4 Helpful and Effective Link Building Techniques

Link building in Internet marketing raises the brand value of your business. A website or blog that engages in a lot of link sharing is more likely to rank higher in Google searches.

Like any other Internet marketing strategy, link building is quite a perplexing job; it is not something a marketer can request other bloggers to share.

Effective Link Building TechniquesA marketer has to provide products or services of quality that encourages other bloggers and businesses to interchange links with you.

There are several bogus link building services out there promising hundreds of links but in reality, these links are not worth the dollars you spent purchasing them.

Link building requires knowledge and experience in Internet promotions. Here we have listed some of the relevant link building techniques you can successfully apply to your business.

Listing in Niche Directories: There are thousands of general link building directories out there but only few niche directories.

Niche directories are those with listings related to a particular business. Suppose you own an online jewelry store, you can list your business details and other necessary information to similar jewelry or ornament related directories. Listing your business in niche directories will get you a great deal of link juice to your website. How?

People interested in jewelry will obviously search in the necessary niche website, which will increase your chances of receiving substantial traffic. Needless to say, this strategy will help promote your business and give it lots of mobility. The niche directories are not always free. You may need to purchase monthly or yearly memberships.

Listing in General Directories: The older general directories like DMOZ list quality business websites which offer authentic products or services. If you own a small business, you can list the relevant information here. Internet marketers and potential consumers often visit general directories scouting for new products and services.

The general directory submissions are free of cost. However, just because the general directories are free, it is not necessary for you to submit in hundreds of directory listings. Do an Internet search of the most popular ones in terms of traffic and reputation, and get your business listed.

Social Media Submissions: Few people would disagree that social media pages does not bring any relevant links to listed blogs and websites but the perception is entirely wrong. Yes, you cannot solely depend on social media links to raise your website rankings but their contribution cannot be discounted either.

Creating business pages on social media platforms like Facebook, Twitter, StumbleUpon and Digg, along with using Internet social media advertising strategies helps to yield a large amount of traffic and links. Of course, your business should have some merit to attract their interest.

Social media is one of potent methods of online link building. People or businesses with social media profiles look out for other similar businesses where they can connect and increase their online presence.

Doing this not only helps them but your business also, especially when the Google bots perform traffic and link analysis on your site. Quality links present on your website is a sure shot way to increase website rankings.

Article Submissions: There are times when one comes across online content that one remembers for a really long time. Just imagine if you could create such a timeless article and distribute it online with a link or two in the author’s bio section, you stand a good chance to receive quality traffic and links continuously in the next few years.

Of course, such content pieces needs to be extraordinary. It can be either on a subject that has not been covered before or on a subject that is popular but you write something unique which the world remembers!

For instance, whenever I have to find meaningful IT reviews, I can always rely on TechCrunch than any other because their opinion, style of presentation, authenticity and approach is unique. Getting my point? You have to be different if you want any result from your Internet marketing endeavors.

Apart from these strategies, you can partner with other businesses too and mutually develop link building techniques. Link building is an essential aspect of running an online business. Think of it as generating connections.

Before the advent of the Internet, people used to work towards creating meaningful clientele lists through business meetings, discount offers, channel partnership and others; link building is the same, only the medium has changed.

Feel free to leave a comment…

Landing Page Format: Headlines

When I started out learning all about Internet marketing and creating websites, I really had a lot to learn…

I was in an excellent mentoring program and was told to create a Landing Page for my website. Okay. I can do that…or so I thought.

Landing Page Format: HeadlinesWhat I thought I heard was “create a website.”

After a month of trial and error, mistake after mistake, I finally had created what I thought was a damn good website.

I had pictures and a lot of content and so on…I was so very proud.

When I finally revealed it to my coach, I wasn’t ready for what I was about to hear…

” Joni, I wanted you to create a landing page, not a website.”

What? I was absolutely devastated!

So, after crying a little, feeling defeated and somewhat of a moron, I asked the correct questions about how to create and format a Landing Page…

For right now, we’ll start with the headline…the most important part. But first-here’s how it goes:

A landing page consists of a headline, subheads, opening paragraph,
(optional) bullet points, opt-in box and PS’s.

