Persuasion Vs. Manipulation… Which One Are You Applying?

Many novice direct response sales copywriters get confused with using the art of persuasion versus manipulation when crafting landing pages, sales letters and emails to sell their products and services.

Persuasion Vs. Manipulation... Which One Are You Applying?Manipulation is the exerting of devious influence for one’s own advantage, through means such as lying and being misleading…getting what you want from others even when the others are not willing initially to give it to you.

Manipulation is something that is very tempting for many people. This form of communication can be very effective and extremely powerful, but dishonest, sleazy and just down right wrong. Businesses running such campaigns using this method will be short lived and their reputation will tank extremely fast.

Using manipulation on your prospects won’t win you any brownie points. The prospect will feel forced into a sale and I guarantee they won’t wind up becoming a loyal customer anytime soon.

A good example of manipulation could be one of those telephone solicitor scams who targets the elderly. Convincing fear tactics and ultimatums to swindle them out of their last dollar, or they conduct such a powerful-controlling conversation that forces the recipient out of their personal- confidential information. The person ultimately feels defeated and scared not to do as told.

Persuasion is the act of influencing the mind by reasons offered, a form of social influence. Persuasion is designed to win the other person over, removing obstacles so they can come to their own conclusion, not to defeat them.

This process is convincing your customer to change his or her beliefs and/or behavior through moral or logical means rather than force. Unfortunately, persuasion is both notoriously difficult to pull off and almost impossible to resist when done well.

By applying the persuasion technique in your sales copy, you will gain trust and credibility with your prospects. You allow them to follow their own conclusion about your product or service by being honest and sincerely helping them with a need or problem. In addition, people are more willing to accept your message without considering all the facts if you have certain characteristics that makes them feel safe:

Honesty: Everyone loves an honest approach. It shows off your morals and values, thus earning you credibility with your prospects who will continue to do business with you. When writing your copy, don’t use untrue statements or falsehoods just to sell your product.

Like Ability: People are easily persuaded into doing things by others whom they like. Add your personality or story into your sales piece. Let the prospect know who you are. This ultimately builds trust.

People also love to do things they see others doing. Place personal before and after testimonials into the flow of your copy. This informs your prospect that the “average Joe” is doing it so why can’t I?

You never want to manipulate your prospect, forcing them into buying your product or service, but it’s okay to persuade them into making their own decision by giving them honest reasons and highlighting the benefits of why they should purchase.

Just make sure if you are trying to persuade your prospect in your sales copy to take a specific action, you are using it to influence them in the right direction and for all the right reasons… helping them achieve a desired result or solve their problem.

How To Research Your Target Audience For Sales Copy

Before you even think about writing a piece of sales copy, put an ample amount of time into researching your target audience. Research is definitely the key ingredient for crafting a winning sales letter, landing page or any form of direct response copy.

How to Research Your Target AudienceResearch can be overwhelming and somewhat tedious, but once you have all the ammunition needed, you’ll discover who your model prospect is and what your competition is doing.

You need to pull from many resources- plenty are found right here on the Internet. Take the time to do as much research as possible. It’s that vital. The more you’re able to resonate with your ideal prospect the better you’ll be able to write a sales piece directly to them.

Find out everything you can

Business owners are way too busy running the day-to-day operations and frankly tend to “be in love” with their product or service, focusing mostly on the features. Prospects don’t really care about that … they want to know how your product or service will solve their problem or fill their immediate need. Your focus needs to be on the prospect and what’s important to them.

This is where your value as a copywriter shoots through the roof. If you can find the hidden elements the business owner overlooks, that one piece of information very well could be what seals the deal.

1. Know the product:

What are the applications of this product? How reliable is the product? What are the features and benefits? Which benefit is the most important? How is the product different from the competition’s? Which features are exclusive? Is the product economical and efficient? How does this product solve the market’s problem? Is the product readily available? What sizes and models are available?

2. Know whom you are selling to:

Gender, age, location, income, desires, motivations and problems. What benefit is the most important? What is the biggest need right now? How is the problem affecting him/her today? What are the objections he/she has about your product or service?

3. Know your competition:

Always check out the web sites and landing pages of your competitors. How do they present the product or service? What words are used to grab your attention . . . or not? How is it formatted? What areas in the copy are strong or weak? Does the call to action motivate you to buy? What kind of guarantee is offered? Study and zone in on areas where your product or service is better.

