Earning Money with Kontera Advertising

At any given point of time in 24 hours, there are 3,000,000 people online searching the Internet for relevant information. North America, Europe, Asia and Africa are the four countries with the highest population of Internet users. And in the last ten years, Africa and the Middle East has had the highest growth in terms of Internet usage and availability (Internet World Stats).

Earning Money with Kontera AdvertisingAccording to the search patterns of online users,  search engines like Google and Yahoo rank ‘keywords’ used by website owners and Internet marketers to produce relevant content containing those keywords.

In the world of Internet marketing, earnings from paid advertisements has become a reliable source of income for thousands.

If not millionaires, there are people who can earn a reasonable $5000 monthly from Google AdSense and other equally competitive advertisement providers for search engine optimization. One such source of earning money from advertisements is Kontera.

Henit Vitos, Yoav Shaham and Assaf Henkin founded Kontera in 2003 and the company has financial backing from Sequoia Capital, Tenaya Capital and Carmel Ventures. Kontera is an evolving web platform that aims to provide relevant information to internet users “whenever and wherever the user is on – line” (Kontera Website). Its real – time Synapse Platform analyses current web trend and instantly reacts to user’s intent with relevant information and ads – this is the USP of Kontera ads.

Suppose you have a website that is search engine optimized, meaning you have used relevant keywords to rank the website better. Now, with AdSense what happens is that the advertisements are placed in the side bars or in between the content.

If the visitor finds an ad interesting, the visitor will click on it and be redirected to the advertiser’s site.

With Kontera, it works in a different way. Kontera ads do not require additional space for display as they follow what is called, In – Text Advertising program. This means the Synapse Platform recognizes keywords placed in your site content and then provides ads similar to the keyword.

For instance, if a particular article page on your website is about ‘making money online,’ the Kontera ads will be placed as inline text so that when the visitor hovers the mouse on the phrase ‘making money online,’ a small bubble will pop.  If the visitor wants, he/she can click the bubble to find more information.

To make the information searching experience worthwhile and maintain flexibility and interaction with Internet users, the In – Text advertisements keep on changing in varying degrees.

Advantages of Kontera:

As a publisher with Kontera, you’ll get the following advantages:

  • Qualified websites with over 25,000 visitors from the US get a bonus amount of $50 upon signing.
  • Kontera gives its publishers 70% of the revenue earned.
  • To fully utilize the relevance of the published content, Kontera makes use of its patented Story – Level Targeting strategy to deliver unmatched user experience and results.
  • No changes to the website is necessary at all and the ads don’t take any additional space – it is all embedded within the content.
  • Kontera works with WordPress, Blogger, Joomla and Drupal platforms.
  • Their automatic reporting system gives you full details on the revenue earned.

Disadvantages of Kontera:

There are two primary disadvantages that go against the popularity enjoyed by Kontera:

  • Kontera does not begin payout until you have reached the minimum 100 USD mark. If you are new with Kontera, it might take you three – four months to reach the minimum payout. However, you can speed up the process if your website receives a high amount of traffic daily.
  • Kontera does not find favor with Internet users who dislike advertisement bubbles popping out in between the text because it distracts them and they lose interest in the website they are visiting. This is the reason why several Internet marketers will think twice before signing up with Kontera. After all, they don’t want to lose their traffic inflow.

Kontera vs. Google AdSense

Some advertisement publishers worry about violating Google’s TOC if they allow other advertisement providers on their website. There are rumors that Google bans such sites; however, that’s what it is…just a ‘rumor!’

Google does not have monopoly over advertisement publications and every website owner has the right to publish ads from whatever network they choose.

Therefore, it is perfectly fine to use Kontera if you are already using Google AdSense on your site. Just make sure your site does not seem too clogged with advertisements only.

Eligibility for Kontera Publisher Account and Rules for Maintaining It:

Kontera maintains strict application and maintenance rules, violation of which may lead to termination of the account permanently. Here are your basic eligibility criterion’s:

  • If your website deals in eCommerce, automobile, computing and technology, education, employment, entertainment, finance, forums, gaming, health, lifestyle, men, real estate, relationships, social networking, small business, B2B, sports, travel and women, you are eligible to apply for publisher’s account.
  • Your website should have more than 500,000 page impressions per month. However, there have been publishers whose account got accepted with much lesser per month impressions but don’t expect it will happen all the time.
  • The primary language of your site should be English and each page should have at least 50 words of content.
  • Your site should be active all the time  and should not be used for domain parking. Moreover, every page of content published should be original and not refurbished from somewhere else.
  • Your website is not eligible for a Kontera publishing account if you deal with any kind of illegal activity, pornography, excessive profanity, hate, racial discrimination, illicit drugs and drug paraphernalia.
  • Adding of multiple websites to your existing Kontera publishing account is acceptable only after the support team has reviewed your website and approved it. In other words, you do not have the power to keep on adding website or blogs.
  • Kontera keeps a tab on how you are using the account. If you click Kontera ads published on your own website, they will cancel your account permanently.
  • It is a violation of Kontera TOC if you use other inline text ads along with Kontera. You can definitely use Google AdSense program since it does not have inline text ads but you have to stay away from other advertisers providing inline text advertising services.

