Google’s +1 Button…The Benefits For Business And Consumers

What is Google +1?

In a view to promote more of online networking, Google launched the +1 theme for its users, in June 2011.

This is a very new concept that the Google team has brought under its use. The +1 theme is somewhat similar to the ‘like’ option on Facebook.

If you like any web page – video – photograph or any other data on the Internet, you can just click the +1 button on your screen and the same would be visible to your friends and contacts when they Google it. It is like personally recommending your choices to your contacts; an extension of the WOM (Word-of-Mouth) promotion.

Google +1 buttonYou can also +1 any advertisement or any search result on Google. So now, you can easily share interesting stuff with your friends and contacts with the help of this +1 theme. The Google +1 button is a short for ‘Check it out, this is cool…’

It is like a symbol of your consent to particular information, photo, video or news. The +1 theme makes it easier for you to give recommendations to your friends. In this manner, your friends, contacts and other web users get to know the best content online.

How does the +1 button work?

If you want to use the +1 button, you will need a Google account. When you create a Google account, remember it is not just a mail-box; there are many added benefits to it. Generally, the +1 theme will work for all the Google sites but you are also provided with an option through which you can have the +1 button for non-Google sites.

Google provides you with numerous options with regards to the +1 theme. There are many personalization settings; you get to choose whether you want your name to appear as the person who +1’d a particular web page or not.

The +1 tab can be seen on your public Google profile but you also have an option to keep that tab private and only for your personal viewing. In spite of keeping the +1 tab private or hiding your name to appear on the +1’d data – your +1 will be visible to all your contacts and other web users.

It is very easy to use the +1 theme. For example, you found an interesting video on any Google site and you +1’d it.

Now, when your friends search for similar videos, the video that you +1’d will appear in his/her search results along with the information that it had been +1’d.

Disclosure of your name there is completely your option. If the Google +1 button stops working or there is some error, it will show a symbol; ‘!’. Errors in +1 button can appear due to any reason like server time-out or a blocked profile.

Benefits of the +1 theme

The +1 theme is another way of networking with your friends and contacts. You get to share all that you want to on Google and non Google sites. There are many benefits of the +1 button. Not only does it help in networking socially but it also helps in communicating and passing on important information.

The +1 theme can also be used to create any kind of awareness. For example, in case of any ongoing social issue that you have read an appealing article about on the web and you +1’d it, this +1’d information is known by all your contacts and thus the awareness starts to spread.

The +1 theme can be used for blogs as well. The +1 theme is also available for use on WordPress. You can add the Googles +1 button to your blog. The blog visitors can +1 your posts if they like it. This can prove to be a good way to get feedback from your blog readers.

It can even serve a promotional purpose. If a company’s web page is +1’d many times, it gets more viewers and these viewers can become prospective customers.

You can put up information and ideas about your new products and services along with the +1 button under it. Here, not only the new product idea gets marketed but by the number of +1’s, you will also come to know whether the idea is appreciated and accepted by the people or not.

Are you new to +1 theme? Begin by +1 this article and then check out this brand new Google+ and Google +1 Guide here.

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