5 resources to get your research started:

Online Discussions-Forums:

Forums are an excellent way to capture information about prospects in your market. You can sit back and read posts on different topics others are discussing, what questions, objections, what’s irritating to them and what their main concerns are.

Google/Yahoo Groups:

You can find just about any group in your market to swap ideas, ask and answer questions. Always pay close attention to how your market audience speaks. Applying their “lingo”while crafting your sales piece enables you to resonate with the audience building trust and credibility.

Read Articles in Magazines and Newspapers:

See what kind of information and value others are writing about and pay attention to anything news related to your market. Your creative juices will start to flow, allowing you to develop your own ideas.

Online Newsletters:

Signing up for free newsletters is a great way to observe what your competition is doing; what kind of information is provided as a subscriber, what bonuses are given away. Check out their
E-mail format, subject headlines, promotions, how many you’re receiving and study them.

Company Information:

Depending on the industry and product or service, copywriters request information directly from the business owner; sales letters, brochures, catalogs, market research, testimonials and featured articles about the company. The more information you receive… the better.

Go through your materials thoroughly and jot down any unique ideas or interesting facts.

With all the information you’ve acquired, now you’re ready to organize and craft your sales copy.

The Optimist Creed

There are many times in one’s life when just a little, quick “pick-me-up”can go along way.

Starting a business – growing it – maintaining it and trying to “make it” sometimes can become difficult, frustrating and lonely.

The Optimist CreedMany people in our inner circles have no idea what we, as entrepreneurs are doing, where our ideas come from and why we have so much drive to succeed.

That’s why this “Inspiration” category is so very important too me and like wise for you.

I love to read other inspirational stories or quotes from time to time because it allows me to realize we are not alone in our quest to make some kind of difference in this huge – ever- changing world.

Sometimes I feel lost. Sometimes I feel self-doubt. But when you read a quick pick-me-up verse, quote or story, seemingly enough, it embeds itself in the heart…not just the mind.

It just feels good – gives a lift – inspires and grounds your intentions.

So I’m encouraging you, my reader, to find time to read the posts in this section while learning your way through all that Casper and I have in store for you with Income Insiders.

We are not just teaching the mechanics of how to build – grow – maintain and become successful in your business, but also how believing in yourself, building confidence and giving back to others is such a critical part in that success.

The Optimist Creed is a great place to start. I have it printed out and hung on my board where I can see it and read it in a matter of minutes every day. I encourage you to do the same. So…

Promise Yourself:

  • To be so strong that nothing can disturb your peace of mind.
  • To talk health, happiness and prosperity to every person you meet.
  • To make all your friends feel that there is something in them.
  • To look at the sunny side of everything and make optimism come true.
  • To think only the best, to work only for the best, and to expect only the best.
  • To be just as enthusiastic about the success of others as you are about your own.
  • To forget the mistakes of the past and press on to the greater achievements of the future.
  • To wear a cheerful countenance at all times and give every living creature you meet a smile.
  • To give so much time to the improvement of yourself that you have no time to criticize others.
  • To be too large for worry, too noble for anger, too strong for fear and too happy to permit the presence of trouble.

For all you readers who love inspiration, please leave a comment about what inspires you below so we can all share them together!

Copywriting Mindset…Is That the Right Word?

I’ve done some research on the subject of “copywriting mindset.” Some say it’s being in tuned to all the advertising out there in today’s society whether in print, TV, radio or online banners and ads, while others say it’s the art of one’s creative inner self and having the ability to relay those thoughts on paper. Both are probably true to some degree. It’s all about the interpretation.

Copywriting Mindset...Is That the Right Word?If you truly want to acquire the copywriting mindset, change the word copywriting to “your prospect.” Your Prospects Mindset.

A copy writing mindset is not about me, myself and I. It IS about the prospects point of view; what’s important to them, their strong needs and desires and what the main motivating factor is to solving their problem.

We as humans are need driven and selfish. Buying decisions are made due to our emotional conflicts of pain or pleasure. By adapting your prospect’s mindset, you feel their pain-feel their pleasure-feel their need. By addressing these issues in your sales copy honestly, you’ll obtain the main ingredient to convert prospects into loyal customers.

Keep in mind also that to some degree we all are lazy. We tend to procrastinate and put matters off until the last minute. Our main job as copy writers is to turn that laziness-procrastination into a yes, I want your product or service and I want it now. Your sales piece should persuade a decision to take immediate action by using strategies such as scarcity and setting deadlines, drawing in the prospect to come to their own conclusion naturally… but today, not tomorrow.