Conclusion:

With Kontera and AdSense published on your website, you double up your chances of generating a supplementary income. Both are Pay – Per – Click advertising programs and you get to earn a lot more than depending on any one kind of advertisement provider.

If you are still unsure, apply for Kontera here and check it out for two – three months; if it doesn’t work out, you can uninstall it easily. If it does, all is well and good!

How to Earn Money With YouTube

Founded by three young entrepreneurs – Chad Hurley, Steve Chen and Jawed Karim – YouTube was started in 2006. Within a year, the company was taken over by Google Inc for 1.65 billion USD.

How to Earn Money With YouTubeSince the first day, YouTube has been growing steadily and fast becoming a preferred medium for Internet marketers to promote and market their products and services.

YouTube has so much content that one needs 600 years to watch each and every video!

As you are reading this piece and thinking about how to earn money with YouTube, you are getting increased access to around 200,000 videos every minute and every minute of YouTube video uploaded is worth 13 hours of visual time!

Amazing, isn’t it?

Of all the countries able to watch YouTube, USA has the largest number of audiences, followed by United Kingdom and Philippines.

From a marketing perspective, you have better sales traction when you use YouTube for marketing and advertisement. Of all the various categories of content published, music videos score the highest and films score the lowest.

The best thing is you don’t have to be a professional videographer to create and upload videos on YouTube – 80% of videos on YouTube are made by amateurs.

So, from this brief introduction from a marketing perspective, what did you learn?

  • YouTube gives you global exposure
  • YouTube gives you a wider market to sell goods and services
  • YouTube is easily accessible and does not need any investment, per se
  • YouTube means unlimited amounts of traffic – remember, millions of people visit YouTube daily.

Now, what did we miss?

Of course, our money making agenda!!! As you have understood by now, YouTube does not have any commission or referral programs like Amazon or ClickBank; therefore, what can an Internet marketer do to optimize on the immense amount of traffic freely flowing and be clever enough to capitalize on it?

Join the YouTube Partnership Program!

YouTube earns a large percentage of their revenues from advertising programs and to attract more viewers to their advertisement, they prefer to partner with those YouTube account holders who have regular page views.

When you partner with YouTube, you are entitled to a share in the revenue the website gets when people click the advertisement banners from your YouTube video. Not only does YouTube give you a share in their revenue but you can also rent out YouTube videos and create your own brand presence.

However, to take advantage of all these benefits, you need to become a partner; but the fact is, not everyone can become a partner.

YouTube has its own rules and regulations that they follow during partner selection. For instance, you need to be popular on YouTube and get lots of visitors daily.

Within this partnership program, there are two categories: account level partnerships and individual video partnerships.

In the account level partnership, you need to have a strong YouTube following and, as said before, get lots of daily views on your multiple videos.

In the individual video partnership, you can become a partner on the strength of a single video that is so popular that it receives thousands of visitors daily without delay.

In either kind of partnership, you earn when you allow YouTube to display relevant ads embedded with your video.

Suppose you have a video on a perfume manufacturing industry. Accordingly, YouTube will search for relevant ads and embed it either in the bottom or at the beginning so that it gets the visitor’s attention.

In short, here are some of the basic criterias to fulfill before getting accepted in the YouTube Partnership Program:

  • You must be above 18 years of age.
  • All the videos uploaded onsite should have your copyright. If someone else has made those videos, you need to have their written permission granting you the rights to use the content in any way possible. Any copyright violation will lead to account termination.
  • You should have a good YouTube following.
  • Your videos should have a good number of visitors daily
  • This program is not available in every country. If you are from Germany, Australia, Canada, Brazil, Spain, UK, US, Netherlands, Mexico, Japan, France, Israel and Italy, you can become a partner.

Other Benefits:

When you become a YouTube partner, you have the opportunity to rent your videos. Of course, these are videos for which only you have the sole copyright and therefore, permission to rent or sell them.

If you have filmed something that you know people will be interested in seeing and won’t mind shelling out minimal dollars, you can use the YouTube Rental option. Please remember that this option is open for only United States residents.

Another benefit of the program is that you get to create and promote your own merchandise and use the traction to build your online brand.

You may start out with the intention of only making money from YouTube, but in the long term, this same source will help you to start and establish your business if you want.

Forget about your own merchandise for a moment; think about those branded companies who are willing to spend thousands of dollars just to be able to purchase advertisement space on your YouTube channel when it becomes ultra – popular.

Ford, Kia Motors, Hasbro’s Trivial Pursuit, Taco Bell, Pepsi, Colgate and GMC are some companies that have benefitted from YouTube branded campaigns. Through your YouTube channel, they promote their products and in return, YouTube pays you a generous share from their revenue.

After reading all this, you may question – what if I decide not to join the YouTube Partnership Program? Will it still be possible to earn money from YouTube?

Of course, if you are using AdSense on your website. Without being a partner, you cannot earn as an advertiser but you can earn by promoting your website where you can advertise.

Through YouTube, you can pull visitors to your website by creating content about your website and embedding it with your website link. Interested people will click on that embedded link and will be directed to your website. From there on, it is up to you whether you are able to do any business or not.

