Panda the Present Scenario: Google on June 21, 2011 released the latest update of what happens to be its SEO database Panda’s updated version 2.2.
Panda, also acknowledged as ‘Farmer,’ made its debut in March, 2011 to shuffle the entire search result pack. It rather brought a storm in the world of website rankings since reportedly the organic traffic damage of nearly 80 had been recorded.
Many unsuspicious online business holders, SEO experts and webmasters did not believe it when Google held that merely 11.8 per cent of queries had been affected.
Panda’s second version appeared in April 2011. It considered all sites having English as either their default language or as their consciously chosen and set language. This second version considered user feedback viz. blocked sites as a signal for search and in the month of May, the third version of Panda was released.
Google tried to smear on Panda by stating, “Panda happens to be just one more of the many algorithmic searches numbering over 500 regulates that Google produces annually.”
However, since several updated versions of this implementation algorithm became available, the concerned people discussed Panda’s technical, philosophical as well as the theoretical aspects.
What went wrong? SEO experts have been using the invariable protocol of classic techniques for more than a decade by now. Doing their homework of keywords research, formulating some good content embedded with high frequency keywords, submitting it in the search engines and then closing it with some like-minded links.
What the SEO experts, the site designers including the site owners missed was, “What really is the type of experience the end user is deriving from this particular web site? Are we truly providing a value for the end user’s time and money – are we crafting a brand identity that the user will be able to relate to and will appreciate, share, trust as well as reward?”
The Origin of Panda
An employee at Google, an engineer by the name of Navneet Panda presented Bill Slawski a better way to scale down some machine learning algorithm that are now a patent of Google.
Algorithms that can be learned by machines happen to be extremely expensive to compute apart from being highly time consuming, especially if the database sets of both input as well as output are huge in size.
Machine learning algorithms are an interesting strategy the computer programmers and scientists put to use in order to obtain solutions to various sorts of queries. Prior to Panda being discovered, Google’s scalability for learning by machine was at quite a nominal level and thus, this particular discovery carved a niche.
Ranking vs. Genuine Quality
Google raised a variety of questions to quality rankers in reference to the site quality, its credibility, appeal, trustworthiness and so on and so forth.
The most important of these questions was the rating of “how much would they admire the listing of this site as a result of their search query?” These quality rankers rated the site and Google got its answers captured in the database.
Google scaled the data of various categories of ratings of that quality rankers approved of or disapproved using the new process of learning for machines.
This new process is so efficient that it helped them separate the sheep from the goats. The preferred sites were upgraded while those that were not preferred were downgraded. The all-new Panda updated results were all over the World Wide Web.
Hopefully, it has now become crystal clear that the new innovation, Panda, is not just about keywords or link building strategies, but it is also about brand building web strategy.
Any and every action and reaction, practically and virtually can affect the SEOs of your website.
Practically the entire feel of the site including the aura, content, trust factor, quality of services, etc., all count and make a huge difference in the sites’ ratings as well as ranking.
A few Panda tips that will help tackle SEO in Google style
Produce an unforgettable experience – If you manage to make your site design very beautiful, as against something where content is interspersed with advertising – too many clicks on next-next – content is broken in too many pages – it does not remain appealing or they are no fun to read – too many distracting and irritating advertisements on a page – internal messages are bothersome or sometimes the graphics are not attractive, then all these factors will affect the liveliness of that page as well as the ranking statistics of that website.
Quality of Online Content – It is crucial; amazing pages full of informative content that happens to be unique, grammatically correct as well as spelled perfectly is not just enough.
Rather, detection of overdoses of keywords in the content is heading for being penalized, thanks to Panda. That is precisely what Panda has been premeditated to achieve.
Panda is enabled to decipher whether the content has been created for the purpose of SEO.
Merely having high-quality unique content available on the online page that no one wants to forward or share is useless.
Tweeting and Sharing – It does matter; a page that is not being shared is not an optimized page…is the new definition.
Using keywords strategically will not account to optimization any more. If the pictures are great, if the content is unique it will attract visitors, be twitted and shared and above all – will be rated well by the quality rankers – is what Panda ponders.
Usage metrics matters – Users on the website stay there for how long and how many pages do they surf is called the ‘click-through rate’ of your site, generated on behalf of the search query results. If your click- through rate happens to be lower than two, then your rankings are heading for a downfall, for sure.
The regional variety as well as the size of traffic on websites is recorded through Chrome, Android and Google toolbars.
Putting all such user as well as usage metrics data to use, nearly every month a fresh Panda update is released. Thus, in order to be purely optimized and stay optimized, be a Strategist who builds a brand name and not just another website.
Since the surfers and searchers are happy thus, Google might get more insistent on such changes. It would be in your favor to get better than being bitter!
How did google panda update affect you?