Affiliate Marketing with Twitter: A Win-Win Trend for Affiliate and Merchants

In the last three months, Twitter has become a one-stop resource for affiliate marketers. I say this Affiliate Marketing with Twitterbecause I spend more than 2 hours a day on Twitter to watch the trend grow in front of my eyes and secondly, it is obvious that Internet marketers keep on tweeting about affiliate products all the time because they are seeing a good amount of conversion, believe it or not!

Affiliate Benchmarks and The Search Monitor states that social media is used 60%-70% by the affiliates and Twitter is used by 47% of the affiliates. In other words, an average of 120,000 tweets are sent by affiliates per week.

Affiliate Marketing with Twitter

Why is Twitter a preferred choice?

  • It is very easy to get started with Twitter.
  • It is free.
  • Affiliates do not need a large following to get noticed.
  • Affiliates can start tweeting instantly.
  • Tweets can be spread using hash tags, similar to keywords in a search engine.

Unlike other affiliate promotional methods, Twitter is easy to use because even without any following, you can reach a wide consumer base, unlike other social media and networking platforms.

How do you use Twitter for your benefit?

(1) If you are a merchant, you can hire an affiliate network or an affiliate manager to monitor tweets. This will involve monitoring the number of tweets sent daily and their conversion rate.

(2) To recruit affiliates, you need to find active tweeters with a strong content generation facility. To write promotional content effectively in 140 characters, this is no joke! According to The Search Monitor, 1,320 merchants used 7,194 affiliate networks on December 20, 2011 to send affiliate tweets.

(3) If you are an affiliate and want to earn commissions from merchants then you need to watch Twitter trends for a few days to know what kind of merchants are heavily promoted on Twitter and how. To get the competitive advantage, you can look for seldom promoted merchants with good products.

(4) Twitter is very good for both merchants who are interested in 24 hour deals or 1-day promotions. With thousands of tweets sent every minute, this is a great medium to earn instant cash. Of course, you need to make sure that your appointed affiliates are honoring your promotional copy and not tweeting past the expiry date.

Twitter Affiliate Marketing Trends

Twitter is not used by product merchants as it should be; iTunes.Apple.com, Astrology.com and Groupon.com are the most tweeted products, according to The Search Monitor. This proves that there is a lack of merchant diversity. In other words, it is a good opportunity for affiliates to start working on Twitter for affiliate promotions and also a good opportunity for merchants to make some sales through Twitter.

Secondly, one of the main trends, plus an advantage of using Twitter is the ability to create multiple profiles. One affiliate user can create multiple ids to get more merchant sale returns. In a survey released in November 2011, it was found than 75% of the affiliates had more than one Twitter account. There are 4 reasons why Twitter users create multiple accounts:

  • To re-tweet their own tweets
  • To get better conversions as an affiliate
  • To popularize their own tweets
  • To increase followers to the main account

5 Tips to Use Twitter for Affiliate Marketing

(1) It is better not to directly tweet the affiliate link. If you maintain a blog, review the product or service, insert the affiliate link and then tweet the review link rather than the affiliate link. An affiliate product accompanied by a review has better chances of generating sales.

(2) Monitor how people are responding to the tweets. You can do this by setting up a RSS feed on the Twitter search, which will give you results containing both the @username results and those without the @username tag.

(3) Promoting an affiliate product works as a personal recommendation so it is best if you have used the product or service personally before tweeting about it. Your reputation will be on fire if you tweet products and services without using them and they turn out to be garbage.

(4) Don’t annoy your followers by giving irrelevant information and links. The tweet should be conversational in two ways – it should make the reader click on the link and then make the user read the content on the new page. All this begins with the tweet quality. Don’t just copy – paste the link.

(5) Don’t overdo the affiliate tweets. Sending 10 tweets every minute about the same product will cause you a loss of followers. Space out the tweets. Calculate the number of hours you are online, the number of hours you can spend tweeting, prepare the tweets before sending them out and then space out the tweets at every 5-10 minutes interval. Overdoing them will be considered as spamming.

Bonus Tip

(6) The affiliate product should be USEFUL for readers. Don’t become an affiliate of a product or service just because YOU like it. Your choices matters too but think from a third person perspective. Ask yourself – if this same product was offered to me by someone else, would I be interested in buying it?

These are the major 6 tips you need to keep in mind before starting your affiliate tweeting campaign.