Earning from YouTube may not require upfront investment but it does require hard work from your part to make your account popular.

With thousands of videos being added every minute, your video content should be really worthwhile to make it stand out from the other YouTube videos published in a similar niche. Once you begin to get regular viewers, it is relatively a smooth journey from then on.

Let us know how you are using the YouTube phenomenon by leaving a comment below…

Creating a Marketing Plan with Facebook

Facebook – the largest social networking site presently – is a phenomenon that is hard to ignore, especially when it offers a lucrative platform to promote and advertise your business.

With millions of active users, Facebook provides the best form of social marketing exposure.

Creating a Marketing Plan with FacebookHow does Facebook help?

When you have a website, you need traffic to make the website popular, right?

This is what Facebook does. With accurate search engine optimization, you can use this social networking platform to build and grow your online businesses. You get targeted traffic to your website, build your brand name and also increase your profits.

There are two ways to market on Facebook; free marketing and paid marketing. But before we go into the details, let’s check out the reasons why marketing on Facebook is so beneficial:

  1. With 450 million users worldwide, out of which more than 50 percent of members are actively involved on Facebook, it represents a potential market. An Internet marketer would be foolish not to tap into this market and allow your competitors get ahead of you.
  2. If you think Google is the best search engine ever because it receives unprecedented amounts of traffic, think again! Recently, Facebook surpassed even Google due to getting the most traffic in a single day.
  3. Facebook is multi-dimensional because it provides lots of profitable ways to ‘soft – sell’ your product or services. Unlike Twitter where marketing and advertisement is restricted to 140 characters or… unlike StumbleUpon where promotion is limited to bookmarking or showing ‘thumbs up’ or thumbs down’, Facebook allows you to promote your business through multiple ways – creating groups, fan pages, social advertisement, adding pictures, updating profiles, uploading videos and others.

In short, Facebook gives you three things important for marketing – potentially an untapped market, lots of free traffic and multiple ways of marketing and promotion.

How successful you are in utilizing this resource optimally rests on your shoulders!

Now that we have seen why Facebook is extremely beneficial, let’s learn the differences between free marketing and paid marketing.

Free Facebook Marketing

Assuming that you have a Facebook account, you must have noticed pages and groups where the owner regularly posts updates about new products and services, and invites group members to join them.

Not all of them are business – oriented though. Some people create them for charity organizations and whatever donations are received are promptly given to the charitable organization.

Creating a Facebook ‘Group’ or ‘Fan’ page is easy and free. If you want to market any product or service as an affiliate or you want to promote your business, this is where you should start – the basic level.

What you do is go to the Facebook settings page and select either ‘create a group’ or ‘create a page’ option.

There you fill out complete details and then forward its link to your friends. Some Internet marketers use this medium only when they have thousands of people added on their “friends” list.

Suppose you have 3,050 friends. When you promote your group or page and your friends visit and ‘like’ them, those pages are published on their ‘home’ page as well.

To give you a quick idea about how creating ‘groups’ and ‘pages’ will impact your business, note the following: you create a ‘Page’ and send it out to 3,050 friends on your list.

Out of those, 2,500 show interest, visit your ‘page’ and ‘likes’ it. Now the friends listed on your friend’s profile can see the ‘like’ update and visits your original ‘page’ and if this number is 500 per friend, you receive 2500 x 500 = 1250000 visits in a matter of a few days.

Therefore, we can say that by investing 2 hours in creating a ‘fan’ page and sending it to your friends, you receive 1,250,000 free traffic visits.

Does this sound like a lot of investment?

Like this, it creates a viral page of sorts. Even if you are not making sales in the beginning, you are surely getting lots of traffic and that is a POSITIVE OUTCOME.

You can create as many ‘Groups’ and ‘Pages’ as you like!

Paid Facebook Marketing

The advertisements published and visible on the right hand side of Facebook pages are the paid advertisements.

Facebook offers paid advertisement services to any small, medium or big business enterprises. They are search engine optimized and target a particular demographic section of Facebook users.

This is the reason why not all kinds of Facebook advertisements are displayed on a user’s profile.

Facebook marketing department takes note of the user’s preferences, hobbies, tastes and interests and then decides which advertisements to display on a user’s profile page.

As an Internet marketer, you want users to click on your advertisements which can be achieved through using well researched and solid long tail keywords.

Major businesses like Honda, Coca – Cola and Budweiser have found immense success with paid Facebook advertisements in a creative manner.

The Marketing Solutions forum of Facebook gives us examples of their creative advertising campaigns. Few months back, Coca – Cola created an advertisement campaign through which they sold virtual coke bottles and promised to donate $1 from each sale to a charitable organization.

Budweiser received a viral response when they encourage social interaction between its customers when they offered them the choice to select which commercials to show during televised sports games.

Similarly, to maintain its brand name and keep its customers faith intact, Honda used Facebook advertisements to keep consumers updated after their Honda recalls.

Apart from products and services, Facebook has the functuality to advertise relevant causes, links, contests, photos, videos, business events and business USP.

You can also integrate offline advertisement campaigns with your online campaign and get real – time information from your “fansumers.”