Placing “yes” questions throughout our sales copy puts you in the prospect’s mindset because you are relating with them in that very moment. These questions induce the prospect to agree with what’s being asked and if used properly are subtle reminders of their specific needs and will point back to the most motivating benefit of our product.

Building resonance with your targeted audience is the best way to use their mindset to get them what it is they want. Tap into their feelings and thoughts. Are they searching for instant gratification, or a solution to work less and not spend much money? Are they fearful of failing-looking stupid or just a skeptic and pessimist?

Learning these techniques and connecting to your prospect takes time, research and a lot of effort. But implementing this interpretation of the copywriting mindset will sky rocket your business to amazing success.

4 Highly Effective – Strategic Styles of Emails

I don’t know about you but I’m getting a little tired of opening my email to read poorly constructed pieces of copy that some hard seller thinks I will actually take action on; telling me to buy this product or I need that product, not offering a single ounce of valuable content to even remotely pique my interest. You might ask me why I open them at all? I’m intrigued and I study them, reinforcing the education I have learned about the value of writing to my subscribers.

4 Highly Effective - Strategic Styles of EmailsListen. Once you’ve obtained a subscriber’s name and e-mail address, you’d better take care of it. You can lose it in a heart beat if you’re not careful. These are your targeted subscribers who wanted what you had to offer in the first place. Now, give them all you’ve got.

Sending regular e-mails that contain valuable information that your subscriber can use is the best way to gain trust and credibility. It shows your subscriber that you are legitimate and looking out for their best interest. Of course, the ultimate goal here is to sell what you’re offering, but just spreading your links all over the place is not adding any value or reinforcing the fact you even care.

By integrating these 4 styles of emails, you will acquire both trust and credibility much faster while putting cash in your pocket at the same time:


1. Content.

Contributing tons of valuable information about your product, service and market that are of interest to your subscribers using; articles, current news, stories, discounts, alerting them of new and improved versions, videos, audios, presentations, answering questions, PDF’s, instructional and training materials.

2. Offering free gifts-bonuses.

Give away free e-books, reports or linking them to a web site with a free video or audio you recently seen or heard you know your subscribers will pull value from.

Create a 7-Day “How to E-Course.” Send your subscriber a quote or inspirational thought of the day or week. Send them a joke to brighten their day.

3. Affiliate products or services.

Recommend specific products or services that enhance your product or would be useful to your subscriber. Make sure the affiliate you sign up with offers a great product and guarantee. It would be in your best interest to have purchased these products and services to actually know first hand they do what they claim too.

4. Selling your own product or service.

Of course you want to promote your own stuff. If you believe in what you have to offer is the best solution for your subscriber’s need or problem, be confident about it. Tell them what it can do, how it can change their life . . . don’t be afraid.

By applying these four styles of e-mails allows the subscriber to feel confident when they receive an email from you. By delivering your subscriber value through your content, giving away freebies, recommending affiliate products/services that would add value and selling
your own stuff, gives your subscriber a choice. He or she will gain trust in you, and look forward to hearing what you have to say and recommend.

Writing emails to your subscribers should not be a struggle when done properly. It’s not all about sell, sell, sell. It’s all about give, give, recommend, sell and give some more.

Solutions For Client/Writer Communication Problems

Online content writing has become a very profitable business provided you know how to bridge the communicate gap. Like any other business, there is the economy of ‘demand’ and ‘supply’ which works here as well.

There is a difference between writing and selling the content and the major hurdle in between is communication. In this feature article, we will discuss the art of written communication (emails) with clients. Let’s deal with each step…

The First Contact

Problems with Client – Writer CommunicationAs a freelance writer, you have to create several sources for clients to contact you…utilizing social media like Facebook, classifieds like Craigslist, self publishing sites like Associated Content, Squidoo or your personal blog.

The first point of contact with a prospective client is essential because it can make or break the deal. Most often, negotiation beyond the first contact fails to continue because of miscommunication regarding assignment cost, time of delivery and writing quality.

Sometimes what also happens is the writer succeeds in getting assignments or projects but the deal falls through midway because of unrealistic client expectation or unprofessionalism on the part of the writer.

For instance, initially the client may have agreed to weekly submissions. But after two days, the client begins to hammer the writer about ‘why are there no submissions yet’?

The deal will collapse if the writer supposedly agreed to write 3000 words daily but in reality, submits only 1000 words.

All these unprofessional and unrealistic expectations create problems between client and writer.

Solution – The only solution is communication clarity. As writers, make sure you relay your terms and conditions clearly and ensure that the client understands it.

