not all content can be changed: It is also important for you to realize that you can’t change the entire contents in a copyrighted product after you have purchased it with private branding rights.

You may be able to change some of the content, but the author may demand that some other parts of the content be left untouched.

The right stops with you: As far as the author of the product is concerned, the private branding right stops with you. You do not have the right to give the private branding right to another person. Once again, doing so can be considered as an offense.

Important facts to consider

Not all private branding right products can help you to make money online. There are several factors that you should consider before you lay your hands on any product so as to be able to make the best of it.

It is important to find out how profitable the product really is. Ask if the product is a new product. If it’s a product that has been around for quite a while, you may never be able to make much out of it.

This is because an old product would have been made available all over the world online already and probably needs updated with new content. We know how fast info changes and upgraded with new ideas.

It is also very important for the product to be in high demand. If you really want to make money online through private branding rights, you should make sure it is.

What are Master Branding Rights?

With master branding rights, you stand a very good chance to make money online.

  • You will be able to sell the product you have bought to anyone of your choice
  • You can also offer the product for free to your customers
  • You can resell the resale right to others

However, it too has some limitations attached to it.

Its limitation

While you have the right to sell the product and sell resale right to others, you do not have the right to make any alteration to all the content of the product you have bought.

You can only modify some and leave the rest as dictated by the original author. You also do not have the right to convert the product to your own.

You are not permitted to apply any private label of ownership on the product in any way whatsoever. You are also mandated to follow other terms and conditions that comes along with the master branding right product.


From the above, I hope you now understand how you can make money from products that come with private branding rights and master branding rights.

It is, however, very important that you work in line with the license attached to the product you have purchased. Make sure you understand the limitations before you venture ahead.

For details about resale rights, visit our post what are resale rights and master resale rights.

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