Facebook phenomenon has led to the creation of new terminology – “fansumers,” who are people who has “become a fan” of a particular Facebook brand, according to Forrester Research.

If you want to create a fantastic list of “fansumers”, you need to make your brand page interactive.

An interactive fan page will engage a participant; otherwise, people will remain a spectator but this strategy will not yield any long term results.

When your brand “fans” endorse any product or services, it increases brand value and your popularity rises.

The paid Facebook advertisements can be ‘online’ for as long as you want. From an investment perspective, they are not that costly at all. At least, they are less expensive than other forms of mainstream advertisement.

Concluding Statement

From the lengthy discussion above, we can infer that both free and paid Facebook advertisement is beneficial to promote your business.

If you wish to optimize on the untapped Facebook market, use both options wisely.

First, optimize on the free marketing option and then when comfortable, go for paid advertisements. The cost of paid advertisements can easily be recovered when you make sufficient profits from sales through Facebook.

Google’s Farmer Update – Is It a Nightmare for Internet Marketers?

Google just dropped a huge bomb on your head with its Farmer Update 2011. Major news organizations like CNN to small news forums are discussing this Farmer’s Update big time.

Google's Farmer Update – Is It a Nightmare for Internet Marketers?According to Google’s new algorithm shift, Google is targeting those websites that have poor or low quality content and shifting them way down in Google’s Page Rankings.

On the other hand, Google is promoting those websites with excellent content (useful content for readers) and raising them up in the rankings.

A typical high ranking content website will have original content and information that is not copied from anywhere and content websites will have high SEO rankings that have depth and thoughtful analysis put in.

Reacting to media comments and intense speculation, the official Google page published this statement:

“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high quality content created by wonderful websites around the world and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high quality sites to be rewards, and that’s exactly what this change does”.

The Farmer’s Update has created problems for Internet marketers mostly because Google has sought to target “Content Farms” and reduced their SEO rankings.

As we all know, Internet marketing depends on content writing and promotions. Article directories like Ezine and eHow are used by Internet marketers to submit articles directing links to their own websites.

Internet experts feel that this kind of promotional activity is in danger if Google continues to update their search system every few months.

Within 48 hours of the Farmer’s Update, the SISTRIX Visibility Index finds that popular article directories and content websites are experiencing the algorithm change in their website ranking. According to SISTRIX, the 15 biggest losers were:

  1. Wisegeek.com: -77%
  2. Ezinearticles.com: – 90%
  3. Suite101.com: – 94%
  4. Hubpages.com: – 87%
  5. Buzzle.com: – 85%
  6. AssociatedContent.com: – 93%
  7. FreeDownloadCenter.com: – 90%
  8. Essortment.com: – 91%
  9. Fixya.com: – 80%
  10. AmericanTowns.com: – 91%
  11. LoveToKnow.com: – 83%
  12. ArticleBase.com: – 94%
  13. HowToDoThings.com: – 84%
  14. Mahalo.com: – 84%
  15. Business.com: – 93%

Most of the websites listed above are content farms.

Is Google particularly targeting content farms? What are content farms by the way?

Google has maintained their silence on defining content farms but the buzz going around the web suggests that content farms are those websites which contain keyword-rich content and they are optimized more than is necessary.

By this off-hand definition, content farms would include the hundreds of article directories that Internet marketers use to promote businesses.

Take Ezinearticles.com for instance. SISTRIX reports 90% drop in traffic flow. Why? Those who are familiar with Ezine directory will agree that not all content published there is of high quality.

While some content is excellent, others are below average. Still, the content is published on Ezine and one look at the number of unique visitors to those below average articles will tell you one important thing – the reason being below average articles also get traffic because of their SEO.

Such articles climb the SEO rankings while other useful articles go down – this is what Google’s Farmer Update hopes to remedy.

Another reason why Google is targeting Ezine and other directories is because they have topics on which information has reached a saturation point – there is nothing “new” to write but still… Internet marketers keep on publishing content on those topics.

The Ezine Blog says that there are 7 topics which have gone beyond saturation point and they have no idea what to do about those topics or content.

Get Your Ex Back, Penis Enlargement, Acai Berry, Reverse Call Phone Lookup, Credit Card Debt Relief, Male Enhancement Pill and TV / PC are the 7 categories.

What can one possibly do?

Either they block these categories for the next few months or do a complete re-edit of published articles to weed out useless or fluff content and then reopen these categories for further submission.

But, can Ezine do this? 90% of Ezine search traffic comes from those categories only!

From here on, there are two possible scenarios for Internet marketers:

  • If you are an Internet marketer who used to purchase and publish cheap content and didn’t devote much time to make your website high in content quality, your business is in danger!
  • If you are an Internet marketer who was committed to publishing high quality content, both on your website and article marketing directories, you have absolutely nothing to worry about! Just sit back and let the Google change take place.

If you fall into the first category, you have to definitely rethink your article marketing plans. No more buying cheap or PLR articles because they are posted online at several other forums.

If you want good SEO ranking, you have to invest in getting high quality content – both for your website and for directory marketing.

