Billions of people around the world log on to the Internet everyday for surfing social networking sites, learning Internet marketing strategies, seeking entertainment and news.
Surfing from every corner of the world means that no two people are the same. Views differ so greatly from one person to the next that it can be difficult to find your target audience. And even more so to find the time to market your products to all of them! So without further ado, let’s see our first step – Time Management.
Time Management – Don’t Let Those Hours Slip Away!
In any type of Internet marketing, it is crucial to pace yourself. Finding out what works takes patience. Remember, Rome wasn’t built in a day and neither will your online business be.
Make a schedule for yourself and stick to it! If you know you only have two hours per day to devote to your business, make those two hours count! Break up tasks by day. A sample schedule might look like this:
Monday: utilize those two hours by calling current customers to check in on them, find out if they need to re-order. Get feedback on the products they have purchased, give them suggestions on new products. Show them you care and appreciate their business.
Tuesday: contact folks who have shown an interest in partnering with you, that is, become an affiliate member for your business. Tell them about the company and assess their interest. Meet with them for coffee (if possible) to show how the affiliate business really can work for them!
Wednesday: network with other marketers online and study the market trends. Having others to bounce ideas off of can greatly enhance your motivation and productivity.
Thursday: surf the web and make a list of places you would like to advertise your business. There are millions of websites out there so this can be an ongoing project! Use an excel workbook to keep notes on the URL, their audience and cost of advertising.
Friday: place ads on a few of the websites on your list. And make sure to check on traffic and sales from those ads. This will tell you later if it is worth marketing on those sites again.
Saturday: visit discussion forums and become part of the conversation! Make sure to place your website and blog address in your signature line to optimize traffic and networking opportunities.
Sunday: write on you blog! Blogging is an essential feature of an online money making business. You can personally connect with a wider audience through your blog marketing.
Now that our schedule is in place, it’s time to really understand the relationships between advertising, blogs and networking in forums. This brings us to our next step in Marketing.
Ripping Apart the Secrets of Internet Marketing Success – Right at the Seams
The biggest mistake in Internet marketing is that people assume they will place an ad on one website and they will be rich overnight. This does not happen.
Internet Marketing takes time, patience and a real understanding of your target audience. For instance, you would not want to sell dog biscuits on a website that caters to cat lovers. While you might get a few lucky hits, the majority of the traffic on our fictitious website will only be interested in cat related items.
Do your Research!
While Alexa Ratings and Google can give you a really good idea of the number of visitors a website is getting; data will not give you a feel for the audience. Go to the website, join the forum, and make friends before spending advertising dollars there.
The visitors who feel like they know you will be much more likely to spread the word about your business and bring you new customers than simply going to a website, paying for an ad and moving on.
Sell Yourself, Not Your Products!
People buy from you because they like you! Personality is the key to making any network marketing venture work. Let’s put it another way: since this is a really important lesson to learn, it is of utmost importance that you understand why your personality is your best sales technique!
For example, you want to buy a new radio. You go to the nearest electronic shop and take a peek around. The clerk at the desk shows no interest in you, instead he is playing a computer game. You walk over to the clerk to discuss a radio that you are interested in purchasing and the clerk answers your questions quickly and returns to his game. How likely are you to buy from that shop? Not very likely at all!
There is another electronic shop around the corner. You walk in and the clerk immediately responds, asking what you’re looking for, complimenting your jacket and making general conversation while you look around. This is the store you are going to buy from!
The other store clerk only showed an interest in his computer game. He was clearly not interested in you or if you were interested in purchasing a radio. The Second clerk was much friendlier and was willing to invest in the time with you in order to make a sale.
Like this, your blog should be an extension of your website. It should sell you NOT sell your products!
Make your posts interesting and upbeat, giving the reader a good sense of your personality. If you do product reviews, do them from a personal experience of your own or a customer. Use your blog to open discussions with potential costumers. For instance, if you are interested in glassblowing, give lots of information on glassblowing. Allow for comments on your posts to let others share in their opinions.
Remember everything takes time! There is no magic that will make you rich over night, but with persistence, each day will bring you a bit closer to that goal. If you dream it, you can achieve it!
Leave a comment on how you schedule your time and get closer to your goals…