Conclusion

Using Twitter for affiliate marketing is a positive trend. It is free to use and it is not time consuming either. Affiliates increase their opportunity to maximize commissions and merchants get an important source for increases in sales. In all, it is a win-win situation for both parties.

Top 7 Videos Every Entrepreneur Should Watch

You will find loads of texts online that teach us how to create a successful company and create the best products, but nothing beats listening to people who have been there and done that. In this article, you will see videos of interviews mostly where successful founders of Internet companies will talk about their achievements.

Videos Every Entrepreneur Should Watch

1. Aaron Patzer, Founder of Mint.com

Aaron talks about how he came across the idea for Mint.com and his journey. If you are a geeky entrepreneur, this will hold appeal for you. Aaron emphasizes on the fact that sometimes it is good to listen to that tiny inner feeling, the special feeling that marketing and sales feeling often have regarding any merchandise. The most important thing is to follow the hunch, like Aaron does.

2. Kevin Rose, Founder of Digg.com

The number one news media source, Digg.com, was founded by Kevin and in this video; he talks about how he took Digg.com from a site with just one member to one million users. Kevin tells entrepreneurs that you cannot predict all the time how a particular service or product will help a person or not. Instead, sometimes you just have to release something and see what the users make of it. It’s what Kevin did with Digg.com. Another important strategy is to involve the users in the growth and expansion of the site.

3. Matt Coffin, Founder of LowerMyBills.com

LowerMyBill.com is one of the first online lead generation companies established by Matt Coffin. In this interview, Jason asks Matt about his approach towards arbitrage, venture capital and customer acquisition. He talks about the importance of customer service and how to establish a firm foothold online.

4. Andrew Mason, Founder of Groupon.com

Who would have thought that Andrew would create a successful online business in modern history with the help of an email newsletter? It is true because Andrew, the hilarious entrepreneur, with his unique approach towards experimentation and work, led him to start Groupon.com. As is the trend with online businesses these days, Andrew strongly focuses on customer centric innovation. Watch the interview with Charlie Rose to know about his opinion on building customer centric business.

5. David McClure, Founder of VentureCapital.com

In this 45 minute long interview with Mark Suster, McClure, the founder of VentureCapital.com talks about his approach towards marketing and venture capitalist network. He focuses on the role of venture capital in the future and how entrepreneurs can start into this industry. He also talks about the importance of startups and its three important features – data, distribution and design.

6. Drive: The Surprising Truth about What Motivates Us, Authored by Dan Pink

In this interview conducted by John Milewski on Dialogue, we see Dank Pink, the author of Drive: The Surprising Truth about What Motivates Us, discussing the issue of marketing ourselves to prospective consumers and our motivation behind it. Dan Pink says that everything we do is for receiving certain rewards at the end of the task but what happens when we do not receive the desired results from our work? Watch this video and learn about how the gap between how businesses actually function and what science teaches us that can be remedied.

7. The Social Business Model, by Muhammad Yunus

Running one of the most socially responsible banks in the world, Grameen Bank, Yunus, the economist from Bangladesh, works towards providing small loans to entrepreneurs with no collateral and helps them to become independent. He is also a member of the Foundation’s Board Of Directors in the UN. In this video, he talks about how he created this business model with the intention to make other people independent. He says that 21st century businesses should focus more on developing socially responsible business rather than focus on business profits alone. He questions: “Should we leave everything to the decisions of the profit maximizers, so that their benefit is what decides the world?” What would you say?

Conclusion

There are no fixed rules and regulations to learn in businesses. While some go by a hunch, some come prepared. History shows that those people become successful as entrepreneurs who can think out of the box and bring something new for people.

2012 Social Media Predictions

Unless you are living in the Stone Age, you should be aware that 2012 is an important year for 2012 Social Mediainternet marketing and social media evolution. Online and offline businesses are slowly moving away from traditional online marketing techniques and targeting social media platforms like Facebook and Twitter heavily.

2012 Social Media Predictions

Whether you are a seasoned or a newbie online marketer, you need to read about these 2012 social media predictions.

Your Gateway to Internet – Facebook

If you don’t have a Facebook personal or Page account, experts say, you are losing out on a huge repository of business information and potential consumers. Few days back, Facebook came out with a clarification statement explaining how they earn revenues and how the advertisements are optimized. You can read about them here.