Moreover, you need to publish promotional articles in good directories. By good directory, we mean a directory with high SEO ranking and a directory that has high quality content.

What’s next?

Its time to make an adjustment to your business promotional strategies! Whether you have been publishing high quality content or not, take a break and assess the situation you are in.

You may have to rethink your budget for online article marketing or you may have to switch accounts to high quality article submission blogs from low quality article submitting directories.

Or, you may have to come up with new ways to promote your website or business better so that your SEO ranking is higher in the upcoming months.

Don’t let Google’s Farmer Update 2011 slow down your business. Just follow the new update clauses and your business will be back with a bang!

Making Money With eBook Sales

A lot of people have tried to make money online and a lot of people have failed, mainly because they were not ready to tap the potential of some ‘not-so-known’ earning resources.

Online earning goes beyond Google AdSense – the most popular application for earning online. In the last few years, the technological development has made it possible for people to read books online, something we refer to as eBooks.

Making Money With eBook SalesIf you have been to Amazon.com you will know that its “Kindle” edition is popular among the eBook reading masses.

Like Kindle, there are a few other applications that make it easy for you to read books online and also in creating your own eBook.

Gone are the days when you had to depend on publishers to get your book printed and distributed.

Now all you need is a manuscript and a good marketing program to sell eBooks. Let’s look at these in detail.

Content Creation

Your first step towards turning an eBook into a ‘money minting machine’ is CONTENT.  Excellent content comes from generating great ideas and selecting the best ones that sell.

From purely a business perspective of a small business entrepreneur, this is one of the best possible ways to earn money on the internet. Generally, most of the eBooks are non-fiction in nature and considering there are lots of competitors out there, you’ll need to develop on an idea that people are willing to purchase eBooks on.

You have to stand out from the competition and establish your foothold, which you can do by providing excellent and informative content that readers are interested in.

As you know, content creation is the toughest. You can write the eBook yourself or outsource the task. Even if you are outsourcing, you have to keep yourself inline with the eBook development, therefore, the main responsibility falls on you to develop it through every production stage.

Before you start developing its content, you need to analyze your idea deeply, especially from a sales point of view. Picking a topic is one the primary stumbling blocks.

You should write on those topics that online users demand information about. Take  Facebook – its popularity has given opportunity to several internet marketers to develop books on Facebook, dealing with its every aspect.

Same is the case with Twitter. The one thing important here is the ‘motivation factor.’ Question yourself – what can you write that will encourage people to buy?’ Or ask yourself – ‘will you buy the book you are writing?’ You will have your answer.

Now if you have decided on a topic or subject to write about, the next step is to RESEARCH- WRITING. Any kind of content creation is 80% research and 20% writing.

As preliminary preparation, research online sources for suitable information that is factual and accurate. Not only electronic files but offline resources like libraries should be used to extract research material. Once all your material is up-to-date, organize it in a rough format.

When you start to write in real time, prepare the rough draft as quickly as you can. Don’t worry about grammar and spelling. Keep editing for later. The best eBooks are ones that explains complex ideas in simpler terms for the readers.

Of course, needless to say, do not plagiarize or violate copyright laws. Similarly, you would not want someone else to plagiarize your work. Since eBooks are in PDF format, you can use technical help like password protection for your books. With password protection, unsolicited people cannot access your eBook and thus you can protect your copyright.

Each country has its own COPYRIGHT LAWS. Check with your publishing and copyright laws first. You need to register for a copyright because by doing so, the work enters public record.

Make sure that your eBook is not leaked before you get copyrights because if it does, you are in no position to sue anyone. In short, copyright is essential so get it before anyone else plagiarizes your work.

EBook Pricing and Marketing

Now that you have got the eBook ready completely, the next step is to ‘get it out there’ and earn some profits. From the business perspective, you need to keep the price not too high and not too low. See, the entire pricing game depends upon how well you create the book.

Some entrepreneurs give away eBooks for free to their website subscribers but that doesn’t mean they are not earning anything. Such kinds of eBooks are more product-based.

For instance, if you are in the industry marketing health products, you have a site where you upload content daily and you have also placed affiliate links connecting to those health products you represent.

When your website is popular and has loyal subscribers, you can create a 100 page product-based eBook – talking about ailments and its remedies, which typically are the products you are an affiliate of – and give away the eBook to members.

If readers find the information interesting, they will definitely buy. If you want this kind of eBook marketing and sales generation strategy, the math goes something like this:

No. of active website subscribers – 200 users

Your affiliate commission from each sale – 25% minimum

Without an eBook, you sell to 80 users in a month products worth $125, suppose. Therefore, you earn – 25% of $125 x 80 sales = $2500 per month.

Again,

No. of active website subscribers – 200 users

Your affiliate commission from each sale – 25% minimum

EBook creation cost – Nothing per se if you write it on your own; possibly $300-$400 for a 75 page eBook if outsourced to another writer.

With an eBook, you sell to 150 users in a month products worth $125, suppose. Therefore, you’ll earn – 25% of $125 x 150 sales = $4687.5 per month. Reduce $400 for outsourcing costs and another $100 for setting up a website; you profit $4187.5 per month.