As clients, make sure you discuss the cost and deadlines seriously, get the writer to agree to your terms and conditions, and then move on with the assignment.

Of course, the primary way to do this is clear written communication. Both clients and writers should keep a general questionnaire ready.

Clients can ask for:

  1. Writing samples
  2. Cost per assignment
  3. Variety of writing tasks undertaken
  4. Turnaround time

Writers can ask for:

  1. Complete assignment instructions
  2. Submission time
  3. Submission format
  4. Payment mode and timing

Get everything in email writing, creating a separate folder for each client/writer and adhere to the pre-arranged terms. If both the writer and client get past the point of the first contact smoothly, it can lead to a successful and long lasting client – writer relationship.

Starting With Assignments

As mentioned earlier, smooth communication on the first level takes care of the bigger hurdles. However, problems can sometimes creep up when the assignment is actually in progress.

One such bone of contention between clients and writers is the style of writing.

We mentioned this in ‘The First Contact’ but it’s here that it merits an explanation. In simple words, a client may object to the style of writing and demand an edit. Should a writer agree? Or, should there be any style of writing that’s acceptable?

The fact is clients can be fussy unnecessarily and writers can sometime mislead a client. This is something that only a client or a writer who has experience in this field can tell you, so follow closely!

In the online writing world, writers will get clients who are easy to please and some who are not. It’s the second category one needs to deal with. We know the freelance writing business these days falls more in the outsourcing category.

For instance, a company in US can contract writers in Australia to provide online and offline content. Truly, there is no problem in this until the client turns fussy or makes unrealistic demands.

The core problem lies in the attitude of the client. A client may ask for edits just because the article written by the freelancer does not read as if the client has written it themselves. Now, can the writer be blamed for this?

On the other hand, sometimes writers mislead by not supplying the kind of content the client wants. This happens when the client notices discrepancies between the sample article provided by the writer in the beginning and the actual article the client receives when the assignment progresses.

It is not illegal if a writer has a team of other writers but it is wrong to mislead the client thus. The style of writing should remain the same in both the sample and the assignment content provided.

Solution – For clients, the solution lies in prioritizing the kind of content you want. If you want your articles written in US English, convey the same to the writer rather than wasting time later on editing it.

Moreover, it is essential for clients to accept the style of writing the freelancer uses. No two individuals can write in the same manner so it is actually preposterous to expect that the writer will actually write like you. The best way ahead is to carefully analyze the sample piece and then decide.

For writers, the solution lies in delivering what you promised. If you lead a client to expect a certain style of writing from the sample article, make sure you follow it through till the end.

Both clients and freelance writers should synchronize their expectations from the current assignment and then continue.

Payment Issues

PayPal, MoneyBookers and Wire Transfer are the popular methods for clients and online writers to send and receive payments. When an online freelance writer begins to write for a new client, it is common to have apprehensions about whether the client will really pay in the end.

Let us accept the fact that there are scammers out there ready to take advantage of writers just as in anything else. They ask writers to produce content and then vanish without a trace.

To avoid all such problems later on, it is best if the writer asks for an advance payment. Or write the first one or two articles, get them approved and get paid. This way the client is assured of quality writing and the freelance writer knows that the client is genuine.

While both of them are in the negotiation stage, it is wise to finalize a day for payment as well. You can get paid weekly, bi-monthly and monthly payments, whichever mode of payment is suitable for both client and writer.

It is essential to set payment terms in the beginning so that there are no payment hassles later on. Communicate with the client and vice versa. Get the settlement in writing and save it in your email folder.

Copyright Issues

Copyright rules for online freelance writers are too vague. Generally, when you are writing online, you transfer the copyright for the content developed to the client (buyer) once you’ve received payment.

This is the common way it works in the freelance writing world. What writers are actually doing is ghost writing for a client and getting paid in return. The kind of content doled out could be articles, blogs, product reviews, press releases and others.

Problems between writers and client arise when the writer uses that content as ‘samples’ to get more clients. Suppose a freelancer writes 100 articles on ‘internet marketing’ and transfers the copyrights after receiving payment.

Then comes another client who is also looking for content on ‘internet marketing’ and is asking for samples. What most of the freelance writers do is send a previously written but copyrighted sample to the new prospective client. This can be a clear violation of copyright laws and if the previous client comes to know about this, he/she can demand an explanation and ask for a refund.

Solution – For writers, the best way out of this is to ask permission from your client if you are planning on using content created for the client as samples for future assignments.