Your Headline: You want to “grab” your reader’s attention instantly. Basically, this is the “ad” for your page, not necessarily the ad for your product or service.

While you are talking somewhat about your product or service, you are pushing a free offer to get the reader’s email information so you can build your list and sell to them.

You have to give your readers a very strong reason to keep their eyes moving down your page to learn about what you’re offering them.

1. Does it arouse curiosity?
2. Does it make a simple, easily understood, compelling promise?
3. Does it trigger the prospects motivating emotion that you identified in your market research?
4. Does it imply proof of promise of what your product/service can do for
them?

***Promise them great benefits
if they’ll just stop and read your page***

Your headline must have “the look” to grab attention:

1. Make sure it is centered and balanced
2. Use color- most popular is red or dark blue
3. Make it bold
4. Font styles-most popular is San Serif, Serif, Georgia, Verdanda, Tahoma and Times (up for debate…)
5. Font size- Use larger lettering to stand out – 4″ depending on what program you’re using
6. You can use quotation marks
7. Underline important words if necessary
8. Where you break your headline is important

Example: Right Way… Grow Your Income 500% More
Even In the Current Recession!

Wrong Way… Grow Your Income 500% More Even
In the Current Recession!

A great headline uses one of the following:
1. a sense of urgency– Make $1,000 more this month by…
2. uniqueness– Why oriental women have beautiful skin…
3. being ultra specific– What never to eat on a cruise ship…
4. states something useful– An invitation to ski and save…

One way to help you with writing a headline is to look at your product/service and ask yourself: “What’s the Big Who, Where, When, What, Why, How?”

1. Who Can You Trust When It Comes to Home Remedies to Fight the Flu
2. Where Common Cold Germs Migrate and How to Avoid Them
3. When the Flu Virus Strikes, 12 Ways to Cope
4. What Never to Eat When You Have the Flu
5. Why Flu Home Remedies Are a Bad Idea for Most People
6. How This Doctor Treats Coughing, Wheezing, Sneezing People All Day Long and Never Gets Sick

We all have morals, values, beliefs, feelings and desires. Your goal is to motivate the reader to continue on. Use a headline that drives the stake directly in the heart of their most critical need, want or desire.

Would You Walk By?

I have always loved inspirational and motivational stories, mottos and quotes. I find them to be filled with timeless lessons for me to learn and share with others.

Below is one of those inspirational – “make me think” kind of stories.

inspirational and motivational storiesAfter reading this short story, I questioned myself…would I walk on by? Hopefully, if I ever encounter a situation such as this, I wouldn’t just walk on without doing or saying something.

Why?

Because the appearance of this man could be me someday…you just never know.

Are we so full of ourselves and so much better than everyone else that we can’t even stop and ask someone if they’re in need of something? I certainly hope I wouldn’t…

Let’s try and remember how many people have helped us along this journey called life. I know from my own personal experiences, many, many people have stopped and picked me up when I needed it. I pray I’ll never forget and pass it on whenever the situation arises…

Here’s the story:

Would you walk by?

This will certainly make you stop and think.  You never know what a kind word, a phone call, or an imprompt visit will do for someone else.

It was a cold winter’s day that Sunday.  The parking lot to the church was filling up quickly.  I noticed as I got out of my car that fellow church members were whispering among themselves as they walked to the church. As I got closer I saw a man leaned up against the wall outside the church.

He was almost lying down as if he was asleep.  He had on a long trench coat that was almost in shreds and a hat topped his head, pulled down so you could not see his face.

He wore shoes that looked 30 years old, too small for his feet with holes all over them, his toes stuck out.  I assumed this man was homeless, and asleep, so I walked on by through the doors of the church.

We all fellowship for a few minutes, and someone brought up the man lying outside.  People snickered and gossiped but no one bothered to ask him to come in, including me.

A few moments later church began.  We all waited for the Preacher to take his place and to give us the Word, when the doors to the church opened.