Since advertisements form the core revenue model for Facebook, it turns into a big opportunity for online marketers because you get to target buyers according to various relevant specifications like geographical location, age, gender, skills, interests and others.

For instance, if you are a retailer of Football merchandise in Ohio and want to capture the local market, Facebook will display your ads to only those people in Ohio with interest in sports.

This optimization of advertisements is a major benefit of using Facebook and with Facebook introducing its IPO in 2012; its impact is bound to get heavier in the subsequent months.

With 700 million users and counting, it is impossible today to think about the web without Facebook. It has become a bridge for marketers and publishers alike to communicate on a common platform.

However, we also feel that Facebook should not become totally business-like, otherwise it will fail like Zynga and Microsoft once did in the last decade.

Multi-Media Social Network

2012 is the year of multi-media social network. Social media interaction through videos and photos will weed out the common – boring social networking. Uploading multi-media footages more than ever will force the social media user to take a long look at the changing way of communication between a seller and a buyer.

Of course, this depends on the kind of online business you are involved with. For instance, an Internet marketer selling personal development products may not be interested in using videos for promotion as compared to an Internet marketer selling SEO products who will definitely make use of video marketing to get more clients.

As compared to 2011, multi-media will see an extravagant use in 2012. It is predicted by Forbes that multi-media use by small business owners will increase drastically. It will become the new mode of client-consumer communication.

Rise of Global Apps

The Android application has revolutionized the way we used to look at the application technology even 5 years back. With Android, apps are so easy to create and use in the highly creative world of the web. These days, there are no mobile handsets that are workable without apps.

Apps are building international diversity and creating cultural connectivity. Freelancing businesses like oDesk.com or sports apps like PlayUp about football and rugby are increasingly finding its way as apps for mobile users.

If we have to talk about facts, China became the second largest iOS apps downloader in 2011 after the US. With 20% market penetration, Asia has surpassed the US in total Smartphone volume. As the global purchasing power shifts, India and China will quickly catch up and overtake the US as the largest app-economy.

Likewise, if this is the trend which will continue in 2012, it will be interesting to see Internet marketers coming out with their own apps.

Suppose Darren Rowse (ProBlogger.com) from the top bloggers in the world list has an app for a free download for his subscribers. Through this app, Rowse is able to customize the product choice of the subscribers and is able to cash in because the app subscribers get to know about new products almost instantly as compared to those who are email subscribers. Through this app, subscribers can browse the list of products, select and pay through mobile in a matter of few seconds.

Moreover, the apps can be optimized either locally or internationally, or both. The rise of the global apps will be yet another way for small, medium and large businesses to tap their potential market.

Conclusion

As online marketers ourselves, 2012 is going to be a great year in respect to social media marketing globally. We will have more resources and social media tools at our disposal to reach a wider consumer base.

Christmas Spirit…Will YOU Catch It?

The older I get the more I’m aware of what Christmastime means for so many…controversy.

Every day I hear of someone else who is offended by a tree – a saying – a nativity scene, a Christmas cartoon, etc. I find it to be rather hypocritical because those who are crying about their rights being taken away are taking away the rights of everyone else. Hmm, imagine that.

Anyway, I’m very sick and tired of the entire charade.

Christmas SpiritSo instead of complaining about those who are offended, (let them wallow in their own self-pity) I choose to focus on the “real” meaning of Christmas; a time for giving…not receiving. A time for miracles to transform one’s life forever, not just this time of the year.

A time for opening your hearts and letting the light in, opening your eyes to witness the beauty of the surroundings and witnessing all the joy on the children’s faces and opening your ears to hear the sounds of singing, bells and laughter that only this time of the year brings to us.

A time for feeding a needy family down on their luck right now. Giving presents to children who wouldn’t have anything otherwise. Donating a Christmas tree to a family who can’t afford one. Stopping at a nursing home and chatting with some of the residence.

You know guys, these things we take for granted are so easy to share and give away to those less fortunate than us. And oh the joy it will bring to you is priceless. If you’ve ever done any of these things, you know exactly what I’m talking about here. There’s nothing like it.

But don’t stop there…do it all year round and you’ll soon see the transformation in you. You will be a changed person forever, and so will the people you shed your light upon.