In the above business proposition, your increase in product sales after the eBook promotion is due to only one factor – EXCELLENT AND CONVINCING CONTENT.

Now, if you choose not to give away the eBook for free and wish to sell it, you can go the conventional way.

Of course, as I have been saying many times, your eBook should provide excellent content. If you are sure of it, then your marketing and revenue plan would involve creating a detailed sales page highlighting the ‘why’ readers need to purchase it, marketing the sales page through affiliate promotion and numerous other internet marketing strategies like directory promotion and forum interactions.

Here, you have to decide on the eBook cost also. There are books people buy for hundreds of dollars and there are books people won’t even pay a penny for. To keep it simple, sell the eBook affordably for others with different purchasing power, let’s say, $27

This is a pretty straight-forward way to make money from eBook selling. Since nearly 90% of internet marketers and small business entrepreneurs are doing it, you will have stiff competition. But if you are sure that your content is relevant, there is no limit to the amount of money you can earn. Let’s see the earning potential here:

Site setting up and maintenance costs – $100

EBook writing cost – $400 (nothing if you have written it)

Affiliate percentage you are giving – 25% to 5 affiliates with 10 sales each

Sales per month – 100

Per eBook cost – $27

Therefore, your income before expenditure is – $27 x 100 sales = $2700

Deductions:

Maintenance – $100

EBook cost – $400 (one time payment)

Affiliates – 25% of $27 = $ 6.75 to per affiliate sale; 10×5=50 sales mean 50 x $6.75 = $337.5

Finally, your gross earning – $1862.5.

In both strategies, the earning is profitable. Of course, you cannot expect these or better sales statistics to happen in the first month itself. You have to promote the eBook ceaselessly.

Payments

The payment system on your site should be fully automated. 90% of buyers are people who deal payments through credit cards so that is a must.

Integrating credit card payment on the site is not that difficult. Other modes of receiving payment are PayPal and ClickBank. Both the websites charge minimum fees per transaction. You also need to give a money back guarantee to buyers  with the purchase.

Since the buyers pay in full instantly, they expect to get the product instantly too. So make sure the server’s uptime is good. You can set the eBook as a downloadable feature upon payment or you can send the eBook as an email attachment.

Moreover, when buyers purchase, they have to enter their email and name. In one sense, it helps you to create a membership list too. So in case you create  another eBook or any other product, you already have a ready made list to focus on first.

Last Action

After everything is ready, DON’T FORGET TO MAKE A TEST PURCHASE. Ask a friend to purchase from your site and browse also. This way you’ll know if the automated payment scripts and onsite links are working correctly.

Earning Money With Google AdSense

An Interesting Google AdSense Case Study

When Randy Brown of grownupgeek.com began his informative website to help people deal with their computer security, all he wished was enough money to cover his web hosting expenses, which amounted to $7.77 per month. He enrolled in the Google AdSense free application program with the sole purpose of recovering his web hosting costs.

Earning Money From Google AdSenseImplementing AdSense was easier, earning revenues from advertisements was easier, reveals Brown.

He says, “The income I started earning blew me away.” Visibly inspired and motivated, he researched further and came to know about the AdSense Referral program that enabled him to earn money by recommending visitors to new products and services.

Today his site receives more than 6000 unique visitors daily and his AdSense earnings contributes towards 50-75 percent of his monthly revenue. In his words, it is the “most effective tool for generating income.”

Take another case study by Google – With more than 14 percent of the US population consisting of Hispanics,  it was a challenge for Univision.com to provide contextual ads and earn revenues from them. An interactive division of Univision Communications Inc, the Univision Online is one of the biggest and premier Spanish language media companies located in the US.

From its early online presence, the chief purpose of Univision was to maximize revenue from online resources.

By 2004, they were receiving 840,000 visits every month and Univision was quick and clever to maximize this incoming traffic. They began to deliver contextual ads and concentrated more on ad quality and click through rate. In other words, these were ads that were in context with the website content. Within a year, their AdSense revenues were ‘up’ by 160 percent.

“We’ve had significantly better results since switching to Google. Google helps us monetize our site better. Google is an important strategic partner. Not are we pleased with the relationship but we believe both users and marketers on our site are benefiting as well,says Univision Online President, Javier Saralegui.

The Common Verdict – From the two case studies or success stories, we can assume one thing – for both small and medium/large scale website owners, Google AdSense has not only been a great source of income but a sustained source of income as well. Established Google AdSense earners can vouch for this!

Since we have devoted this site to help small scale entrepreneurs with online earnings, let’s reveal Google AdSense step-by-step and how it can help you.

Google AdSense – Basic Definition

Google Inc. runs AdSense application wherein web publishers are given a unique ID and Google serves contextual advertisements on the web publishers’ site. The advertisements are text-based, image-based and video-based. Web publishers earn revenue on two fronts:

Per-Click Advertisement – In ‘Per Click’ advertisement, you as the web publisher will be paid when unique visitors coming to your site clicks on the ads published. Of course, Google doesn’t allow you to click on your own website ads. If you do so, your account will be banned.

Also make sure that the computer you are using to log in to your website should not be used by other people to view your website and click on ads. Google will count this as a violation because when you sign up as publisher, Google saves your computer IP number, so any advertisement clicking attempts made from the same computer is reason enough to be banned.