In came the homeless man walking down the aisle with his head down. People gasped and whispered and made faces.  He made his way down the aisle and up onto the pulpit he took off his hat and coat. My heart sank.

There stood our preacher… he was the “homeless man.”  No one said a word.  The preacher took his Bible and laid it on the stand.

“Folks, I don’t think I have to tell you what I am preaching about today.” Then he started singing the words to this song.  “If I can help somebody as I pass along. If I can cheer somebody with a word or song. If I can show somebody that he’s traveling wrong. Then my living shall not be in vain.

Richard D’Andrea Dover

Please leave a comment below on how this affected you in some way…

Must-Know Lessons on Internet Marketing

Billions of people around the world log on to the Internet everyday for surfing social networking sites, learning Internet marketing strategies, seeking entertainment and news.

Surfing from every corner of the world means that no two people are the same. Views differ so greatly from one person to the next that it can be difficult to find your target audience. And even more so to find the time to market your products to all of them! So without further ado, let’s see our first step – Time Management.

Time Management – Don’t Let Those Hours Slip Away!

Internet Marketing LessonsIn any type of Internet marketing, it is crucial to pace yourself. Finding out what works takes patience. Remember, Rome wasn’t built in a day and neither will your online business be.

Make a schedule for yourself and stick to it! If you know you only have two hours per day to devote to your business, make those two hours count! Break up tasks by day. A sample schedule might look like this:

Monday: utilize those two hours by calling current customers to check in on them, find out if they need to re-order. Get feedback on the products they have purchased, give them suggestions on new products. Show them you care and appreciate their business.

Tuesday: contact folks who have shown an interest in partnering with you, that is, become an affiliate member for your business. Tell them about the company and assess their interest. Meet with them for coffee (if possible) to show how the affiliate business really can work for them!

Wednesday: network with other marketers online and study the market trends. Having others to bounce ideas off of can greatly enhance your motivation and productivity.

Thursday: surf the web and make a list of places you would like to advertise your business. There are millions of websites out there so this can be an ongoing project! Use an excel workbook to keep notes on the URL, their audience and cost of advertising.

Friday: place ads on a few of the websites on your list. And make sure to check on traffic and sales from those ads. This will tell you later if it is worth marketing on those sites again.

Saturday: visit discussion forums and become part of the conversation! Make sure to place your website and blog address in your signature line to optimize traffic and networking opportunities.

Sunday: write on you blog! Blogging is an essential feature of an online money making business. You can personally connect with a wider audience through your blog marketing.

Now that our schedule is in place, it’s time to really understand the relationships between advertising, blogs and networking in forums. This brings us to our next step in Marketing.

Ripping Apart the Secrets of Internet Marketing Success – Right at the Seams

The biggest mistake in Internet marketing is that people assume they will place an ad on one website and they will be rich overnight. This does not happen.

Internet Marketing takes time, patience and a real understanding of your target audience. For instance, you would not want to sell dog biscuits on a website that caters to cat lovers. While you might get a few lucky hits, the majority of the traffic on our fictitious website will only be interested in cat related items.

Do your Research!

While Alexa Ratings and Google can give you a really good idea of the number of visitors a website is getting; data will not give you a feel for the audience. Go to the website, join the forum, and make friends before spending advertising dollars there.

The visitors who feel like they know you will be much more likely to spread the word about your business and bring you new customers than simply going to a website, paying for an ad and moving on.

Sell Yourself, Not Your Products!

People buy from you because they like you! Personality is the key to making any network marketing venture work. Let’s put it another way: since this is a really important lesson to learn, it is of utmost importance that you understand why your personality is your best sales technique!

For example, you want to buy a new radio. You go to the nearest electronic shop and take a peek around. The clerk at the desk shows no interest in you, instead he is playing a computer game. You walk over to the clerk to discuss a radio that you are interested in purchasing and the clerk answers your questions quickly and returns to his game. How likely are you to buy from that shop? Not very likely at all!

There is another electronic shop around the corner. You walk in and the clerk immediately responds, asking what you’re looking for, complimenting your jacket and making general conversation while you look around. This is the store you are going to buy from!