Below are just 12 “little” things you can do all year round to keep the spirit of Christmas alive and the love in your hearts;

1- Talk to a stranger for a minute

2- Flash a “BIG” smile at someone

3- Make a sad person laugh

4- Help an elder carry groceries

5- Call an old friend

6- Say a meaningful “I love you” to someone who desperately needs to hear it

7- Spend extra time with your kids

8- Encourage someone

9- Let someone bend your ear for an afternoon

10- Give away an item you love to someone who needs it more than you do

11- Cook a dinner for someone who’s sick

12- Thank God every day for all of the blessings he’s shed on you and your family.

Below is one of my favorite Christmas songs I thought I’d share. Enjoy!

Let’s not forget all of our American troops and their families this season who have given the ultimate. Thank you!

From our families here at Income Insiders, we wish you and yours all a very Blessed Merry Christmas. We love you!

Please leave a spirited comment below!

How Internet Marketing Industry will Fare in 2012?

Internet Marketing 2012The Internet is a buzz these days with various Internet marketing predictions for 2012. Since we are Internet marketers ourselves, we thought to write about what we think will help to make money online in 2012 for Internet marketers specifically.

Internet Marketing Predictions for 2012

1. Traffic through Video Marketing

Cisco predicts that in the next 3 years, online video marketing will account for at least 90 percent of all Internet traffic. This means that we will be moving from “written content” to “picture content.”

While this may spell disaster for small-time content developers, this is an opportunity in disguise as they can broaden their skills with video content development.

For Internet marketers, we all know how the visual appeal works wonders for us so we definitely think this is going to be a positive trend.

2. Google’s Love!

Google shows its love towards us with bans and restrictions. We expect Google to come out with more restrictions in 2012 that will help to clean the Internet of inaccurate search engine rankings, sole keyword based domain names, and focus more on authentic content creation.

A latest Infographic.com data shows that Google still earns 97% of its revenue from advertisement so we can also expect that it will modify the search engine algorithms in a better way to reach a targeted audience.

3. Facebook IPO 2012

This is a touchy and confusing issue. Will Facebook IPO be successful or fade away like Groupon did after launching their IPO in 2011? Nevertheless, we can only hope that this new IPO will be positive for Internet marketers because lately, we have begun to depend on Facebook for business leads and conversion.

If Facebook promises highly targeted user information with its IPO announcement, it will create opportunities for us to cash in.

4. Blogging goes fully Mobile

Me and Joni were checking out some new ways to promote our blog when the WordPress page for mobile users came up. After reading in detail how the WordPress platform can be fully accessible though various mobile platforms like Android, iOS and Blackberry, we think 2012 will be a year when a large number of bloggers will take to mobile blogging.

This means a few things:

  • 24×7 anytime blogging
  • Connectivity between Internet marketers and publishers will strengthen
  • Good business opportunity for content developers
  • Internet marketing business can be optimized anytime

5. Common Social Media Monitoring Tool

Even today we have to Login to various social media platforms to promote and share content. Yes, we do have congregation tools like HootSuite but they don’t work always when someone has a huge web presence.

Ideally, if there will be a tool or plugin with Gmail as the center point and connected to all other chosen social media sites, it would have been ideal. In other words, just logging into Gmail would give us access to every social media account we have…let’s see if someone is able to do that in 2012.

6. Heavy focus on Social SEO

Now that Google has begun crawling social media sites to rank websites and blogs, we can hope that the service is further refined to include every kind of relevant social media content to determine a website or blog’s ranking.

Ideally, this should have started in the beginning of 2011 when the importance of social media in small businesses was becoming more prominent but anyways, better late than never.

7. Find Voice with G+

The more I read about G+, I am spellbound and awed. Even though we share published content on LinkedIn, Twitter and Facebook, we often find difficulty in deciding on an editorial voice, which G+ seamlessly makes it easier.

G+ is a platform that is both professional and personal at the same time, and both the sides remain apart, which has recently been missing from Facebook and Twitter. We can unanimously agree that Facebook doesn’t give the personal feel that it used to previously and Twitter, as far as I am concerned, has turned purely business oriented.

8. Micro-Blogging

Major media organizations now think that publishing on smaller alternatives of WordPress and Blogger like Tumblr gives them better scalability and response. This can be because content readers mostly ‘scan’ the page for information so what’s the point in writing 2000-3000 word long articles?