Per-Impression Advertisement – Per Impression or Cost per Impression (CPI) advertisement is a popular strategy used in online marketing and advertisement. This strategy is used with text links, web banners, opt-in e-mail advertising and email.

Whenever an advertisement loads on the visitors screen, it is counted as an “impression” and a certain percentage from Google is paid to the publisher… (you).

If you want to use Per-Impression Advertisement, be familiar with few terms like RPM (Revenue per Thousand) and CPT (Cost per Thousand). Impression advertisements are calculated on a “per thousand’ basis.

In 2008, Google had introduced “Cost-Per Action” category as well but it was discontinued soon after.

Few Advantages of AdSense

  1. Signing up with Google AdSense is free of cost. Anyone from any corner of the world can become a member and use this application.
  2. There is no shortage of space. There are hundreds of domains that get registered daily and what better exposure can this be for online advertisers! New websites mean much more space and increased opportunity for web publishers to earn revenues.
  3. There is a steady stream of advertisement. Google’s search engine analytics has made it possible to provide contextual ads for any kind of content you can think of. The advertisers are divided on the basis of their geographical location and the kind of product or service they are advertising. Segregating the ads thus helps both the website publisher and local advertisement opportunities to flourish.
  4. Whenever you use the Google AdSense application, Google automatically allows you to place a Google search box on your website. This way you increase your earning potential because there is an increased chance of people using that search box to look for information. The Google search box technology is a tool to encourage visitors to linger on your website longer.
  5. You are given the option to optimize the ads according to your wish. For instance, you can choose the kind of ads you want to display. If your site is about “financial tools and strategies,” you can choose to display only those ads that are relevant with the financial industry. Similarly, you can change the colors, advertisement size and change the layout as well.


Few Disadvantages of AdSense

Even though AdSense is immensely popular, a kind of ‘saturation’ point has begun to set in with website publishers and website visitors. Why?

  1. There is too much competition. Suppose you want to create a website on “internet marketing tools” and there are 100 more websites with the same intent, how can you be sure that you can compete with 100 other websites and ensure visitors come to you only for information? The chances are 1:100 and therefore, people are finding AdSense unreliable.
  2. The earning percentage is less. If your website is starting up and getting only 30-40 visitors, you cannot make even a dollar daily. Moreover, your earnings depend on the kind of advertisement you display and the worst thing is Google does not inform web publishers about the revenue distribution system. Google says that if your content website is high in demand, you can earn $15-$30 per click but how much it happens in reality is the question.
  3. An AdSense website looks more like DIY websites these days. There are web publishers who create one page or ten page websites, uses SEO extensively and promotes them for favorable Google rankings. These website are too dependent on ‘keywords.’ For instance, if there are two keywords like “children bedding” and “bedding for children,” website developers will create two – one-page websites for separate keywords, activate AdSense and promote them. While this is a good earning source for many, maintenance costs and time to operate individual websites take a lot of time. If one cannot justify maintenance costs, there is no purpose to host such sites.
  4. There is no guarantee that website users actually click on the displayed ads. Truly, you cannot control user’s response. The best you can do is keep your website content updated and display fresh ads. Google AdSense is highly competitive and you have to rise above the competition to make AdSense a reliable source of income.

Beware!

Never pay anyone to click on your website/s.  There are people whom you can hire and ask them to click on your website ads. In return, you pay them a share out of the revenues – believe me, this is really a bad idea! Try to get more natural traffic and don’t invest in paid advertisements.

An acquaintance I knew got involved in this and before he knew it, Google had closed down and banned all his websites. Apparently, he had contracted a team of 5 people to click on his website ads from different IP addresses.

The initial first months were fine. I don’t know how Google got wind of it but the first step Google took was to shut down all his sites. Do you want the same to happen to you?

Google AdSense – Criticism

To protect your own investment in terms of time and money, you should be aware of certain criticisms about AdSense. This Google program has come under severe criticism because of complaints made by webmasters that their accounts were closed all of a sudden and all their earnings forfeited.

Complaints suggested that their accounts were closed just before they were supposed to receive their first paycheck. Webmasters also criticized that Google AdSense does not reimburse payments until the amount reaches $100. However, if you wish to close your account and not disable it, you will get all earned revenues if the amount is more than $10.

Another criticism is about the fact that AdSense displays ads that itself condemns. Sometime back, AdSense came under fire after it displayed sexually explicit material with its own ads.

If you were to do the same thing, your account would have been banned. Moreover, Google may ask you to pay them some percentage if you wish to display advertisements from other advertisers not affiliated with Google.

The reason Google gives for closing account is “click fraud” or “forbidden content.” After closing the account, an automated email is sent by Google intimidating of the same but not giving any reasons.

They also send a link to file an appeal if you choose to and the most common outcome of such cases is that the revenues are blocked and the complaint deferred.

Before signing up with AdSense, read their FAQ and TOC carefully.

In Conclusion – Earning money with Google AdSense is a tricky business. You need great content, good amount of traffic and relevant ads to interest visitors into clicking on them.