The other store clerk only showed an interest in his computer game. He was clearly not interested in you or if you were interested in purchasing a radio. The Second clerk was much friendlier and was willing to invest in the time with you in order to make a sale.

Like this, your blog should be an extension of your website. It should sell you NOT sell your products!

Make your posts interesting and upbeat, giving the reader a good sense of your personality. If you do product reviews, do them from a personal experience of your own or a customer. Use your blog to open discussions with potential costumers. For instance, if you are interested in glassblowing, give lots of information on glassblowing. Allow for comments on your posts to let others share in their opinions.

Remember everything takes time! There is no magic that will make you rich over night, but with persistence, each day will bring you a bit closer to that goal. If you dream it, you can achieve it!

Leave a comment on how you schedule your time and get closer to your goals…

Network Marketing Skills You Must Have

By now, you must have realized that succeeding in network marketing is not only difficult but time consuming as well. For those who have found success, kudos to you! For the still struggling members, keep trying! Don’t ever give up!

Network Marketing SkillsToday’s agenda is to enlighten my readers about few essential network marketing skills.

Each business is about skills and since we are associated in some way with the network marketing industry, it is best for those in the online money earning business to learn and practice these skills. What are these?

Phoning Skills

Do you slam the phone down when a salesman calls and says, “Sir, we sell X product, it has X and Y advantages, are you interested in buying?”

Probability says, you will feel irritated and cut the line. Would you like the same happening with you? Don’t worry, I am not talking about making cold calls but about those calls that you should positively make after you have made a list of people who are genuinely interested in buying products from you. You can come across these people through references, online social media propaganda, and any other methods you are using.

Then instead of waiting for the people to contact you, it’s best to take the first initiative and call them. Now comes the most important part – what do you say? Obviously, the usual answer is, “we talk about the product” right?

Nope! If you directly talk about the product, then what’s the difference between you and the salesman who wants to sell you credit cards from X and Y bank?

Always remember to give importance to personal and informal interaction. Talk to the person as you would to someone whom you know beforehand. I know it is difficult to break the ice over the phone but keep in mind; there is no fear of rejection here as the potential buyer expressed interests themselves.

It’s time to polish your phoning skills! Strike up mock conversations over the phone with business associates or with family members. Practice! Practice! Practice! When you are comfortable, i will reflect on your communication with the other person.

Self Branding and Online Lead Generation

Let me ask you – are you in network marketing for the long haul or you just want to make some quick money and leave? It’s good if you opt for the first option! I have been repeatedly saying that network marketing is not easy at all…

And the steps you can take to succeed with this is to build your online credibility. In other words, brand yourself online.

Why? Sooner or later, you are going to feel stagnant when you don’t make sales. I mean, how long can friends and family buy from you? You need to broaden your horizon. Get online, create a blog, and start marketing!

You might feel that this idea is so boring. Of course, hundreds of others are doing the same thing. But think like this – hundreds of others are doing the same thing but only FEW people find recognition.

Of course, blogging is not the only way. Create accounts in Twitter, Facebook, StumbleUpon, Digg and many more social networking sites. You have to make the accounts both personal and professional at the same time.

Devote enough time to create an attractive profile. Again, the secret of being noticed online and branding yourself is to BE DIFFERENT. Don’t just blog about the same things like others are doing and also don’t write about the products you are promoting in a non – interesting manner.

INJECT YOUR PERSONALITY IN THE ONLINE BRANDING VENTURE

If you work on them diligently, I assure you that within the next 6 months, you will be able to create online leads, which again, with your soft skills, you will be able to turn the leads into sales.

What did we learn? PROMOTE yourself! MARKET yourself! And do this intelligently, creatively and with perseverance. Never be a quitter! Give the work your best input.

Practice Discipline and Management

I know many of us do not think personal discipline and management to be a ‘skill’ literally, but believe me, it is.

In network marketing, you have to plan your targets days, weeks, and months in advance but also keeping the door of flexible changes open.

It is easier to get bored, frustrated, irritated, and lethargic when you don’t see any sales in your account whereas others seem to possess the magic wand of instant sales.