Ask the client to send you an email NOC (National Occupational Classification) highlighting the article you can use. For clients, there is nothing wrong in giving such sort of permission.

You just need to make sure that the writer does not resell content once sold to you. Similarly, ask the writer to relay in writing that the content will not be sold further.

Summing Up

Email communication is an indispensable part of negotiation between new clients and writers. Working as a freelance writer is easy once you learn the ropes of this business, which can only come with experience.

Certainly, clearly written communication is an important aspect. If freelance writers and outsourcing clients can get past the first point of contact without any problem, there are grim chances of problems later on.

Freelancers and client comments welcomed below…

List of Internet Marketing Dont’s

If you’ve been dabbling in the world of Internet Marketing, I’m sure you’ve purchased several Internet marketing reports advising you about ‘what you should do’… but, does the same report guide you about the things ‘not to do’? It’s necessary for you to combine both and apply them accordingly to your business. Let’s touch on a few…

Don’t Think It’s Easy

Internet Marketing DontsE-marketing is simply not that easy for the beginner. Never think that by purchasing a few DIY guides, you can replicate the same massive results as the ‘big guys’ with your website and ride the wave of wealth in a matter of days.

The successful marketing strategies and tactics other marketers discuss may be suitable for them, but that doesn’t mean these same techniques will work for you.

If you want to progress, you have to work hard and apply the same amount of devotion as the successful marketers do.  Internet marketing is not a ‘get rich quick’ scheme by any stretch of the imagination.

Don’t Buy Products Carelessly

On a start-up level, you may be hard pressed for cash so don’t go about buying every marketing strategy book, programs, guides and products online. On a score of 10, roughly 4 will be of any use to you. Be choosy…

…use your common sense here. Depending on your skill set, level of  online experience and knowledge, only purchase products or services that will allow you to attain the desired result you’re trying to achieve.

To get a feel for what product or service you’re needing, frequently visit marketing and affiliate forums – interact with fellow marketers and ask for recommendations from those you trust.

There is nothing more valuable than an honest review from the average person who has purchased a product or service and has actually used and applied it. Ask questions. They have the inside scoop on whether or not they felt the product was well worth their investment or not.

Prepare a list of DIY guides and products on Internet marketing that you feel would be useful and talk about them with other marketers. Don’t even think about wasting your hard earned cash on ones that are consistently getting bad responses. Purchase the ones that others are raving about.

Don’t Fall Into Paid Links Trap

Several Internet marketers fall into the trap of buying paid links and traffic for their website – this is the cardinal sin of Internet marketing. The Google search engine is not a fool to think that your website is receiving natural traffic in a wave of thousands all of a sudden.

Moreover, getting paid links and traffic proves to be a negative because Google can shut down your website instantly if its search engine finds out what you’re doing.

Another point is that most of the paid links are from useless sites; sites that do nothing to help your search engine rankings. Same case with paid traffic.

What few Internet marketers tend to do is space out their paid links and traffic exchange over a few months. Even then you have to put in a lot of hard work to get natural unique links and traffic to your website.

Don’t Spend Tons of Cash on Advertisement

Even ten or twenty years back, advertisement expenditure formed a major part of a company’s budget but with the Internets’ advanced technology, there are endless options of free advertisement.

No matter what kind of online business you have, you should not spend reckless amounts of cash unless you’re sure of what you are doing and your investment proves to yield a positive return.

Like any other business promotional strategy, you need to test and monitor different marketing methods to see which options work best for you. While some may earn a good deal of money with AdWords, many earn with free advertisement. Choose these options wisely that fit your budget.

Don’t Buy Lists

Purchasing lists of thousands of people’s names, email addresses and other details is expensive and kind of like taking a shot in the dark. There are several unscrupulous websites that collect personal information and sell them online.  These details are supposed to be private and should always stay private. Regardless… is the list truly targeted?  Not on all accounts they’re not.

Instead, put your efforts in major research to begin with, and you’ll find your true market…resulting in only marketing to potential customers searching for exactly what you have to offer.  Short cuts to ‘success’ never last.

Don’t Use Multi-Level Marketing if Unsure

There is quite a debate regarding Multi-level marketing because some critics consider this method to be illegal. Multi-level marketing is a business system where goods and services are sold through a pyramid scheme structure, with distributors on the top supplying others lower down the scale in return for commission.

Making the pyramid scheme work is rather difficult, very time consuming and the competition is stiff. Unless you research all the ins and outs and prefer that business model, you may want to choose an alternative if you’re just starting out.

