Search Engine Optimization (SEO) enables a website to get visitors by performing different online promotional activities. For this, your website needs to maintain a good position in the Google search engine. When you maintain a good position in the search engine, you will get a big number of online customers visiting your site. This is called “high traffic.” To generate a good amount of traffic, your keywords should be such that it is searched frequently on search engines by prospective visitors.
The services involved in SEO
- article creation and submission
- title and meta tags optimization
- directory submission
- SEO content writing
- keyword marketing research
- website analysis
- search engines compatibility analysis
- link building
- press release submission
- social bookmarking
- forum posting
- keyword optimization
- classified submission… and a lot more.
There are a lot of companies which provide services like flash animation, link building, website development and hosting services, SEO consulting services and most importantly, Google AdWords optimization.
Google AdWords – the most popularly sought after service by website owners. In this, the SEO service providers offer creation and expansion of ads, ads structured campaign management, optimization of ad groups, extension of ad groups, and traffic tracking.
Other services performed along with Google AdWords are flash animation under multimedia presentation, 2D and 3D animation, design animation and flash banners which are provided by the services.
People generally have the misconception that Google AdWords is used for paid traffic only but AdWords can be use for SEO too.
Here are few points which will explain the role of AdWords in SEO.
1. Keyword Research & Application
The most important use of AdWords is in keyword research. Keywords are the basis of any search.
You, as an expert, will think that users will use simple keywords to search any content but actually what happens is completely different. They use unexpected and weird keywords to make their search. They have no idea what the popular keywords are so they use what they think will lead to the result.
Therefore, you need a keyword research tool to get an idea what keywords visitors are using to search. Google AdWords research tool is the best for this purpose. It is more efficient than any other keyword research tool.
It is also very simple to use. All you need to do is feed some basic keywords and a whole list of suggested and used keywords is provided to you by the research tool. You can also directly put the URL of your website and all possible suggestions of keywords are provided.
Now that you have the list of all the keywords, you need to be selective about the keywords you need to rank well. These are those keywords which have a good global search volume. You may like to rank for all the keywords but it is best to focus on a selected group of high traffic-pulling keywords.
You can search the volume of keyword searchers through AdWords. The results will show you the number of searches made for a chosen keyword globally and locally every month.
You should choose the keywords with less competition ratio. For this, you need to divide the number of search results by the global search volume. The keywords having a higher ratio should be chosen for SEO ranking.
2. Verify the Keywords
Selection of keywords is just the tip of the iceberg. There are a lot of things to be done now. Just imagine what if the selected keywords don’t work for you.
Many times it so happens that you choose a keyword after going through the entire above process but the bounce rate of keywords still proves to be high. Your labor goes in vain and even after using good keywords, your website is never seen in the search results.
Therefore, what you need to do is verify your selected keywords. Search for your selected keyword and find out the position of your website in SEO. If we use Google AdWords for Search Engine Optimization, we can find the bounce rate of used keywords.
If the bounce rate is high, we can change the keywords for better website position/ranking. Thus, using AdWords saves your labor from going in vain.
3. Better Click Thru Rate
Besides keyword research, Google AdWords is used to get better CTR (Click Thru Rate).
Sometimes it may happen that your website ranks well through a few keywords but it falls short of bringing enough business to you. This may be due to a inappropriate description or title of your web content. You need to run an AdWords campaign and find the performance of your website. You can try different combinations of title and content and keep checking the output.
This may take awhile but you will end up having the best combination of traffic and also the business of your website will boom instantly. You need to do this regularly and keep checking till you reach maximum CTR.
You can use Google Analytics to compare the conversions in different geographic locations. It is obvious that different places will have different discrepancies regarding the conversion of keywords.
Using Google Analytics, you will know in which country these keywords are making maximum conversions. You can target those countries. You can create extra pages especially for those countries and target your business around them.
The misconception that AdWords is mainly for advertisers should be removed from our mind. The use of AdWords is not restricted to advertisers. It is equally important for SEO experts and publishers as well.
Even a small AdWords campaign can bring them good results through the selection of the right keywords for their business so that the conversion rate is high and the used keywords never bounce.
In a certain way, Google AdWords has become an integral part of SEO. It can be used by anybody to boost their SEO and the best part is that it is very user friendly.
Next time, use Google AdWords to boost your SEO and enjoy watching your efforts convert to more business.
Do you use Adwords? Let us know…