Do you feel the same? Good! It means you are human.

Remember this lesson forever. Generating sales is entirely dependent on you. How you maneuver and turn leads into sales is your call. It depends on your persuasive power, your discipline and your management qualities.

One of the useful and often ‘gladly’ forgotten skills is to SET TARGETS. Yes, you do set targets but do you follow them? It is an easy plan and most difficult to follow. Our networking marketing field is such that people have the tendency to keep pending work for tomorrow and ‘tomorrow’ never comes.

Please, it is a request from a fellow marketer not to have this lackadaisical attitude. As a result, it is ONLY YOUR LOSS. No sales = No profit.

Self – motivation is the best motivation. A motivator can inspire you, motivate you and guide you but whether you really ‘want’ to stay motivated and work towards attaining your goal, you need to keep yourself self – motivated 24×7.

Landing Pages – One Specific Offer

Let’s dive in a little further on what Landing pages are and how they work…

The definition of a landing page: A focused offer page with only one call to action.

Landing PagesThis is also sometimes referred to as a “lead capture” page, which is adding the visitor to your e-mail list by persuading the visitor to complete one transaction.

You know what you want the visitor to do, and you don’t want them leaving without giving you their information.

Examples:
– A newsletter sign up
– A membership site

Check out this landing page: 16-day eCourse “Create Your Own Income”

The focused offer here is to sign up for the newsletter only. To get the newsletter you have to enter your name and e-mail address. This is the only call to action on this page.

After the visitor has signed up, this marketer can stay in constant contact by email, recommending other products and services and providing value through articles, tips etc., and also marketing his/her own products and services.

Now there is a difference between a landing page, (again this is a lead capture page to get the visitor’s name and e-mail address to be able to send them information) and a web site, which is pages and pages of content with many links distributed throughout.

Example of website: CoffeeDetective.com

This web site displays pages and pages of content about coffee. Different blends of coffee, coffee makers… There is no specific call to action on any page.

Using a landing page, you have one chance to grab the prospect’s attention, keep them interested, feed into their desires and call them to action, known as A-I-D-A;  Attention – Interest – Desire – Action.

Remember:

1. You don’t want the prospect to leave your site. You only have one chance to get their information.

2. The way you communicate your message will bring you success or failure. Make it as strong and compelling as possible, something the reader has to know more about and will give their information to get it.

3. You do not want any other links on that page. You don’t want the prospect to click off your page and go elsewhere. Chances are once your prospect clicks off your site, they probably won’t return.

When using a landing page, don’t try to sell the product or service. You want to sell the benefits of the product or service to the prospect.

You want your product to be unique and different. Ask yourself:

Which area am I different from my competitor?
– The price?
– The guarantee?

What can I offer my prospect that would specifically benefit them?

– Give away a free product such as an e-book, video series, audio
– Do a 7-part e- course training in your niche

Always keep in mind it’s all about your prospect…what’s in it for them, how will they benefit by signing up, and will your product or service ultimately solve their problem.

What Cup Would You Choose?

It’s simple human nature that we all want the best for ourselves. There’s absolutely nothing wrong in wanting that.

What can be wrong is if we walk over everything and everybody to get there and being envious of what others have.

This short video clip uses the analogy of “Life Is Like A Cup Of Coffee.” The cup being the tool to hold the coffee, but us not seeing what is really important…the coffee.

Seems like we are always striving for the best but unfortunately in doing so, we miss the “enjoying it” part.

Hope you get a little insight out of this video…and the music is really uplifting as well!

4 Hot Tips For Choosing A Domain Name

Today I’d like to create a quick post on one element which many of you are probably familiar with, yet is so very, very important.

Domain names…

Choosing Domain NamesNow some of you may be thinking, “Hey Joni, what’s so important about choosing a domain name?” Well, let me explain…

Just in case we have total beginners here on Income Insiders, I’d like to make sure you know what a domain name is; the address of a particular website on the Internet.