Don’t Be Greedy

Several Internet marketers fail to find success online because they tend to get too greedy, too soon. These are people who are being fed to the wolves – so blinded by money they talk themselves right into thinking that earning money online is a piece of cake.

If you are one of them, it’s time for a sincere reality check. Nothing worth having ever comes easy in life so don’t disappoint yourself by thinking making money online is any different.

Internet marketing is not your money spinning machine. It’s a skill, one that needs to be mastered. You have to sweat it out, work hard and devote the time to expect decent returns. Patience my dear, lots of patience.

Don’t Make Tall Claims

Phil Greenough of Greenough Communications says that “even if you are not making a big splash, it is more important to be true than to dress a product to be different than it really is.”

In other words, what he’s saying is never make tall claims about a product or service if not true. Remember, those bad reviews catch on faster than you’ll ever know.

Sure in the short-term you may be able to drive 100 sales the first month but buyers are very smart. Once they hear the product is not up to par, you may as well kiss success good-bye. Negative reviews that go viral are simply unstoppable.

Don’t Create Replica Sites

Some people think they are too smart – they create replica sites of their main websites and promote them. It works but for a short while. Search engines can track them and if promotion gets too popular, people can easily identify these sites and may perceive them to be fraudulent. If you have too many products to sell, create different websites with unique content. Keep it simple and honest.

Don’t Use Black Hat Techniques

Have you read the not-so-recent JC Penney problem? Apparently they used black hat techniques and flourished the Internet with their links. They may have made millions for a few months but Google found out and now their search engine ranking is below 100!

Black Hat search optimization are techniques used to get higher search engine rankings in an unethical manner.  These characteristics include breaking the search engine rules and regulations and unproperly presents content in a different visual or non-visual way to search engine spiders and search engine users.

Black Hat techniques to avoid;

Keyword stuffing: Packing long lists of keywords and nothing else onto your site

Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders.

Doorway Pages: A doorway page is basically a “fake” page that the user will never see.

Make sure you never follow black hat techniques and risk being banned or blacklisted. While they are tempting…stay away.

Don’t Ever Ignore Consumer Feedback

It is the consumer – not the advertisers that results in revenue. If you make the mistake of ignoring your customer’s feedback, you stand to lose repeat business.

Few years back Intel made the same mistake when buyers commented on a faulted chip. Soon media got wind of it and Intel had to announce product recalls – a loss of both time and money.

Therefore, honor all consumer’s feedback both positive and negative. And… don’t think twice about refunding anyone’s money if they are dissatisfied with your product.

What are some of your Internet marketing Don’ts. Leave a comment and let us know…

Meeting “Demand” and “Supply” as Affiliates

If you are still struggling to increase your income and have not yet reached your desired financial independence, it could be because you still don’t have a good website marketing strategy as an affiliate.

To become a successful entrepreneur, you need to build a proper strategy. Most importantly, you cannot copy exactly other marketers strategies…some will work while others may not. The trick is understanding your target market and its demand, then figure out what strategies to implement to turn things in your favor.

No matter whether the business is online or off, the only thing that matters in business is “Buying” and “Selling” and “Demand” and “Supply” – the basic economics an internet marketer needs to know – ‘who is the customer?’ and ‘what can you offer’ to the potential customer.

What Does The Consumer Want?

Meeting “Demand” and “Supply” as AffiliatesAs a seller, you need to have a clear idea about what the customer is looking to buy. The way to know this is to put yourself into the shoes of the consumer and find out what ‘clicks’ with them.

Once you catch the pulse of the consumers, it’ll be easier to sell products.

Involve yourself in online consumer surveys and online forums to understand what the consumer is looking for.

As an affiliate, your marketing strategy will not only depend on the selected product but the consumer market you need to target.

What Can You Offer?

Now that you know what the consumer wants, you need to assess your offer. Find out what makes your offer better than your competition. Questions like;

-Why should the consumer buy from you?

-How do I create an irresistible offer?

-Can the customer trust you?

-How are you representing the company’s image whose product you’re offering?

A successful internet marketer needs to specifically answer such questions.

The crux – if there are millions of people buying online everyday, then whose fault is it if they are not buying from you?

The Four Phases of Internet Affiliate Marketing


Phase I – Online Research

Research is the primary factor. Before you begin to draft marketing strategies, you need to research the target market and determine your standing in the market. Online market research will include:

  1. Researching competitors – their marketing strategies, popularity, market demand, weaknesses, product quality, customer feedback and online presence.
  2. Researching your customers – their purchase power, product demand, online visibility, purchase considerations and their geographical location.