Even Obama is using Tumblr in his re-election campaign. Micro blogging platforms keeps the content short and meaningful. However, we cannot discredit the power of macro blogging through WP or Blogger.

In 2012, a large number of bloggers will take to both macro and micro blogging.

9. Long Tail vs. Short Tail

After the Panda update, Google made it clear that only those websites who score high on engagement level will get the top place. Therefore, if you are planning to get good results with obscure term usage, forget about it.

Long tail keywords are more relevant for Google and be sure to include them in future 2012 blogs.

To monitor the improvement, keep a tab on the bounce rate through Google Analytics and keep improving the engagement related metrics accordingly.

Forget short tail keywords, use the long tail ones.

10. Schedule Posts and Social Media Connect

Unless you are covering breaking news throughout the day, small business owners need to understand the importance of scheduling posts at least three months in advance. I agree this is nothing new because people have been doing it for the last 2 years but more people need to join in 2012.

There are various tools out there which will help you to optimize the content and automatically spread it on social media sites as soon as the posts are published.

Scheduling posts is not that easy because you have to take care of three things:

  • What does the reader want to read?
  • What is the best time to publish posts? (Ideally the time when your site receives heavy traffic on any given day)
  • What method you are using to build user-blog communication?

This is important for small businesses so that they can concentrate on other business aspects.

That’s the end of it for today. We will update the list if we come across any new trends.

What is your take on this? How do want your Internet marketing business to shape up in 2012?

Top 10 People of Performance Marketing in 2011

According to the Performance Marketing Association, it refers to a hybrid of online marketing and advertising programs targeted towards service companies (publishers or affiliates) where the performance marketer is paid on the basis of each accomplished action by the customer.

Do not confuse performance marketing with affiliate marketing solely. Yes, it is a part of it but it involves other factors as well.

Performance marketing definition would be:

“In performance marketing, advertisers and marketers only pay for successful transactions. Each transaction is based on a consumer taking a defined action, such as making a purchase from the advertiser or signing up for a subscription. The traceability of performance marketing isn’t based on estimates. It’s based on actual results — meaning that a marketing program’s effectiveness is accurately determined, down to the mouse click” (Performance Marketing Association).

As 2011 draws near, we present you the top 10 list of performance marketers. (Source – Infographic)

Top 10 People of Performance Marketing

1. Brian Clark [copyblogger.com]

Brian ClarkClark was the owner of three successful affiliate marketing ventures before going completely online. Since 2006, his name has featured in 11 online marketing books and he has inspired many budding online entrepreneurs.

Copyblogger.com is about giving solutions and advice to people who want meaningful assistance with online marketing and social media development.

2. Shawn Collins [blog.affiliatetip.com]

Shawn CollinsCollins is the leading industry person whom you should follow to learn the A to Z of affiliate marketing. He is the founder of Affiliate Summit that features the biggest name in performance marketing. Collins featured in the Top 100 Marketers in 2009, Top 25 Influencers in Performance Marketing, 2011 Nominated Small Business Influencer and the Top 50 Blogs ever.

Affiliate Summit is everything you ever want on affiliate marketing. Visit the site to attend affiliate conferences scheduled for 2012 in Las Vegas from January 8-10.

3. Jeremy Shoemaker [shoemoney.com]

Jeremy ShoemakerNo one can remain uninspired after getting to know Shoemaker. From an average 28-year old weighing 400 pounds and getting laid off from work, to becoming a super successful online marketer, who was himself inspired by his wife’s grit determination to achieve anything in life, Shoemaker has come a long way.

Shoemaker is the founder of ShoeMoney Media Group, an author, a blogger, an entrepreneur and a marketer.

Shoemoney.com is his blog to share the ups and downs in the world of online marketing. It ranks as the Top 50 Blogs on Technorati and has been awarded the Best Affiliate Marketing Blog.

4. John Chow [johnchow.com]

John ChowThe dot com media mogul, John Chow is a revered name in the Internet marketing world. He started his journey in 1999 with The Tech Zone, which is currently the largest hardware tech site on the net.

Johnchow.com is about his own experiences with affiliate marketing and needless to say, one of the top visited sites in the world.

5. Brett Tabke [pubcon.com]

Brett TabkeTabke is the founder and moderator of Webmaster World, one of the world’s first forums on Internet marketing, programming and search engine. He is a self-learned person in online marketing and on how to grow traffic to grow online business.