Ex: IncomeInsiders.com – JohnDoe.com – MarysFlowerBoutique.com

Keep the following in mind when choosing your domain name:

1) The abbreviation .COM is still the most popular on the Internet today because it stands for commercial business, in addition, it’s the most memorable for a prospect. So always try to purchase your domain name with the .com abbreviation.

Following is a list of alternative abbreviations to consider for different styles of websites:

  • .NET- The 2nd most popular when .COM is not available. Used for Internet infrastructure or related services.
  • .GOV- Used by government agencies
  • .EDU- Used by educational institutions
  • .ORG- Non-profit organizations
  • .CO- Used for COmpany, COmmerce and COmmunity
  • .MOBI- Viewed on a mobile device
  • .BIZ- Perfect for E-Commerce sites
  • .US- Creates an American identity on the Internet, associates with American values
  • .ME- All about you, your product/used for blogs, resumes, personal pages and is very popular among the younger consumer.

As you can see, if you are creating a site about selling famous salsa recipes, you surely wouldn’t end with the abbreviation of .GOV. Hopefully this list will be a guide for you when choosing your perfect domain name.

2) Keep these 3 elements in mind when choosing. These could mean all the difference;

A. Mnemonics– This merely means to use a combination of words that are easy to remember.

Ex: IncomeInsiders.com – Yahoo.com – Google.com

B. Credibility– Many people associate longer domain names with free sites or those of lesser quality, in turn, prospects will assume your product or service is cheap. So using a simple-short domain name will heighten their perception of your website’s value.

C. Positioning– Your domain name should always reflect your website’s nature, a benefit or a result of your product or service. This will instantly communicate a uniqueness about your website.

Bad Ex: Caspersmindblowingtrailblazers.com…What are they selling or servicing? This might sound cool, but you would have no idea what the website is about.

Good Ex: CoffeeDetective.com. Now, what comes to mind? Everything you ever wanted to know about coffee.

3) Remember, you want your domain name to stick in the readers mind. Most searches are done by topics or themes, not names.

Ask yourself… what would pop up in the reader’s mind when a need presents itself, a need your product or service would fill? Using the example of the CoffeeDetective;

If your need was to find out something specific about a coffee product, this domain name tells me I’d more than likely find the answer here.

4) You also want to purchase variations of your domain name including different spellings. Many people don’t always use correct spelling. You don’t want your competition purchasing those names.

When the prospect misspells your domain name, they will be directed to your website.

Ex: yourcopywritingsolution.com and…yourcopyrightingsolution.com. By purchasing both these names, prospects will get to this website either way.

Final thoughts: Keep it simple – short and memorable. Brainstorm different keywords you think your prospects would type in looking for your information.

There are a many sites where you can purchase domain names, but GoDaddy.com is probably the most popular and reputable…

You can just google “domain names” and check out the different sites and offers.

Have you seen any crazy or wild domain names? Leave a comment below and share it!

What Are Landing Pages and How To Create Them?

Landing pages are the logical extension of advertisements. When people click on your one-line ads, it shows their intent in knowing about the product or service more, which further increase your chances of leads actually converting into sales once they reach your landing page. For small business entrepreneurs, creating landing pages is yet another way to generate revenues.

How To Create Landing PagesHowever, a large number of businesses are unaware or ignorant about how to create landing pages.

Sometime they publish too generic of content that robs the reader’s interest or sometimes their landing page is never-ending, which again proves to be futile.

If you are interested in creating sales landing pages, consider these four questions first:

1. What does the landing page offer?

When a prospective buyer clicks through the advertisement and reaches the landing page, the buyer does not want to be bombarded with irrelevant information or sales pitch. They want the landing page to tell them upfront what the product or service is all about and how it can benefit them.

Most importantly, remember that not all visitors actually read through each line on the page. They scout for relevant information and if that information meets the visitor’s needs, you can expect a sale. Landing pages are for selling products and services upfront; therefore, don’t linger too much. Visitors will lose interest.

2. What is the target market?

Your landing page should fulfill the interest of the target market. First and foremost, find out your target market. On that basis, you are going to use AdWords and create AdSense ads. When you directly refer to the target market, it shows them that you understand their needs, motivations and preferences, which will result into sales conversion.