Create a graft sheet highlighting your findings. This preliminary in-depth research will contribute hugely to your internet marketing success.

Phase II – Data Analysis

What do you do with the data collected in phase I? You analyze it! It is not without reason that million and billion dollar companies recruit pools of data analysts. With the help of data analysis, you can break up the market and consumer demands into segments. Here are certain analytical tools you can use:

  • Correlation Analysis
  • Regression Analysis
  • Factor Analysis
  • Brand Mapping
  • Cluster Analysis
  • Conjoint Analysis
  • Logistic Regression Analysis
  • CHAID Analysis
  • Multidimensional Analysis
  • Structural Equation Modeling

Phase III – Development of Marketing Strategies

Strategy development involves a bit of planning too. As a marketer, you need to know about tools and methods to utilize in your marketing strategy.

Depending on the consumer data analysis, you can employ marketing methods like podcasting, blogging, SEO, PPC, video blogging, viral traffic generation, banner exchange, webinars, link building and social media networking platforms like Facebook and Twitter.

By ‘consumer data analysis’, one means using those web marketing tactics that the consumer also uses. Suppose the market graph of a cluster of consumers show use of video blogging to know about more products and communicating with fellow bloggers.

In this case, you, as the internet marketer, should target video blogging and utilize the medium to create a larger consumer base.

Similarly, if another cluster of consumers spend their time on Facebook pages, talking about products and discussing reviews, you have another ‘potential market’ in the making.

You can create a Facebook page of the product you sell and use promotional and advertising tools to draw in consumers. In fact, Facebook offers a very interesting tool, seldom used by new internet marketers, that is, a tool to target consumers on the basis of their geographical location.

For instance, if you want to target a market in Western Europe, then you prepare your Facebook advertisement on the same lines and the ads will be shown only on select pages of consumers from Western Europe.

Online marketing is definitely time-consuming. You need to invest in both time and money to gain momentum in consumer market.

Phase IV – Strategy Testing & Monitoring

You will never know if your strategies are working until you implement them and monitor them regularly. Of course, don’t expect miraculous results in a few hours. Monitor for weeks to see any progressive change in the consumer inflow. In between this time, your ‘efforts’ should not cease.

The strategy testing and monitoring would involve;

-Evaluating the amount of time consumers spend on your website

-Visibility of the landing page

-Keyword optimization

-Target market oriented keywords

-SEO terms customers are using to land on your website.

What Did We Learn?

There aren’t any ‘fixed’ internet marketing strategies for upcoming affiliates. Each business devises their own strategy after careful analysis of the target market and their own place in the ever expanding consumer market.

The internet is a vast universe. To make your mark in the world of internet marketing, you need to devise your own business strategy that will be different and specifically relates to your own targeted niche.

Understand the pulse of the consumer – What attracts them and what doesn’t? On what products are they willing to spend money? What are they looking for in a particular product? How can you satisfy the consumer needs?

Once you understand these questions, you can come up with your own answers, and that will be your stepping stone into affiliate internet marketing strategy development.

The Pandora Box – Making Money On The Internet

If people continue to use the internet like we do now, the day is not far off when it will become the sole earning source of millions if it hasn’t already. In the last two decades, the internet has turned into a huge Pandora box, waiting to be explored.  Truly, pause a bit and think how your life revolves around the internet and the multiple earning scopes it offers.

Making Money On The InternetFrom affiliate marketing to content writing, the internet connects millions of people everyday and creates multiple streams of income opportunities for so many. The internet in itself is a booming ‘economy’ and everyday people out there are cashing in! There are tons of options available for making money on internet.

Few Ways Of Making Money On The Internet:

Google AdWords and AdSense

One of the most trusted and preferred ways of earning money online by website owners and bloggers is using Google AdSense and Google AdWords.

It is perhaps the oldest successfully running online money making strategy. When you create blogs or a website, you choose to publish Google sponsored ads and you get paid on PPC and CPM reports. PPC or “Pay per Click” program pays you when unique visitors click on the ads published on your site. CPM or “Cost per Millennium” program pays for every thousand visitors on the site.

However, you must focus on getting huge amounts of traffic to your site if you want to make money with AdSense and AdWords. Earnings depends on the traffic visiting the website or blog. Therefore, one needs to market the site exceptionally well to make it popular.