Pubcon.com began in 2000 as an informal gathering of search engine optimizers and webmasters in a pub in London, and thus the name, pubcon.com. It is presently acknowledged as the premier new media agency and publishing conference providers.

6. Rae Hoffman-Dolan [sugarrae.com]

Rae Hoffman-Dolan“Never mess with a woman who can pull rank,” that is Rae Hoffman-Dolan for you! She came into affiliate marketing by accident and has successfully survived for the last few years.

Sugarrae.com is a SEO consulting and Internet marketing agency. The owner also runs various affiliate and content websites in highly competitive as well as niche areas.

7. Missy Ward [missyward.com]

Missy WardHelping companies grow their businesses online for the last 11 years, Missy Ward is an expert on the pay-for-performance model. She loves teaching people about how to make money online using affiliate marketing and she is a regular speaker at entrepreneurial events.

Missyward.com is just the tip of the iceberg. Ward is also the founder of AffiliateMarketersGiveBack.com and the co-founder of Affiliate Summit, GeekCast.fm, Velocity NYC Press, Feed Front Magazine, AffiliateBuyersGuide.com and others.

8. Peter Bordes [mediatrust.com]

Peter BordesBefore Media Trust happened, Bordes was the founder of Mason Cabot investment bank and spent most of his career in banking and venture capital. He was also the founder of Empire Media Inc, a publishing, technology and marketing enterprise based in NYC.

MediaTrust.com is one of the most efficient ways to manage online performance marketing campaigns. They offer innovative performance marketing services and best services to direct response advertisers and publishers. They work with the CPC model which helps both publishing and advertising partners to track and predict sales.

9. Pace Lattin [performinsider.com]

Pace LattinA leading publisher, Lattin has 15 years of experience in performance and affiliate marketing. He is a writer for Technorati, ClickZ and the Executive Director of the Executive Council of Performance Marketing.

Performinsider.com is a leading performance publishing platform that covers all marketing forms and connects with three aspects – affiliate marketing, performance marketing and ROI advertising.

10. Lynn Terry [clicknewz.com]

Lynn TerryTerry has been working online full-time for the past decade. She started way back in the 1990s when there were no ‘gurus’ and eBooks to train Internet marketers. She is a super affiliate and has worked with a variety of online business models.

Clicknewz.com shares latest news on Internet marketing strategies and trends, reviews, ideas and business case studies.


Conclusion

If you observe clearly, you will see that none of the names mentioned above are newbie marketers. Most of them have been online for a minimum of 10 years, a long time indeed, but as we know, any kind of business, online or offline, requires perseverance.

If you persevere, maybe 5 years from now, your name will feature in this prestigious list!

Top 20 WordPress Plugins to Build Your RSS Feeds

WordPress RSS PluginsRSS (Real Simple Syndication) enables you to syndicate the blog content in a digestible format for the readers. Assuming that most of you are using the WordPress format, we give you a list of top 20 WordPress Plugins to build your RSS feeds.

Use only those Plugins that will help in improving the blog’s performance and user’s readability.

Best WordPress RSS Plugins

To Manage RSS Feeds:

1. RSSless – If images and videos in your content feed do not format properly, you can use this plugin to weed them out with the help of short codes.

2. Feed Key – This plugin is useful when it comes to restricting feed visibility. In other words, if you want the RSS feeds to be visible only for registered users, use this plugin.

3. FD Feedburner Plugin – This plugin uses Feedburner to redirect the comments and main feed without the need to modify the RSS templates.

To Create RSS Feed Content:

4. Simple Feed Copyright – I think this is necessary for every blog feed. This plugin attaches a copyright note at the end of each RSS feed entry and protects it from copyright infringement.

5. RSS Includes Pages – This is another innovative plugin like the previous one. With this, you not only can include posts in RSS feeds but also include pages to customize the Feed.

6. RSS Footer – Through this plugin you can include copyright information in the RSS feed, along with a link back to the original posting on the main blog.

7. RSS Supplement – Like the name says, you get to add supplementary features with the RSS feed like bookmarking links, comments and others.

8. Better Feed – This is an all-in-one RSS feed plugin which allows you to add everything that you ever want like copyright information, links, advertisement, comments and others.

9. RSS Atom Avatar – If you want to personalize the RSS Feed by adding an avatar or the site’s favicon to the feed, use this plugin.

