In the present scenario, if you want to make your business or organization famous, then the very first thing you must have is an attractive website which can help you to attract more and more visitors. You must know the standings of your website, that is, you have to know about what other things are needed for its popularity on the Internet.
What should you measure?
There are several points which are to be noticed when thinking about the popularity of your organization or business.
For one…focus on the number of visitors coming to your website on a regular basis and how many of them are new or unique. Check out the location of each and every visitor as it will let you know the different countries where your business is making an impression.
Secondly, you must notice the number of visitors that subscribe to your services on a regular basis.
Thirdly, pay attention to the feedback of clients or customers who are using your products – services and facilities.
These are some of the basic points which you must not forget regarding the popularity of your website. Google Analytics is a great tool in measuring these statistics.
How can you measure a website’s performance?
There are several tools which are designed to enhance the popularity of a website. Among the endless number of tools available, the best and the most preferred one is Google Analytics.
The only thing you need to do is create your account. Generate an ID and password, login in to your account, link your website and check out the analytics reports on a daily basis.
The daily reports include the number of people visiting your website and the country from which they belong. With this tool, you can also get some tips to improve the quality of your website.
Check out our video on how to set up a Google Analytics account.
If you want to keep yourself updated with every change happening on your website, then you must go for a web business dashboard. Set aside a day to review the changes taking place on your website. With this method, you can surely do something better to improve your website; it may be either for its popularity or for the enhancement in the number of visitors.
This method will develop your interest and help you understand what it takes to build a successful online business.
GO with SEO Work
If you want to increase traffic to your website and want to grow your business exponentially, then the best option for you is to SEO your website. There are several things that are included in an SEO package; some of the most important are article writing, blog posting, social bookmarking, link wheeling, yahoo answering and link building.
- Article writing:
In order to make your website popular, the first thing you need to do is write articles on the keywords related to your products or the services that you offer. The articles should be very attractive with an eye-catching title so as to magnetize the attention of the reader.
After writing the articles, they are posted into different articles directories with a URL of the website for which the SEO work has to be done. Once they are approved, they are published by the article directories.
Interested people read these articles and if they find them valuable, they click the URL mentioned in the by-line. As they click, a new or a unique visitor is added to the list. This is the first step to be done in SEO work.
- Blog Posting:
Blog posting is another important method for making your website popular. Always try to keep your blogs informative, so that it can assist readers to get expected informative content…
The blog should not contain useless lines and phrases which do not convey any meaning in relation to the products or services you offer. Moreover, the blog should NOT be only about the business products and services. You must write on other topics related to your chosen business.
Always update your blogs at regular intervals so that readers know you are an active blogger. Updating the blogs daily is somewhat very typical and recommended.
- Social Bookmarking:
Social bookmarking helps in increasing your websites popularity in the minimum possible time. There are different ways of doing this; some of the most important are discussed below:
1. Quick Indexing – The search engines such as Yahoo, MSN, Google, ASK and others always search and index those websites faster which are submitted into any social bookmarking websites such as Facebook, LinkedIn, Twitter, MySpace, StumbleUpon, Digg and so on.
2. Personal advertising – There are several social bookmarking websites which allows you to create your own business or company’s page where you can mention products and services offered to consumers.
In this page, you can put links to your website and its inner pages which will help you to increase traffic to a particular page of your website. One thing must not be neglected… that the more traffic that comes to your website, the more PR you gain.
- Link wheeling:
Same as other methods, link wheeling is not as easy as it seems. The most important feature of link wheel creation is that it helps you to keep your website at the top in relation to certain keywords within the search engines.
It also helps you to make your website popular in minimum span of time. While implementing this method, one must focus on the points that are mentioned below:
1. Squidoo lens – First of all, check the requirements of your website and after that write a Squidoo lens which should be in relation with the theme of your website. Placing of links is the next step after writing a Squidoo lens, so don’t forget to add them.
2. Creating backlinks – Building of backlinking is very essential for the popularity of any website. The good thing with adding backlinks is that it aids in enhancing the Page rank of your website.
These are some of the most crucial points which one should remember when wanting to create a popular website in this competitive online world.
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