3. Why is the target market interested?

The interest of your target market on your product solely depends upon what’s on offer that is, how is your product or service different from other marketers in the same segment? What is the USP of your business?

Once you can underline and present it in front of the target market through your landing page, you accomplish an important step of converting leads into sales.

Moreover, you can analyze the intent and interest of the target market through the keyword search engine tool. First, do a test-run for few days. See what keywords are receiving more clicks than others. On this basis, you can build and target your landing page.

4. How can the target market get started?

Be specific about the details and instructions placed on the landing page. Don’t misguide or make promises you cannot fulfill. The landing page should instruct clearly the action you want the visitors to take.

Do you want them to purchase the product or service? Do you want them to sign-up on your mailing list? Are you giving bonus gifts in lieu of visitors signing up for your mailing list? Coupons, bonuses, guarantees, and Call to Action messages are some of the most important items on a landing page.

Landing Page Types and Their Uses

There are two kinds of landing pages: transactional and referential…

Transactional Landing Page: This kind of landing pages demands some action from the visitor before unveiling further information. This action could mean filling out web forms with name and email ids or interaction with certain advertisement.

The ultimate goal is, of course, the sale of the product or service. When the visitors ‘transact’ with the landing page, this is known as “to capture the lead” or “conversion” in economic terms. You can measure the quality of your landing page by the number of conversions.

Referential Landing Page: This is the most common landing page seen online. The reference landing pages meets the objectives of the advertiser through strong sales copy, images, and placement of links at relevant places. See our 12 step blueprint to write a strong sales copy.

This form of landing page has a clear ‘call to action’ message. ‘Webvert’ is a special kind of reference landing page that uses Google AdWords and AdSense tools to generate leads and interact with the visitor. It is an ethical landing page, designed by using AIDA principle.

Webvert shows the quality scores of Google AdWords, meaning the keywords performing better or less are displayed on the AdWords report. This information can be used to tweak marketing strategies and also control advertisement costs.

Pay Per Click (PPC) campaigns and social media networking are the most common ways to promote landing pages.

Tell us your success stories with creating landing pages and subsequent conversions!!!

2011 Affiliate Marketing Trends for Small Business Entrepreneurs

The social media developments in 2010 have changed the way small business entrepreneurs perceive affiliate marketing. With direct marketing back into the scene, affiliate marketers are presented with the opportunity to maximize product sales with precise or custom marketing models that will target a specific customer base.

For this to happen, affiliate marketing agents need tools and techniques to capture the fast developing Internet marketing trends.

Such tools will make sales soar high and also increase transparency in tracking sales and calculating return on investment. Here we have shortlisted the potent affiliate marketing trends for 2011.

Dynamic Consumer Interaction

Web is moving on to the next level of consumer communication. The 2011 affiliate marketing trends will see the use of JavaScript, HTML 5 and Flash in marketing models. Researches have shown the consumers show interest or respond better when they are shown engaging and eye-catching advertisements.

Use of dedicated widgets will increase level of consumer interaction with affiliates. Crisp and relevant marketing is the norm. People are not interesting in knowing never ending tales of weight loss miracles, for instance!

Consumers are well aware of the truth behind so-called miraculous truths. What consumers are looking for are real products with real value. An affiliate marketer who can capture this aspect of the consumer mindset will do well this year.

Keep your communication with consumers through messages, videos and other social media ultra-relevant and do not divert from the product. Don’t try to trick the buyer with false informative advertisements – you can trick them once but not twice!

Most importantly, engage with them and try to fulfill their product necessities. Again, no sugar-coated explanations! If your product has backbone, dynamic consumer interactions will be your blessing in disguise.

Mobile Optimization

Who doesn’t own a mobile today? Well, unless you are still living in the Stone Age and you have no knowledge whatsoever of technological miracles! Jokes apart, trade pundits believe that mobile affiliate marketing will be the special marketing flavor of 2011.

Mobile-commerce or M-Commerce is increasingly allowing publishers and advertisers to monitor consumer purchase behavior and identify profitable products on mobile.

