Today, let’s study the imagination of your prospect’s mind and get a feel about what makes them tick.
I do want to mention real quick… there’s a free bonus for all Income Insiders readers somewhere in this post you’ll surely want to grab…
Okay. Let’s keep going…
By tapping into your prospects main sensory perception, you can use “key” words throughout your copy that will resonate with them and surely awaken anyone’s senses…
We all have sensory perception being sight, audio, and touch. One usually is dominant more than the other two, although we use all three.
Research shows most of us fall into the site category. Audio takes second place while touch comes in third. Let’s look at each one:
1. Site oriented people interpret events through images and pictures
Examples of words to use: Notice, Do you see? See, Watch this, Picture this
2. Audio oriented people like to talk things out…
Examples of words to use: Listen very carefully, I hear you, Let me tell you
3. Touch oriented people want to experience what you’re selling, something
Examples of words to use: Grab, Taste, Feel, Hard, Soft
Keep in mind these three perceptions while writing your sales copy and by applying them, you’ll relate on some level to all your readers.
Adjectives and Adverbs:
Using adjectives and adverbs will also jazz up your copy as long as the words are being applied in the right context.
Let me give you some examples of the different kinds of adjectives and adverbs that can make your copy stronger:
adorable – clean – drab – unsightly – elegant – sparkling – old-fashioned – quaint – plain
alive – clever – inexpensive – easy – mushy – odd – shy – uninterested – dead – vast – tender
Feeling (Bad) Adjectives:
angry – clumsy – embarrassed – grumpy – jealous – panicky – scary – obnoxious – repulsive
Feeling (Good) Adjectives:
brave – delightful – calm – eager – gentle – victorious – witty – silly – kind – proud – lively
Can you see how using adjectives in your copy will allow your prospect to form a clearer picture in their mind when using the word “old-fashioned,” or how they will muster up a negative feeling when the word “grumpy” is used? That’s the magic in choosing your words.
Examples of Adverbs:
absentmindedly – accidentally – carelessly – bashfully – bitterly – anxiously – blindly – deceivingly – defiantly – extremely – cruelly – faithfully – furiously – intensely – jubilantly – intently – merrily – madly…
A great resource I use all the time is thesaurus.com. Anytime I get stuck or I’m looking for a certain word, this is where I look. It will give you many variations of words to use.
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Hope this helps!
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