Retaining blog readers: You’ve created your blog. You have made every best effort to make it impressive and there – you are rewarded – people sincerely like your blogs. And now you want them to continue with you forever.
You want people to still like your blogs despite the competition around. If you have applied all the desired techniques to make your blog a popular one and you have also gained a reasonably good readership, you need to think about another angle…something that most bloggers tend to overlook because they take the readership for granted…So what you have to think about now are the ways to retain blog readership.
Readers are readers; they read blogs for getting some beneficial knowledge or educational information out of browsing a page. They have a chance to compare a blog with another as they jump from site to site, blog to blog.
Readers keep searching for something new, some kind of variety in your blogs. So, therefore, retaining blog readership is all about attuning to the interest and choices of the readers and pleasing them. It is about giving and continuing to give them precisely what they relish. Nothing less. Remember that.
5 ways to retain blog readership
1. Keep readers’ choice ahead of writing
You do the writing and your followers read it. You never know what you are creating after devoting hours, would always appeal and make an enjoyable post for your blog readers or not. You really never get any chance to assess it beforehand unless you release it for publishing and host it on your blog page. And then the reaction – the end result – when your blog is rated as ‘liked’ or ‘disliked’. But it would be too late by then to correct the mistake even if you wanted to.
You know, if you are able to perceive this problem, frankly speaking, you are close to the solution of retaining blog readership.
If you understand it well as to why your blog became popular, what the readers might have liked about your blog and in your writing, you have the battle half won. At least you would henceforth not make the mistake of publishing something that readers do not expect from you.
So finally, if you are not going to lose a reader or readers, you may proudly claim – they have been retained by you – simple. Hence you are successful in retaining blog readership.
2. Variety in writing
Nobody likes the same type of stuff again and again. Variety is a must. To keep your readers attracted and interested, you would have to keep making slight changes in the style of writing – if you can.
Normally we type about our expressions. It is possible that readers have liked your style of writing. But you must surprise them sometimes with a slightly changed way, for example, write something that makes your readers smile or even laugh, put some sarcasm or do an experiment with something new that is not your style – but make sure to do it occasionally. Do not overdose. You would be surprised to see the response suddenly flaring up and those who like you already, will make sure never to leave you.
There is another kind variety – that is about the topics. You write well on particular types of subjects – great. That may be your expertise.
The subjects may be politics, celebrities, films, theater, sports, industries, and so on. But try to avoid being stereotyped. You will lose many other readers simply because they might not like the subject that you are writing on frequently – and your subject of interest may be their last choice.
So to keep entertaining your regular readers and also to widen the base of your readers, do try and write on some new themes to the extent you can.
This will have a magical effect of retaining blog readership.
3. Quality matters
Nobody ever becomes perfect. Keep learning. If you want to Earn, you have to first Learn. Keep improving and always strive for delivering a good quality of writing. Quality may be evaluated from the following aspects at the minimum:
- Language: make sure that you always deliver text with right grammar and proper vocabulary. Your readers – good or bad on the language, should never be given a chance to point out mistakes in your work. On the contrary, you must try to get their sincere admiration for perfect grammar and impressive vocabulary. They will like you and respect you – which is the key to gain permanent association – the readership, in this case.
- Expression: Expressions are the basic essence of your writing. Make sure that justice is done to convey what you want to. If you are not sure, ask someone close to you, to assess it for you.
Keep a close watch at the quality of stuff that you are releasing. And what you will get then are the reactions – response and impact on readership. Do not forget that your goal is to retail blog readership.
4. Be in tune with current affairs
You start writing when you feel like expressing what you know. The information that you have must be up-to-date, authentic and proper.
Your blog should never invite conflicts and allegations unless you have a 200% guarantee to prove what you are saying. If you cannot prove it, you will lower your online reputation.
So make sure to do all the desired research first and when you really feel comfortable with information and data at your disposal, start putting that into the blog.
A good, informative blog will always be appreciated. People will start quoting and referring you to others. And then they will never leave you. That is an intelligent way to retaining Blog Readership.
5. Be regular
Do not pose to be a casual blogger. It must not appear that you write because it is your hobby and you do the writing only when you feel like doing it.
Your readers may be regular visitors to your blog. If they do not see things changing often, they might as well stop coming to it, and you will lose them. Remember, you never want to do anything against retaining Blog Readership. So if you really want them to be with you, permanently, do keep serving them interesting content frequently.
Lastly, remember not to publish blogs just for the sake of it. Whatever kind of blog you want, you must have a well defined purpose. You might make mistake of publishing something useless inadvertently and you will not even get a chance to repent for it. So wait, and keep searching for something that is striking, pick that topic and start writing.