In the last three months, Twitter has become a one-stop resource for affiliate marketers. I say this because I spend more than 2 hours a day on Twitter to watch the trend grow in front of my eyes and secondly, it is obvious that Internet marketers keep on tweeting about affiliate products all the time because they are seeing a good amount of conversion, believe it or not!
Affiliate Benchmarks and The Search Monitor states that social media is used 60%-70% by the affiliates and Twitter is used by 47% of the affiliates. In other words, an average of 120,000 tweets are sent by affiliates per week.
Affiliate Marketing with Twitter
Why is Twitter a preferred choice?
- It is very easy to get started with Twitter.
- It is free.
- Affiliates do not need a large following to get noticed.
- Affiliates can start tweeting instantly.
- Tweets can be spread using hash tags, similar to keywords in a search engine.
Unlike other affiliate promotional methods, Twitter is easy to use because even without any following, you can reach a wide consumer base, unlike other social media and networking platforms.
How do you use Twitter for your benefit?
(1) If you are a merchant, you can hire an affiliate network or an affiliate manager to monitor tweets. This will involve monitoring the number of tweets sent daily and their conversion rate.
(2) To recruit affiliates, you need to find active tweeters with a strong content generation facility. To write promotional content effectively in 140 characters, this is no joke! According to The Search Monitor, 1,320 merchants used 7,194 affiliate networks on December 20, 2011 to send affiliate tweets.
(3) If you are an affiliate and want to earn commissions from merchants then you need to watch Twitter trends for a few days to know what kind of merchants are heavily promoted on Twitter and how. To get the competitive advantage, you can look for seldom promoted merchants with good products.
(4) Twitter is very good for both merchants who are interested in 24 hour deals or 1-day promotions. With thousands of tweets sent every minute, this is a great medium to earn instant cash. Of course, you need to make sure that your appointed affiliates are honoring your promotional copy and not tweeting past the expiry date.
Twitter Affiliate Marketing Trends
Twitter is not used by product merchants as it should be; iTunes.Apple.com, Astrology.com and Groupon.com are the most tweeted products, according to The Search Monitor. This proves that there is a lack of merchant diversity. In other words, it is a good opportunity for affiliates to start working on Twitter for affiliate promotions and also a good opportunity for merchants to make some sales through Twitter.
Secondly, one of the main trends, plus an advantage of using Twitter is the ability to create multiple profiles. One affiliate user can create multiple ids to get more merchant sale returns. In a survey released in November 2011, it was found than 75% of the affiliates had more than one Twitter account. There are 4 reasons why Twitter users create multiple accounts:
- To re-tweet their own tweets
- To get better conversions as an affiliate
- To popularize their own tweets
- To increase followers to the main account
5 Tips to Use Twitter for Affiliate Marketing
(1) It is better not to directly tweet the affiliate link. If you maintain a blog, review the product or service, insert the affiliate link and then tweet the review link rather than the affiliate link. An affiliate product accompanied by a review has better chances of generating sales.
(2) Monitor how people are responding to the tweets. You can do this by setting up a RSS feed on the Twitter search, which will give you results containing both the @username results and those without the @username tag.
(3) Promoting an affiliate product works as a personal recommendation so it is best if you have used the product or service personally before tweeting about it. Your reputation will be on fire if you tweet products and services without using them and they turn out to be garbage.
(4) Don’t annoy your followers by giving irrelevant information and links. The tweet should be conversational in two ways – it should make the reader click on the link and then make the user read the content on the new page. All this begins with the tweet quality. Don’t just copy – paste the link.
(5) Don’t overdo the affiliate tweets. Sending 10 tweets every minute about the same product will cause you a loss of followers. Space out the tweets. Calculate the number of hours you are online, the number of hours you can spend tweeting, prepare the tweets before sending them out and then space out the tweets at every 5-10 minutes interval. Overdoing them will be considered as spamming.
(6) The affiliate product should be USEFUL for readers. Don’t become an affiliate of a product or service just because YOU like it. Your choices matters too but think from a third person perspective. Ask yourself – if this same product was offered to me by someone else, would I be interested in buying it?
These are the major 6 tips you need to keep in mind before starting your affiliate tweeting campaign.
Using Twitter for affiliate marketing is a positive trend. It is free to use and it is not time consuming either. Affiliates increase their opportunity to maximize commissions and merchants get an important source for increases in sales. In all, it is a win-win situation for both parties.