Most of the websites today are accessible on your handsets; it’s like doing business 24×7 for both buyers and sellers. With handsets becoming more sophisticated, affiliate marketers are refocusing their online advertisement campaigns towards making them M-Commerce friendly.

Google +1

Understanding Google’s new feature ‘Google +1’ is necessary for affiliate marketers to prepare for the next 8-12 months of your business marketing model.

On 30th March, 2011, Google announced this new feature that will tie in search engine optimization with social media and networking. This is a step ahead to capture and initiate the increasing importance of social media in online businesses.

Mind you, if until now you were an affiliate marketer who did not believe in utilizing social media or used to purchase traffic / back links etc, Google +1 will completely spoil your business plans. How?

Google is well aware of how marketers engage in fraudulent methods to rank higher in search engine. The Google spiders crawling on the web cannot make out genuine traffic / back links from a fraudulent one most of the time.

So what Google did is very clever actually – Google took into consumer opinion. We know businesses flourish or get doomed on strong consumer opinion, which means Google +1 will now rank blogs and affiliate product websites on the basis of consumer response or feedback available from social networked platforms.

For instance, if you are running ‘fashion couture’ business and you have, let’s say, 5,000 Facebook likes and 23,000 tweets, your business will rank similarly against your competitors with the same statistics but what will really push up your search engine rankings are the consumer responses to your business.

If the responses are good, you rank high; if the responses are dissatisfactory most of the time, your rank goes downhill steadily. Getting this?

In other words, Google +1 has redoubled the efforts affiliate marketers and small business entrepreneurs need to invest in their business. Positive social media marketing and securing favorable feedbacks from consumers will occupy a large percentage of marketing campaigns.

Like the Facebook ‘like’ button, search engine results will have a similar button. The search engine will remember responses, negative or positive, to these buttons and use the data to refine website rankings! Is this getting too complicated for you? Wait, there’s more…

Google has designed this new system in such a way that people cannot misuse it. All the narcissists out there and those who like to abuse their competitors, beware…

You cannot use Google +1 to vent your personal grudges against someone or to excessively favor your own blog postings. If you do so, Google will simply stop counting your votes.

Google +1 is still in its early stages of development, that is, it will take some time to become visible but you need not wait to let the change takeover.

Start by reassessing your blog or website content that should not be any less than high quality and also monitor your online social media presence. You have to adopt precautionary measures if the responses and feedbacks have not been especially encouraging till now.

Some Things Never Change…

Some affiliate marketing trends will continue from 2010 into 2011 at least. These are:

Email marketing – one of the time tested ways for affiliates to reach target audience and generate sales. Newbie affiliate marketers will find lots of potential in email marketing.

These are like newsletters that inform your readers about recent changes happening in your industry and how that’s affecting your business or you can use email marketing to promote new products. But, email marketing should not be strictly promotional.

Yes, it’s all about marketing but you need to be subtle and careful. You cannot afford to lose interested readers just because your email marketing is boring and redundant. Every week write something interesting to capture your reader’s attention.

List Building – another one from the old tested times. List building is the prime issue of concern from newbie Internet marketers. Never ever go the shortcut way and purchase list of email ids and other details that comes with these package lists.

By purchasing them you are committing a crime because these lists are a result of privacy violation done by whoever is selling them. Instead, concentrate on creating your own list that you will use to send marketing materials.

Online Community Development – still in the initial stages of development and has lots of potential. Developing online communities is especially recommended because it helps to create a small network of clients and/or readers who can either be repeat buyers or become buyers later on.

Affiliate marketers can use social promotional tools to create online communities. The testing part is to keep the community active, which of course, cannot happen if members lose interest. Therefore, you have to find out topics and issues to keep your readers glued!

Blogging, Article Marketing and Ezine Marketing – again, these are the best ways to bring in traffic. No matter what kind of tools and techniques are used for promotion, these three components will never be out of vogue. After all, content is the king!

That’s about what we can think of. If you have any other potential affiliate marketing trends in 2011 that we have overlooked, feel free to post a comment below…