Of course, you cannot forget competition. That is why Google stresses the fact that your website should have unique content.

Finally, be careful to not get involved in any fraudulent activities like paying people to click on ads or do not display banned content on your website besides Google ads.

Meeting “Demand” and “Supply” as Affiliates

If you are still struggling to increase your income and have not yet reached your desired financial independence, it could be because you still don’t have a good website marketing strategy as an affiliate.

To become a successful entrepreneur, you need to build a proper strategy. Most importantly, you cannot copy exactly other marketers strategies…some will work while others may not. The trick is understanding your target market and its demand, then figure out what strategies to implement to turn things in your favor.

No matter whether the business is online or off, the only thing that matters in business is “Buying” and “Selling” and “Demand” and “Supply” – the basic economics an internet marketer needs to know – ‘who is the customer?’ and ‘what can you offer’ to the potential customer.

What Does The Consumer Want?

Meeting “Demand” and “Supply” as AffiliatesAs a seller, you need to have a clear idea about what the customer is looking to buy. The way to know this is to put yourself into the shoes of the consumer and find out what ‘clicks’ with them.

Once you catch the pulse of the consumers, it’ll be easier to sell products.

Involve yourself in online consumer surveys and online forums to understand what the consumer is looking for.

As an affiliate, your marketing strategy will not only depend on the selected product but the consumer market you need to target.

What Can You Offer?

Now that you know what the consumer wants, you need to assess your offer. Find out what makes your offer better than your competition. Questions like;

-Why should the consumer buy from you?

-How do I create an irresistible offer?

-Can the customer trust you?

-How are you representing the company’s image whose product you’re offering?

A successful internet marketer needs to specifically answer such questions.

The crux – if there are millions of people buying online everyday, then whose fault is it if they are not buying from you?

The Four Phases of Internet Affiliate Marketing


Phase I – Online Research

Research is the primary factor. Before you begin to draft marketing strategies, you need to research the target market and determine your standing in the market. Online market research will include:

  1. Researching competitors – their marketing strategies, popularity, market demand, weaknesses, product quality, customer feedback and online presence.
  2. Researching your customers – their purchase power, product demand, online visibility, purchase considerations and their geographical location.

Create a graft sheet highlighting your findings. This preliminary in-depth research will contribute hugely to your internet marketing success.

Phase II – Data Analysis

What do you do with the data collected in phase I? You analyze it! It is not without reason that million and billion dollar companies recruit pools of data analysts. With the help of data analysis, you can break up the market and consumer demands into segments. Here are certain analytical tools you can use:

  • Correlation Analysis
  • Regression Analysis
  • Factor Analysis
  • Brand Mapping
  • Cluster Analysis
  • Conjoint Analysis
  • Logistic Regression Analysis
  • CHAID Analysis
  • Multidimensional Analysis
  • Structural Equation Modeling

Phase III – Development of Marketing Strategies

Strategy development involves a bit of planning too. As a marketer, you need to know about tools and methods to utilize in your marketing strategy.

Depending on the consumer data analysis, you can employ marketing methods like podcasting, blogging, SEO, PPC, video blogging, viral traffic generation, banner exchange, webinars, link building and social media networking platforms like Facebook and Twitter.

By ‘consumer data analysis’, one means using those web marketing tactics that the consumer also uses. Suppose the market graph of a cluster of consumers show use of video blogging to know about more products and communicating with fellow bloggers.

In this case, you, as the internet marketer, should target video blogging and utilize the medium to create a larger consumer base.

Similarly, if another cluster of consumers spend their time on Facebook pages, talking about products and discussing reviews, you have another ‘potential market’ in the making.

You can create a Facebook page of the product you sell and use promotional and advertising tools to draw in consumers. In fact, Facebook offers a very interesting tool, seldom used by new internet marketers, that is, a tool to target consumers on the basis of their geographical location.

For instance, if you want to target a market in Western Europe, then you prepare your Facebook advertisement on the same lines and the ads will be shown only on select pages of consumers from Western Europe.

Online marketing is definitely time-consuming. You need to invest in both time and money to gain momentum in consumer market.

Phase IV – Strategy Testing & Monitoring

You will never know if your strategies are working until you implement them and monitor them regularly. Of course, don’t expect miraculous results in a few hours. Monitor for weeks to see any progressive change in the consumer inflow. In between this time, your ‘efforts’ should not cease.

The strategy testing and monitoring would involve;

-Evaluating the amount of time consumers spend on your website

-Visibility of the landing page

-Keyword optimization

-Target market oriented keywords

-SEO terms customers are using to land on your website.

What Did We Learn?

There aren’t any ‘fixed’ internet marketing strategies for upcoming affiliates. Each business devises their own strategy after careful analysis of the target market and their own place in the ever expanding consumer market.

The internet is a vast universe. To make your mark in the world of internet marketing, you need to devise your own business strategy that will be different and specifically relates to your own targeted niche.

Understand the pulse of the consumer – What attracts them and what doesn’t? On what products are they willing to spend money? What are they looking for in a particular product? How can you satisfy the consumer needs?

Once you understand these questions, you can come up with your own answers, and that will be your stepping stone into affiliate internet marketing strategy development.