10. Feed Comments Number – If you want to track the number of comments the RSS feed is getting, use this plugin. It will add a small image on all the posts selected for the feed. This image will automatically update itself after every comment submission. If there are no comments, it will display “Add a Comment.”

To Manage RSS Feed Statistics:

11. Feedburner Widget – If you have a Google Feedburner account, use this widget to connect it with your blog. It will directly retrieve Feedburner data and display it on the blog admin area.

12. Feed Stats – With this plugin, you can track feed usage directly from the dashboard. It will also let you fix the number of days you want to track and what all things you want to track like IP, comments, users data, number of views, number of hits and others.

13. Feed Subscriber Stats – With this plugin, you neither have to login into the blog nor see the home page to see the number of subscribers. You can login to the Feedburner account and see the updated stats.

14, Feed Tracker – This plugin serves a dual purpose. First, you can apply buttons on the site for people to subscribe through the link. Second, whenever your RSS feed is updated, it will be notified and then it will also track the total subscriber count for your blog.

15. RSS Link Tagger for Google Analytics – This is again something every blog owner with a monetized blog needs; this plugin will add a special code into the RSS feeds which will then help Google Analytics to track how many readers come to your blog through the RSS feeds.

16. Disable RSS – As the name implies, this plugin will kill or deactivate all RSS content feeds because you do not need them when you use WordPress as a CMS platform.

17. Private RSS – This plugin will help you to create two RSS feeds: the first one will contain summaries of content which will be visible to everyone; the second one will contain full blog posts and can be optimized for specific subscribers. For instance, you may create a list of subscribers called ‘Client’ and then create a specific RSS feed to send to this list ONLY.

18. SOJ Tag Feed – This plugin will help you to create RSS feed for every tag stored in your blog Dashboard. For instance, if someone wants to know only about “internet marketing” from your blog, the plugin will specifically list those blogs tagged with “internet marketing” and will send it to the subscriber. It also includes copyright notices to help fight off feed scrapers.

19. Special Feed Items – If you want the RSS readers to particularly read one or more blog posts, how do you draw their attention? The Special Feed Items installs a small “heart” sign before the specific post title, which makes readers most likely to notice it.

20. Old Post Promoter – If your permalink structure includes dates, then this is not for you. In case it doesn’t include dates, you can use Old Post Promoter to randomly select blogs from the published database and make them appear on the front page of the RSS feed.

Creating RSS feed is important for a blog, especially when the blog has started to receive a good number of viewers.

Read this small guide on how to syndicate your blog with RSS feeds.

Share with us your comments below.

Press Release Principles – Free How To Write A Press Release Guide

Don’t Let Press Releases Intimidate You. Follow These 6 Simple Steps. Examples Included!

How To Write A Press Release
If You Think That Creating a Press Release Is
Difficult – Intimidating – Or Out of Your League,
Think Again . . .

Follow These 6 Easy Steps
and Build Your First One in No Time Flat . . .


Yes. Press releases are one of those Internet marketing aspects that many beginners are scared to death to dive into . . .

I’m not sure if it’s because when we hear the words, “Press Release” we instantly think of Radio – Television – which means lots of exposure that we’re not quite ready for or what, however, let me say that more than likely, this will not happen for you overnight.

So put your fears to bed and let’s move forward. Acquire some knowledge of how to write a press release and press release format before we do anything else.

This is what I have for you;

  • A short video explaining what is a Press Release
  • 6 Easy Steps to build a Press Release
  • A PDF defining these steps
  • Sample of the Press Release format
  • Free PR Directories to submit your Press Release
  • My first “stab” at a Press Release for you to view (2008)

Go on and check out this how to write a press release guide. It’s totally free . . .






Google Continues Algorithm Update…How will it affect you?

Google Algorithm UpdateRegular followers of Internet marketing would agree with me that 2011 has been full of Google algorithm updates; first the Panda update and then the Farmer update and now comes another bombshell. Every year Google makes these updates around 400-500 times but only handful of them are ever announced.

Google Algorithm Update December 2011

So let’s take a look at the latest Algorithm update.

Inclusion of Social Media in Ranking

OK, this I know is really good news. Why? Previously Google did not focus much on social media indexing but now it does. Isn’t it wonderful?

This means that even if your website is not highly ranked, you need not be disappointed because Google will screen and index relevant social media pages.