Content Writing

There are two ways how a content writing business works online – either you write and publish yourself or you sign up with memberships sites where you can find freelance writing work.

About.com, Hubpages.com, Squidoo.com, eHow.com, ReviewMe.com, MashableWriters.com, Yahoo! Publishers Networks, AssociatedContent.com and ReviewStream.com are just a few examples of sites where you can sign up as online writer, publish your works, and get paid on a revenue sharing basis. Some of the sites like About.com and AssociatedContent.com pay upfront for articles and product reviews.

Elance.com, Freelancer.com, oDesk.com, Guru.com, ProBlogger.com and iFreelance.com are popular websites where you need to sign up as writer, display your skills, bid on projects, get hired, complete the projects and get paid.

Of course in bidding, you will experience some competition but if you are confident in your writing skills and what you can bring to the table, it’s easy to earn online this way.

In both ways above, you need to have a PayPal account to collect revenues and payments. Other payment options are MoneyBookers and Wire Transfer. There is no limit to the amount of money one can earn. An experienced freelance writer can earn more than $3000 USD every month.

Affiliate Marketing

Online affiliate marketing is a business practice where you become an affiliate for a company aiding them in selling their products and services. You earn when customers buy their product through your reference. The affiliate marketing industry has four core participants – the merchant (brand / product), the network (social networking and other promotional media), the publisher (affiliate) and the customer (the buyer).

William J. Tobin patented affiliate marketing way back in 1989. It’s a fact that in the last two decades, affiliate marketing has progressed but has become stagnant too in a way since advertisers choose to ignore it these days.

However, the fact remains that affiliate marketing methods like email campaign, search engine optimization and display advertising remains one of the most trusted forms of online promotion.

Websites like CommissionJunction.com, MoreNiche.com, Clickbank.com, Bidvertiser.com, WickedFire.com, Amazon Affiliates, Alertpay Affiliates and Pageflakes Affiliates are some of the most popular affiliate websites. To become an affiliate, you need to sign up with the merchant company, learn about their products and services then promote them online.

If you want to earn substantial money online by becoming an affiliate, you need to definitely stress promotion. Without promotion, an affiliate marketing business cannot flourish.

An establish affiliate marketer can earn anywhere between $5000-$10,000 or more every month. The sky is the limit depending on how much effort you are willing to put into it.

Conclusion – Will The Pandora Box Survive?

Seeing the current economical trend, the internet Pandora box will definitely continue…a no-brainer. Technological advancements and Web developments are making it easier for people to find and maintain a sustainable income source online. If nothing else, earning money online provides a decent additional income over your full time job. Hit the iron while it’s hot – start making money online now!

Benefits of Driving The Same ‘ol Point Over And Over…

Hi guys and gals… I wanted to blog today about something I’ve been thinking about that used to drive me nuts at one time. And you might be thinking the exact same thing…

Reading articles on the same ‘ol subject!

Benefits of Driving The Same ‘ol Point Over And Over...Now. I know Casper and I have posted some articles on the same topics but actually it’s to your benefit and here’s why.

Take for example, “Affiliate Marketing.”

We’ve posted a couple of articles on that topic but…they’re displayed using different angles;

– If you want to start a business, it’s better to start out promoting other people’s products and services to get the feel of how this all works, getting used to all the different promotion techniques before you dive into selling your own products and services.  That’ is “Affiliate Marketing.”

– If you own a product or service and have your own website, you’ll need help promoting it – you’re looking for affiliates to help make you sales and get the word out about what you have to offer. That also is “Affiliate Marketing.”

See the difference?

Fact has it that it takes a person hearing or reading something 7 times before it really sinks in…

Income Insiders wants to take a topic – come at it several different ways – and drive the point home until you’ll have embedded it into your intelligent heads.

Still today, I can hear or read something I’ve heard a hundred times before, and I can still pick out something different…a tip or a unique idea that I didn’t see before.

So…before you start complaining or getting bored thinking we’re repeating ourselves, think again. You may just pick up a tid – bit to apply in a very unique way for your own use that could mean the difference between making sales and making a ton of sales….or, fixing that dreaded “hang-up.”

This used to bother me too until I used it to my benefit and learned the entire scope of “Affiliate Marketing.” You will always learn something new or different. The Internet is forever changing and entrepreneurs are always digging deeper to find out ways that sets them apart.

Today you are an affiliate, but tomorrow you’ll be looking for affiliates to help spread the word about your offer while cashing in big time.

Keep an open mind,
Joni