BUT,

Google won’t let you off the hook so easily because it will penalize you if you’re only using social media for promotion.

According to their list, you can only use Forums, Facebook, Twitter, Directory Themes, Blogs, Article Submissions, Paid Links and Free for all Back Links systems to promote your website on the social media forefront.

Its time to re-strategize the social media marketing!

Age and Link Quality

TechWalls.com, an 8-month old site, jumped from PR2 to PR3 after this December update. This was because of several factors, age and quality links being an important one.

In this, Google will check the quality of non-paid links sent from various domains as well as the links from authority websites. It will also see the anchor text of links and the quality of those pages sending relevant links.

The above factors will determine the Page Rank (PR) of the site. It also depends on the user data and the subject matter of the linking sites.

If you want, wait for few more days and check out the PR rating again. It is not necessary that every website will be affected by this change but one never knows! Anything is possible.

Registration History and Domain Speed

Even though you can register your domain name anywhere, Google is taking this into consideration while giving your website a PR. This means that if you are in Singapore and your domain is registered in the US, it might not prove to be as beneficial as before.

Under the new update, Google will check from when and where the domain was registered, as well the strengths of links pointing to the domain. It will also check the historical data of links, domain visit pattern, social media referrals, and inbound links and inbound link score.

Moreover, the indexing will also depend on quality hosting, value of domain names, its strength and speed.

How to SEO? Recommendations from Google

If you are just starting out with SEO or you are an expert, note these recommendations straight from Google and plan accordingly.

It says that the keywords you want to rank should appear:

  • In the ‘alt’ tag
  • In the ‘title’ tag
  • In the rich ‘header’ tag
  • In the ‘domain name’ or the ‘URL’
  • In the internal linking pages
  • In the texts with relevant information
  • In the order of keywords appearance

Next time you are writing your SEO content, make sure to follow these rules apart from the usual ones.

Content Rules

Content is the king! Take note of these December 2011 changes.

Firstly, Google will not tolerate duplication of content over various publishing platforms, including those which have your name. In other words, if you publish an article on your site and publish the same again in three or four different sites, even if they are owned by you, it will be marked as ‘duplicate.’

Secondly, don’t think grammatically erroneous keywords will do any good. For instance, the keyword “spa classes New York” might have ranked very well earlier but not now. Here, the correct order of keywords will be “spa classes in New York.” Keep this in mind.

Thirdly, check the frequency of content update. One blog a day or 3x’s a week should be the mantra.

Fourthly, I don’t specifically agree with this but Google prefers if the keywords are highlighted in the content. In other words, the keywords should be made visible.

Finally, the content should be usable; should provide purpose to the readers.

You will be penalized if the website/blog is overflowing with:

  • Duplicate content pages
  • Customer reviews
  • Endless blogs
  • Irrelevant articles
  • Video links
  • Endless images

Google December algorithm update will rank those websites higher that are focused, usable, clean and faster to load!

What do you think about this new Google update?

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You know, I keep hearing the same thing over and over again and you probably have also; ”I’m so sick and tired of reading sales copy that is so infested with nothing other than hype! It’s all B.S.”

Seems like we’re all craving a different approach for the most part… one that’s credible and honest.

But the sad thing is; all of us still chime in and buy a product or service, based on that very reason.”Hype.”

Unfortunately, it plays into our DNA. We all want something exciting – sexy and cool.
It makes us feel so good. You know…instant gratification or so we think.

However, once that “feeling” wears off – what are we left with? Excuses…

Excuses of why the product didn’t work. After reading such a hyped-filled piece of copy, our expectations are so high that now comes the time too actually do the work. Really?

“I thought I didn’t have to do much…it was suppose to be push-button and cash would start flowing in instantly.” Sound familiar?

Now…it’s not looking so sexy is it?

I’ve gotten sucked in too many times and maybe now I just want to change the world or something, I’m not sure. Hell, maybe it’s my age. But what I look for now in copy is honesty – integrity – credibility and real solutions to whatever I need help with…

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I’ve had great success on oDesk writing for a number of clients…but – with “mixed” reactions in regards to writing “hype.” Clients have asked me to re-write “hype-filled” sales letters after they’ve seen my style, while one other commented that it wasn’t “hypey” enough. It doesn’t look like all the rest…

Believe it or not, consumers are starting to pay attention…

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